Skor

What Skor does

Skor.id is an Indonesian digital sports media platform operated under the Mahaka Media conglomerate, headquartered in Jakarta. The platform serves Indonesian sports fans through a website (skor.id), a YouTube channel (Skor Indonesia), and social media channels on Facebook, Twitter, and WhatsApp. It provides news coverage and editorial content across football (Super League, Liga Inggris, La Liga, Liga Italia, Liga TopSkor, Timnas Indonesia), esports, and adjacent sports culture categories including badminton, tennis, basketball, automotive, and racing. The company's content technology stack is a digital content management system and website publishing platform, with original video production capabilities supporting shows such as DISKORD (covering Indonesian football club movements and transfer news) and The Skor Original Shows (sports, culture, and games programming).

Beyond editorial coverage, Skor.id organizes a substantial youth football ecosystem: Liga TopSkor operates across 33 zones throughout Indonesia (Sumatra, Java, Kalimantan, Sulawesi, Bali, and Papua), feeding into the TopSkor National Championship (TNC) which in 2026 featured 120 teams and approximately 3,000 youth players across U-10, U-12, U-14, and U-16 age categories. The platform has formal endorsement from PSSI (Indonesian Football Association) and contextual alignment with Kemenpora (Ministry of Youth and Sports), and also operates a talent management arm called Skor Stars Management under the Liga TopSkor umbrella.

The business model is advertising-driven, with three primary revenue streams: demographic and behaviorally targeted banner advertising on the website, sponsored content/advertorial (clearly labeled), and video content distribution via YouTube. Pricing is not publicly disclosed and is negotiated directly with advertisers. The company's go-to-market is content-led, monetizing audience attention captured through owned digital channels without traditional distribution intermediaries. Skor.id underwent a significant brand relaunch in 2025, introducing a new brand mark, custom typeface, and repositioning as a platform for a network of sports content creators.

Name

Skor

Legal name

skor.id

Website

https://skor.id

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Skor.id is an Indonesian digital sports media platform covering football, esports, and sports culture for Indonesian sports fans via its website, YouTube channel, and social media. It also organizes Liga TopSkor, a youth football league spanning 33 zones across Indonesia.

Ownership category

akta.pro rank

Product category

Digital Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Sports Streaming Platforms (MPACAAAE)

akta.pro secondary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

Keywords

• Indonesian sports media
• Digital sports news
• Youth football league
• Football news coverage
• Esports media content

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising (Banner Ads): Demographic and preference-based targeted advertising on the website. Advertisers can reach specific user segments based on browsing behavior and preferences.
2. Sponsored Content / Advertorial: Paid articles and content that blend with editorial material, clearly labeled as advertorial, iklan, ads, or sponsored.
3. Video Content Distribution: Original video content distributed via YouTube channel Skor Indonesia, including live streaming of tournaments such as TopSkor National Championship.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Skor (skor.id) is an Indonesian digital sports media platform that publishes football, esports, and sports culture news and content across its website, YouTube channel, and social media accounts. It organizes and operates Liga TopSkor, a youth football league spanning 33 zones in Indonesia, and the TopSkor National Championship tournament for U-10 through U-16 age groups. The company produces original video programming (The Skor Original Shows, DISKORD) and distributes live tournament coverage on YouTube.

Product overview

Skor.id is an Indonesian sports media platform offering comprehensive coverage of football (including Super League, international leagues, and youth competitions), esports, and sports culture. The platform operates as a content aggregator with original shows like DISKORD, organizes youth football through Liga TopSkor and TopSkor National Championship, and delivers sports news across web and video formats.

Differentiator

Problem solved

Functional benefit

Brands

• TopSkor National Championship (TNC): National youth football championship organized by Liga TopSkor, featuring teams from various zones across Indonesia (Sumatra, Java, Kalimantan, Sulawesi, Bali, Papua) in age groups U-10, U-12, U-14, and U-16.
• Liga TopSkor
• Skor Stars Management

Products and services

• Skor.id News Platform

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• PSSI (Indonesian Football Association)coreStrategic or Co-development Partner · 23 July 2026PSSI provides official recommendations and endorsement for TopSkor National Championship tournaments organized by Skor.id. PSSI issued formal recommendation letters for TopSkor National Championship 2026 via Secretary General Yunus Nusi, validating the tournament's legitimacy for youth football development.
• Kemepora (Ministry of Sport of Indonesia)coreStrategic or Co-development Partner · 23 July 2026Kemenpora (Ministry of Sport) partnered with New York University to build Indonesia's sports ecosystem. This cooperation opens opportunities for collaboration with Skor.id's sports coverage and youth tournament ecosystem. Additionally, Stadion Pakansari is used as the national team's home ground for ASEAN Championship 2026, which Skor.id covers.
• Liga TopSkorcoreOthersSkor.id operates and organizes Liga TopSkor, a youth football league system covering 33 zones across Indonesia (Sumatra, Java, Kalimantan, Sulawesi, Bali, Papua). The league culminates in the TopSkor National Championship featuring youth players aged U-10 through U-16. Skor.id provides tournament coverage, management, and broadcast through its platform and YouTube channel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ESPN: Global sports media giant with comprehensive league coverage, original video, and digital distribution. Comparable as a benchmark for sports media scale, content depth, and multi-channel audience development.
• Kompas.com: Indonesia's largest mainstream digital news property with a dedicated sports section. Comparable as an Indonesian media competitor for sports audiences and ad spend, but operates as a broad news platform rather than a sports specialist.
• DAZN: Global sports streaming platform with rights-based distribution and AVOD components. Comparable as a sports content platform monetizing video audiences, though DAZN operates at vastly larger scale with subscription revenue.
• CNN Indonesia: Major Indonesian news outlet with dedicated sports coverage. Comparable as an Indonesian media competitor for audience attention and advertising inventory, but operates as a general news brand rather than sports-focused.

Direct peers

• Bola.com: Indonesian sports news portal covering football, basketball, and other sports. Directly comparable as a domestic Indonesian sports media competitor targeting the same audience with overlapping coverage of Liga 1/Super League and international football.
• Detik.com: One of Indonesia's largest digital news portals with a significant sports vertical. Comparable as a competitor for Indonesian sports audiences and digital advertising budgets, though Detik is a broad news platform rather than sports-focused.
• Goal.com: Global football-focused digital media platform covering leagues, transfers, and original video content. Comparable as a football-first digital media brand with international league coverage and video programming strategy similar to Skor.id's DISKORD series.
• Bleacher Report: Digital-first sports media brand with strong original video programming and social distribution. Comparable as a content-led sports media platform that builds audience through owned channels and original video IP similar to Skor.id's strategy.

Regional players

• Indosiar: Indonesian free-to-air TV network with strong sports programming including football rights. Comparable as a competitor for Indonesian sports audiences and sponsor attention, but operates through traditional broadcast rather than digital-first distribution.

Others

• Republika: Indonesian media outlet within the same Mahaka Media parent group as Skor.id. Comparable as a sister property enabling cross-promotion, shared sales infrastructure, and content syndication within the conglomerate ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@skorindonesia
• Xx.com/skorindonesia
• LinkedInlinkedin.com/company/skorindonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skor