Snugg Home
Snugg Home operates Snugg Pro, a cloud-based SaaS energy auditing platform used by residential home performance contractors and 50+ US utility and state efficiency programs. It delivers BPI-2400 compliant energy modeling, utility bill calibration, and program reporting, and is owned by Franklin Energy.
- Company typePrivate
- Founded2011
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Snugg Home does
Snugg Home, founded in 2010/2011 in Boulder, Colorado, builds Snugg Pro, a cloud-based Software-as-a-Service energy auditing and sales productivity platform for residential home performance professionals. The platform combines an adaptive energy modeling engine, BPI-2400 compliant utility bill calibration using up to 355 days of historical consumption, integration with the DOE Home Energy Score, HVAC and rooftop solar modeling, combustion appliance testing per BPI standards, customizable homeowner reports, work order generation, and a job pipeline spanning Lead through QA. Its technical differentiator is deep alignment with BPI-2400 standards and a developer-facing API/webhook surface that supports HPXML and CSV export, Green Button utility bill import, UtilityAPI integration, and connections to weather databases (TMY3 and NCDC 30-Year Normals) for hourly simulation and calibration.
Snugg Pro monetizes on a per-job usage-based model at $30 per job created with no per-seat, per-device, or setup fees; new users receive two free trial jobs, while utility and state energy programs can prepay job allotments at volume discounts for their trade allies. The go-to-market is hybrid: self-serve free trial signup targeted at SMB contractors plus a B2B2C motion where more than 50 utility and government programs (e.g., NYSERDA, Efficiency Maine, Xcel Energy, Focus on Energy) recommend or require Snugg Pro for contractor participation. The platform is used by 1,000+ home performance companies across 48 US states, with 80+ programs running on it as of 2023.
On February 1, 2024, Snugg Home was acquired by Franklin Energy, a nationwide provider of energy efficiency and grid optimization solutions, positioning Snugg Pro as the deployment tool for the federal $8.5 billion HOMES rebate program under the Inflation Reduction Act. Co-founders Adam Stenftenagel, Ben Mailian, and Jeff Friesen transitioned to advisory roles; Snugg Pro continues to serve its existing contractor and program base with contracts honored, now operating as a product within Franklin Energy's technology suite (alongside AM Conservation Group, PlanetEcosystems, and EnterTouch affiliates).
Snugg Home firmographics
Firmographics- Name
- Snugg Home
- Legal name
- Snugg Home LLC
- Website
- https://snuggpro.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Snugg Home operates Snugg Pro, a cloud-based SaaS energy auditing platform used by residential home performance contractors and 50+ US utility and state efficiency programs. It delivers BPI-2400 compliant energy modeling, utility bill calibration, and program reporting, and is owned by Franklin Energy.
- Ownership category
- akta.pro rank
Snugg Home industry classification
Industry- Product category
- Energy Auditing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)
Keywords
Where Snugg Home is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Snugg Home business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Per-Job SaaS Subscription: Pay-per-job model where users are charged $30 per job created. No annual license fee, no setup fee, unlimited users and devices. Jobs are billable as soon as created. Weekly billing cycle for credit card processing. Also offers monthly prepaid subscription options for programs and larger organizations. Two free jobs provided for new users for testing/training.
- Program-Paid Jobs: Programs (utility companies, state energy offices) can prepay for jobs and manage trade allies. Programs pay for jobs on behalf of participating contractors. Volume discounts available for programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard Per-Job Pricing - $30 per job |
| Usage-based | Monthly | Program Prepaid Jobs |
| Freemium | Pay-as-you-go | New User Free Trial |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Snugg Home product offering
Product offeringCore offering
Snugg Home sells Snugg Pro, a cloud-based home energy auditing and sales productivity SaaS platform for residential home performance professionals. The platform provides adaptive energy modeling, BPI-2400 compliant utility bill calibration, customizable audit reports, proposal generation, work orders, job pipeline tracking, and integration with 50+ US energy efficiency programs, enabling contractors to perform audits and turn site visits into paying projects.
Product overview
Snugg Home offers Snugg Pro as its single unified core product — a cloud-based energy auditing and productivity platform designed for home performance professionals. The platform integrates energy modeling, utility bill calibration, customizable reporting, proposal generation, and program management tools into one system. Snugg Pro supports BPI-2400 compliance, DOE Home Energy Score calculation, and connections to over 50 US energy efficiency programs. The company was acquired by Franklin Energy in February 2024, expanding its deployment for state energy offices managing HOMES rebate programs under the Inflation Reduction Act.
Differentiator
Problem solved
Functional benefit
Products and services
- Snugg Pro Cloud-based home energy auditing and sales productivity SaaS platform for home performance professionals. Provides adaptive energy modeling, BPI-2400 compliant utility bill calibration, customizable audit reports, proposal generation, work orders, job pipeline tracking, and integration with 50+ US energy efficiency programs, enabling contractors and auditors to perform residential audits and convert site visits into revenue.
Quantifiable outcome
- Reduces modeling time by up to 50% (cut modeling time down almost in half)
- +4 more outcomes
Companies that use Snugg Home
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Snugg Home technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature12 records
Snugg Home partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Franklin EnergycoreFranklin Energy acquired Snugg Home as of February 1, 2024. Franklin Energy is a leading provider of energy efficiency and grid optimization solutions nationwide. The acquisition adds Snugg Pro (industry-leading energy audit tool) to Franklin Energy's technology suite. Snugg Pro will help deploy the $8.5 billion HOMES rebate program. Co-founders Ben Mailian and Adam Stenftenagel will continue as advisors during transition. All existing contracts and relationships honored.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Snugg Home competitors and assessment
Company assessmentBroad incumbents
- CLEAResult: CLEAResult is one of the largest US implementation contractors for utility energy efficiency programs and runs programs that may mandate or recommend audit tools such as Snugg Pro. It is a strategic counterpart in the same ecosystem rather than a direct software competitor.
- Franklin Energy: Franklin Energy is the strategic acquirer of Snugg Home and a leading US provider of energy efficiency program implementation, grid optimization, and demand-side management services. As a parent, it is the strategic channel into utility program deployments that drive Snugg Pro job volume.
- ICF International: ICF is a major energy and climate consulting firm that supports federal HOMES rebate program design and state implementation work. It is an ecosystem participant alongside Snugg Pro's program-side buyers and influences the standards that audit tools must support.
Regional players
- HOT2000 (Natural Resources Canada): HOT2000 is Natural Resources Canada's residential energy modeling software used by Canadian energy auditors under programs like EnerGuide. It is comparable in functionality to Snugg Pro for residential audits but is focused exclusively on the Canadian market and ecosystem.
Emerging players
- Build Equinox: Build Equinox provides residential energy modeling and retrofit workflow tools for contractors in the home performance space. It overlaps with Snugg Pro in adaptive energy modeling and program-aligned reporting, but with a more limited program integration footprint.
- PlanetEcosystems: PlanetEcosystems, an affiliate of Franklin Energy, focuses on residential energy efficiency and electrification offerings. It is a sibling entity under the same parent and shares program deployment infrastructure relevant to Snugg Pro's user base.
Direct peers
- Ekotor / Ekonomie (Ekotor Oy): Ekotor provides residential energy auditing and certification software used by European energy auditors. It is functionally similar to Snugg Pro for energy modeling, utility bill calibration, and certification reporting, though focused on European programs.
- REM/Rate (Architectural Energy Corporation): REM/Rate is a residential energy auditing and rating software used by HERS raters and program contractors, with comparable BPI-style modeling features and report generation. It competes head-to-head with Snugg Pro for program-compliant audit workflows.
- Energy Gauge USA: Energy Gauge USA is a long-standing residential energy modeling and audit software tool widely used by home energy raters and contractors. It directly competes with Snugg Pro on BPI-style utility bill calibration and home energy score-related workflows for the same SMB contractor audience.
Others
- ORNL / DOE Building Energy Tools: The US Department of Energy (via Oak Ridge National Laboratory and partners) develops energy modeling standards and reference tools (e.g., EnergyPlus, Home Energy Score methodology) that define the technical baseline Snugg Pro's BPI-2400 and HEScore integrations must conform to.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Snugg Home social profiles
Digital presenceSnugg Home compliance and trust
Trust signalCompliance1 record
Snugg Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snugg Home leadership team
Management profileNumber of profiles
Profiles6 records
Snugg Home funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snugg Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snugg Home
What does Snugg Home do?
Snugg Home sells Snugg Pro, a cloud-based home energy auditing and sales productivity SaaS platform for residential home performance professionals. The platform provides adaptive energy modeling, BPI-2400 compliant utility bill calibration, customizable audit reports, proposal generation, work orders, job pipeline tracking, and integration with 50+ US energy efficiency programs, enabling contractors to perform audits and turn site visits into paying projects.
Is Snugg Home a public or private company?
Snugg Home is a private company. It is classified as corporate owned and is currently acquired.
When was Snugg Home founded?
Snugg Home was founded in 2011. It employs 1 to 10 people.
Where is Snugg Home based?
Snugg Home is headquartered in Boulder, United States, in the North America region.
How does Snugg Home make money?
Two revenue lines are on record. Per-Job SaaS Subscription is the primary driver. The others are program-Paid Jobs.
Who are Snugg Home's main competitors?
Broad incumbents on record are CLEAResult, Franklin Energy and ICF International. HOT2000 (Natural Resources Canada) is listed as a regional player. Emerging players are Build Equinox and PlanetEcosystems. Direct peers are Ekotor / Ekonomie (Ekotor Oy), REM/Rate (Architectural Energy Corporation) and Energy Gauge USA. ORNL / DOE Building Energy Tools is listed as an others.
Does Snugg Home have an API?
Yes. Snugg Pro provides an API for program and company administrators. The API allows developers to build complex software integrations with CRM or other tools. Administrators can generate up to 5 API keys from Settings > Your Companies/Programs > App Integrations. The API supports authentication via API keys for integrating job data, program management, and workflow automation. Additionally, webhooks are available for programmatic notifications when events occur (job created, stage changed, chat posted, file uploaded, first model, job details changed, HEScore obtained, account/company transfer, ticket status changed). Data export is also available via CSV and HPXML file formats.
What industry is Snugg Home in?
Snugg Home's product category is Energy Auditing Software. Its primary akta.pro industry code is HSAOANAI, Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa). Its NAICS code is 5182 and its SIC code is 7371.