WhitePress

Name

WhitePress

Legal name

WhitePress sp. z o.o.

Website

https://whitepress.pl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

WhitePress is a global content marketing and link building marketplace that connects brands, SEO agencies, and copywriters with 143,000+ publisher portals across 34 languages for sponsored article placements, digital PR, and managed SEO campaigns.

Ownership category

akta.pro rank

Product category

Content Marketing & Link Building Platform

NAICS

Media Buying Agencies (54183), Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Online Article & Blog Publishing Platforms (MPAJAMAF)

akta.pro secondary industries

Content Aggregation, Curation & RSS Platforms (BPAMAJAI), Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ), On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)

Keywords

• Content marketing platform
• Link building marketplace
• Sponsored article publishing
• Digital PR services
• SEO automation tools

Headquarters

HQ city

Bielsko-biala

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Sponsored Article and Link Placement Marketplace: WhitePress operates a marketplace where advertisers pay to publish sponsored articles with backlinks on the platform's network of 143,000+ portals and blogs. Publishers earn revenue by hosting content. WhitePress takes a commission or margin on each transaction. Registration is free; fees apply per publication order.
2. Managed Link Building Services: The Link Building Management service allows clients to delegate their entire off-site SEO strategy to WhitePress experts, providing a managed service revenue stream on top of self-serve marketplace fees.
3. Copywriting Services: WhitePress provides copywriting services in 34 languages as an add-on, with users ordering content through the platform, generating revenue from content creation fees.
4. Influencer Marketing Services: Through its influencer marketing agency offering, WhitePress earns fees for connecting brands with top influencers and managing influencer collaborations.
5. Publisher and Influencer Recruitment: WhitePress recruits publishers and influencers to join its platform, expanding the inventory network. Publishers earn by publishing sponsored articles; WhitePress benefits from expanded supply.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

WhitePress is a global SaaS marketplace and content marketing platform that brokers paid sponsored article placements and backlinks between advertisers (brands, SEO agencies, marketers) and publishers (website owners, bloggers) across a network of 143,000+ vetted portals and blogs in 34 languages. The platform offers self-serve campaign management, an AI Media Planner for automated content distribution, 34-language copywriting services, backlink monitoring, and fully managed link building services, with additional offerings in Digital PR, influencer marketing, and AI visibility optimization for ChatGPT and AI Overviews.

Product overview

WhitePress® is a global link building and SEO platform that unifies SEO, link building, digital PR, copywriting, and influencer marketing into a single cohesive strategy. The platform offers a portfolio of core publishing products (Publikacja artykułów, Digital PR, Link insertion) supported by managed services (Link Building Management) and AI-powered tools (AI Media Planner, Widoczność w AI). Supporting services include Copywriting, Influencer Marketing, and Backlink Manager. The platform acquired Senuto in 2022 to power its AI capabilities. WhitePress connects brands with 143,000+ portals and blogs across 34 languages, offering both self-service platform access and managed campaign options. The platform targets SEO professionals, marketers, agencies, and publishers seeking to build online visibility in Google search and AI systems.

Differentiator

Problem solved

Functional benefit

Brands

• AI Media Planner: AI-powered tool for automated content distribution, brief generation for copywriters, and optimal portal and keyword selection based on marketing goals.
• Backlink Manager
• SEO Vibes
• SEO Vibes Podcast
• SEO Vibes VOD
• Widoczność w AI (AI Visibility)

Products and services

• Publikacja artykułów (Article Publishing) Core marketplace product enabling brands and SEO professionals to publish sponsored articles with backlinks on a curated network of 143,000+ portals and blogs across 34 languages at competitive per-publication pricing. For advertisers, SEO agencies, and marketing teams seeking quality editorial placements.
• Digital PR Service to acquire valuable backlinks that competitors cannot access through PR campaigns targeting high-authority media outlets and publications. For brands, agencies, and PR teams seeking off-site authority building.
• Link Insertion Service that inserts links into already-ranking articles targeting selected keywords, providing immediate SEO value from established content. For SEO professionals and marketers seeking fast link acquisition on existing high-ranking pages.
• Link Building Management Fully managed service where WhitePress experts take over the entire off-site SEO strategy, executing link building campaigns end-to-end on behalf of the client. For enterprise brands, agencies, and time-constrained marketing teams.
• Copywriting Service enabling users to order high-quality content written by experienced copywriters in 34 languages with fast turnaround and multiple content format options through an intuitive brief system. For brands, agencies, and marketers needing multilingual content production.
• Influencer Marketing Agency service enabling brands to collaborate with top influencers for brand promotion and expanded reach. For brands, marketers, and agencies seeking influencer-led campaigns.
• AI Media Planner AI-powered tool that automates content distribution planning by combining WhitePress's portal database with Senuto's SEO data. Provides AI-generated copywriter briefs, optimal portal and keyword selection based on marketing goals, and is described as 10x faster than manual link building. For SEO professionals, agencies, and marketers of all skill levels.
• Backlink Manager Standalone tool to monitor and manage all backlinks pointing to a user's domain, providing comprehensive tracking and management of the link profile. For SEO professionals, agencies, and site owners maintaining backlink health.
• Widoczność w AI (AI Visibility) Service focused on making brands cited sources in AI platforms such as ChatGPT, Gemini, and AI Overviews through brand mention optimization and AI-driven visibility strategies. For brands and marketers seeking visibility in LLM-powered search and AI assistants.
• Dla wydawców (For Publishers) Program enabling website owners and bloggers to monetize their portals and blogs by publishing sponsored articles through the WhitePress platform and earning revenue per publication. For publishers, bloggers, and website owners seeking to monetize traffic.
• Dla influencerów (For Influencers) Program enabling influencers to join WhitePress's management and increase earnings through brand collaborations and sponsored content opportunities. For individual influencers and content creators seeking paid collaborations.
• Senuto Acquired SEO platform providing data-driven tools for keyword research, content optimization, site auditing, and competitive analysis. Retained as a separate brand and integrated into WhitePress to power the AI Media Planner feature. For SEO professionals, content marketers, and agencies.

Quantifiable outcome

• 10x faster link building with AI Media Planner
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SenutocoreStrategic or Co-development Partner · 10 October 2022WhitePress acquired Senuto, an SEO platform, to enhance its international offerings and integrate SEO data into the platform. Senuto provides keyword research, site auditing, and competitive analysis capabilities that power the AI Media Planner feature. Clifford Chance advised on the acquisition. The deal helps WhitePress offer automated content distribution planning and helps Senuto expand into new markets through WhitePress's global portal network.
• Sensai AcademyminorStrategic or Co-development PartnerSensai Academy is listed as a partner on the WhitePress website. Sensai Academy provides AI and SEO education and training programs.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• BuzzStream: BuzzStream is a link-building outreach and CRM platform used by SEOs to manage publisher relationships and link prospecting — overlapping with WhitePress's publisher-discovery and campaign-management workflow.
• Pitchbox: Pitchbox is an outreach and link-building SaaS platform connecting SEO professionals with publishers and bloggers for guest-post and link-placement campaigns — a direct marketplace analog to WhitePress, though with less publisher-side inventory scale.
• FATJOE: FATJOE is a link-building services platform offering sponsored article placements, blogger outreach, and niche edits — directly competing with WhitePress's core sponsored-article marketplace in the English-speaking SEO market.
• Stan Ventures: Stan Ventures is a white-label SEO and link-building agency providing guest posts, niche edits, and managed link-building services — competing head-on with WhitePress's Link Building Management offering.
• Respona: Respona is an all-in-one link-building and PR outreach platform with AI-assisted prospecting and email outreach — comparable to WhitePress's marketplace-plus-outreach model.
• LinkBuilder.io: LinkBuilder.io is a managed link-building services agency offering custom link acquisition, digital PR, and SEO content services — directly competitive with WhitePress's Link Building Management managed offering.

Broad incumbents

• Moz: Moz is a long-standing SEO platform offering rank tracking, link research, and Moz Local. Its broader-portfolio approach contrasts with WhitePress's link-building specialization but targets the same SEO professional buyer.
• Ahrefs: Ahrefs is a large incumbent SEO platform with a world-class backlink index and content-exploration tools. While primarily a research/analytics platform, its Marketplace and AI Content Helper increasingly intersect with WhitePress's value proposition.
• Semrush: Semrush is a leading broad SEO platform with backlink analytics, link-building tool, and content marketing features. It overlaps with WhitePress on the analytics side via its integration partnerships and competes on the AI-powered content workflow via Semrush Content Toolkit.

Emerging players

• Hunter.io: Hunter.io provides email finding and outreach tooling used by link builders and PR professionals. It overlaps with WhitePress's campaign-management workflow as a complementary outreach utility, addressing a narrower slice of the same SEO/PR use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/White_Press
• Facebookfacebook.com/WhitePress
• LinkedInlinkedin.com/company/whitepress

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhitePress