Relove Technology
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Relove Technology does
Relove Technology is a UK circular-economy services company focused on the recovery, refurbishment and resale of mobile devices (smartphones, tablets, laptops and accessories). The company operates two interlocking business lines: a B2B enterprise recovery and recycling service for major UK telecom brands and retailers (EE, Three, Vodafone, Sky, Virgin Media O2, giffgaff, O2, Music Magpie), and a direct-to-consumer/small business channel selling refurbished technology under the Relove Technology brand. Operationally, the business relies on ADISA-accredited data wiping (with secure motherboard destruction for non-bootable devices), technician-led device grading, professional refurbishment, and WEEE/lithium-ion battery compliant disposal. The company is a Certified B Corporation, ISO 9001:2015 and ISO 14001:2015 accredited, and runs social-impact programmes including the Reconnected scheme with Three UK, Community Calling with Virgin Media O2 and Hubbub, and the UCL Hardship Fund partnership.
Relove Technology Limited was launched in 2020 and was acquired in full by Genuine Solutions Holdings Limited in July 2022, operating today as a wholly-owned subsidiary within the Revolvex Group under founder-CEO Paul Crossman. Since the acquisition it has expanded its enterprise programme portfolio (giffgaff scheme July 2023, UCL partnership January 2024), relocated to solar-powered sustainable premises at Silverglade Business Park in Chessington, Surrey in November 2023 (targeting NET Zero by 2029 and a 60% carbon reduction), and achieved Investors in People Platinum accreditation in March 2024. Its stated headcount is 1-10 employees, with the bulk of device processing volume handled through Genuine Solutions' parent infrastructure.
The commercial model combines transaction-fee recovery and recycling services to enterprise clients, D2C hardware sales of refurbished devices to consumers and SMEs, and charitable/educational donation programmes where proceeds flow to hardship funds and digital-inclusion charities (Good Things Foundation, Hubbub). Revenue, ARR and pricing are not publicly disclosed. Notable scale signals include the rehoming of 26,000+ phones through Community Calling and processing of "thousands of devices weekly" through Virgin Media O2's O2 Recycle programme.
Relove Technology firmographics
Firmographics- Name
- Relove Technology
- Legal name
- Relove Technology Limited
- Website
- https://relovetechnology.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Relove Technology industry classification
Industry- Product category
- Refurbished Mobile Technology Services
- NAICS
- Materials Recovery Facilities (562920), Electronic and Precision Equipment Repair and Maintenance (8112), Recyclable Material Merchant Wholesalers (42393)
- SIC
- Services-Miscellaneous Repair Services (7600), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC)
- akta.pro secondary industries
- Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD), Reuse & Resale / Recommerce Operations (EUAIANAC), Parts, Components, Refurbished & Reverse Logistics (Electronics) Distribution (CRAOACAK), Refurbished, Used & Recommerce Smartphones (CRACALAG)
Keywords
Where Relove Technology is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Relove Technology business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Recovery and Recycling Services: Provides recovery and recycling services to telecom brands and retailers, handling WEEE waste and lithium ion batteries in accordance with regulations. Returns value back to clients while ensuring proper disposal documentation.
- Refurbished Device Resale: D2C sales of refurbished mobile technology to consumers and SMEs. Devices are fully tested, described honestly, and sold with transparency about condition.
- Accessory and Device Disposal Partnership: Executive partner for accessory and un-repaired device disposal for major telecom companies, providing comprehensive disposal solutions.
- Charitable Tech Recovery: Partnerships with educational institutions and charities where donated tech is recovered, resold, or ethically recycled with proceeds supporting hardship funds and charitable causes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Enterprise Recovery Services - Custom pricing based on volume and service requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Relove Technology product offering
Product offeringCore offering
Relove Technology is a circular economy services provider that recovers, refurbishes, and redistributes pre-owned mobile technology including smartphones, tablets, laptops, and accessories. It operates two distinct go-to-market motions: enterprise B2B recovery and recycling services for major telecom brands and retailers, and direct-to-consumer/sales of refurbished devices to individuals and SMEs.
Product overview
Relove Technology operates as a circular economy platform offering a unified suite of services for mobile technology lifecycle management. The core offering consists of Recovery & Recycling Solutions that recover, refurbish and redistribute mobile devices, complemented by Distribution Solutions that facilitate secondary market access. The company also runs direct-to-consumer refurbished technology sales and manages branded recycling programmes such as the giffgaff Recycling Scheme and the Reconnected scheme with Three UK. All devices are data-wiped using ADISA-accredited industry standard software, graded by technicians, and either repaired for resale or responsibly recycled. The portfolio positions Relove as both a recovery operations partner for telecom brands and a consumer-facing refurbished tech retailer.
Differentiator
Problem solved
Functional benefit
Products and services
- Recovery & Recycling Solutions Core circular economy service that recovers, refurbishes and reuses mobile technology products including smartphones, accessories, laptops and tablets. Extends product lifecycle, reduces e-waste and creates multiple ownership opportunities. Targeted at enterprise telecom clients and retailers.
- Distribution Solutions Distribution services for mobile devices and accessories to global brands and retailers, facilitating the movement of refurbished technology into secondary markets. Designed for telecom operators and retailers seeking secondary-market distribution channels for pre-owned devices.
- D2C Refurbished Technology Sales Direct-to-consumer and SME sales of fully tested and honestly described refurbished mobile technology products, including smartphones, tablets and accessories. Operated as a certified B Corp and social enterprise.
- Reconnected Scheme Mobile phone donation and redistribution programme in partnership with Three UK that provides connectivity to disadvantaged individuals. Donated devices are repackaged with unlimited data, texts and calls for six months.
- giffgaff Recycling Scheme Recycling programme enabling giffgaff members to recycle unused and unwanted mobile devices, supporting WEEE compliance and nominated charity Good Things Foundation.
Quantifiable outcome
- 26,000+ phones rehomed through Community Calling programme
- +3 more outcomes
Companies that use Relove Technology
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Relove Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Relove Technology partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- Students' Union UCLcoreTwo-year agreement to help UCL community reduce e-waste and raise funds for student hardship fund. Donated tech is recovered, resold, or ethically recycled with proceeds supporting students.
- giffgaffcoreRecycling scheme partnership for giffgaff members to recycle unused mobile devices. Supports WEEE regulations compliance with proceeds supporting Good Things Foundation and digital divide initiatives.
- Samaritans East SurreyminorPilot technology take-back scheme to repurpose and recycle unused mobile technology raising vital funds for Samaritans' around-the-clock support services.
- Genuine SolutionsflagshipRelove Technology was acquired by Genuine Solutions in July 2022. Now part of Revolvex Group, benefiting from Genuine's heritage, infrastructure, and experienced team while Relove brand continues.
- ThreeflagshipLong-standing partner for Reconnected scheme, repackaging donated phones with unlimited data for disadvantaged people. Also partners on Keep Kids Connected scheme donating laptops and monitors to schools.
- Good Things FoundationcoreUK's leading digital inclusion charity, identifying people in need through community partners including those escaping war and persecution. Key partner in Reconnected scheme.
- Business in the CommunityminorCharity partner in Reconnected scheme focused on helping people trying to enter employment gain connectivity through donated devices.
- LetsLocaliseminorDigital social platform with network of 600+ schools and 100 businesses, providing educational opportunities to students through donated technology.
- DONS Local Action GroupminorFacilitator for Keep Kids Connected scheme, distributing donated laptops and monitors to schools within Kingston borough.
- Virgin Media O2flagship8+ year partnership delivering circular technology at scale through O2 Recycle programme. Relove acts as delivery partner processing thousands of devices weekly. Also partners on Community Calling programme with Hubbub, having rehomed 26,000+ phones to disadvantaged communities.
- HubbubcoreCommunity Calling programme partner, redistributing securely wiped and refurbished phones to people who need connectivity, including low-income families and homeless individuals.
- Mobile Phone MuseumminorPartnership to support mobile phone preservation and education initiatives.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Relove Technology competitors and assessment
Company assessmentEmerging players
- SmartFoneStore: UK retailer of refurbished and second-hand smartphones. Comparable D2C proposition focused on used handsets, though operating at smaller scale than Relove's enterprise B2B business.
Broad incumbents
- Back Market: Global marketplace for refurbished consumer electronics including smartphones. A scaled, well-funded competitor to Relove's D2C channel, operating a marketplace model with a much larger catalogue and brand spend.
- O2 Recycle (Virgin Media O2): In-house trade-in and refurbishment programme run by Relove's largest customer. Represents both a customer-relationship and a competitive threat if Virgin Media O2 insources more recovery activity.
- Genuine Solutions Group: Parent company of Relove Technology; a B Corp and mobile technology recovery and distribution specialist. Comparable at the group level for B2B recovery, accessory distribution and reverse-logistics services.
- TES (Technology Environmental & Sustainability): Global IT asset disposition (ITAD) and device lifecycle services provider. Comparable to Relove's B2B recovery, refurbishment and responsible recycling operations, particularly for enterprise and carrier customers.
- Ingram Micro Lifecycle Services: Large-scale ITAD, device refurbishment and reverse-logistics provider. Comparable to Relove at the B2B recovery operations layer, with substantially greater scale and geographic reach.
Direct peers
- Mazuma Mobile: UK buy-back and refurbishment specialist for mobile devices. Comparable to Relove's refurbishment and trade-in operations, serving both consumers and mobile operators.
- Envirofone: UK-based mobile phone recycling and refurbishment company trading through major retailers. Comparable to Relove's device recovery and resale operations.
- CeX: UK high-street and online retailer specialising in second-hand and refurbished consumer electronics including smartphones and tablets. Directly comparable D2C recommerce proposition to Relove Technology.
- Music Magpie: UK-based recommerce platform buying and selling refurbished smartphones, tablets and consumer electronics. Directly comparable to Relove's D2C refurbished device offering, and already a Relove customer for WEEE disposal services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Relove Technology social profiles
Digital presenceRelove Technology compliance and trust
Trust signalCompliance7 records
Relove Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Relove Technology leadership team
Management profileNumber of profiles
Profiles4 records
Relove Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Relove Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Relove Technology
What does Relove Technology do?
Relove Technology is a circular economy services provider that recovers, refurbishes, and redistributes pre-owned mobile technology including smartphones, tablets, laptops, and accessories. It operates two distinct go-to-market motions: enterprise B2B recovery and recycling services for major telecom brands and retailers, and direct-to-consumer/sales of refurbished devices to individuals and SMEs.
Is Relove Technology a public or private company?
Relove Technology is a private company. It is classified as corporate owned and is currently operating.
When was Relove Technology founded?
Relove Technology was founded in 2020. It employs 1 to 10 people.
Where is Relove Technology based?
Relove Technology is headquartered in London, United Kingdom, in the Europe region.
How does Relove Technology make money?
Four revenue lines are on record. Recovery and Recycling Services are the primary driver. The others are refurbished Device Resale, accessory and Device Disposal Partnership and charitable Tech Recovery.
Who are Relove Technology's main competitors?
SmartFoneStore is listed as an emerging player. Broad incumbents are Back Market, O2 Recycle (Virgin Media O2), Genuine Solutions Group, TES (Technology Environmental & Sustainability) and Ingram Micro Lifecycle Services. Direct peers are Mazuma Mobile, Envirofone, CeX and Music Magpie.
Does Relove Technology have an API?
No public API is recorded for Relove Technology.
What industry is Relove Technology in?
Relove Technology's product category is Refurbished Mobile Technology Services. Its primary akta.pro industry code is CRAFAGAC, Electronics & Tech Recommerce (Refurbished Devices), with a secondary code of BPALAIAD, Electronics Refurbishment, Repair & Reuse (Remarketing/Resale). Its NAICS code is 562920 and its SIC code is 7600.