Name

Livewire Digital

Legal name

Livewire Digital

Website

https://livewiredigital.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Kiosk Software Licenses: Licensed software solutions including kiosk management platform, eConcierge, Transaction Engine. Can be deployed on-premise or via SaaS subscription model.
2. Kiosk Hardware Sales: Sale of interactive kiosk enclosures, outdoor kiosk enclosures, custom enclosures, and digital signage hardware.
3. SaaS / Hosted Services: Hosted IoT platform and content management software via Rackspace-managed dedicated servers. Includes 24/7 monitoring, PCI compliance, and server management.
4. Transaction Processing / Payment Processing: Real-time credit/debit card payment processing, cash processing through bill acceptors. Revenue derived per transaction.
5. Annual Maintenance and Support: Annual maintenance and support contracts for licensed software products. Includes technical support, software updates, bug fixes, and documentation.
6. Professional Services: Consulting services including business impact modeling, location modeling, project management, customer education and training.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Livewire Digital develops and sells self-service kiosk software and hardware solutions, centered on its proprietary eConcierge platform and Engage IoT Server. The company provides turnkey deployments including indoor/outdoor kiosk enclosures, digital signage, payment processing, wayfinding, ticketing, and 24/7 remote device monitoring for enterprise customers across healthcare, government, retail, hospitality, gaming, and education verticals.

Product overview

Livewire Digital is a total digital kiosk solution provider offering both hardware and software for self-service needs. The product portfolio is organized as a platform-plus-modules architecture centered on the eConcierge kiosk software platform and Engage IoT Server. The eConcierge platform serves as the core self-service kiosk software powering digital directories, wayfinding, building directories, and concierge functionality across various vertical applications. The Engage IoT Server provides the IoT management foundation for remote device monitoring and transaction integration. Additional products include specialized kiosk applications (DMV payment, ticketing, cash-to-card, check-in, wayfinding), digital signage software, Smart Vending kiosks, Digital Trophy Case for sports halls of fame, mobile apps, and comprehensive hardware enclosures. Services include SaaS hosting, payment processing, monitoring/maintenance, software development, web-based reporting, and professional consulting. The company operates as a single-source turnkey solution provider combining its software expertise with hardware manufacturing capabilities through its parent company REDYREF.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Trophy Case: A product brand for displaying trophies and achievements via an engaging touchscreen interface.

Products and services

• eConcierge Core self-service kiosk software platform providing digital directories, wayfinding, building directories, and concierge functionality with real-time content management and digital signage integration. Targeted at enterprise customers across multiple verticals.
• Engage IoT Server IoT platform that enables remote monitoring of all connected kiosk devices and management of transactions with integration into back-end business functions. Targeted at enterprise operators managing distributed kiosk fleets.
• Self-Service Kiosk Applications Suite of vertical self-service kiosk applications including airport fee payment, DMV payment, cash-to-card, self check-in, ticketing, wayfinding, payment kiosks, HR, and temperature screening solutions for enterprise customers.
• Digital Signage Digital signage software and content management platform for displays, video walls, and menu boards enabling centralized content scheduling and remote management. Targeted at enterprise venues and retailers.
• Kiosk Hardware Enclosures Physical interactive kiosk enclosures including indoor, outdoor, and custom models. Manufactured by parent company REDYREF across four US facilities totaling over 250,000 sq ft. Targeted at enterprise buyers seeking turnkey hardware.
• Smart Vending / Smart Fridge Smart vending and smart fridge kiosks with AI-powered inventory management, cashless payments, touchscreen interfaces, RFID tracking, and IoT connectivity. Targeted at enterprise venues, hospitality, and retail locations.
• Digital Trophy Case Interactive touchscreen display product for showcasing trophies, awards, and achievements in sports museums and halls of fame. Targeted at universities, athletic facilities, and sports venues.
• Mobile Apps Custom mobile application development and management platform for iOS and Android devices. Targeted at enterprise customers seeking companion apps to kiosk and digital signage deployments.
• SaaS Hosting Services Hosted SaaS delivery of Livewire software with 24/7 monitoring, 100% network uptime guarantee, and PCI-compliant infrastructure via Rackspace-managed dedicated servers. Targeted at enterprise customers wanting managed deployment.
• Payment Processing Secure real-time credit/debit card and cash payment processing with SSL encryption, supporting Visa, MasterCard, American Express, Discover, and cash acceptor integration for self-service kiosk transactions. Targeted at enterprise customers operating payment kiosks.
• Monitoring and Maintenance 24/7 real-time monitoring of all devices on the network with automatic email notifications for out-of-paper, printer jams, and other issues. Includes diagnostic services and nationwide support. Targeted at enterprise customers with distributed kiosk fleets.
• Professional Services Consulting services including business impact modeling, location modeling, project management, customer education, and training. Targeted at enterprise customers planning kiosk deployments.

Quantifiable outcome

• Johnson County DMV kiosks processed over 30,000 transactions by July 2018, with over 85% of renewals done via online, mail, or kiosks
• +4 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• REDYREF Interactive KioskscoreOEM/ Whitelabel/ Licensing Partner · 1 December 2023In December 2023, REDYREF Interactive Kiosks, a US-based self-service technology firm, acquired UK-based Livewire Digital. This acquisition combined hardware and software capabilities for next-generation self-service solutions. REDYREF has manufactured kiosk enclosures since 1913 and operates four US facilities totaling 250,000+ sq ft.
• MicrosoftcoreTechnology or IntegrationLivewire is a Microsoft Certified Partner utilizing Microsoft .NET technologies (C#, VB.NET, ASP.NET, SQL Server) to build multi-tiered kiosk applications. Products built on Microsoft .NET Framework with web service technology for distributed control.
• Elo Touch SystemscoreTechnology or IntegrationLivewire is an Elo Elite Partner, offering software on a wide range of Elo computers from 10-inch tablets to 70-inch interactive digital displays. Elo has been manufacturing touch screen products for over 40 years.
• Ingram MicrominorChannel Partner/ Reseller/ DistributorIngram Micro connects technology solution providers with vendors worldwide by identifying markets and technologies that shape the IT industry.
• KioskIndustry.orgminorStrategic or Co-development PartnerKiosk Industry is a global, cause-based, not-for-profit organization focused on better self-service for customers and employees through kiosks and IT. Livewire is an industry partner.
• RackspacecoreTechnology or IntegrationLivewire utilizes dedicated managed servers at Rackspace to ensure network infrastructure is always operational and immediately scalable. Rackspace provides the hosting infrastructure for Livewire's SaaS and hosted services platform.
• Marketechs Design StudiominorImplementation/ SI/ Consulting PartnerMarketechs Design Studio partnered with Livewire for Penn State All-Sports Museum kiosk deployment. Marketechs designed and assembled kiosks and managed installation. Same partnership used for Stevenson University Hall of Fame.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NCR Corporation: NCR is a large enterprise technology provider of self-service kiosks, POS systems, and payment solutions for retail, hospitality, and financial services. Directly comparable in the self-service kiosk and payment processing space, but operates at much greater scale across many product lines.
• Diebold Nixdorf: Diebold Nixdorf is a global leader in connected commerce, providing self-service kiosks, ATMs, and banking/retail technology. Highly comparable in self-service hardware and software for banking, retail, and government verticals, with significantly broader geographic reach.
• Stratacache: Stratacache is a large digital media, signage, and self-service technology provider serving retail, transportation, and stadiums. Overlapping in digital signage and now-kiosk (via Zivelo) capabilities, but operates at much greater scale as a multi-product platform company.

Direct peers

• Posiflex Technology: Posiflex designs and manufactures POS terminals and self-service kiosks with integrated software. Highly comparable turnkey hardware-plus-software approach serving retail, hospitality, and healthcare verticals similar to Livewire.
• Meridian Kiosks: Meridian is a US-based self-service kiosk manufacturer and software integrator serving healthcare, government, retail, and entertainment. Direct competitor offering custom kiosk hardware and managed software services analogous to Livewire's eConcierge platform.
• Zivelo (now part of Stratacache): Zivelo was a self-service kiosk manufacturer known for sleek hardware designs and integrated software, serving quick-service restaurants, retail, and healthcare. Direct comparable in turnkey kiosk deployments, now operating within the Stratacache digital signage/media ecosystem.
• Advanced Kiosks: Advanced Kiosks manufactures self-service kiosks with proprietary software (KioskWare) for government, healthcare, education, and retail. Direct competitor offering both standard and custom kiosk enclosures plus a content management platform similar to Livewire's eConcierge.
• Olea Kiosks: Olea Kiosks designs and manufactures custom self-service kiosks for healthcare, retail, hospitality, and government. Comparable in custom hardware-plus-software solutions and enterprise deployment model.
• Pyramid Computer Systems: Pyramid is a custom kiosk manufacturer with integrated software solutions for quick-service restaurants, healthcare, and retail. Comparable in offering turnkey self-service solutions with proprietary software stack.
• REDYREF Interactive Kiosks: REDYREF is Livewire's parent company post-Dec 2023 acquisition, manufacturing kiosk enclosures since 1913 across four US facilities (250,000+ sq ft). It is now the combined entity, making it the closest comparable in terms of integrated hardware-plus-software turnkey kiosk offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/livewiredigital
• YouTubeyoutube.com/@LivewireDigital
• Facebookfacebook.com/LivewireDigital
• LinkedInlinkedin.com/company/livewire-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livewire Digital