Genuine Solutions
Genuine Solutions is a UK-based B2B distributor of mobile accessories and smart technology, distributing 2,000+ SKUs across brands like Ugreen, Sudio, and Mutural to 1,300+ retailers across 29-51 countries via EU-registered DDP shipping.
- Company typePrivate
- Founded2005
- HeadquartersEpsom, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Genuine Solutions does
Genuine Solutions Distribution Limited is a UK-based B2B distributor of mobile accessories and smart technology products, headquartered in Chessington, Surrey. The company distributes over 2,000 SKUs from a portfolio of brand partners including Ugreen, Mutural, Sudio, Hune, Swissten, and 3mk, alongside established manufacturers such as Apple, Samsung, Sony, Belkin, and OtterBox. Its core capability is its distribution infrastructure: EU fiscal registration enabling Delivered Duty Paid (DDP) shipping, partnerships with UPS, DHL, FedEx, and DPD, a 99% on-time delivery rate, and a compliance stack spanning ISO 9001, ISO 14001, ISO 27001, B Corp, CE/UKCA, AEO, and EcoVadis. The company serves 1,300+ customers across 29-51 countries, segmented into high street retailers, online marketplaces, brand manufacturers, and specialist resellers.
The business model is a sales-led B2B distribution model with dedicated account managers and bilingual field and office support. Revenue is generated primarily from hardware sales margin on distributed products, supplemented by value-added services including bespoke supply chain solutions, range planning and merchandising (FSDUs, CTDUs, wall displays), and compliance support. Pricing is opaque and negotiated per account. GTM combines direct enterprise sales, exclusive and official UK distribution partnerships with brand manufacturers, and presence at global trade events (MWC, IFA, ITC). The company is part of the Revolvex Group following a 2025 restructuring that separated it from sister company Relove Technology (circular economy device recovery). The leadership team is led by CEO Paul Crossman, with founder Christian McBride serving as Chief Commercial Officer.
Genuine Solutions firmographics
Firmographics- Name
- Genuine Solutions
- Legal name
- Genuine Solutions Distribution Limited
- Website
- https://genuinesolutions.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Genuine Solutions is a UK-based B2B distributor of mobile accessories and smart technology, distributing 2,000+ SKUs across brands like Ugreen, Sudio, and Mutural to 1,300+ retailers across 29-51 countries via EU-registered DDP shipping.
- Ownership category
- akta.pro rank
Genuine Solutions industry classification
Industry- Product category
- Mobile Accessories Distribution
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- SIC
- Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Genuine Solutions is headquartered
LocationHeadquarters
- HQ city
- Epsom
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Genuine Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mobile Accessories Distribution: Core revenue stream from distribution of smart technology and connected devices. Portfolio includes over 2,000 SKUs from leading mobile accessory brands. Offers both new products from manufacturers and high-quality recovered stock, delivering value and choice to customers.
- Supply Chain Services: Bespoke supply chain and distribution strategies including sourcing rare accessories, assembling custom product bundles, and navigating complex international logistics. Revenue derived from service fees and margin on fulfilled orders.
- Merchandising and POS Solutions: Provides retail display options including Free-Standing Display Units (FSDUs), Countertop Display Units (CTDUs), and wall displays to enhance product visibility. Digital assets including promotional videos, high-quality imagery, and product data support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Contact sales for B2B pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Genuine Solutions product offering
Product offeringCore offering
Genuine Solutions is a B2B distribution company specialising in the global distribution of smart technology and mobile accessories, serving over 1,300 customers across 29-51 countries. It acts as official or exclusive UK distribution partner for leading accessory brands including Ugreen, Mutural, Sudio, Hune, Swissten, and 3mk, offering a portfolio of more than 2,000 SKUs. The company also provides value-added services including dedicated account management, tailored supply chain strategies, range planning, merchandising (FSDUs/CTDUs), and product compliance support.
Product overview
Genuine Solutions is a global distribution company for smart technology and mobile accessories, serving over 1,300 customers across multiple countries. Their portfolio is organized as a multi-brand distribution platform featuring Mutural (military-grade phone cases), Sudio (Scandinavian audio), Hune (sustainable technology), Ugreen (tech accessories), Swissten (charging solutions), and 3mk (screen protectors). These branded collections are distributed alongside dozens of other manufacturer brands including Apple, Samsung, Sony, Beats, OtterBox, and Belkin. The company operates as a distribution intermediary rather than a product manufacturer, providing logistics, compliance, account management, and supply chain services to connect brand partners with retailers. The core offering is physical product distribution supported by value-added services including global shipping with DDP (Delivered Duty Paid) for EU orders, bilingual account management, range planning, and retail merchandising support.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 99% on-time delivery rate
- +3 more outcomes
Companies that use Genuine Solutions
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Genuine Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Genuine Solutions partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, key, parent company, sister company, customer and minor.
- UgreencoreOfficial UK distributor for Ugreen, the global technology accessory brand trusted by over 40 million users worldwide. Ugreen leads in smart, reliable tech including fast chargers and accessories for mobile, computer, home, and car. Partnership provides customers access to award-winning ranges and reinforces Genuine Solutions' position in sustainable technology distribution.
- MuturalcoreOfficial UK distributor for Mutural, the fast-growing mobile accessories brand founded in Shenzhen, China. Mutural specializes in military-grade mobile device protection including iPhone and iPad cases with MagSafe compatibility. Partnership marks Mutural's first official UK distribution presence, targeting national retailers, e-commerce platforms, and Apple Premium Reseller channels.
- SudiocoreExclusive UK distribution partner for Sudio, the Scandinavian audio brand known for combining lifestyle design with sustainability-led manufacturing. Partnership includes expanding presence across UK retail and e-commerce channels, with Genuine Solutions actively developing brand awareness and retail presence. Sudio sells wireless headphones, noise cancelling earbuds, and portable speakers.
- HunecoreUK distribution partner for Hune, the sustainable technology brand committed to promoting sustainability and ethics across the value chain. Hune creates tech that performs with values that matter, using responsibly sourced materials, energy-smart engineering, and durable design. Partnership aligns with Genuine Solutions' B Corp values and circular economy focus.
- SwisstenkeyUK distribution partner for Swissten, founded in 2015 with bold ambition starting from travel and car chargers. Swissten has grown to over 1,200 products spanning every major tech accessory category including charging solutions, audio, and mobile gear. Partnership provides precision and performance products to UK customers.
- 3mkkeyUK distribution partner for 3mk, the leading brand known for innovative and high-quality accessories including screen protectors, cases, and solutions like PrivacySliders and magnetic mounts. 3mk combines functionality with sleek design and is trusted by customers seeking durability, practicality, and style.
- Revolvex Groupparent companyParent company of Genuine Solutions Distribution Limited. In 2025, Genuine Solutions restructured under the Revolvex Group banner, separating core operations: Genuine Solutions (mobile accessories distribution) and Relove Technology (circular economy specialist for device recovery, reuse, and recycling). Revolvex Group is B Corp and EcoVadis accredited.
- Relove Technologysister companySister company within Revolvex Group specialising in circular economy initiatives for device recovery, reuse, and recycling. Operates alongside Genuine Solutions under the same corporate umbrella, sharing B Corp values and sustainability commitment.
- MonstelocustomerCustomer partner providing testimonial praising Genuine Solutions for consistent delivery of top-class products and services. Long-term partnership valued for helping achieve business targets in challenging market conditions.
- Students' Union UCLminorCharitable partnership working with Students' Union UCL to turn old tech into vital support for students in financial hardship. Demonstrates Genuine Solutions' commitment to social responsibility and community support.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Genuine Solutions competitors and assessment
Company assessmentBroad incumbents
- Exertis: One of the largest UK and European technology distributors (part of DCC Technology), offering mobile accessories, IT, and consumer electronics distribution. Directly comparable to Genuine Solutions on the mobile accessories side but operates at materially larger scale and broader category scope.
- ALSO Group: European IT and consumer electronics distributor operating across multiple countries with significant mobile and accessories exposure. Comparable in DDP-style cross-border distribution capability and EU-registered footprint, but operates at significantly larger scale.
- TD SYNNEX: Global IT and consumer electronics distributor formed from the merger of Tech Data and SYNNEX. Comparable to Genuine Solutions in serving retail and reseller channels with mobile and accessories products, but at vastly larger scale and broader category coverage.
- Westcoast: Major UK IT and mobile accessories distributor serving retailers, resellers, and corporate customers. Comparable to Genuine Solutions as a UK-headquartered wholesale distributor with multi-brand portfolio and account-management-led sales motion, though broader in IT scope.
- Ingram Micro: Global IT and mobile distribution giant offering comprehensive product portfolios to retailers and resellers. Comparable as a competing distribution channel for the same brand partners and retailer customers, though far larger in scale and broader in category.
- EntaTech: UK technology distributor serving resellers and retailers with mobile, IT, and consumer electronics products. Comparable to Genuine Solutions as a UK-based B2B distributor, though with broader IT portfolio and less specialization in mobile accessories.
Direct peers
- Strax: Swedish-headquartered global distributor and brand accelerator specializing in mobile accessories, smart technology, and consumer electronics. Comparable business model focused on exclusive brand distribution and global retail channel development, with overlapping brand partner profiles.
- Kondor: UK-based distributor specializing in mobile accessories, audio, and connected technology products. Highly comparable to Genuine Solutions on customer base (UK retailers, e-tailers, carriers), product mix, and exclusive brand distribution model — likely the closest direct competitor in the UK mobile accessories distribution niche.
- JTRS Distribution: UK specialist distributor of mobile accessories and consumer electronics products serving retailers and online resellers. Direct comparable to Genuine Solutions in product mix, customer profile, and exclusive brand distribution model, though smaller in scale.
Emerging players
- 4launch: Netherlands-based mobile accessories and consumer electronics distributor serving European retail and e-commerce channels. Comparable in product mix (cases, chargers, audio) and European focus, with similar scale tier.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Genuine Solutions social profiles
Digital presenceGenuine Solutions compliance and trust
Trust signalCompliance8 records
Genuine Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genuine Solutions leadership team
Management profileNumber of profiles
Profiles12 records
Genuine Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genuine Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genuine Solutions
What does Genuine Solutions do?
Genuine Solutions is a B2B distribution company specialising in the global distribution of smart technology and mobile accessories, serving over 1,300 customers across 29-51 countries. It acts as official or exclusive UK distribution partner for leading accessory brands including Ugreen, Mutural, Sudio, Hune, Swissten, and 3mk, offering a portfolio of more than 2,000 SKUs. The company also provides value-added services including dedicated account management, tailored supply chain strategies, range planning, merchandising (FSDUs/CTDUs), and product compliance support.
Is Genuine Solutions a public or private company?
Genuine Solutions is a private company. It is classified as corporate owned and is currently operating.
When was Genuine Solutions founded?
Genuine Solutions was founded in 2005. It employs 51 to 100 people.
Where is Genuine Solutions based?
Genuine Solutions is headquartered in Epsom, United Kingdom, in the Europe region.
How does Genuine Solutions make money?
Three revenue lines are on record. Mobile Accessories Distribution is the primary driver. The others are supply Chain Services and merchandising and POS Solutions.
Who are Genuine Solutions's main competitors?
Broad incumbents on record are Exertis, ALSO Group, TD SYNNEX, Westcoast, Ingram Micro and EntaTech. Direct peers are Strax, Kondor and JTRS Distribution. 4launch is listed as an emerging player.
Does Genuine Solutions have an API?
No public API is recorded for Genuine Solutions.
What industry is Genuine Solutions in?
Genuine Solutions's product category is Mobile Accessories Distribution. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 4251 and its SIC code is 5090.