Shaker and Spoon
Shaker & Spoon is a Brooklyn-founded (2015) direct-to-consumer cocktail subscription company that delivers monthly boxes of exclusive house-made syrups, mixers, garnishes, and award-winning bartender recipes for 12 drinks, serving US-based home entertainers, gift buyers, and event planners.
- Company typePrivate
- Founded2015
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shaker and Spoon does
Shaker & Spoon is a direct-to-consumer cocktail subscription company founded in Brooklyn in 2015. The company delivers curated monthly boxes containing three original recipes from award-winning bartenders (many affiliated with World's 50 Best Bars and Spirited Awards-recognized establishments), along with house-made syrups, mixers, garnishes, and other ingredients sufficient for 12 bar-quality drinks per box. Customers supply their own base spirit, and the company claims a proprietary library of over 100 exclusive house-made syrups that are not available through any other retailer or brand.
The core product is a curated CPG box plus a recipe-content subscription, executed through a Shopify-powered e-commerce storefront. Underlying operations include in-house syrup production, monthly themed box design (rotating base spirits such as amaro, gin, tequila, whiskey, and rum), and a small portfolio of one-time cocktail kits, syrups, bitters, bar tools, and gift cards. The company additionally operates a private Facebook community for home bartenders and runs content marketing through Instagram, TikTok, YouTube, Pinterest, a blog, and email.
Revenue is generated primarily through subscription plans priced at $64-$80 per box (monthly, quarterly, 6-month, and 12-month commitments with auto-renewal), supplemented by one-time kit and syrup sales, gift cards in $50-$500 denominations, and a smaller corporate/group order channel handled by email inquiry. The company is privately held, has not disclosed any external funding rounds, and operates with 11-50 employees from a headquarters in Doylestown, Pennsylvania, shipping exclusively within the US, US territories, and APO/FPO addresses.
Shaker and Spoon firmographics
Firmographics- Name
- Shaker and Spoon
- Legal name
- Shaker & Spoon
- Website
- https://shakerandspoon.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shaker & Spoon is a Brooklyn-founded (2015) direct-to-consumer cocktail subscription company that delivers monthly boxes of exclusive house-made syrups, mixers, garnishes, and award-winning bartender recipes for 12 drinks, serving US-based home entertainers, gift buyers, and event planners.
- Ownership category
- akta.pro rank
Shaker and Spoon industry classification
Industry- Product category
- Cocktail Subscription Kits
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (31193)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI)
Keywords
Where Shaker and Spoon is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Shaker and Spoon business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Revenue: Monthly, quarterly, 6-month, and annual subscription plans delivering cocktail boxes with 3 recipes for 12 drinks. Auto-renews on the 28th of each month. Monthly subscription includes 2-box minimum commitment.
- One-Time Product Sales: Individual cocktail kits ($25-$60), syrups ($10-$25), bitters, bar tools, and accessories sold as one-time purchases on their e-commerce store.
- Gift Cards: Digital gift cards available in $50, $100, $200, $300, $400, and $500 denominations. Gift subscriptions do not auto-renew for the purchaser.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 12-month annual subscription - Best Value |
| Subscription | Multi-year contract | 6-month subscription - Most Popular |
| Subscription | Pay-as-you-go | 3-month quarterly subscription |
| Subscription | Monthly | Monthly subscription |
| Unit Pricing | Pay-as-you-go | Cocktail Kits (single recipes) |
| Unit Pricing | Pay-as-you-go | Syrups and mixers |
| Subscription | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
Shaker and Spoon product offering
Product offeringCore offering
Shaker & Spoon is a direct-to-consumer cocktail subscription service that delivers a monthly box containing three original recipes from award-winning bartenders, along with house-made syrups, mixers, garnishes, and premium ingredients needed to make 12 bar-quality cocktails at home. Customers supply only the spirit. The service also sells individual cocktail kits, standalone syrups and bar accessories, and gift subscriptions, with corporate and event group orders available on request.
Differentiator
Problem solved
Functional benefit
Companies that use Shaker and Spoon
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Shaker and Spoon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Shaker and Spoon partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ShopifycoreE-commerce platform powering the Shaker & Spoon website and online store. Handles payment processing, order management, and store infrastructure.
- Supergay SpiritsminorFeatured as recommended spirit pairing for the Candy Land cocktail box. Supergay Vodka and Supergay Gin highlighted as perfect pairings.
- Amaro MelettiminorFeatured as recommended spirit pairing for the That's Amaro cocktail box. Italian bittersweet liqueur highlighted as the base spirit.
- Blanco Muerte TequilaminorRecommended spirit pairing for Mission to Margs II box. Offers free shipping on 2+ bottle orders with code SHIPMARGS.
- Cut Above NA SpiritsminorNon-alcoholic spirit brand featured as NA alternative for multiple cocktail boxes including mezcal, gin, and whiskey options.
- El Guapo BittersminorFeatured bitters brand used in the It's My Party Bourbon St. cocktail recipes. Multiple El Guapo bitters varieties included.
- Uncle Nearest 1856 Premium Aged WhiskeyminorRecommended bourbon pairing for the It's My Party cocktail box. 100-proof Tennessee whiskey with notes of caramel, vanilla, and oak.
- Brooklyn TeaminorEarl Grey tea included in the Good Spirits box for zero-proof cocktail recipes.
- Wooden CorkminorRetail partner selling Amaro Meletti as recommended spirit pairing for the That's Amaro box.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Shaker and Spoon competitors and assessment
Company assessmentDirect peers
- Winc: Winc is a wine subscription service that uses a personalization quiz and ships four bottles monthly. Comparable as a curated D2C beverage subscription with similar product discovery and recurring delivery mechanics, though wine rather than cocktails.
- Atlas Coffee Club: Atlas Coffee Club is a subscription coffee service delivering globally-sourced beans on a recurring cadence. Comparable D2C subscription model mechanics, customer engagement patterns, and themed monthly shipments — useful proxy for subscription-box unit economics.
- Bitters & Bottles: Bitters & Bottles is a direct competitor offering monthly cocktail subscription boxes with hand-selected spirits, recipes, and ingredients delivered to home mixologists. Closest functional analog to Shaker & Spoon's subscription model.
- Flaviar: Flaviar is a spirits discovery subscription delivering curated tasting boxes to home consumers. Closely comparable as a subscription-based D2C alcohol-adjacent experience targeting enthusiasts, though focused on tasting rather than full cocktail kits.
- Cocktail Courier: Cocktail Courier delivers curated cocktail kits with pre-measured ingredients, recipes, and garnish — overlapping heavily with Shaker & Spoon's monthly box format and home-bartender target customer.
Broad incumbents
- Birchbox: Birchbox pioneered the D2C subscription box model for beauty products. While not in food/beverage, it is a useful broad incumbent for understanding the maturation, churn, and channel dynamics that any subscription-box business eventually faces.
- ReserveBar: ReserveBar is a large online premium-spirits retailer owned by Pernod Ricard. Broad incumbent in D2C alcohol commerce, useful for understanding the retail channel and spirits-pairing partnership economics Shaker & Spoon currently depends on.
Others
- Cocktail Kingdom: Cocktail Kingdom is a specialty retailer of professional barware, bitters, syrups, and cocktail books. Comparable as a home-bartender ecosystem participant and potential retail/distribution partner for Shaker & Spoon's standalone syrups.
Emerging players
- The Zero Proof: The Zero Proof curates non-alcoholic beverages, including zero-proof cocktails, for the sober-curious market. Emerging player in the same space Shaker & Spoon is extending into via its zero-proof recipe variants and Cut Above NA partnership.
- Ghia: Ghia is a non-alcoholic aperitif brand gaining traction in the sober-curious segment. Comparable to Shaker & Spoon's zero-proof ambitions and represents the category direction (NA mixology) Shaker & Spoon could expand into with its syrup library.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shaker and Spoon social profiles
Digital presenceShaker and Spoon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shaker and Spoon leadership team
Management profileNumber of profiles
Shaker and Spoon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shaker and Spoon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shaker and Spoon
What does Shaker and Spoon do?
Shaker & Spoon is a direct-to-consumer cocktail subscription service that delivers a monthly box containing three original recipes from award-winning bartenders, along with house-made syrups, mixers, garnishes, and premium ingredients needed to make 12 bar-quality cocktails at home. Customers supply only the spirit. The service also sells individual cocktail kits, standalone syrups and bar accessories, and gift subscriptions, with corporate and event group orders available on request.
Is Shaker and Spoon a public or private company?
Shaker and Spoon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shaker and Spoon founded?
Shaker and Spoon was founded in 2015. It employs 11 to 50 people.
Where is Shaker and Spoon based?
Shaker and Spoon is headquartered in Brooklyn, United States, in the North America region.
How does Shaker and Spoon make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are one-Time Product Sales and gift Cards.
Who are Shaker and Spoon's main competitors?
Direct peers on record are Winc, Atlas Coffee Club, Bitters & Bottles, Flaviar and Cocktail Courier. Broad incumbents are Birchbox and ReserveBar. Cocktail Kingdom is listed as an others. Emerging players are The Zero Proof and Ghia.
Does Shaker and Spoon have an API?
No public API is recorded for Shaker and Spoon.
What industry is Shaker and Spoon in?
Shaker and Spoon's product category is Cocktail Subscription Kits. Its primary akta.pro industry code is AFAFAGAI, Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates). Its NAICS code is 31193 and its SIC code is 2080.