What AVENUE does

Avenue JSC is a Vietnamese industrial digital transformation system integrator founded in 2003 in Ho Chi Minh City, operating as Vietnam's leading IBM Gold Partner for the Maximo Application Suite. The company implements and customizes enterprise asset management, industrial IoT, alarm management, and operational data platforms for large industrial clients in oil & gas, power generation, manufacturing, transportation, and port/airport sectors across Vietnam and the broader ASEAN region.

The core technical platform is IBM Maximo Application Suite, augmented by Avenue's proprietary solutions — eCAT Inventory Cataloguing, eBudget Control, E2 iHub Industrial Integration Platform, and a Warehouse Management System — and a network of partner platforms including AVEVA PI System, Litmus Edge IIoT, Toshiba EtaPRO, Dimension Alarm Sentinel, M-Files, Arcstone MES, Oracle GoldenGate, IBM Instana, and IBM Envizi. The architecture follows a platform-plus-modules model in which Maximo serves as the unified asset backbone while add-ons address inventory standardization, budget control, IT/OT integration, warehouse operations, real-time data infrastructure, alarm management, and ESG reporting. AI capabilities (predictive maintenance via Maximo APM, conversational asset queries via the Maximo AI Assistant built on IBM watsonx, agentic AI observability via Instana, and anomaly detection via Litmus) are integrated from vendor partners rather than developed in-house.

The business model combines professional services (consulting, implementation, integration, training, and ongoing support), software reselling and licensing (via IBM Gold Partner, AVEVA partner, and other vendor agreements), and proprietary solutions sold as standalone or bundled offerings. Pricing is custom quote-based on multi-year enterprise contracts. Go-to-market is enterprise field sales targeting C-level and operations buyers at large asset owners, supported by IBM co-sell and an event-led demand-generation motion. With 51–100 employees, 60+ certified experts, 250+ delivered projects, and 100+ clients in 8 countries, Avenue is a mid-sized, profitable Vietnamese SI with private (founder/management-owned) ownership and no disclosed external institutional capital.

Name

AVENUE

Legal name

Avenue JSC

Website

https://avenue-net.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Avenue JSC is a Vietnamese IBM Gold Partner that implements and customizes the IBM Maximo Application Suite alongside proprietary add-ons (eCAT, eBudget, E2 iHub, WMS) and partner platforms (AVEVA, Litmus, Toshiba EtaPRO) for industrial enterprises in oil & gas, power, manufacturing, transportation, and ports across Vietnam and ASEAN.

Ownership category

akta.pro rank

Product category

Enterprise Asset Management Software & Industrial Digital Solutions

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Architecture & Technology Roadmapping (BPAEAAAC)

akta.pro secondary industries

Industrial Edge Computing & Gateways (IMAIAMAC), Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Enterprise asset management
• IBM Maximo implementation
• Industrial digital transformation
• Predictive maintenance solutions
• IIoT integration services

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Professional Services - Implementation & Consulting: Core revenue stream from implementing IBM Maximo and related industrial digital solutions. Includes consulting, system integration, training, and ongoing support services for enterprise clients in oil & gas, energy, manufacturing sectors.
2. Software Reselling & Licensing: As IBM Gold Partner and AVEVA partner, the company resells enterprise software licenses (IBM Maximo, AVEVA PI System, etc.) and earns commissions/partnership margins on software sales to clients.
3. Custom Software Solutions: Revenue from proprietary solutions including eCAT, eBudget, E2 iHub, and WMS which are sold as part of implementation projects or as standalone solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

AVENUE delivers industrial digital transformation solutions for large industrial enterprises, implementing and customizing the IBM Maximo Application Suite for enterprise asset management, predictive maintenance, and operational optimization. The company develops proprietary add-on solutions (eCAT, eBudget, E2 iHub, WMS) and resells/integrates partner platforms such as AVEVA PI System, Toshiba EtaPRO, Litmus IIoT, Dimension Alarm Sentinel, M-Files, Arcstone MES, Oracle GoldenGate, IBM Instana, and IBM Envizi for industrial clients in oil & gas, power, manufacturing, transportation, and port/airport sectors.

Product overview

AVENUE is Vietnam's leading IBM Gold Partner delivering industrial digital solutions centered on the IBM Maximo Application Suite (MAS) as the core platform, augmented by proprietary AveVue solutions (eCAT, eBudget, E2 iHub, WMS) and partnered solutions (AVEVA PI System, EtaPRO, Dimension Alarm, M-Files, Litmus IIoT, Arcstone MES, Oracle GoldenGate, IBM Instana, IBM Envizi). The portfolio follows a platform-plus-modules architecture where IBM Maximo serves as the unified asset management foundation, with specialized add-on modules extending capabilities into inventory cataloguing, budget control, industrial integration, warehouse management, industrial data infrastructure, thermal monitoring, alarm management, content services, IIoT connectivity, and manufacturing execution.

Differentiator

Problem solved

Functional benefit

Brands

• eCAT: Inventory Cataloguing Solution — a specialized solution developed by Avenue to standardize material master data and spare parts, improve inventory accuracy, eliminate duplicate materials, and enable better procurement and warehouse management.
• eBudget
• E2 iHub

Products and services

• IBM Maximo Application Suite Unified asset and facilities lifecycle management platform resold, implemented, and customized by Avenue, leveraging generative AI, advanced analytics, and IoT to streamline maintenance, inspection, and reliability of critical equipment for industrial enterprises in oil & gas, power, manufacturing, transportation, and port/airport sectors.
• eCAT Inventory Cataloguing Solution Proprietary Avenue solution that optimizes inventory data, standardizes material master data and spare parts catalogs, eliminates duplicate items, and enables better purchasing and warehouse management with IBM Maximo EAM integration for industrial enterprises.
• eBudget Control Proprietary Avenue budgeting and cost planning solution for operational and maintenance planning, providing structured workflows for budget preparation, approval, tracking, and financial control with mobile access and Maximo integration.
• E2 iHub Industrial Integration Platform Proprietary Avenue integration platform connecting operational technology systems, enterprise platforms (ERP, EAM, MES, SCADA), and industrial applications to enable seamless data exchange across factory operations and serve as a Single Source of Truth.
• WMS (Warehouse Management System) Proprietary Avenue smart warehouse management platform for industrial environments providing inventory visibility, warehouse operations optimization, and barcode/RFID-based material tracking integrated with IBM Maximo for asset and maintenance workflows.
• AVEVA PI System (incl. CONNECT Industrial Platform) Industrial data infrastructure platform resold and implemented by Avenue that collects, cleanses, stores, enriches, and visualizes real-time operations data from edge to cloud, with full IT compliance for industrial enterprises.
• EtaPRO VirtualPlant (Toshiba) First-principles thermodynamic modeling solution for power plant cycles, providing physics-based digital twins for real-time performance benchmarking and what-if analysis, resold and implemented by Avenue for power generation operators.
• Dimension Alarm Sentinel Modern, vendor-agnostic alarm management platform that transforms alarm data into actionable AI-driven intelligence across control room, engineering, and operations teams, integrating with major DCS and SCADA systems.
• M-Files Content Services Platform (Fujifilm) Context-first intelligent information management platform that enables document management, workflow automation, and enterprise search without requiring data migration, integrated with Microsoft 365 and CRM systems.
• Litmus IIoT Platform Industrial IoT edge data platform that collects, standardizes, and transmits real-time OT data across the enterprise with prebuilt analytics, KPI templates, and 300+ OT asset integrations, including cloud connectors for AWS, Azure, and GCP.
• Arcstone MES (Arcstone OPS) Manufacturing Execution System with configurable modules for production tracking, quality control, scheduling, and equipment maintenance, providing shop floor operations management, workflow orchestration, and statistical process control.
• Oracle GoldenGate Data Replication Real-time data replication and change data capture solution enabling transactional data synchronization across heterogeneous database systems with log-based bidirectional replication and sub-second latency for enterprise database high availability.
• IBM Envizi ESG AI-assisted sustainability data management and ESG reporting platform that automates GHG accounting, sustainability disclosure, and decarbonization planning for industrial and enterprise customers.
• IBM Instana Observability Full-stack observability platform powered by agentic AI for automated application discovery, real-time monitoring, and incident investigation across 300+ platforms, including GenAI workflow mapping and Maximo IT integration.
• IBM Maximo Enterprise Asset Management (EAM) AI-driven enterprise asset management capability within IBM Maximo providing end-to-end asset lifecycle management from procurement through decommissioning, implemented by Avenue for industrial enterprises.
• IBM Maximo Asset Performance Management (APM) with Condition Insight AI-powered asset performance management capability within IBM Maximo that continuously assesses asset health, predicts risks, and prescribes maintenance strategies to prevent failures, including the Condition Insight feature for anomaly detection and prescriptive maintenance.
• IBM Maximo IT Unified IT service and asset management combining ITAM and ITSM with AI-driven automation for service desk efficiency and IT asset lifecycle transparency, integrating with Instana, TADDM, Microsoft Configuration Manager, ManageIQ, BigFix, Claroty, Armis, SAP, and Oracle.
• IBM Maximo Real Estate and Facilities Comprehensive real estate and facilities management solution leveraging AI, IoT, and analytics for space management, lease administration, and environmental monitoring, resold and implemented by Avenue.
• IBM Maximo Renewables Renewable energy asset performance management software for solar, wind, and battery storage assets, leveraging advanced analytics and AI-driven insights to maximize generation and minimize downtime.

Quantifiable outcome

• Reduce unplanned downtime by up to 47% with AI-driven asset management
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration46 records

AI capability12 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• IBMflagshipTechnology or Integration · 1 January 2013Avenue is Vietnam's leading IBM Gold Partner for Maximo Application Suite. The partnership involves reselling, implementing, and customizing IBM Maximo EAM solutions, along with other IBM products including Instana observability, Envizi ESG, and Maximo Application Suite components. IBM provides technical certification, sales support, and partner enablement programs.
• AVEVAcoreTechnology or IntegrationAvenue is an authorized AVEVA partner delivering AVEVA PI System for industrial data infrastructure, connecting operational technology data with enterprise systems. The partnership enables real-time data collection, visualization, and analytics for industrial clients.
• Fujifilm (M-Files)coreTechnology or IntegrationPartnership for delivering M-Files Content Services Platform, an intelligent information management solution. Avenue implements M-Files for document management, workflow automation, and enterprise content management.
• LitmuscoreTechnology or IntegrationPartnership for Litmus Edge IIoT Platform, enabling industrial AI deployment. Avenue implements Litmus for edge data collection, standardization, and real-time OT data transmission across enterprises.
• OraclecoreTechnology or IntegrationPartnership for Oracle GoldenGate Data Replication services. Avenue implements real-time data replication solutions for enterprise database synchronization and high availability.
• Dimension SoftwarecoreTechnology or IntegrationPartnership to provide Dimension Alarm Sentinel license and implementation services in Vietnam. Alarm Sentinel is a modern alarm management platform for industrial control systems.
• Toshiba (EtaPRO)coreTechnology or IntegrationPartnership for EtaPRO VirtualPlant thermal performance monitoring system. Avenue implements first-principles thermodynamic models for power plant cycle optimization and performance monitoring.
• ArcstonecoreTechnology or IntegrationPartnership for Arcstone MES (Manufacturing Execution System). Avenue implements arc.ops platform for shop floor operations management, production optimization, and quality control.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IBM: IBM owns the Maximo Application Suite platform that Avenue implements and resells, and IBM Services directly delivers EAM implementations globally — including in ASEAN — making it both Avenue's most important partner and most direct substitute.
• Schneider Electric: Through its majority ownership of AVEVA, Schneider competes in industrial software, asset management, and OT/IT integration — overlapping Avenue's industrial data infrastructure and EAM consulting practice at a much larger global scale.
• AVEVA: AVEVA is both an Avenue technology partner (PI System) and a competitor offering industrial data infrastructure and asset performance software directly to the same oil & gas, power, and manufacturing customers.
• Hexagon AB: Hexagon's Asset Lifecycle Intelligence division (formerly Intergraph) competes in EAM, PPM, and industrial software — targeting the same heavy-industry asset-intensive customers Avenue serves in Vietnam and ASEAN.
• Rockwell Automation: Rockwell's FactoryTalk and Lifecycle Services compete with Avenue's industrial integration, alarm management, and asset performance offerings for shared oil & gas and manufacturing customers in ASEAN.
• ABB: ABB Ability and ABB 800xA compete in industrial automation, asset management, and OT/IT integration — directly overlapping Avenue's industrial digital transformation scope across process industries.
• Bentley Systems: Bentley's AssetWise and iTwin platform target infrastructure and industrial asset performance management, competing with Avenue's Maximo APM and IIoT-led offerings in power, transportation, and manufacturing.
• Aspen Technology: AspenTech's asset performance management and industrial AI software (including Mtell) competes directly with Avenue's predictive maintenance and APM capabilities in oil & gas, refining, and power.
• Yokogawa Electric: Yokogawa's control systems and industrial software target the same oil & gas, petrochemical, and power customers in ASEAN, with overlapping industrial integration and asset management scope.

Regional players

• FPT Software: Vietnam's largest IT services firm, FPT Software competes with Avenue for enterprise digital transformation talent and contracts in Vietnam, although FPT's scale and breadth span many industries beyond industrial asset management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AvenueJSCofficial
• Facebookfacebook.com/AvenueITBusinessSolutions/photos
• LinkedInlinkedin.com/company/avenue_2

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVENUE