What FedFis does

FedFis is a privately held, family-owned financial data analytics firm headquartered in Texas (with annual conference activity in Fredericksburg, Texas) that tracks Financial, M&A, and vendor data for every bank and credit union in the United States. Its three core data products are (i) U.S. Bank & CU Financial Data (Reg Data) — 5,000+ financial items across 40 quarters, including branch, M&A, holding-company and digital-decision-committee contact data, updated quarterly; (ii) the FinTegration Ecosystem — a proprietary database of the technology vendor stack for every U.S. financial institution, including core processor, online/mobile banking, bill pay, account opening, loan origination, and debit/credit processors; and (iii) FinTech Analytics — tech-stack and sponsor-bank data for every U.S. fintech, including key contacts and infrastructure. The company layers three analytics lenses on top of this data (Market Share, Trajectory, and Performance) to support vendor selection and competitive intelligence, and claims 98% capture, 98% accuracy, and 98% renewals.

The company sells through a direct sales-led motion on annual, quote-based subscriptions to a horizontal customer base: U.S. banks and credit unions (technology vendor selection and market intelligence), fintech vendors selling into financial institutions (competitive analysis, integration roadmap, decision-committee contact data), fintechs themselves (sponsor-bank and tech-stack visibility), and regulators, government agencies, VCs, investment banks, and fintech investment groups. Distribution is augmented by the company-supported Bankers Helping Bankers community (free for bankers, distributed via partnerships with 15+ state banking associations and the CDBA, reaching 75%+ of U.S. banks), the annual Roundup Conference (positioned as the largest gathering of BaaS sponsor banks globally), and the Uncle Sean Update newsletter to 18,000+ weekly subscribers. Leadership is concentrated in the founding Mayo family (CEO Dave Mayo, President Tanner Mayo, SVP Sean Mayo), with Bobby Button as CRO since April 2022; the firm has no external institutional investors and no disclosed funding rounds.

Name

FedFis

Legal name

FedFis, LLC

Website

https://fedfis.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

FedFis is a privately held, family-owned financial data and analytics firm that tracks regulatory, M&A, and technology-vendor data for every U.S. bank, credit union, and fintech, selling subscription intelligence to banks, fintech vendors, regulators, and investors via direct sales, the Bankers Helping Bankers community, and its annual BaaS sponsor-bank conference.

Ownership category

akta.pro rank

Product category

Banking Data Analytics

NAICS

Credit Bureaus (561450)

SIC

Finance Services (6199)

akta.pro primary industry

Transaction Analytics & Cash-Flow Insights (risk signals, forecasting) (FSAGACAG)

akta.pro secondary industry

Income & Employment Verification (VOI/VOE, payroll-linked data) (FSAGACAE)

Keywords

• Banking data analytics
• Fintech market intelligence
• Financial institution data
• Banking technology stack
• Fintech sponsor data

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data Analytics & Intelligence Platform Subscription: FedFis provides financial institution data analytics and strategic insights to banks, credit unions, fintech vendors, and other industry participants. The platform is sold as a subscription/intelligence service, with customers paying for access to collective due diligence data, FinTegration Ecosystem data, and KFPI reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FedFis provides a financial institution data analytics and strategy platform that tracks financial, M&A, and vendor (technology stack) data on every bank and credit union in the United States. It blends regulatory/financial data with its proprietary FinTegration Ecosystem (FI tech stack data) and FinTech Analytics (fintech brand and sponsor-bank data) to deliver subscription-based market intelligence and analytics products to banks, credit unions, fintech vendors, and regulators.

Product overview

FedFis is a financial data and analytics platform offering a portfolio of data products and strategic insights for U.S. Banks, Credit Unions, and FinTechs. The core offerings include the U.S. Banking KFPI Report (quarterly regulatory performance indicators), the FinTegration Ecosystem© (comprehensive tech stack data for every U.S. financial institution), and FinTech Analytics© (data on fintech companies and their sponsor bank relationships). Supporting products include Reg Data (5,000+ financial metrics across 40 quarters), FinTech Digital Prospector (contact data), and three analytics dimensions (Market Share, Trajectory, and Performance). The company also operates community-building initiatives including The Roundup Conference and the Bankers Helping Bankers platform, along with the Uncle Sean Update weekly publication. The platform is built on capturing 98% of the U.S. financial institution market with 98% accuracy and 98% customer renewals.

Differentiator

Problem solved

Functional benefit

Brands

• FinTegration Ecosystem: A platform created in 2016 that reveals the complex digital vendor mix of each Financial Institution in the U.S., tracking Core Processor, Online Banking, Mobile Banking, Loan Origination Systems, Debit/Credit Processors, and more.
• FI FinTech Movement
• FI FinTech Roundup
• Bankers Helping Bankers
• FinTech Analytics
• FedFis Platform

Products and services

• U.S. Banking KFPI Report

Quantifiable outcome

• 98% Capture | 98% Accuracy | 98% Renewals
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered notable, major, minor and core.

• nCinonotableTechnology or IntegrationnCino uses FedFis data to more intelligently analyze the market and understand how they can help financial institutions. FedFis data is described by nCino as a 'game-changer' for market analysis.
• CFPB (Consumer Financial Protection Bureau)majorOthersThe CFPB selected FedFis data as a trusted data source for regulatory analysis and oversight, demonstrating FedFis's data credibility with major U.S. financial regulators.
• FIS (Fidelity National Information Services)notableTechnology or IntegrationFIS partnered with FedFis to offer the FedFis Digital Prospector tool, helping fintech firms save financial institutions through better market intelligence and technology decision data.
• SHAZAM NetworknotableTechnology or IntegrationThe SHAZAM Network named FedFis as their Banking Intelligence Data Provider, integrating FedFis data into SHAZAM's network services for financial institutions.
• GiviominorOthersGivio selected FedFis data to support their Charitable Banking efforts within financial institutions, using FedFis data to power charitable banking programs.
• Bankers Helping BankerscoreStrategic or Co-development PartnerFedFis founded and supports Bankers Helping Bankers, a web-based information and networking platform for community bankers. FedFis created the Bankers Helping Bankers ecosystem, which has expanded to 75%+ of banks nationwide through partnerships with state banking associations. The platform includes the BaaS Association, the FI FinTech Roundup, and the BHB Fund for fintech investment.
• State Banking Associations (Tennessee, Iowa, Colorado, West Virginia, Georgia, Oklahoma, South Dakota, Ohio, Minnesota, North Dakota, Montana, South Carolina, Kansas, Illinois, Arkansas)coreChannel Partner/ Reseller/ DistributorMultiple state banking associations offer access to Bankers Helping Bankers for their member banks, enabling FedFis to reach community bankers across dozens of states through trusted banking association channels.
• The Community Development Bankers Association (CDBA)notableChannel Partner/ Reseller/ DistributorThe Community Development Bankers Association offers access to Bankers Helping Bankers for its member banks across the United States, extending FedFis's reach to CDFI-focused institutions.
• Community Bankers of Iowa, Independent Bankers of Colorado, Independent Community Bankers of South Dakota, Community Bankers Association of Ohio, Independent Community Bankers of Minnesota, Independent Community Banks of North Dakota, Montana Independent Bankers Association, Independent Bankers of South Carolina, Community Bankers Association of Kansas, Community Bankers Association of Illinois, Arkansas Community Bankers, Independent Community Bankers of South DakotacoreChannel Partner/ Reseller/ DistributorState-level community banking associations across the U.S. partner with FedFis's Bankers Helping Bankers platform to offer members free access to fintech banking data, news, and community resources.
• FI FinTech MovementcoreStrategic or Co-development PartnerFedFis founders Dave and Tanner Mayo founded the FI FinTech Movement and the FI FinTech Roundup, where innovative community bankers gather to save community banking through better data-driven decision making and identifying/creating new technology products.
• The Roundup (BaaS Sponsor Bank Conference)coreStrategic or Co-development PartnerThe Roundup is the largest gathering of BaaS Sponsor Banks in the world, organized by FedFis. In 2022, 60% of the 150 hand-picked banks in attendance were BaaS banks. FedFis uses proprietary data-driven intelligence to invite best-of-breed vendors with top innovative banks.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cornerstone Advisors: Cornerstone Advisors is a research and consulting firm focused on community-banking technology strategy, core system selection, and fintech-banking convergence — overlapping FedFis's core customers (community banks, credit unions) and primary use cases (tech vendor selection, market intelligence).
• Bank Director: Bank Director is an information services company and media brand serving U.S. bank executives with peer benchmarking, M&A research, and technology-vendor intelligence. Comparable customer base (U.S. banks, esp. community banks) and overlapping product line in tech-vendor market intelligence.
• Curinos: Curinos (formerly Novantas) is a data and advisory firm specifically built for retail banks, providing competitive benchmarking, channel analytics, and technology-vendor intelligence. Direct overlap with FedFis's blend of financial benchmarking + tech-stack intelligence for U.S. FIs.

Emerging players

• CB Insights: CB Insights provides market intelligence on private companies and emerging technology trends, with growing fintech coverage and competitor/market analytics used by enterprise buyers. Comparable in "hard-data" alternative-intelligence positioning, though broader than banking.

Broad incumbents

• Jack Henry & Associates: Jack Henry is a major U.S. core processor providing data, technology, and analytics to thousands of community banks and credit unions — the very FIs FedFis covers. A potential partner/competitor as core processors increasingly expose vendor and performance data directly to their FI customers.
• Moody's Analytics: Moody's Analytics delivers bank financial data, regulatory reporting datasets, and risk/performance analytics to financial institutions. Overlaps with FedFis's KFPI Report and Reg Data offerings but at global scale with broader enterprise customers and longer data histories.
• S&P Global Market Intelligence: S&P Global Market Intelligence provides deep financial-institution data, M&A intelligence, and fintech-related market analytics across thousands of banks globally. The most direct large-scale incumbent analog to FedFis's Reg Data + FinTech Analytics products, with far broader scope and institutional buyer base.
• Datos Insights: Datos Insights (formed from the merger of Aite-Novarica and 451 Research) provides research and advisory covering banking, fintech, payments, and wealth — including technology-vendor market share analysis. Comparable to FedFis in serving banks with tech-market intelligence, but at much broader scale and with institutional backing.

Others

• PitchBook: PitchBook delivers private-market and M&A data used extensively by fintech strategics, VCs, and investment banks evaluating banking-technology deals. Adjacent as a data infrastructure layer; financial-services customers overlap with FedFis's VC/IB segment.
• The Clearing House: The Clearing House is a banking association and payments operator that publishes research and data products on U.S. retail bank performance and payments innovation. Comparable as an industry intelligence provider for U.S. banks, with deeper payments focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/3761748

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FedFis