What Dimension Software does

Dimension Software, LLC is a privately held software architecture, engineering, and creative design firm founded in 1998 and headquartered in Silicon Beach, Los Angeles, California. The company operates a small, senior-led team (CTO Keith Hoerling, Engineering Director John Beppu, COO Ben Gordon) executing custom software development across three primary verticals: Shopify e-commerce development, native mobile app development for iOS and Android, and web application engineering. Named enterprise clients include WeedMaps (web and mobile), Live Tinted (Shopify), and Float Shuttle (mobile).

The company monetizes through three distinct revenue streams. First, professional services engagements for custom Shopify, mobile, and web development, sold via direct enterprise sales with 45-minute deep-dive consultations. Second, a SaaS subscription product called Passwordless Login, distributed through the Shopify App Store since April 2019, offering passwordless email magic-link authentication and social login (Twitter, LinkedIn, Google) at a $3/month PRO tier with a 30-day free trial. Third, the Ultrawaves validator on the Umee blockchain network, earning a 10% commission on delegated staking rewards with per-block payouts (~7 seconds). Additionally, the firm produces the Call to Action Podcast (#CTAP) and a YouTube learning channel, launched in 2019, which function as content and community-building assets rather than material revenue drivers.

The business model is a hybrid of boutique professional services and low-ARPU SaaS, with a small crypto side-bet. No external funding, no headcount disclosures, and no revenue figures are available. The firm is founder-owned and independently operated, with technology expertise concentrated in Shopify, mobile, and web stacks, and no disclosed AI/ML capabilities.

Name

Dimension Software

Legal name

Dimension Software, LLC

Website

https://dimensionsoftware.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Dimension Software is a small Los Angeles software firm (founded 1998) offering custom Shopify, mobile, and web development alongside a Passwordless Login Shopify SaaS app, a weekly podcast, and an Umee blockchain staking validator.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Developer Tooling & SDK Platforms (BPAMAOAD)

akta.pro secondary industries

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM), Developer Portals, SDKs & Documentation Platforms (BPAMADAG)

Keywords

• Custom software development
• Mobile app development
• Shopify development
• Passwordless authentication
• Cryptocurrency validation

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: Professional services including Shopify development, mobile app development (iOS + Android), web development, and software architecture consulting for enterprise clients
2. SaaS Subscriptions (Passwordless Login): Monthly subscription SaaS product for Shopify merchants providing passwordless authentication with $3/month PRO tier pricing and 30-day free trial
3. Cryptocurrency Staking Validator: Validator services for Umee blockchain network earning commission (10%) on delegated staking rewards

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Dimension Software is a software architecture, engineering, and creative design firm that provides custom software development services to businesses. The firm develops bespoke software solutions, mobile applications, Shopify storefronts and consulting, and operates a Shopify SaaS product called Passwordless Login, as well as a cryptocurrency validator node (Ultrawaves) on the Umee network.

Product overview

Dimension Software is a software architecture, engineering, and creative design firm founded in 1998 in Los Angeles (Silicon Beach). The company operates a portfolio of products and services including: Passwordless Login, a Shopify-native SaaS authentication product; mobile app development for iOS and Android; Shopify development and consulting; software engineering team building; and creative design services. The company also produces content products including the Call to Action Podcast (a weekly interview show) and a YouTube learning channel. The core offering combines custom software development services with proprietary SaaS tools, primarily focused on the Shopify e-commerce ecosystem and mobile platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Passwordless Login: Passwordless authentication and social login solution for Shopify merchants.
• Call to Action Podcast (#CTAP)
• Ultrawaves

Products and services

• Custom Software Development End-to-end software architecture, engineering, and creative design services for businesses needing bespoke software solutions.
• Mobile App Development Design and development of mobile applications for business clients as part of the firm's engineering portfolio.
• Shopify Development & Consulting Shopify storefront design, development, and consulting services for e-commerce merchants.
• Passwordless Login SaaS product on the Shopify platform that provides passwordless login/authentication for Shopify merchants and their customers.
• Ultrawaves (Umee Validator) Operates a validator node called Ultrawaves on the Umee cryptocurrency network, contributing to network security and consensus.

Quantifiable outcome

• 80% expected staking reward rate for Umee validator

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• UmeecoreTechnology or Integration · 1 January 2022Dimension Software operates the Ultrawaves validator on the Umee blockchain network, providing infrastructure for network security and staking services. The validator offers 80% expected reward rate with 10% commission and payouts every block (~7 seconds).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magic.link: Magic.link is a passwordless authentication platform for web and mobile applications offering magic-link and social login. It is the most direct functional competitor to Dimension's Passwordless Login product, both targeting developers needing passwordless flows.
• Stytch: Stytch provides passwordless authentication infrastructure (magic links, OTP, biometrics) for developers and businesses. It competes directly with the Passwordless Login concept and serves overlapping e-commerce and SaaS customers.
• Clerk: Clerk offers drop-in authentication and user management for SaaS and commerce apps, including passwordless and social login options. It is comparable to Dimension's Passwordless Login in functionality and target developer audience.
• Tinloof: Tinloof is a Shopify Plus development agency that builds custom Shopify stores, apps, and headless commerce solutions. It is directly comparable to Dimension's Shopify development and consulting service line for SMB and enterprise merchants.
• Helium (Shopify agency): Helium is a certified Shopify Plus agency building custom storefronts, apps, and integrations. It competes with Dimension for Shopify development contracts from growth-stage and enterprise merchants.
• Eastside Co: Eastside Co is a Shopify Plus agency specializing in custom theme development, app builds, and migrations. It is a comparable Shopify-focused services competitor with overlapping merchant customers.
• Figment: Figment is a blockchain infrastructure provider operating staking and validator services across multiple proof-of-stake networks. It is comparable to Dimension's Ultrawaves Umee validator business as a competing staking infrastructure provider.

Broad incumbents

• Shopify: Shopify is the e-commerce platform that hosts Dimension's Passwordless Login app and is the platform for which Dimension builds custom stores. As the incumbent ecosystem owner, Shopify is comparable both as a distribution channel and as a competitor offering native authentication features.
• Auth0 (Okta): Auth0, part of Okta, is a broad authentication and identity platform offering passwordless login, SSO, and social login at enterprise scale. It competes with Dimension's Passwordless Login as a much larger, well-capitalized incumbent in the same category.
• Thoughtworks: Thoughtworks is a global software consultancy providing custom application development, architecture, and engineering team augmentation. It competes with Dimension's software engineering and consulting service line for enterprise clients seeking custom development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/dimensionsoftware
• LinkedInlinkedin.com/company/dimension-software-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dimension Software