Bola Webinformation

What Bola Webinformation does

Bola Webinformation is a privately held Austrian company headquartered in Wiener Neustadt, founded in 2008, operating a small core team of 1-10 employees. Despite its modest size, the company runs HeyLink.me, a cloud-based link-in-bio SaaS platform that has scaled to 11,727,105+ registered users across 195 countries with support for 30+ languages. The platform lets individuals and businesses consolidate all of their online destinations (social profiles, stores, videos, music, donations, NFT galleries, contact details, lead forms) into a single shareable link that can be distributed across Instagram, TikTok, YouTube, Facebook, X, messengers, and SMS. Supporting products include KODE.link (QR code generation and Apple/Google Wallet digital card creation), a 100+ integration marketplace, free industry-specific templates, the RapidWombat SEO/AI-search tool, and the Baby Passport & Visa Photo Maker utility. Regional and vertical variants include HeyLink.au (Australia) and NonProfit-Link.org (non-profits).

The product architecture is a self-serve, product-led SaaS with tiered offerings: a free Starter plan (50 links, basic analytics, 9.9% + $0.30 transaction fee), a PRO plan ($9/month or $7/month annual, 100 links, custom branding, custom domain, advanced analytics, reduced 3.9% + $0.30 transaction fee, 1-month free trial), an Agency tier for managing 3+ client accounts with white-label features, and an Enterprise tier with API access, custom branding, and 200+ integrations. Revenue mechanics combine subscription recurring revenue, per-transaction fees on e-commerce activity, and an AdSense revenue-share on user pages. Distribution is entirely self-serve through the web (app.heylink.me) with localized landing pages in 30+ languages serving as the primary SEO-driven acquisition channel, supplemented by organic social presence and affiliate/agency referrals; enterprise and agency tiers also support a direct sales motion.

The customer base is broadly segmented into content creators and influencers (primary), small and medium businesses, agencies and enterprises (multi-account and white-label), musicians and entertainment professionals, and NFT/crypto enthusiasts. The company is actively operating with no disclosed acquisitions, closures, or IPO activity, and ownership/management team details are not publicly available in the input sources.

Name

Bola Webinformation

Legal name

HeyLink.me

Website

https://heylink.me

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Bola Webinformation is an Austrian private company that operates HeyLink.me, a cloud-based link-in-bio SaaS platform serving 11.7 million users across 195 countries with link management, QR codes, e-commerce, ad monetization, and a 100+ integration marketplace.

Ownership category

akta.pro rank

Product category

Link-in-Bio Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Web Search Portals and All Other Information Services (51929)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

akta.pro secondary industries

App Analytics, Attribution & Deep Linking Platforms (BPAMADAH), Marketplace APIs & API Monetization Platforms (BPAMAOAM)

Keywords

• Link in bio platform
• Creator monetization tools
• Social media landing pages
• Qr code generation
• Digital business cards

Headquarters

HQ city

Wiener Neustadt

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. PRO Subscription: Monthly or annual subscription to the PRO plan providing advanced features including 100 links, custom branding, custom domain, QR code integration, themes, avatars, icons, fonts, backgrounds, signups, messages, commerce, menu, locations, galleries, and priority support. Priced at $9.00/month (monthly) or $7.00/month (annual, saving 23%).
2. Transaction Fees (Starter): Starter plan users pay 9.9% + 30c per transaction when selling through the platform's e-commerce features.
3. Transaction Fees (PRO): PRO plan users pay a reduced 3.9% + 30c per transaction when selling through the platform's e-commerce features.
4. AdSense / Advertising Revenue Share: Users can monetize their HeyLink.me pages by activating ads through an AdSense integration. HeyLink.me acts as an intermediary for AdSense setup, and users earn revenue when visitors click on ads displayed on their pages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bola Webinformation operates HeyLink.me, a cloud-based link-in-bio SaaS platform that lets users consolidate all of their online content, social profiles, stores, music, videos, and services behind a single shareable link. The platform adds analytics, a built-in store and payment processing, QR-code generation via the proprietary KODE.link engine, AdSense monetization, and 100+ third-party integrations, with white-label and API options for agencies and enterprises.

Product overview

HeyLink.me is a unified link-in-bio platform that enables users to consolidate all their online presence into a single shareable link. The core HeyLink.me platform serves as the central hub, supported by integrated tools including KODE.link for QR code and digital card generation, the HeyLink.me Marketplace offering 100+ integrations, and specialized templates for various industries and use cases. The product portfolio includes tiered offerings: Starter (free) and Pro plans for individual users, Agency accounts for managing multiple clients, and Enterprise solutions with white-label capabilities and API access. Specialized variants include HeyLink.au for Australian users and NonProfit-Link.org for non-profits. Additional tools like RapidWombat (SEO) and Baby Passport & Visa Photo Maker are available through the marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• KODE.link: Advanced QR code solutions platform offering QR code builder, digital card generators for Apple Wallet and Google Wallet, and digital business card builder.
• RapidWombat
• Baby Passport & Visa Photo Maker

Products and services

• HeyLink.me Cloud-based link-in-bio platform that lets users create a single shareable link aggregating their social profiles, websites, stores, videos, music, and other content, with built-in analytics, payments, and 100+ integrations.
• KODE.link QR-code generation and management tool with custom QR-code builder, Apple Wallet and Google Wallet digital card generators, and a digital business card builder, integrated with the HeyLink.me platform.
• HeyLink.me Marketplace Apps marketplace offering 100+ integrations and add-ons including social media connections, e-commerce tools, payment processing, music streaming integrations, NFT support, SEO tools, and communication features.
• HeyLink.me for Business Business-oriented offering that bundles messaging widget, bank details for payments, custom branding, custom domain support, lead generation forms, product listings, price lists, image sliders, and social link aggregation.
• HeyLink.me Agency Multi-account management solution for agencies and enterprises, allowing management of multiple HeyLink.me accounts from a single dashboard with flexible pricing starting at 3 accounts.
• HeyLink.me Enterprise Custom white-label link-in-bio solution for large businesses featuring fully customizable pages, a comprehensive dashboard with analytics, robust API integration, 200+ integrations, and fastest digitization tools.
• HeyLink.me Earn Money

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration39 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Taplink: Taplink is a micro-website and link-in-bio builder popular in Eastern Europe and Russia. It overlaps heavily with HeyLink.me's all-in-one approach (links, store, payments, forms) and is particularly comparable in its multilingual, SMB-friendly positioning.
• Shorby: Shorby is a link-in-bio and smart link platform focused on marketers and agencies. It directly competes with HeyLink.me for SMBs and agencies wanting branded micro-landing pages with link tracking and retargeting pixels.
• Lnk.Bio: Lnk.Bio is a minimalist link-in-bio tool for creators to consolidate social profiles and content links. It competes directly with HeyLink.me's free and paid link-in-bio plans, particularly for individual creators.
• Beacons: Beacons is a creator-economy link-in-bio platform with strong monetization features (built-in store, email, media kits). It competes head-on with HeyLink.me for creators and influencers wanting to monetize audiences from a single bio link.
• Stan Store: Stan Store is a creator-commerce platform combining link-in-bio with built-in digital product sales, bookings, and email. It is a direct competitor to HeyLink.me's PRO commerce features and targets the same creator segment.
• Linktree: Linktree is the dominant link-in-bio platform with reportedly 50M+ users. It is a near-perfect direct competitor to HeyLink.me, offering the same single-link-in-bio value proposition with PRO subscription tiers, analytics, and commerce integrations.
• Contact.me: Contact.me is a link-in-bio and micro-website builder offering custom domains, payments, and integrations. It overlaps directly with HeyLink.me's PRO tier (custom domain, store, payments, branding).
• Bio.link: Bio.link is a widely used link-in-bio platform serving creators globally. It competes directly with HeyLink.me's core single-link aggregation feature set and pricing tiers.

Emerging players

• Carrd: Carrd is a simple one-page website builder popular with creators for link-in-bio-style landing pages. It is an adjacent competitor with partial overlap to HeyLink.me's Starter/PRO feature set, particularly for users wanting more design flexibility.
• Later (Link in Bio by Later): Later is a social media scheduling platform whose Link in Bio product directly competes with HeyLink.me for Instagram and TikTok creators. It offers click-tracking and shoppable feeds as part of a broader social marketing suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@heylinkme
• LinkedInlinkedin.com/company/bola-webinformation-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bola Webinformation