Vitera Healthcare Solutions

What Vitera Healthcare Solutions does

Vitera Healthcare Solutions was an ambulatory healthcare IT vendor founded in 1996 and headquartered in Tampa, Florida. Following its 2015 acquisition by Greenway Health, the Vitera brand was subsumed into Greenway Health, LLC, and the consolidated business now operates under the Greenway Health name with Vitera as a previously known alias. The company sells an end-to-end clinical and financial technology stack to physician practices across ambulatory specialties - including FQHC and public health, OB-GYN, orthopedics, pediatrics, primary care, and tribal health.

The core product is Novare, an AI-by-design, cloud-based electronic health record (EHR) platform powered by Amazon Web Services that unifies clinical documentation, revenue cycle management, and patient engagement workflows on a single integrated platform. The platform is augmented by a modular suite covering practice management, medical coding, clearinghouse services, patient payments, patient portal, telehealth, care coordination, analytics, regulatory reporting, interoperability, electronic dental records, document management, and interpreter services. Differentiating AI features include agentic clinical assistants embedded in the encounter, intelligent coding designed to reduce revenue leakage, and intelligent insurance readiness. The platform holds HITRUST e1 certification and was named KLAS Research's Most Improved Physician Practice Solution for 2026.

Revenue is generated primarily through SaaS-style subscriptions to the EHR and practice management platform, with add-on modules (RCM services, patient engagement, clearinghouse, professional services) creating attach revenue. Go-to-market is direct, via enterprise field sales and inside sales targeting both enterprise and mid-market ambulatory practices, with no disclosed channel or reseller motion. The company is privately held, operates exclusively in the United States, and reports a headcount band of 5,001-10,000 employees.

Name

Vitera Healthcare Solutions

Legal name

Greenway Health, LLC

Website

https://viterahealthcare.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Vitera Healthcare Solutions, now operating as Greenway Health, provides cloud-based electronic health records, practice management, revenue cycle, and patient engagement software to ambulatory physician practices across multiple specialties in the United States.

Ownership category

akta.pro rank

Product category

Healthcare Practice Management Software

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Prepackaged Software (7372), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ambulatory & Physician Practice EHRs (HLACAAAB)

akta.pro secondary industry

EHR Implementation, Optimization, Training & Managed Services (HLACAAAL)

Keywords

• Electronic health records
• Practice management software
• Revenue cycle management
• Ambulatory healthcare IT
• Patient engagement platform

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. EHR and Practice Management Software Subscription: SaaS-based EHR and practice management platform delivered as a subscription, providing clinical, revenue cycle management, and patient engagement tools on a unified cloud-based platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Vitera Healthcare Solutions (now operating under the Greenway Health brand) provides AI-driven electronic health records (EHR), practice management, and revenue cycle management software as a unified cloud-based platform for ambulatory healthcare practices. Its flagship Novare EHR embeds AI agents inside the clinical encounter to automate clinical, financial, and patient engagement workflows across specialties such as FQHC, OB-GYN, orthopedics, pediatrics, primary care, and tribal health.

Product overview

Greenway Health offers Novare, an AI-by-design EHR platform that serves as the core unified platform combining clinical, revenue cycle management, and patient engagement capabilities on a single cloud-based system powered by AWS. The product portfolio includes the core Novare platform plus multiple integrated modules: clinical solutions (EHR, Electronic Dental Records, Clinical Assist, Document Manager, Interpreter Services); financial solutions (Practice Management, Revenue Services, Medical Coding, Clearinghouse Services, Health Pay); patient engagement solutions (Patient Connect, Patient Portal, Telehealth, Care Coordination); and analytics solutions (Insights, Practice Analytics, Interoperability, Regulatory Reporting). The architecture is designed as a unified platform with modular add-on capabilities rather than standalone products.

Differentiator

Problem solved

Functional benefit

Brands

• Novare: AI-by-design EHR built to fully automate healthcare practice—uniting clinical, revenue cycle management, and patient workflows on one cloud-based EHR platform.
• Greenway Clinical Assist
• Greenway Health Pay
• Greenway Patient Connect
• Greenway Insights
• Greenway Clearinghouse Services
• Greenway Medical Coding
• Greenway Patient Portal

Products and services

• Novare AI-by-design EHR platform built to fully automate healthcare practice, uniting clinical, revenue cycle management, and patient workflows on one cloud-based platform powered by AWS.
• Electronic Health Records (EHR) Core electronic health records system for documenting and managing patient clinical information for ambulatory healthcare practices.
• Practice Management Practice operations management including scheduling, workflows, and administrative tasks for ambulatory practices.
• Greenway Revenue Services Revenue cycle management services designed to stop revenue leakage at the source for healthcare practices.
• Greenway Patient Connect Patient engagement platform connecting patients with their care journey at every step for ambulatory practices.
• Telehealth Virtual care and telehealth services enabling remote patient consultations for healthcare practices.
• Greenway Insights Analytics and business intelligence solution providing practice performance insights for healthcare organizations.
• Professional Services Implementation, training, and ongoing professional support services for healthcare practices deploying Greenway solutions.

Quantifiable outcome

• 14,000 hours saved annually with agentic clinical assistants (based on a 10-provider practice with 15 staff members)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• athenahealth: athenahealth provides cloud-based EHR, practice management, and revenue cycle management for ambulatory physician practices — the same core market and product stack as Greenway Health. Both target mid-market and enterprise ambulatory groups with subscription SaaS models.
• NextGen Healthcare: NextGen offers ambulatory EHR and practice management with deep specialty coverage (including FQHC, OB-GYN, orthopedics, and behavioral health) — directly mirroring Greenway's specialty-by-specialty go-to-market strategy and product scope.
• eClinicalWorks: eClinicalWorks provides EHR and practice management for ambulatory practices with strong presence among small-to-mid-sized physician offices, RCM services, and a patient engagement portal — a near-direct functional match to Greenway's product portfolio.
• Veradigm (formerly Allscripts): Veradigm provides ambulatory EHR and practice management solutions to physician practices of all sizes, with comparable RCM, patient engagement, and analytics offerings. Direct competitor in the mid-market ambulatory segment.
• Tebra (Kareo + PatientPop): Tebra offers a cloud-based all-in-one practice growth and clinical platform for independent practices, combining EHR, billing, and patient experience. Targets the same small-to-mid independent ambulatory market as Greenway.
• ModMed (Modernizing Medicine): ModMed provides specialty-specific EHR systems (particularly strong in dermatology, orthopedics, gastroenterology, and ophthalmology) — overlapping directly with Greenway's specialty-by-specialty strategy in ambulatory practices.
• Practice Fusion: Practice Fusion delivers a cloud-based EHR for independent ambulatory practices, including behavioral health and primary care. Now part of Veradigm, it competes for the smaller ambulatory segment Greenway also serves.

Broad incumbents

• Epic Systems: Epic's ambulatory module (EpicCare) is widely deployed in large health systems and is expanding into independent ambulatory practices. While primarily a hospital EHR incumbent, it increasingly competes for the same enterprise ambulatory segment Greenway targets.
• Oracle Health (Cerner): Oracle Health (formerly Cerner) offers ambulatory EHR through its Community Care and Millennium platforms alongside its dominant acute-care footprint. Competes for larger ambulatory groups and IDN-affiliated practices where Greenway's HITRUST-certified cloud also plays.
• MEDITECH: MEDITECH primarily serves community hospitals but offers ambulatory extensions through its Expanse platform. Overlaps with Greenway where IDN-affiliated ambulatory groups require an integrated acute-and-ambulatory footprint.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ViteraHealth
• YouTubeyoutube.com/user/GreenwayHealthLLC
• Facebookfacebook.com/greenwayhealthllc
• LinkedInlinkedin.com/company/greenway-health
• Instagraminstagram.com/greenwayhealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitera Healthcare Solutions