Cut Above Zero Proof Spirits
Cut Above Zero Proof Spirits is a Houston, Texas-based, family-owned producer of non-alcoholic whiskey, tequila, gin, and mezcal, founded in 2021 and sold via DTC e-commerce and retail/wholesale channels to adult consumers seeking alcohol-free cocktail alternatives.
- Company typePrivate
- Founded2021
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cut Above Zero Proof Spirits does
Cut Above Zero Proof Spirits is a Houston, Texas-based, family-owned producer of non-alcoholic distilled-style spirits founded in 2021 by Andrew Raul Solis and his wife. The company manufactures and sells zero-proof analogs of whiskey, agave blanco tequila, gin, and mezcal, plus bundled tasting sets, targeting adult consumers seeking the taste and ritual of cocktails without alcohol. Its go-to-market combines direct-to-consumer e-commerce with retail and wholesale distribution, augmented by a strategic partnership with Shaker & Spoon that places its spirits inside subscription cocktail kits.
The product line is built on proprietary formulations designed to replicate the warmth and mouthfeel of traditional spirits without ethanol, sold at approximately $34.99 per 750ml bottle with bundles and tasting sets as higher-AOV offerings. The company claims 10,000+ customers, a 4.9-star rating, and 50+ industry awards, and has accumulated approximately $506K across two funding rounds in 2021 ($100K) and 2022 ($406K).
The business operates with a small team of 1-10 employees, consistent with a founder-led, capital-light CPG model. Revenue mechanics rest on per-bottle DTC volume plus growing retail and wholesale velocity, with brand-building and award accumulation functioning as the primary marketing engine rather than paid acquisition at scale.
Cut Above Zero Proof Spirits firmographics
Firmographics- Name
- Cut Above Zero Proof Spirits
- Legal name
- Cut Above Spirits
- Website
- https://drinkcutabove.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cut Above Zero Proof Spirits is a Houston, Texas-based, family-owned producer of non-alcoholic whiskey, tequila, gin, and mezcal, founded in 2021 and sold via DTC e-commerce and retail/wholesale channels to adult consumers seeking alcohol-free cocktail alternatives.
- Ownership category
- akta.pro rank
Cut Above Zero Proof Spirits industry classification
Industry- Product category
- Non-Alcoholic Spirits
- NAICS
- Distilleries (31214), Distilleries (312140), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)
Keywords
Where Cut Above Zero Proof Spirits is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cut Above Zero Proof Spirits business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: E-commerce sales of zero proof spirits and bundles directly to consumers. Single bottles, tasting sets, and curated bundles available at various price points with volume discounts and free shipping on 2+ bottles.
- Cocktail Kit Partnerships: Collaboration with Shaker & Spoon for cocktail kits that include Cut Above spirits with mixers and instructions. Kits sold as premium packaged experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Bottle - $34.99 |
| Unit Pricing | Pay-as-you-go | Buy Two - $62.98 |
| Unit Pricing | Pay-as-you-go | Buy Three - $83.98 |
| Unit Pricing | Pay-as-you-go | Full Case (6 Bottles) - $167.95 |
| Unit Pricing | Pay-as-you-go | Tasting Set - $29.99 (Regular $35.99) |
| Unit Pricing | Pay-as-you-go | Agave Cocktail Bundle - $59.99 (Regular $69.99) |
| Unit Pricing | Pay-as-you-go | Classic Cocktails Bundle - ~$59.99 |
| Unit Pricing | Pay-as-you-go | Ultimate Cocktail Bundle - $119.99 (Regular $139.99) |
| Unit Pricing | Pay-as-you-go | Shaker & Spoon Cocktail Kits - $25-$80 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Cut Above Zero Proof Spirits product offering
Product offeringCore offering
Cut Above produces and sells a portfolio of four award-winning zero-proof (non-alcoholic) spirits — Whiskey, Agave Blanco Tequila, Gin, and Mezcal — crafted with natural botanical ingredients to deliver authentic cocktail flavor, aroma, and warmth without alcohol. The spirits are sold individually as 750mL bottles, in curated tasting sets and bundles, and through co-branded cocktail kits with Shaker & Spoon, marketed for mindful drinking, moderation, and sober-curious consumers.
Product overview
Cut Above Zero Proof Spirits offers a portfolio of four award-winning non-alcoholic spirits designed specifically for cocktail use: Zero Proof Whiskey (bourbon-style), Zero Proof Agave Blanco Tequila, Zero Proof Gin (London dry-style), and Zero Proof Mezcal. Each spirit delivers the flavor profile and cocktail experience of traditional spirits without alcohol, featuring 5-10 calories per serving and natural ingredients. The core products are sold individually at $34.99 per 750mL bottle and bundled in various combinations (Tasting Set, Agave Cocktail Bundle, Classic Cocktails Bundle, Bold Spirits Bundle, and Ultimate Cocktail Bundle) to suit different occasions from sampler exploration to complete home bar setup. The company also partners with Shaker & Spoon for cocktail kit offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Zero Proof Whiskey
Quantifiable outcome
- Zero to less than 10 calories per serving vs 90+ in traditional spirits
- +2 more outcomes
Companies that use Cut Above Zero Proof Spirits
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Cut Above Zero Proof Spirits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cut Above Zero Proof Spirits partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shaker & SpooncorePartnership with Shaker & Spoon to bring premium cocktail kits in zero proof form. These kits come with everything needed to make elevated non-alcoholic cocktails including Cut Above spirits, mixers, and instructions. Kits include Different Beat Kit ($25), Honey Bee Tea Kit ($45), It's My Party Bourbon Kit ($80), Nalanis Adventure Kit ($45), Workin' Blues Kit, Freshly Picked Gin Kit, Sorrel & Sunshine Kit Duo ($50), Ultimate Gimlet Gift Set ($50), Mission to Margs II, and Raspberry Rose Paloma Kit.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Cut Above Zero Proof Spirits competitors and assessment
Company assessmentDirect peers
- Seedlip: Seedlip is the pioneering non-alcoholic spirit brand offering distilled alternatives (Garden, Spice, Grove) used in cocktails. It is Cut Above's most direct competitor and is explicitly mentioned by Cut Above customers as a brand being replaced, making it the closest head-to-head comparison.
- Lyre's Spirit Co. Lyre's produces a wide range of non-alcoholic spirit alternatives including NA gin, whiskey, rum, tequila, and aperitifs. It targets the same cocktail enthusiast use case as Cut Above with similar 1:1 replacement positioning and broader SKU coverage.
- Ritual Zero Proof: Ritual Zero Proof offers non-alcoholic whiskey, gin, rum, and tequila alternatives positioned for mindful drinkers. It is a direct peer to Cut Above in product format, price point, and target customer, with overlapping wholesale and DTC distribution.
- Optimist Botanicals: Optimist produces non-alcoholic gin and whiskey alternatives with botanical formulations for cocktail use. As a smaller emerging player in the NA spirits category, it competes for the same mindful drinker customer base and similar retail channels.
- Pentire: Pentire is a non-alcoholic 'coastal' spirit made from plants and herbs designed for gin-style cocktails. It targets the same cocktail-occasion use case and sober-curious consumer segment as Cut Above's Zero Proof Gin.
Emerging players
- Aplós Calme: Aplós offers non-alcoholic hemp-infused spirits (Arise and Calme) positioned for relaxation and mindful drinking. While focused on functional/wellness use cases, it competes for the same consumer occasions and bar/restaurant placements.
- Ghia: Ghia produces a non-alcoholic aperitif made with botanicals, targeting the same sophisticated drinking occasion and sober-curious demographic as Cut Above. While it is a single aperitif rather than a multi-spirit portfolio, it competes for on-premise placements and consumer mindshare.
- Three Spirit Drinks: Three Spirit offers functional non-alcoholic spirits (Livener, Social, Dream) using adaptogens and botanicals. It targets the same mindful drinking and sober-curious segments with a functional wellness angle overlapping Cut Above's use cases.
- Kin Euphorics: Kin Euphorics produces non-alcoholic functional beverages with adaptogens positioned as social drinking alternatives. While more functional-focused than Cut Above's cocktail-replacement positioning, it competes for the same moderation/mindful drinking occasions and consumer wallet.
Broad incumbents
- Diageo: Diageo is the global spirits conglomerate that owns Seedlip and has been aggressively expanding into non-alcoholic offerings through its broader portfolio. It represents the largest competitive threat through distribution scale, marketing budget, and category-defining influence in NA beverages.
Market position
Strengths5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
Cut Above Zero Proof Spirits social profiles
Digital presenceCut Above Zero Proof Spirits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cut Above Zero Proof Spirits leadership team
Management profileNumber of profiles
Profiles1 record
Cut Above Zero Proof Spirits funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cut Above Zero Proof Spirits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cut Above Zero Proof Spirits
What does Cut Above Zero Proof Spirits do?
Cut Above produces and sells a portfolio of four award-winning zero-proof (non-alcoholic) spirits — Whiskey, Agave Blanco Tequila, Gin, and Mezcal — crafted with natural botanical ingredients to deliver authentic cocktail flavor, aroma, and warmth without alcohol. The spirits are sold individually as 750mL bottles, in curated tasting sets and bundles, and through co-branded cocktail kits with Shaker & Spoon, marketed for mindful drinking, moderation, and sober-curious consumers.
Is Cut Above Zero Proof Spirits a public or private company?
Cut Above Zero Proof Spirits is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cut Above Zero Proof Spirits founded?
Cut Above Zero Proof Spirits was founded in 2021. It employs 1 to 10 people.
Where is Cut Above Zero Proof Spirits based?
Cut Above Zero Proof Spirits is headquartered in Houston, United States, in the North America region.
How does Cut Above Zero Proof Spirits make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are cocktail Kit Partnerships.
Who are Cut Above Zero Proof Spirits's main competitors?
Direct peers on record are Seedlip, Lyre's Spirit Co., Ritual Zero Proof, Optimist Botanicals and Pentire. Emerging players are Aplós Calme, Ghia, Three Spirit Drinks and Kin Euphorics. Diageo is listed as a broad incumbent.
Does Cut Above Zero Proof Spirits have an API?
No public API is recorded for Cut Above Zero Proof Spirits.
What industry is Cut Above Zero Proof Spirits in?
Cut Above Zero Proof Spirits's product category is Non-Alcoholic Spirits. Its primary akta.pro industry code is AFAFAAAJ, Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production. Its NAICS code is 31214 and its SIC code is 2080.