What Cooper Electric Supply does

Cooper Electric Supply is a B2B wholesale distributor of electrical products and supplies, operating as a wholly owned U.S. subsidiary of Sonepar, the French multinational electrical distribution group. The company runs a branch-based distribution model with 70+ physical locations across New Jersey, Pennsylvania, New York, and Delaware, complemented by a B2B e-commerce portal and a mobile app for registered account holders. Its headcount is stated as 1,001–5,000 employees, and it was founded in 1961.

Cooper's product portfolio spans 23 major categories covering the full electrical construction and industrial maintenance stack: wire, cords and cables; conduit, raceway and cable support; electrical fittings; boxes and covers; power distribution (circuit breakers, panelboards, transformers, switchboards); control and automation (PLCs, drives, motor controls, sensors); lighting and lighting controls; tools and instruments; safety products; wire termination; enclosures; welding and soldering; fasteners and hardware; adhesives, chemicals and lubricants; and HVAC mini-split systems. The catalog also extends into secular-growth categories including electric vehicle charging, solar products (inverters, racking, balance-of-system), data and communication (copper/fiber connectivity, networking hardware), and electric utility / outside-plant products. Cooper distributes major OEM brands including Eaton, Hubbell, Lutron, Milwaukee, Legrand, Nvent, Square D (Schneider Electric), and Cooper Lighting. Core technology is not disclosed; the platform is a standard e-commerce catalog with account login, online ordering, and a mobile app — there is no indication of proprietary technology, patents, or AI/ML capability.

Cooper's revenue model is B2B distribution: it purchases electrical products from manufacturers and resells them to electrical contractors, industrial customers, and commercial/institutional buyers through its branch network and online channels. Pricing is quote-based and account-driven, with monthly billing and no public price list. The go-to-market is sales-led, with local branch sales teams handling contractor and industrial relationships, supplemented by e-commerce and promotional campaigns (e.g., Milwaukee, WAGO, Brady specials). Customer segmentation is horizontal by use case, with electrical contractors as the primary segment and industrial/manufacturing facilities as a secondary segment. In June 2023, Cooper Electric announced the acquisition of Billows Electric Supply, a family-owned distributor, continuing a roll-up strategy of regional family-owned distributors consistent with Sonepar's broader U.S. footprint strategy.

Name

Cooper Electric Supply

Legal name

Cooper Electric Supply

Website

https://cooper-electric.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cooper Electric Supply is a B2B wholesale electrical products distributor and U.S. subsidiary of Sonepar, operating 70+ branch locations across New Jersey, Pennsylvania, New York, and Delaware. It serves electrical contractors and industrial customers with 23 product categories spanning wire, conduit, power distribution, lighting, controls, solar, and EV charging.

Ownership category

akta.pro rank

Product category

Electrical Products Distribution

NAICS

Electrical Equipment Manufacturing (3353), Wiring Device Manufacturing (33593)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

Keywords

• Electrical products distribution
• Electrical supply wholesale
• Power distribution equipment
• Industrial electrical supplies
• Electrical contractor supplies

Headquarters

HQ city

Monroe Township

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Products Distribution: Cooper Electric generates revenue through the distribution of electrical supplies and equipment including conduit, wire, cables, lighting, power distribution, automation controls, tools, and safety products to electrical contractors, industrial customers, and commercial businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cooper Electric Supply is a wholesale distributor of electrical supplies and equipment, operating 70+ branch locations across New Jersey, Pennsylvania, New York, and Delaware. The company distributes products spanning 23 major categories — including conduit, wire and cable, lighting, power distribution, automation controls, tools, safety products, solar, and HVAC equipment — sourced from leading manufacturers such as Eaton, Hubbell, Square D, Lutron, Legrand, Milwaukee, and Cooper Lighting. Customers include electrical contractors, industrial facilities, and commercial businesses.

Product overview

Cooper Electric Supply is a wholesale electrical supplies distributor operating as a subsidiary of Sonepar. The company offers a comprehensive B2B e-commerce platform and physical branch network with 70+ locations across New Jersey, Pennsylvania, New York, and Delaware. The product portfolio spans 23 major product categories including wiring devices, power distribution equipment, control and automation systems, lighting and lighting controls, tools and instruments, safety products, solar products, HVAC equipment, and electrical fittings. The company distributes products from major brands including Cooper Lighting, Eaton, Hubbell, Lutron, Milwaukee, Legrand, Nvent, and Square D (Schneider Electric). Featured seasonal and promotional products include Milwaukee power tools and Kichler lighting fixtures. The offering represents a single unified electrical distribution platform combining online ordering capabilities with local branch inventory access.

Differentiator

Problem solved

Functional benefit

Products and services

• Wire, Cords & Cables Distribution of aluminum and copper building wires and cables, data comm and low voltage cables, extension cords and cord reels, flexible and portable cords, hook-up and high temperature wires, metal clad and armored cables, mining cables, and tray and instrumentation cables for electrical contractors and industrial customers.
• Power Distribution Distribution of busway and accessories, circuit breakers, disconnect switches, fuses, grounding and bonding products, load centers, metering equipment, panelboards, surge protection, switchboards, temporary power, terminal blocks, and transformers for commercial and industrial electrical installations.
• Lighting & Lighting Controls Distribution of ballasts, starters, capacitors, emergency lighting, exit signs, fixtures, flashlights, lamps, lighting controls, motion sensors, and work lights from leading brands including Cooper Lighting and Lutron.
• Conduit, Raceway & Cable Support Distribution of cable tray, EMT conduit, flexible metal conduit, liquidtite conduit, IMC conduit, PVC coated rigid conduit, raceway systems, strut accessories, wireways, and wiring ducts for electrical construction projects.
• Control & Automation Distribution of industrial automation products including alarms and signaling, automation control connectivity devices, AC drives, machine safety, motor controls, pilot devices, PLCs and HMI, relays and timers, sensors and switches, and terminal blocks and connectors.
• Electrical Fittings Distribution of electrical fittings including adapters, bushings, caps, plugs, clamps, hangers, straps, supports, conduit bodies, connectors, couplings, elbows, expansion fittings, hazardous location fittings, and service entrance fittings.
• Tools & Instruments Distribution of abrasives, brushes, cleaning tools, dispensing tools, fish tapes and conduit tools, hand tools, inspection equipment, ladders and scaffolding, power tools, storage and material handling, testing instruments, tool kits, utility indicators, and watering equipment.
• Safety Products Distribution of electrical safety, fire safety, first aid and wound care, lockout/tagout, personal hygiene, PPE, safety apparel, safety signs and labels, spill containment, and traffic control products.
• Solar Products Distribution of solar balance of systems including combiner boxes, connectors, pass through boxes, surge protection, inverters including microinverters, racking systems, and photovoltaic wires.
• Electric Vehicle Charging Distribution of electric vehicle chargers and accessories for EV charging infrastructure installation projects.
• Wiring Devices Distribution of combination devices, daylighting controls, occupancy and vacancy sensors, plugs and connectors, power strips, receptacles, switches, and wall and switch plates from leading brands including Hubbell, Lutron, and Legrand.
• Enclosures Distribution of circuit breaker enclosures, covers and backplates, current transformer cabinets, enclosure panels, explosion-proof enclosures, pilot device enclosures, telephone cabinets, thermal management, underground enclosures, and wall mount enclosures.
• Power Sources & Motors Distribution of batteries and chargers, portable and standby generators, motors and accessories, and power supplies including DC and UPS systems.
• HVAC Distribution of mini-split HVAC systems including indoor units, outdoor units, line sets, mounting solutions, and tools and accessories.
• Generators Standalone generator solutions offering portable and standby generators for backup power, commercial, and industrial applications, accessed via Cooper Electric's Generators solutions page.
• Cooper Electric Mobile App Mobile application for iOS and Android allowing registered customers to browse products, check inventory, place orders, and manage accounts on the go.
• Branch Distribution Network 70+ physical branch locations across New Jersey, Pennsylvania, New York, and Delaware providing local sales, inventory access, same-day or next-day pickup, and technical product support for electrical contractors and industrial customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Billows Electric SupplyminorStrategic or Co-development Partner · 1 June 2023Cooper Electric agreed to acquire Billows Electric Supply, a family-owned electrical distributor operating in several markets. The deal was scheduled to close in June 2023 pending regulatory approval. This acquisition represents Cooper Electric's strategy to expand its market presence through acquisition of family-owned distributors.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Graybar Electric Company: One of the largest employee-owned electrical, communications, and data networking product distributors in North America with hundreds of branch locations. Directly comparable as a wholesale electrical supplies distributor serving contractors and industrial customers.
• Independent Electric Supply (IES): Independent regional electrical distributor serving the West Coast with comparable product offerings and contractor-focused business model.
• Kendall Electric: Wholesale electrical distributor serving industrial, commercial, and residential contractor markets across the Midwest and South. Comparable in product breadth and customer segmentation.
• City Electric Supply: Family-owned electrical distributor with hundreds of branch locations across the U.S. and internationally. Closely comparable in business model, customer base, and product breadth.
• Border States Electric: Employee-owned electrical distributor serving contractor, industrial, and utility customers across the central U.S. Comparable wholesale distribution model with multi-state branch footprint.
• Werner Electric Supply: Sister company under Sonepar's U.S. operations, serving Minnesota and surrounding states. Operates the same wholesale electrical distribution model with a comparable product portfolio and branch-based GTM.
• US Electrical Services (USESI): Large independent electrical distributor serving the Mid-Atlantic and Northeast U.S. with a comparable contractor-focused customer base and product portfolio that overlaps directly with Cooper Electric.
• Consolidated Electrical Distributors (CED): One of the largest private electrical distributors in the U.S. with over 500 locations nationwide. Directly comparable wholesale electrical distribution business serving contractors and industrial customers.

Broad incumbents

• Rexel USA: U.S. subsidiary of Rexel Group, a French global electrical distribution leader and direct competitor to Sonepar (Cooper Electric's parent). Operates hundreds of branches across the U.S. with a comparable product portfolio.
• HD Supply Holdings: Large diversified industrial distributor with a substantial electrical product offering alongside plumbing, HVAC, and MRO supplies. Operates at a much larger scale than Cooper Electric but competes in overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cooperelectric_

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooper Electric Supply