Motor Werks of Barrington

What Motor Werks of Barrington does

Motor Werks of Barrington is a multi-brand automotive dealership group operating from a single consolidated campus at 1475 S Barrington Road in Barrington, Illinois. The group sells new, certified pre-owned, and used vehicles across six franchise brands—BMW, Cadillac, Honda, INFINITI, Mercedes-Benz, and Porsche—under wholly owned sub-brand dealerships (BMW of Barrington, Motor Werks Cadillac, Motor Werks Honda, Motor Werks INFINITI, Mercedes-Benz of Barrington, and Porsche Barrington). The campus also houses a full service center, parts center, an on-site Motor Werks Cafe with Starbucks, and Wash Werks, an express car wash open to the public seven days a week.

Revenue is generated across five streams: new vehicle sales, pre-owned and certified pre-owned sales, vehicle financing and leasing (including a Capital One pre-qualification integration and credit application processing), service and parts (oil changes, brakes, batteries, tires, and EV services), and car wash transactions. Sales follow a "One Contact" methodology in which a single client advisor guides the customer through test drive, trade-in, financing, and delivery. The technology platform is the third-party Dealer Inspire dealer website with integrated inventory search, scheduling, and CRM, supplemented by the proprietary Motor Werks Perks customer rewards application for garage monitoring, service history, campus access, and loyalty rewards. A "From Digital to Driveway" pathway supports remote vehicle purchase and service.

The company is a private corporation operating under Illinois jurisdiction and is a subsidiary of the Murgado Automotive Group, a diversified automotive conglomerate that provides corporate oversight and shared services. Motor Werks operates within a traditional franchise dealership go-to-market model, targeting individual vehicle buyers (with a secondary focus on EV shoppers) across luxury, premium, and mainstream price tiers within the suburban Chicago market, supported by content marketing, DealerRater reviews, and social media presence on Facebook, Instagram, and YouTube.

Name

Motor Werks of Barrington

Legal name

Motor Werks

Website

https://motorwerks.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Motor Werks of Barrington is a privately held, multi-brand automotive dealership operating from a single campus in Barrington, Illinois, selling new, certified pre-owned, and used vehicles across six franchise brands (BMW, Cadillac, Honda, INFINITI, Mercedes-Benz, Porsche) alongside integrated financing, service, parts, and a customer loyalty app. It serves individual vehicle buyers in the suburban Chicago market as part of the Murgado Automotive Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Barrington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (new and pre-owned vehicle carrying cost), Personnel (sales consultants, service technicians, support staff), Operations (showroom and service-facility overhead, floor-plan financing), Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from six franchise brands: BMW, Cadillac, Honda, INFINITI, Mercedes-Benz, and Porsche. Revenue generated through vehicle transaction prices, with potential for dealer add-ons and accessories.
2. Pre-Owned Vehicle Sales: Sale of used vehicles including Certified Pre-Owned (CPO) units. Includes CarFax 1-Owner vehicles and vehicles priced under various thresholds. Complimentary Pre-Owned Car Warranty included.
3. Vehicle Financing and Leasing: Arrangement of vehicle financing through lending partners and provision of leasing options. Includes credit application processing and partnership with Capital One for pre-qualification.
4. Service and Parts: Vehicle maintenance and repair services including oil changes, tire services, brake services, battery services, and EV services. Parts center provides OEM replacement parts.
5. Car Wash (Wash Werks): Express car wash facility open to the public 7 days a week, operating as an additional campus amenity.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

Motor Werks of Barrington is a multi-franchise automotive dealership group that retails new and pre-owned vehicles across luxury and mainstream brands (including BMW, Cadillac, Honda, INFINITI, Mercedes-Benz, and Porsche), supported by in-house financing and leasing, manufacturer-certified service and parts departments, and an ancillary Wash Werks car wash operation. Each brand is operated through its own dedicated showroom within the greater Barrington, Illinois / Chicago northwest suburban market.

Product overview

Motor Werks Auto Group is a multi-brand automotive dealership operating as a unified platform offering new, certified pre-owned, and used vehicles across six premium sub-brands: BMW of Barrington, Motor Werks Cadillac, Motor Werks Honda, Motor Werks INFINITI, Mercedes-Benz of Barrington, and Porsche Barrington. The core product portfolio includes vehicle sales complemented by integrated add-on services including financing (with Capital One integration), a full-service center, parts center, Motor Werks Perks customer rewards app, Wash Werks express car wash, and an on-site Starbucks cafe. The dealership also provides EV/Hybrid vehicle sales with dedicated learning resources, trade-in services, and a vehicle upgrade program, all unified under one convenient campus location.

Differentiator

Problem solved

Functional benefit

Brands

• One & Only: Premium vehicle program offering curated automotive experiences
• Motor Werks Perks
• Wash Werks

Products and services

• New Vehicle Sales Retail sale of new, factory-fresh passenger vehicles for BMW, Cadillac, Honda, INFINITI, Mercedes-Benz, and Porsche from dedicated franchise showrooms within the Motor Werks Auto Group. Targeted at individual consumers and households in the greater Barrington / Chicago northwest suburban market.
• Pre-Owned Vehicle Sales Retail sale of used and certified pre-owned passenger vehicles across the same brand portfolio, sourced from trade-ins, lease returns, and wholesale auctions. For individual consumers and households seeking a used vehicle with manufacturer-backed certification where applicable.
• Vehicle Financing and Leasing In-house finance and lease origination for vehicle purchases, typically arranged through manufacturer captive finance arms and third-party lenders. For retail vehicle buyers who want a single point of contact for credit application, term selection, and F&I product add-ons.
• Manufacturer-Certified Service and Repair Warranty and post-warranty maintenance and repair performed by manufacturer-certified technicians using OEM diagnostic equipment. For owners of new and pre-owned vehicles covered by the dealership group's franchise brands.
• Parts Center Retail and over-the-counter sales of genuine OEM parts and accessories for BMW, Cadillac, Honda, INFINITI, Mercedes-Benz, and Porsche. For vehicle owners needing manufacturer-original replacement parts and service customers of the group's service departments.
• Wash Werks Car Wash On-site vehicle wash service offered to dealership customers and the broader public as an ancillary retail offering. For service-department customers, recent buyers, and walk-in local traffic in the Barrington trade area.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• BMWcoreChannel Partner/ Reseller/ DistributorBMW franchise dealership agreement. Motor Werks operates BMW of Barrington as an authorized BMW franchise dealer selling new BMW vehicles, certified pre-owned BMWs, and providing BMW service and parts.
• CadillaccoreChannel Partner/ Reseller/ DistributorCadillac franchise dealership (Motor Werks Cadillac) operating as authorized Cadillac dealer for new vehicle sales, CPO vehicles, and service.
• HondacoreChannel Partner/ Reseller/ DistributorHonda franchise (Motor Werks Honda) authorized to sell new Honda vehicles, certified pre-owned Honda models, and provide Honda service and parts. Includes HondaTrue Certified program.
• INFINITIcoreChannel Partner/ Reseller/ DistributorINFINITI franchise dealership (Motor Werks INFINITI) operating as authorized INFINITI dealer for new vehicle sales, CPO, and service.
• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorMercedes-Benz franchise dealership (Mercedes-Benz of Barrington) operating as authorized Mercedes-Benz dealer for new vehicles, service, and parts at premium showroom facility.
• PorschecoreChannel Partner/ Reseller/ DistributorPorsche franchise (Porsche Barrington) operating as authorized Porsche dealer for new Porsche vehicles, CPO models, and Porsche service.
• Murgado Automotive GroupflagshipStrategic or Co-development PartnerParent company ownership. Motor Werks operates as part of the Murgado Automotive Group, a multi-dealership automotive retail group. The group provides corporate oversight, shared services, and brand expansion opportunities.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Murgado Automotive Group:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAyCBZcmWLrs4QwGBCCFHQg
• Facebookfacebook.com/MotorWerksMAG
• Instagraminstagram.com/motorwerksautogroup
• Xx.com/Motor_Werks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor Werks of Barrington