KicKee Pants
KicKee Pants is a privately held DTC apparel brand founded in 2007 selling OEKO-TEX certified bamboo viscose clothing and accessories for babies, kids, adults, and pets through its own e-commerce site and a wholesale channel.
- Company typePrivate
- Founded2007
- HeadquartersBainbridge Island, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What KicKee Pants does
KicKee Pants (legal entity KICKY PANTS) is a privately held direct-to-consumer apparel brand founded in 2007 and headquartered in Bainbridge Island, Washington. The company designs, manufactures, and sells bamboo-derived viscose clothing and accessories spanning babies (preemie through 24 months), kids and youth (2T-14), women, men, and pets. Core product categories are sleepwear (pajamas, footies, TOG-rated sleep bags, swaddles, bedding), daywear (tees, pants, dresses, outerwear), underwear, nursery and home goods, and seasonal Celebrations collections. Sub-brands include Otter & Moon (premium muslin blankets), Ready to Learn (back-to-school prints), Solid Stories (coordinated solid color families), and a cause-marketing line called KicKee Gives Back. The signature technology is an OEKO-TEX certified fabric blend of 95% viscose from bamboo and 5% spandex, marketed for softness, breathability, and durability through repeated washing.
The company operates a hybrid go-to-market combining direct e-commerce at kickeepants.com with a wholesale channel at wholesale.kickeepants.net. Unit pricing typically ranges from $14.50 for entry-level underwear to $168 for premium embroidered throws, with most apparel priced between $25 and $60; digital gift certificates are sold in denominations from $25 to $500. Customer acquisition and retention are driven by email, Instagram (under the handle @thelotusdots), a Facebook VIP community, the KicKee Rewards loyalty program, a refer-a-friend initiative, and a brand ambassador program. Operational infrastructure includes ReDo for returns logistics, ReList for peer-to-peer resale, and the Accessibly App for website accessibility. The company maintains a workforce of 11-50 employees and has no disclosed institutional funding rounds, M&A activity, or public reporting.
KicKee Pants firmographics
Firmographics- Name
- KicKee Pants
- Legal name
- KICKY PANTS
- Website
- https://kickeepants.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KicKee Pants is a privately held DTC apparel brand founded in 2007 selling OEKO-TEX certified bamboo viscose clothing and accessories for babies, kids, adults, and pets through its own e-commerce site and a wholesale channel.
- Ownership category
- akta.pro rank
KicKee Pants industry classification
Industry- Product category
- Family Apparel
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (4581)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Family Clothing Stores (5651), Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Sleepwear & Loungewear (Children) (CRAAAHAH)
- akta.pro secondary industries
- Underwear & Socks (Children) (CRAAAHAI), Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM), Panties & Briefs (CRAAAIAB)
Keywords
Where KicKee Pants is headquartered
LocationHeadquarters
- HQ city
- Bainbridge Island
- HQ country
- United States
- HQ region
- North America
Markets served
KicKee Pants business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through direct consumer sales via kickeepants.com. Customers purchase individual products across categories including sleepwear, daywear, underwear, and nursery/home items at listed retail prices. One-time purchase model for physical goods.
- Gift Certificates: Digital gift certificates sold in denominations from $25 to $500. Recipients redeem certificates on any product in the online shop. Provides flexible gifting option for baby showers, birthdays, and holidays.
- Wholesale Distribution: Wholesale channel for retailers to purchase KicKee Pants products for resale through their own retail locations or platforms (wholesale.kickeepants.net).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Underwear - $14.50 |
| Unit Pricing | Pay-as-you-go | Pajama Sets - $41-$47 |
| Unit Pricing | Pay-as-you-go | Blankets & Home - $27.50-$168 |
| One time/ perpetual license | Pay-as-you-go | Gift Certificates - $25 to $500 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
KicKee Pants product offering
Product offeringCore offering
KicKee Pants designs, sources, and sells bamboo-derived viscose clothing and accessories for the entire family, from preemie and micro-preemie sizes through adult men and women, plus matching pet apparel. Its core categories are Sleepwear (pajamas, footies, sleep bags, swaddles, bedding), Daywear (tees, pants, dresses, rompers), Underwear, and Nursery & Home, supplemented by seasonal Celebrations collections and sub-brands such as Otter & Moon (muslin swaddles and blankets), Ready to Learn (back-to-school prints), and Solid Stories (coordinated solid color families). The company distributes through its own Shopify e-commerce store and a separate wholesale portal for retailers.
Product overview
KicKee Pants is a family apparel brand offering bamboo-based clothing and sleepwear for the whole family, from newborns to adults, founded in 2007. The product portfolio centers on three core categories—Sleepwear (pajamas, sleep bags, swaddles, bedding), Daywear (tops, bottoms, dresses, outerwear), and Underwear—supplemented by Nursery & Home products, Celebrations seasonal collections, and Pet Apparel. The brand operates sub-brands including Ready to Learn (back-to-school prints), Otter & Moon (premium muslin blankets), and Solid Stories (coordinated solid color families), all featuring OEKO-TEX certified bamboo viscose fabric blends. Gift certificates and charitable cause collections round out the offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Otter & Moon: A sub-brand featured on the KicKee Pants website, offering muslin swaddles and blankets including Muslin Swaddle 47 x 47, Mini Throw 40 x 60, and Throw 55 x 75.
Products and services
- Sleepwear
Companies that use KicKee Pants
Customer profileSegments6 records
Ideal customer profiles5 records
KicKee Pants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
KicKee Pants partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ReListminorReList is a resale platform partner that enables customers to resell KicKee Pants items. Access through the KICKEE PARTNERS section of the website.
- ReDominorReDo is a returns portal partner providing the returns logistics infrastructure. Customers access the returns portal through the KICKEE PARTNERS section.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
KicKee Pants competitors and assessment
Company assessmentEmerging players
- Tea Collection: Children's apparel brand with global-inspired prints and family matching, competing for the same premium family-apparel shopper across sleepwear and daywear.
- Monica + Andy: Premium baby apparel and sleepwear DTC brand with focus on organic cotton and softness, overlapping KicKee's babywear assortment and target parent demographic.
Broad incumbents
- Hanna Andersson: Established premium children's apparel brand with matching family sleepwear and home products. Larger incumbent with broader catalogs, competing for the same family-matching occasions.
- Carter's: Mass-market children's apparel incumbent dominating baby/kids basics. Competes on price, scale, and assortment breadth rather than premium bamboo positioning.
Direct peers
- Burt's Bees Baby: Direct competitor in baby sleepwear and wearable blankets using cotton-bamboo blends; shares the sensitive-skin, parent-focused DTC positioning with KicKee Pants.
- Posh Peanut: Direct peer selling bamboo-based children's and family matching apparel and sleepwear online. Competes head-to-head on prints, family matching, and parent-targeted digital marketing.
- Little Sleepies: Direct competitor in bamboo family sleepwear and pajamas with subscription-style DTC and overlapping product categories (PJs, sleep bags, family matching).
- Kyte Baby: Direct competitor in bamboo-based baby and family sleepwear/loungewear. Operates a similar DTC model with the same viscose-from-bamboo fabric narrative and overlapping parent/customer base.
- Colored Organics: Direct competitor in organic/bamboo baby apparel and sleepwear DTC, targeting similar parent buyers sensitive to fabric certification and softness.
- Mori: Direct peer offering bamboo and cotton baby/kids sleepwear and wear; similar focus on softness, sensitive skin, and parent-facing DTC storytelling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
KicKee Pants social profiles
Digital presenceKicKee Pants financial estimates
Financial estimateRevenue estimate
Valuation estimate
KicKee Pants leadership team
Management profileNumber of profiles
KicKee Pants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KicKee Pants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KicKee Pants
What does KicKee Pants do?
KicKee Pants designs, sources, and sells bamboo-derived viscose clothing and accessories for the entire family, from preemie and micro-preemie sizes through adult men and women, plus matching pet apparel. Its core categories are Sleepwear (pajamas, footies, sleep bags, swaddles, bedding), Daywear (tees, pants, dresses, rompers), Underwear, and Nursery & Home, supplemented by seasonal Celebrations collections and sub-brands such as Otter & Moon (muslin swaddles and blankets), Ready to Learn (back-to-school prints), and Solid Stories (coordinated solid color families). The company distributes through its own Shopify e-commerce store and a separate wholesale portal for retailers.
Is KicKee Pants a public or private company?
KicKee Pants is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KicKee Pants founded?
KicKee Pants was founded in 2007. It employs 11 to 50 people.
Where is KicKee Pants based?
KicKee Pants is headquartered in Bainbridge Island, United States, in the North America region.
How does KicKee Pants make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are gift Certificates and wholesale Distribution.
Who are KicKee Pants's main competitors?
Emerging players on record are Tea Collection and Monica + Andy. Broad incumbents are Hanna Andersson and Carter's. Direct peers are Burt's Bees Baby, Posh Peanut, Little Sleepies, Kyte Baby, Colored Organics and Mori.
Does KicKee Pants have an API?
No public API is recorded for KicKee Pants.
What industry is KicKee Pants in?
KicKee Pants's product category is Family Apparel. Its primary akta.pro industry code is CRAAAHAH, Sleepwear & Loungewear (Children), with a secondary code of CRAAAHAI, Underwear & Socks (Children). Its NAICS code is 315 and its SIC code is 2300.