HIPS AB

Payment Gateway Softwarehips.com

HIPS AB is a privately held Swedish-Irish payment services company that provides a 100% partnership-driven, white-label omnichannel payment gateway and platform for ISVs, ISOs, and resellers across 70+ countries, integrating 60+ payment methods and certified hardware under PCI-DSS Level 1.

Company typePrivate
Founded2015
HeadquartersHalmstad, Sweden
Headcount11–50
GTM typeB2B
OfferingSoftware

What HIPS AB does

HIPS AB is a privately held payment services company, organized as the Hips Group across HIPS Betalservice AB (Sweden) and HIPS Payment Group Ltd (Ireland), that provides a 100% partnership-driven, white-label omnichannel payment gateway and platform. Its offering allows Independent Software Vendors (ISVs), Independent Sales Organizations (ISOs), and resellers to launch branded payment services without building gateway, acquiring, issuing, PCI certification, licensing, or hardware infrastructure internally. Hips sells through three productized editions — ISO Edition (reseller buy-price with a €3,000/month minimum), Gateway Edition (white-label, bring-your-own acquirer), and PayFac Edition (full Payment Platform-as-a-Service with acquiring included) — priced via custom contracts supported by sales-led and self-serve motions.

The platform is cloud-based and built around a REST API, SDKs (hosted on GitHub at github.com/hipspay), and a proprietary websocket protocol using JSON-RPC 2.0 for two-way terminal communication. It supports in-store POS, mPOS, unattended, QR, and online channels under one platform, integrating 60+ payment methods across 70+ countries through certified hardware terminals (Miura M010/M020, Verifone P400+, PAX A920, PAX IM30). Core proprietary features include PCI-DSS Level 1 certification, Cloud HSM / key management, automated KYC merchant boarding via API, terminal management system (TMS), a brandable merchant dashboard, and a recently launched Merchant Token DeFi Payment Protocol for blockchain POS acceptance.

Hips monetizes through a combination of recurring subscription fees (per device or sales channel), IC++ per-transaction pricing (acquirer fee on top of interchange and scheme fees), hardware sales through its own Hips Store, dormant merchant fees, service charges, and rolling reserve float (up to 180 days). The merchant agreement is a 12-month auto-renewing contract with chargeback protection, exclusivity clauses, and discretionary reserve modification rights, while the technology stack runs on AWS infrastructure.

HIPS AB firmographics

Firmographics

Name: HIPS AB
Legal name: HIPS Betalservice AB
Website: https://hips.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 11–50 employees
Short description: HIPS AB is a privately held Swedish-Irish payment services company that provides a 100% partnership-driven, white-label omnichannel payment gateway and platform for ISVs, ISOs, and resellers across 70+ countries, integrating 60+ payment methods and certified hardware under PCI-DSS Level 1.
Ownership category
akta.pro rank

HIPS AB industry classification

Industry

Product category: Payment Gateway Software
akta.pro primary industry: Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging) (FSAMADAE)

Keywords

White-label payment gateway
Payment facilitator services
Omnichannel payment platform
Payment terminal hardware
Merchant acquiring solutions

Where HIPS AB is headquartered

Location

Headquarters

HQ city: Halmstad
HQ country: Sweden
HQ region: Europe

Offices2 records

Markets served

HIPS AB business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

Per Device/Sales Channel Monthly Fee: Monthly recurring fee per device or sales channel that includes white-label payment gateway, acquirer connection, terminal and merchant management, key management, and PCI Level 1 platform (PPaaS).
IC++ Transaction Fee (Acquirer Fee): Per-transaction percentage fee on top of interchange and scheme fees, structured as Interchange++ pricing. Includes Hips PayFac acquirer fee but excludes interchange and scheme fees (in Gateway Edition, merchant brings own acquirer).
Hardware Sales: Sells payment terminals (Miura M010, M020, Verifone P400, PAX A920, PAX IM30) via the Hips Store. CNP and high-risk merchants have separate pricing with minimum fees.
Dormant Merchant Fees & Service Charges: Charges dormant merchants who have not processed transactions in last 90 days (1 EUR/day days 1-30; 300 EUR/day thereafter) and various service charges for returned claims, reminders (SEK 10), debt collection (SEK 50), bailiff status (SEK 300).
Rolling Reserve / Chargeback Protection: May withhold up to 180 days of rolling reserve balance for security reasons and chargeback protection, with discretion to modify reserve percentage without notice.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Gateway Edition WL — Per Device/Sales Channel Monthly + IC++ Per Transaction
Subscription	Monthly	ISO Edition — Per Device/SC/MO + IC++ Per Transaction (Reseller Buy Price)
Subscription	Multi-year contract	PayFac Edition WL — Full Payment Platform as a Service with acquiring included
Transaction based/ take rate	Pay-as-you-go	Interchange++ (IC++) transparent fee structure

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

HIPS AB product offering

Product offering

Core offering

HIPS AB operates a 100% partnership-driven, white-label omnichannel payment gateway that enables ISVs, ISOs, and resellers to offer in-store POS, mPOS, unattended, QR, and online payment services under their own brand. The platform combines a REST API, websocket terminal connectivity, a brandable merchant dashboard, multi-acquirer routing, PCI Level 1 infrastructure, and an integrated PayFac option with acquiring included, supporting 60+ payment methods across 70+ countries.

Product overview

HIPS AB's offering is a single, omnichannel white-label payment platform — branded simply as "Hips" — built as a platform-plus-modules architecture. The core platform (Hips Omnichannel Payment Platform) exposes a REST API, WebSocket terminal connectivity, the Hips Merchant Dashboard and the Hips Order Handling System, sitting on top of which are payment-method modules (Hips Checkout, Hips QR Payments, Hips Mobile/Web Payments, Hips Open Banking Payments, Hips Card Issuing and the Hips Invoicing Service), packaging editions (PayFac, White-Label Payment Gateway, ISO Edition) and a crypto rail (Hips Merchant Token). Acceptance is delivered through certified hardware terminals — Miura M010, Miura M020, Verifone P400+, PAX A920 and PAX IM30 — that share a common WebSocket-based developer SDK with the gateway.

Differentiator

Problem solved

Functional benefit

Brands

Merchant Token: Hips DeFi Payment Protocol that enables POS terminals on blockchains and brings consumer protection to crypto payments; operated from a separate domain (merchanttoken.org).

Products and services

Hips Omnichannel Payment Platform White-label, partnership-driven omnichannel payment gateway covering in-store POS, mPOS, unattended, QR, and online payments, exposing a REST API and merchant dashboard to ISVs, ISOs, and resellers across 70+ countries.
Hips Checkout Hosted online checkout solution for merchants' e-stores, bundling multiple payment options (cards, invoice, part payment, and third-party methods) with automated credit checks and order capture via the Hips Order Handling System.
Hips QR Payments QR-code based acceptance of domestic and international schemes (Alipay, WeChat Pay, Swish, Vipps, PayPal, etc.) for in-store, unattended, and taxi use cases, with or without a payment terminal.
Hips Mobile / Web Payments SDK-based payment integration that lets partners embed Hips into their own mobile and web applications for mobile, unattended, online, or in-store payments.
Hips Open Banking Payments Open banking / account-to-account payment product offered as one of the Hips payment modules within the omnichannel platform.
Hips Card Issuing Card issuing service offered through the Hips platform, allowing partners and merchants to issue payment cards via the Hips gateway.
Hips PayFac (Payment Facilitator) Full Payment Platform-as-a-Service edition that includes onboarding of merchants under Hips' own acquiring, white-label gateway, online and in-store acceptance, and merchant management.
Hips White-Label Payment Gateway White-label payment gateway product for partners who want to bring their own acquiring agreement, exposing gateway, acquirer connection, terminal management, key management, and PCI Level 1 platform (PPaaS).
Hips Invoicing Service Hips-operated invoice and part-payment service used inside Hips Checkout, under which Hips acquires the merchant's claim against the end-customer and handles credit risk, collection, and administration.
Hips Merchant Dashboard V3.0 Brandable collaborative web portal for merchants and partners to manage payment terminals, view transaction history, payout information, device diagnostics, and reporting; deployable under the partner's own logo and domain.
Hips Merchant Token (DeFi Payment Protocol) DeFi payment protocol developed by Hips that enables POS terminals on blockchains and aims to bring consumer protection to crypto payments.
Miura M010 mPOS Terminal Multi-form-factor mPOS PIN pad supporting mobile, counter-top, and in-store use cases, with chip & PIN, contactless, Bluetooth, and USB connectivity, certified to PCI PTS 5.0.
Miura M020 mPOS / PIN Pad Terminal Multi-environment mPOS / PIN pad used for in-store fixed PED, table-side, queue-busting, and mobile/tablet POS via M-Link, certified PCI PTS V5 with SRED and P2PE support.
Verifone P400+ Countertop PIN Pad Linux-based (V/OS) Verifone Engage countertop PIN pad with capacitive touchscreen, contactless/NFC, Bluetooth LE/Beacon, and PCI PTS 5.x approval, paired with a host device for full point-of-sale use.
PAX A920 Standalone Android Terminal Standalone, Android 7.1-based mobile payment terminal with 5" IPS touchscreen, thermal printer, 4G/Wi-Fi/Bluetooth, magstripe/EMV/contactless, and QR code acceptance via front camera; PCI PTS 5.x approved.
PAX IM30 Unattended / Self-Service Terminal All-in-one Android-based unattended payment terminal (PAX IM30) for vending, kiosks, fuel pumps, and EV charging, with IP55/IK08 ruggedization, MDB/RS232 connectivity, integrated QR/camera, and EVA compliance.

Quantifiable outcome

Get online in under a week with both In-Store POS and Online Payments across 70+ countries
+2 more outcomes

Companies that use HIPS AB

Customer profile

Ideal customer profiles3 records

HIPS AB technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration23 records

Feature7 records

HIPS AB partnerships and signals

Strategic signal

Partnerships

26 partnerships are on record, tiered core, moderate and minor.

Amazon Web Services (AWS)coreTechnology or IntegrationAWS is listed as a Hips Sub Processor for Customer Personal Data processing under the Data Processing Agreement. Hips relies on AWS infrastructure for hosting its platform.
VisacoreChannel Partner/ Reseller/ DistributorCard scheme partner; Hips processes Visa transactions globally and is exposed to Visa interchange and scheme fees referenced in IC++ pricing. Visa authorization disruptions are tracked on Hips status page.
MastercardcoreChannel Partner/ Reseller/ DistributorCard scheme partner; Hips processes Mastercard transactions globally and is exposed to Mastercard interchange and scheme fees referenced in IC++ pricing.
American Express (Amex)moderateChannel Partner/ Reseller/ DistributorCard network partner enabling Amex acceptance across Hips POS, mPOS, and online channels.
AlipaymoderateChannel Partner/ Reseller/ DistributorAlternative payment method partner enabling acceptance of Alipay on Hips terminals, QR, and online checkout.
WeChat PaymoderateChannel Partner/ Reseller/ DistributorAlternative payment method partner enabling acceptance of WeChat Pay on Hips terminals, QR, and online checkout.
SwishmoderateChannel Partner/ Reseller/ DistributorSwedish mobile payment partner; Swish payments accepted in-store, unattended, online via Hips. Dedicated incident management tracked on status page.
VippsmoderateChannel Partner/ Reseller/ DistributorNorwegian mobile payment partner; Vipps payments accepted via Hips. Hips performed network token upgrade for PSD2 SCA compliance in Dec 2020.
PayPalmoderateChannel Partner/ Reseller/ DistributorDigital wallet partner; PayPal is accepted via Hips online checkout, in-store, and unattended channels.
Apple PaymoderateChannel Partner/ Reseller/ DistributorContactless payment partner; ApplePay is supported on Hips POS, mPOS, and unattended terminals.
Google PaymoderateChannel Partner/ Reseller/ DistributorContactless payment partner; Google Pay supported on Hips terminals.
BancontactminorChannel Partner/ Reseller/ DistributorBelgian payment scheme partner accepted via Hips online checkout.
GiropayminorChannel Partner/ Reseller/ DistributorGerman online banking payment method supported via Hips.
iDEALminorChannel Partner/ Reseller/ DistributorDutch online banking payment method supported via Hips.
MultibancominorChannel Partner/ Reseller/ DistributorPortuguese payment method supported via Hips online checkout.
OxxominorChannel Partner/ Reseller/ DistributorMexican cash voucher payment method supported via Hips online checkout.
Przelewy24minorChannel Partner/ Reseller/ DistributorPolish online banking payment method supported via Hips.
SofortminorChannel Partner/ Reseller/ DistributorEuropean online banking payment method supported via Hips.
SEPAmoderateChannel Partner/ Reseller/ DistributorEuropean direct debit payment scheme supported via Hips for euro payments across SEPA area.
JCBminorChannel Partner/ Reseller/ DistributorJapanese card network accepted via Hips.
China UnionPay (CUP)minorChannel Partner/ Reseller/ DistributorChinese card network accepted via Hips terminals and online checkout.
PAX Global TechnologycoreOEM/ Whitelabel/ Licensing PartnerPAX is the hardware OEM for Hips' PAX A920 standalone Android terminal and PAX IM30 unattended/self-service terminal. Both terminals integrate with Hips gateway and merchant dashboard.
VerifonecoreOEM/ Whitelabel/ Licensing PartnerVerifone is the hardware OEM for Hips' Verifone P400 countertop PIN pad. PCI PTS 5.x approved terminal integrated with Hips gateway.
Miura SystemscoreOEM/ Whitelabel/ Licensing PartnerMiura is the hardware OEM for Hips' Miura M010 and Miura M020 mPOS/PIN pad terminals. Both PCI PTS 5.0 certified and integrated with Hips platform.
Google (AdWords, DoubleClick, AdRoll)minorGTM or Marketing PartnerAdvertising networks used by Hips to measure and deliver behavioral advertising campaigns.
Bambora (Worldline)coreChannel Partner/ Reseller/ DistributorBambora is one of Hips' acquiring partners. Incidents in Sep 2022 referenced Bambora's online status page for Visa/Mastercard connectivity issues affecting Hips POS transactions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

HIPS AB competitors and assessment

Company assessment

Direct peers

NMI: NMI is a white-label payment gateway provider that enables ISVs, ISOs, and payment facilitators to embed payments under their own brand. Direct comparable to Hips on white-label gateway positioning, multi-acquirer routing, and ISO/ISV partner GTM.
PPRO: PPRO provides payment orchestration and white-label infrastructure that lets PSPs, ISOs, and merchants access 100+ local payment methods through a single integration. Directly comparable to Hips on multi-method orchestration, global reach, and B2B partner GTM.
Worldline (formerly Bambora/Nordic): Worldline is a European payment processor and acquirer that acquired Bambora, Hips' named acquiring partner. Comparable to Hips on acquiring services, Nordic payment-method support, and gateway-as-a-service offerings.
Mollie: Mollie is a European payment service provider offering a multi-method gateway, acquiring, and merchant onboarding tools to SMBs and platforms. Comparable to Hips on multi-method European gateway and SMB/platform merchant focus.
SumUp: SumUp provides mPOS hardware, payment processing, and merchant acquiring globally, with strong presence across Europe. Comparable to Hips on mPOS/terminal distribution (Miura/PAX/Verifone), multi-country acquiring, and white-label POS partnerships.

Broad incumbents

Stripe Connect: Stripe Connect is a partner/embedded-payments platform used by platforms and marketplaces to onboard sub-merchants and process payments under their own brand. Comparable to Hips on the white-label/partner-led GTM motion, though materially larger and developer-led.
Checkout.com: Checkout.com is a global omnichannel payment processor serving merchants and platforms across online, in-store, and mobile channels. Comparable to Hips on omnichannel gateway, multi-acquirer connectivity, and international payment-method breadth.
Adyen: Adyen is a unified global payments platform combining gateway, acquiring, and processing across online, mobile, and POS. Comparable to Hips on omnichannel gateway + acquiring model and global multi-method coverage.
Nuvei: Nuvei (formerly SafeCharge/Credorax) provides white-label and omnichannel payment technology to ISVs, ISOs, and merchants globally. Comparable to Hips on white-label gateway, acquiring, and alternative payment method coverage.
Global Payments: Global Payments is a large-scale payments technology company offering merchant acquiring, gateway, and ISO-relationship services worldwide. Comparable to Hips on ISO program management, gateway technology, and multi-acquirer infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

HIPS AB compliance and trust

Trust signal

Compliance3 records

HIPS AB financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HIPS AB leadership team

Management profile

Number of profiles

Profiles1 record

HIPS AB funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HIPS AB M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIPS AB

What does HIPS AB do?

Is HIPS AB a public or private company?

HIPS AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was HIPS AB founded?

HIPS AB was founded in 2015. It employs 11 to 50 people.

Where is HIPS AB based?

HIPS AB is headquartered in Halmstad, Sweden, in the Europe region.

How does HIPS AB make money?

Five revenue lines are on record. Per Device/Sales Channel Monthly Fee is the primary driver. The others are IC++ Transaction Fee (Acquirer Fee), hardware Sales, dormant Merchant Fees & Service Charges and rolling Reserve / Chargeback Protection.

Who are HIPS AB's main competitors?

Direct peers on record are NMI, PPRO, Worldline (formerly Bambora/Nordic), Mollie and SumUp. Broad incumbents are Stripe Connect, Checkout.com, Adyen, Nuvei and Global Payments.

Does HIPS AB have an API?

Yes. Hips offers a REST API that allows partners, ISVs and ISOs to programmatically create merchant accounts, manage payment terminals, integrate Hips into mobile and web applications, and automate merchant boarding with KYC. The platform also exposes a WebSocket endpoint for two-way, real-time communication with terminals (e.g., wss://websocket.hips.com/terminal). An API Reference with "try in browser" functionality is published, and SDKs are available on the company's GitHub (github.com/hipspay). Developer documentation is at docs.hips.com/reference.

What industry is HIPS AB in?

HIPS AB's product category is Payment Gateway Software. Its primary akta.pro industry code is FSAMADAE, Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging).