WhitePress
WhitePress is a global content marketing and link building marketplace that connects brands, SEO agencies, and copywriters with 143,000+ publisher portals across 34 languages for sponsored article placements, digital PR, and managed SEO campaigns.
- Company typePrivate
- Founded2013
- HeadquartersBielsko-biala, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
WhitePress firmographics
Firmographics- Name
- WhitePress
- Legal name
- WhitePress sp. z o.o.
- Website
- https://whitepress.pl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WhitePress is a global content marketing and link building marketplace that connects brands, SEO agencies, and copywriters with 143,000+ publisher portals across 34 languages for sponsored article placements, digital PR, and managed SEO campaigns.
- Ownership category
- akta.pro rank
WhitePress industry classification
Industry- Product category
- Content Marketing & Link Building Platform
- NAICS
- Media Buying Agencies (54183), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online Article & Blog Publishing Platforms (MPAJAMAF)
- akta.pro secondary industries
- Content Aggregation, Curation & RSS Platforms (BPAMAJAI), Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ), On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)
Keywords
Where WhitePress is headquartered
LocationHeadquarters
- HQ city
- Bielsko-biala
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
WhitePress business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Sponsored Article and Link Placement Marketplace: WhitePress operates a marketplace where advertisers pay to publish sponsored articles with backlinks on the platform's network of 143,000+ portals and blogs. Publishers earn revenue by hosting content. WhitePress takes a commission or margin on each transaction. Registration is free; fees apply per publication order.
- Managed Link Building Services: The Link Building Management service allows clients to delegate their entire off-site SEO strategy to WhitePress experts, providing a managed service revenue stream on top of self-serve marketplace fees.
- Copywriting Services: WhitePress provides copywriting services in 34 languages as an add-on, with users ordering content through the platform, generating revenue from content creation fees.
- Influencer Marketing Services: Through its influencer marketing agency offering, WhitePress earns fees for connecting brands with top influencers and managing influencer collaborations.
- Publisher and Influencer Recruitment: WhitePress recruits publishers and influencers to join its platform, expanding the inventory network. Publishers earn by publishing sponsored articles; WhitePress benefits from expanded supply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free registration with pay-per-publication pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
WhitePress product offering
Product offeringCore offering
WhitePress is a global SaaS marketplace and content marketing platform that brokers paid sponsored article placements and backlinks between advertisers (brands, SEO agencies, marketers) and publishers (website owners, bloggers) across a network of 143,000+ vetted portals and blogs in 34 languages. The platform offers self-serve campaign management, an AI Media Planner for automated content distribution, 34-language copywriting services, backlink monitoring, and fully managed link building services, with additional offerings in Digital PR, influencer marketing, and AI visibility optimization for ChatGPT and AI Overviews.
Product overview
WhitePress® is a global link building and SEO platform that unifies SEO, link building, digital PR, copywriting, and influencer marketing into a single cohesive strategy. The platform offers a portfolio of core publishing products (Publikacja artykułów, Digital PR, Link insertion) supported by managed services (Link Building Management) and AI-powered tools (AI Media Planner, Widoczność w AI). Supporting services include Copywriting, Influencer Marketing, and Backlink Manager. The platform acquired Senuto in 2022 to power its AI capabilities. WhitePress connects brands with 143,000+ portals and blogs across 34 languages, offering both self-service platform access and managed campaign options. The platform targets SEO professionals, marketers, agencies, and publishers seeking to build online visibility in Google search and AI systems.
Differentiator
Problem solved
Functional benefit
Brands
- AI Media Planner: AI-powered tool for automated content distribution, brief generation for copywriters, and optimal portal and keyword selection based on marketing goals.
- Backlink Manager
- SEO Vibes
- SEO Vibes Podcast
- SEO Vibes VOD
- Widoczność w AI (AI Visibility)
Products and services
- Publikacja artykułów (Article Publishing) Core marketplace product enabling brands and SEO professionals to publish sponsored articles with backlinks on a curated network of 143,000+ portals and blogs across 34 languages at competitive per-publication pricing. For advertisers, SEO agencies, and marketing teams seeking quality editorial placements.
- Digital PR Service to acquire valuable backlinks that competitors cannot access through PR campaigns targeting high-authority media outlets and publications. For brands, agencies, and PR teams seeking off-site authority building.
- Link Insertion Service that inserts links into already-ranking articles targeting selected keywords, providing immediate SEO value from established content. For SEO professionals and marketers seeking fast link acquisition on existing high-ranking pages.
- Link Building Management Fully managed service where WhitePress experts take over the entire off-site SEO strategy, executing link building campaigns end-to-end on behalf of the client. For enterprise brands, agencies, and time-constrained marketing teams.
- Copywriting Service enabling users to order high-quality content written by experienced copywriters in 34 languages with fast turnaround and multiple content format options through an intuitive brief system. For brands, agencies, and marketers needing multilingual content production.
- Influencer Marketing Agency service enabling brands to collaborate with top influencers for brand promotion and expanded reach. For brands, marketers, and agencies seeking influencer-led campaigns.
- AI Media Planner AI-powered tool that automates content distribution planning by combining WhitePress's portal database with Senuto's SEO data. Provides AI-generated copywriter briefs, optimal portal and keyword selection based on marketing goals, and is described as 10x faster than manual link building. For SEO professionals, agencies, and marketers of all skill levels.
- Backlink Manager Standalone tool to monitor and manage all backlinks pointing to a user's domain, providing comprehensive tracking and management of the link profile. For SEO professionals, agencies, and site owners maintaining backlink health.
- Widoczność w AI (AI Visibility) Service focused on making brands cited sources in AI platforms such as ChatGPT, Gemini, and AI Overviews through brand mention optimization and AI-driven visibility strategies. For brands and marketers seeking visibility in LLM-powered search and AI assistants.
- Dla wydawców (For Publishers) Program enabling website owners and bloggers to monetize their portals and blogs by publishing sponsored articles through the WhitePress platform and earning revenue per publication. For publishers, bloggers, and website owners seeking to monetize traffic.
- Dla influencerów (For Influencers) Program enabling influencers to join WhitePress's management and increase earnings through brand collaborations and sponsored content opportunities. For individual influencers and content creators seeking paid collaborations.
- Senuto Acquired SEO platform providing data-driven tools for keyword research, content optimization, site auditing, and competitive analysis. Retained as a separate brand and integrated into WhitePress to power the AI Media Planner feature. For SEO professionals, content marketers, and agencies.
Quantifiable outcome
- 10x faster link building with AI Media Planner
- +2 more outcomes
Companies that use WhitePress
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
WhitePress technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature7 records
WhitePress partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SenutocoreWhitePress acquired Senuto, an SEO platform, to enhance its international offerings and integrate SEO data into the platform. Senuto provides keyword research, site auditing, and competitive analysis capabilities that power the AI Media Planner feature. Clifford Chance advised on the acquisition. The deal helps WhitePress offer automated content distribution planning and helps Senuto expand into new markets through WhitePress's global portal network.
- Sensai AcademyminorSensai Academy is listed as a partner on the WhitePress website. Sensai Academy provides AI and SEO education and training programs.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
WhitePress competitors and assessment
Company assessmentDirect peers
- BuzzStream: BuzzStream is a link-building outreach and CRM platform used by SEOs to manage publisher relationships and link prospecting — overlapping with WhitePress's publisher-discovery and campaign-management workflow.
- Pitchbox: Pitchbox is an outreach and link-building SaaS platform connecting SEO professionals with publishers and bloggers for guest-post and link-placement campaigns — a direct marketplace analog to WhitePress, though with less publisher-side inventory scale.
- FATJOE: FATJOE is a link-building services platform offering sponsored article placements, blogger outreach, and niche edits — directly competing with WhitePress's core sponsored-article marketplace in the English-speaking SEO market.
- Stan Ventures: Stan Ventures is a white-label SEO and link-building agency providing guest posts, niche edits, and managed link-building services — competing head-on with WhitePress's Link Building Management offering.
- Respona: Respona is an all-in-one link-building and PR outreach platform with AI-assisted prospecting and email outreach — comparable to WhitePress's marketplace-plus-outreach model.
- LinkBuilder.io: LinkBuilder.io is a managed link-building services agency offering custom link acquisition, digital PR, and SEO content services — directly competitive with WhitePress's Link Building Management managed offering.
Broad incumbents
- Moz: Moz is a long-standing SEO platform offering rank tracking, link research, and Moz Local. Its broader-portfolio approach contrasts with WhitePress's link-building specialization but targets the same SEO professional buyer.
- Ahrefs: Ahrefs is a large incumbent SEO platform with a world-class backlink index and content-exploration tools. While primarily a research/analytics platform, its Marketplace and AI Content Helper increasingly intersect with WhitePress's value proposition.
- Semrush: Semrush is a leading broad SEO platform with backlink analytics, link-building tool, and content marketing features. It overlaps with WhitePress on the analytics side via its integration partnerships and competes on the AI-powered content workflow via Semrush Content Toolkit.
Emerging players
- Hunter.io: Hunter.io provides email finding and outreach tooling used by link builders and PR professionals. It overlaps with WhitePress's campaign-management workflow as a complementary outreach utility, addressing a narrower slice of the same SEO/PR use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WhitePress social profiles
Digital presenceWhitePress financial estimates
Financial estimateRevenue estimate
Valuation estimate
WhitePress leadership team
Management profileNumber of profiles
Profiles4 records
WhitePress subsidiaries and ownership
Company hierarchySubsidiaries2 records
WhitePress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WhitePress M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WhitePress
What does WhitePress do?
WhitePress is a global SaaS marketplace and content marketing platform that brokers paid sponsored article placements and backlinks between advertisers (brands, SEO agencies, marketers) and publishers (website owners, bloggers) across a network of 143,000+ vetted portals and blogs in 34 languages. The platform offers self-serve campaign management, an AI Media Planner for automated content distribution, 34-language copywriting services, backlink monitoring, and fully managed link building services, with additional offerings in Digital PR, influencer marketing, and AI visibility optimization for ChatGPT and AI Overviews.
Is WhitePress a public or private company?
WhitePress is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WhitePress founded?
WhitePress was founded in 2013. It employs 11 to 50 people.
Where is WhitePress based?
WhitePress is headquartered in Bielsko-biala, Poland, in the Europe region.
How does WhitePress make money?
Five revenue lines are on record. Sponsored Article and Link Placement Marketplace is the primary driver. The others are managed Link Building Services, copywriting Services, influencer Marketing Services and publisher and Influencer Recruitment.
Who are WhitePress's main competitors?
Direct peers on record are BuzzStream, Pitchbox, FATJOE, Stan Ventures, Respona and LinkBuilder.io. Broad incumbents are Moz, Ahrefs and Semrush. Hunter.io is listed as an emerging player.
Does WhitePress have an API?
No public API is recorded for WhitePress.
What industry is WhitePress in?
WhitePress's product category is Content Marketing & Link Building Platform. Its primary akta.pro industry code is MPAJAMAF, Online Article & Blog Publishing Platforms, with a secondary code of BPAMAJAI, Content Aggregation, Curation & RSS Platforms. Its NAICS code is 54183 and its SIC code is 7311.