Waterloo Capital
- Company typePrivate
- Founded2013
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Waterloo Capital firmographics
Firmographics- Name
- Waterloo Capital
- Legal name
- Waterloo Capital, LP
- Website
- https://waterloocap.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Waterloo Capital is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Waterloo Capital business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Investment Advisory Fees: Waterloo Capital generates revenue through investment advisory fees as an SEC registered investment advisory firm. Services include dynamic wealth management, intelligent wealth solutions, financial planning, family office services, and institutional quality alternatives.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Waterloo Capital product offering
Product offeringCore offering
Waterloo Capital is an SEC registered investment advisory firm providing wealth management services to high-net-worth individuals, families, and institutional clients through its 360° Critical Infrastructure platform, which integrates financial and estate planning, public market and private market investments, and family office services. The firm also delivers a turnkey RIA partnership platform for independent financial advisors, offering institutional investment access, operational support, compliance, and proprietary technology.
Differentiator
Problem solved
Functional benefit
Brands
- Intelligent Wealth Solutions (IWS): Premier internal asset management and public market investment platform offering specialized services in design, implementation, management, and monitoring of investment strategies.
- 360° Critical Infrastructure
- Capital Clarity Radio
- Ironclad Strategies (powered by Waterloo)
Products and services
- Dynamic Wealth Management Platform
- Intelligent Wealth Solutions (IWS)
- Financial Planning
- Family Office Services
- Institutional Quality Alternatives
- RIA Partnership Models
- 360° Critical Infrastructure
Quantifiable outcome
- Access to investments alongside university endowments and corporate pension plans
- +1 more outcomes
Companies that use Waterloo Capital
Customer profileSegments3 records
Ideal customer profiles3 records
Waterloo Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Waterloo Capital partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and partner.
- Allied Portfolio ManagementcoreWaterloo Capital acquired an equity stake in Allied Portfolio Management, a wealth management firm headquartered in Tucson, Arizona. Under the terms of the transaction, the combined practice operates under the Waterloo Capital name, with Allied's community roots and client relationships joining Waterloo Capital's institutional-grade infrastructure and family office services. The partnership marks Waterloo Capital's expansion into the Tucson and Scottsdale markets, with the firm simultaneously recruiting experienced financial advisors to grow its team in Arizona. Steve Graham, founder of Allied Portfolio Management since 1998, joins as Managing Director - Arizona.
- Bay Rivers GrouppartnerPartner firm powered by Waterloo Capital. Independent wealth management firm operating under Waterloo's infrastructure and platform.
- Eberly WealthpartnerPartner firm powered by Waterloo Capital. Independent wealth management firm operating under Waterloo's infrastructure and platform.
- AvelliepartnerPartner firm powered by Waterloo Capital. Independent wealth management firm operating under Waterloo's infrastructure and platform.
- Hap Nielsen InvestmentspartnerPartner firm powered by Waterloo Capital. Independent wealth management firm operating under Waterloo's infrastructure and platform.
- Strategic CapitalpartnerPartner firm powered by Waterloo Capital. Independent wealth management firm operating under Waterloo's infrastructure and platform.
- Lighthouse Financial AdvisorspartnerPartner firm powered by Waterloo Capital. Independent wealth management firm operating under Waterloo's infrastructure and platform.
- Market Street CapitalpartnerPartner firm powered by Waterloo Capital. Independent wealth management firm operating under Waterloo's infrastructure and platform.
- AMG (AMG Wealth Advisors)partnerPartner firm powered by Waterloo Capital. Independent wealth management firm operating under Waterloo's infrastructure and platform.
- Element Retirement & Investment ConsultantspartnerPartner firm powered by Waterloo Capital. Independent wealth management firm operating under Waterloo's infrastructure and platform.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Waterloo Capital competitors and assessment
Company assessmentDirect peers
- Focus Financial Partners: RIA partnership and consolidation platform — directly comparable to Waterloo's partner network model; provides non-controlling capital and infrastructure to independent RIAs at much larger scale.
- Carson Group: RIA partnership and coaching platform serving independent financial advisors with turnkey infrastructure, investment solutions, and growth support — directly comparable to Waterloo's RIA partnership value proposition.
- Mercer Advisors: National RIA specializing in HNW wealth management, estate planning, and institutional consulting — comparable in service mix and target segments, with substantially larger scale.
- Kestra Financial: Independent wealth management platform supporting RIAs and financial professionals with technology, compliance, and investment resources — competing platform in the RIA support category.
- Stratos Wealth Partners: RIA partnership platform aggregating independent advisor firms under shared technology and investment infrastructure — similar partner-network model to Waterloo's approach.
- Cetera Financial Group: Independent broker-dealer and RIA support platform offering turnkey technology, compliance, and investment platforms to affiliated advisors — comparable to Waterloo's 360° Critical Infrastructure offering.
- Sanctuary Wealth: RIA partnership platform providing independent advisors with institutional infrastructure, technology, and investment access — directly competitive with Waterloo's RIA partnership model.
- Mariner Wealth Advisors: Large independent RIA offering wealth management, family office, and institutional consulting — closely mirrors Waterloo's full-service model with significantly greater scale and national reach.
Broad incumbents
- Creative Planning: Large independent wealth management RIA offering comprehensive financial planning, investment management, and family office services — broader portfolio and significantly larger scale than Waterloo.
- Charles Schwab (Schwab Advisor Services): Broad incumbent custodian and wealth management platform serving independent RIAs and HNW clients at massive scale; provides custody, technology, and investment platform services overlapping with Waterloo's IWS offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Waterloo Capital social profiles
Digital presenceWaterloo Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waterloo Capital leadership team
Management profileNumber of profiles
Profiles13 records
Waterloo Capital subsidiaries and ownership
Company hierarchySubsidiaries1 record
Waterloo Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waterloo Capital M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waterloo Capital
What does Waterloo Capital do?
Waterloo Capital is an SEC registered investment advisory firm providing wealth management services to high-net-worth individuals, families, and institutional clients through its 360° Critical Infrastructure platform, which integrates financial and estate planning, public market and private market investments, and family office services. The firm also delivers a turnkey RIA partnership platform for independent financial advisors, offering institutional investment access, operational support, compliance, and proprietary technology.
Is Waterloo Capital a public or private company?
Waterloo Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Waterloo Capital founded?
Waterloo Capital was founded in 2013. It employs 1 to 10 people.
Where is Waterloo Capital based?
Waterloo Capital is headquartered in Atlanta, United States, in the North America region.
How does Waterloo Capital make money?
One revenue line is on record: investment Advisory Fees.
Who are Waterloo Capital's main competitors?
Direct peers on record are Focus Financial Partners, Carson Group, Mercer Advisors, Kestra Financial, Stratos Wealth Partners, Cetera Financial Group, Sanctuary Wealth and Mariner Wealth Advisors. Broad incumbents are Creative Planning and Charles Schwab (Schwab Advisor Services).
Does Waterloo Capital have an API?
No public API is recorded for Waterloo Capital.