Unicare as

What Unicare as does

Unicare is Norway's largest private rehabilitation provider, operating 14 day and residential rehabilitation units across three of Norway's four health regions (Helse Sør-Øst, Helse Midt-Norge, and Nord Norge) with approximately 1,600 employees. Founded in 2008 and headquartered in Oslo, the company delivers interdisciplinary specialized rehabilitation (tverrfaglig spesialisert rehabilitering) for chronic and complex conditions including cancer, cardiac, pulmonary, neurological, musculoskeletal, post-amputation, and occupational health indications, complemented by residential and care services (Bo og omsorg), user-directed personal assistance (BPA), mental health day treatment, and facility-branded fitness centers. Service delivery is supported by a proprietary digital stack — Flowzone (video consultations and messaging with BankID authentication), CaReScreen (post-cancer symptom screening), Cope Digitale Tjenester (digital psychology), and Unicare Aktiv Online (digital training) — and the company operates an in-house research function as an approved research institution, currently running the AI_REHAB project evaluating AI for clinical journal documentation.

Revenue is generated across four primary streams: (1) publicly-funded rehabilitation under frame agreements (rammeavtaler) with regional health authorities Helse Sør-Øst RHF (through October 30, 2026) and Helse Midt-Norge RHF (through December 2026), which constitute the principal revenue base; (2) insurance-funded rehabilitation via referral agreements with six Norwegian insurers (DNB Helse, Ergo, Euro Accident, Falck Helse, Gjensidige, Protector), coordinated through a dedicated insurance intake channel; (3) self-pay rehabilitation priced per day or session (e.g., 3,700 kr/night at Unicare Fram, 163 kr day co-payment, 443 kr outpatient co-payment, psychology sessions 890–4,100 kr); and (4) municipal BPA contracts across 25+ Norwegian municipalities with an additional private self-purchase option. Go-to-market is sales-led and referral-driven via per-facility intake offices (inntakskontoret), with public healthcare referrals routed through fastlege and hospital networks, insurance referrals via dedicated partners, and direct municipal outreach for BPA.

Name

Unicare as

Legal name

Unicare Helsepartner

Website

https://unicare.no

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Unicare is Norway's largest private rehabilitation provider, operating 14 day and residential facilities across three of four Norwegian health regions, delivering interdisciplinary specialized rehabilitation, BPA personal assistance, mental health, and digital health services to publicly-referred, insurance-funded, and self-pay patients.

Ownership category

akta.pro rank

Product category

Specialized Rehabilitation Services

NAICS

Nursing and Residential Care Facilities (623), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Other Residential Care Facilities (62399)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Long-Term Care Rehabilitation Centers (HLAFAFAD)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Geriatric Rehabilitation Programs (HLADAJAL)

Keywords

• Specialized rehabilitation services
• Interdisciplinary healthcare
• Personal assistance BPA
• Mental health services
• Physiotherapy and psychology

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Healthcare Contracts: Unicare operates under frame agreements (rammeavtaler) with regional health authorities Helse Sør-Øst RHF and Helse Midt-Norge RHF for specialized rehabilitation services. Revenue is generated through government-funded patient referrals, with contracts typically running multi-year periods (e.g., through 2026). This is the primary revenue stream for rehabilitation center operations.
2. Insurance-Funded Rehabilitation: Rehabilitation services funded through private health and treatment insurance policies. Unicare collaborates with all insurance companies and accepts insurance referrals for patients with coverage. Insurance partners include DNB Helse, Ergo, Euro Accident, Falck Helse, Gjensidige, and Protector.
3. Self-Pay / Private Payment: Private individuals pay out-of-pocket for rehabilitation services without public referral or insurance coverage. Pricing is set per day (e.g., 3700 kr/night at Fram facility). Also includes BPA (Assistance and Support Service) provided to municipalities on contract and private individuals without municipal decisions.
4. Psychology and Healthcare Services: Individual psychology sessions, ADHD assessment and treatment, dyslexia assessment, and physiotherapy services offered to private individuals, companies with corporate agreements, and insurance holders. Pricing ranges from 890-4100 kr per session depending on service type.
5. BPA (Personal Assistance): Personal assistance services provided under municipal agreements and to private individuals. Revenue comes from contracts with Norwegian municipalities across multiple regions (Oslo, Ringerike, Moss, Lørenskog, Ullensaker, and others).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Unicare is Norway's largest private rehabilitation provider, operating 14 day and residential rehabilitation centers across three Norwegian health regions. The company delivers interdisciplinary specialized rehabilitation (tverrfaglig spesialisert rehabilitering) for chronic and complex conditions including cancer, cardiac, pulmonary, neurological, and musculoskeletal cases, supplemented by mental health services, BPA personal assistance, and digital health tools (Flowzone, CaReScreen, Cope).

Product overview

Unicare is Norway's largest private rehabilitation provider offering a comprehensive portfolio of healthcare services. The core offering is specialized interdisciplinary rehabilitation (Unicare Rehabilitering) with 14 residential and day units across Norway, supplemented by mental health services, residential care (Bo og omsorg), user-directed personal assistance (BPA), and fitness centers. Key facilities include Unicare Helsefort (Midt-Norge), Unicare Bakke, Fram, Jeløy (Helse Sør-Øst), and Unicare Coperio/Røros (Trondheim area). The organization also conducts research and innovation, including the AI_REHAB project for AI-assisted journal documentation, and offers digital tools like Flowzone for patient communication and CaReScreen for cancer patient screening. Services are delivered through regional health authority agreements (Helse Sør-Øst, Helse Midt-Norge) and private pay options.

Differentiator

Problem solved

Functional benefit

Brands

• Unicare Aktiv Online: Digital training platform offering online fitness services
• Cope Digitale Tjenester
• Flowzone
• Friskvern Aktiv
• Helsefort Aktiv
• Steffensrud Aktiv
• Salto

Products and services

• Unicare Rehabilitering (Specialized Interdisciplinary Rehabilitation) Tverrfaglig spesialisert rehabilitering (interdisciplinary specialized rehabilitation) delivered at 14 day and residential units across Norway. Covers cancer rehabilitation, cardiac, pulmonary, neurological (stroke, Parkinson's), post-amputation, musculoskeletal pain, CFS/ME, and complex conditions for adults referred through public healthcare, insurance, or self-pay.
• Bo og omsorgstjenester (Residential and Care Services)

Quantifiable outcome

• Ventetid 5 uker (5-week wait time) for Helse og Arbeid rehabilitation at Unicare Fram

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Helse Sør-Øst RHFcoreStrategic or Co-development PartnerFrame agreement (rammeavtale) with Helse Sør-Øst Regional Health Authority covering specialized rehabilitation services at multiple Unicare centers (Bakke, Fram, Jeløy, and others). Patients from the South-Eastern Norway Regional Health Authority are referred to Unicare facilities. Current agreement runs through October 30, 2026.
• Helse Midt-Norge RHFcoreStrategic or Co-development PartnerFrame agreement with Helse Midt-Norge Regional Health Authority for specialized rehabilitation services at Unicare Helsefort, Coperio, and Røros. Unicare delivers services on behalf of the regional health authority. Current agreement runs through end of 2026 (Helsefort, Coperio December 2026).
• DNB HelseminorChannel Partner/ Reseller/ DistributorPrivate health insurance company with direct referral and appointment booking agreement with Unicare Coperio for covered treatments including psychology, physiotherapy, and rehabilitation.
• ErgominorChannel Partner/ Reseller/ DistributorPrivate health insurance company with agreement covering treatment at Unicare Coperio including rehabilitation, psychology, and physiotherapy services.
• Euro AccidentminorChannel Partner/ Reseller/ DistributorHealth and accident insurance company with agreement for covering treatments at Unicare Coperio.
• Falck HelseminorChannel Partner/ Reseller/ DistributorHealth services company with insurance coverage agreement for treatments at Unicare Coperio.
• GjensidigeminorChannel Partner/ Reseller/ DistributorMajor Norwegian insurance company with agreement covering health and rehabilitation treatments at Unicare Coperio.
• ProtectorminorChannel Partner/ Reseller/ DistributorNorwegian insurance company with coverage agreement for treatments at Unicare Coperio.
• Norwegian and Swedish Research InstitutionsminorStrategic or Co-development PartnerUnicare Fram rehabilitation center participated in a research study on impulse control in Parkinson's disease, conducted jointly between research and clinical environments in Norway and Sweden.
• Norwegian Municipalities (BPA Services)coreChannel Partner/ Reseller/ DistributorOver 25 Norwegian municipalities across Oslo, Viken, Innlandet, Vestfold, and other regions have BPA service agreements with Unicare, covering personal assistance for people with disabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Regional players

• Humana: Humana is a Nordic provider of personal assistance, elderly care, and individual/family services, primarily based in Sweden and Norway. It directly competes with Unicare for municipal BPA contracts and disability services contracts in the Norwegian personal-assistance market.
• Attendo: Attendo is a major Nordic provider of care services for elderly and persons with disabilities across Sweden, Finland, Denmark, and Norway. It is comparable to Unicare's BPA personal-assistance and residential care (Bo og omsorg) business lines, though focused more on social care than specialized medical rehabilitation.
• Terveystalo: Terveystalo is Finland's largest private healthcare provider, offering occupational health, specialist care, and digital services. It is comparable to Unicare as a scaled Nordic private healthcare operator with a similar multi-service model, although focused on the Finnish market.

Direct peers

• Medi 3: Medi 3 operates private specialist clinics and occupational health services across Norway, including rehabilitation, physiotherapy, and psychology. It is comparable to Unicare in delivering interdisciplinary private healthcare to both publicly referred and self-pay/insurance-funded patient segments.
• CMedical: CMedical is a Norwegian private healthcare group operating specialist clinics in orthopedics, neurology, and rehabilitation-related fields. It is comparable to Unicare in addressing musculoskeletal, neurological, and post-treatment patient needs through private clinics and insurance partnerships.
• Volvat Medisinske Senter: Volvat is a chain of private medical centers in Norway offering specialist consultations, mental health, physiotherapy, and rehabilitation-adjacent services. It competes with Unicare for self-pay and insurance-funded patients across Norwegian cities and overlaps with Unicare's psychology and outpatient rehabilitation offerings.
• Stamina Helse: Stamina Helse is a Norwegian private healthcare provider offering physiotherapy, rehabilitation, occupational health, and sports medicine across multiple centers. It competes directly with Unicare for self-pay, corporate, and insurance-funded rehabilitation and occupational health clients.
• Aleris: Aleris is a leading Nordic private healthcare provider with hospitals, medical centers, and rehabilitation services in Norway, Sweden, and Denmark. It directly competes with Unicare in the Norwegian private healthcare and rehabilitation market, including under public frame agreements and through insurance-funded care.

Broad incumbents

• Capio (Ramsay Santé): Capio, owned by Ramsay Santé, is a large European private healthcare provider with a Norwegian presence across hospitals, specialist care, and digital health. It is a broad incumbent that competes for Norwegian public and insurance-funded care and has the scale to bid for rehabilitation tenders comparable to those Unicare holds.

Others

• Falck Helse: Falck Helse is a Norwegian health and treatment insurance/clinical services provider that refers patients to rehabilitation providers including Unicare. It is comparable as a partner and adjacent service provider shaping Norwegian insurance-funded rehabilitation demand.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UnicareHelsepartner
• LinkedInlinkedin.com/company/unicare-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unicare as