What Relist does

Relist is a resale infrastructure platform operating under the legal entity SkipReturns Inc., founded in 2024 and headquartered in New York. The company operates a dual-sided product consisting of Relist for Brands (the enterprise-facing platform) and the Relist Consumer App (shop.relist.co), targeting fashion and apparel brands whose customers recycle wardrobes on third-party resale marketplaces such as Poshmark, Depop, and eBay. The platform positions itself to capture the share of customer buying power that currently leaks to those external marketplaces by attaching brand credit on top of the cash customers earn when reselling past purchases.

The underlying technology combines a native Shopify app (a 2-minute install for SMB and mid-market brands) with direct enterprise integrations, plus a Gmail OAuth import that scans roughly the past 12 months of order and purchase confirmation emails to populate relistable inventory. Core proprietary elements include one-click cross-marketplace relisting, an automated brand credit rewards engine that triggers on completed resales, multi-marketplace cross-listing, and post-purchase intelligence on what customers resell, when, and at what price. Payments flow through Stripe; the company stores no direct payment-card data, signaling compliance-aware payment handling from inception.

Relist monetizes via a take-rate on resale GMV routed through its marketplace connections, plus a transaction-style activation when brand credit is redeemed—creating a closed-loop acquisition system for brands. Go-to-market is hybrid: an enterprise field-sales motion for non-Shopify integrations and large brand portfolios (WHP Global, Anne Klein, Isaac Mizrahi), combined with a self-serve product-led motion through the Shopify App Store for SMB and mid-market brands (Swoveralls, Ministry of Supply, KicKee Pants). The company reports a marketing claim of 5x+ lower CAC versus paid acquisition channels, anchored to the thesis that resale moments are the cheapest re-acquisition moments in a brand's funnel. Public pricing is not disclosed and is structured as quote-based enterprise deals plus a pay-as-you-go transaction model.

Name

Relist

Legal name

SkipReturns Inc.

Website

https://relist.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Relist is a resale infrastructure platform for fashion brands, enabling one-click customer relisting onto third-party marketplaces like Poshmark, Depop, and eBay. It layers brand credit rewards on top of cash resales to drive repeat purchases and provides post-purchase resale intelligence.

Ownership category

akta.pro rank

Product category

Resale infrastructure software

NAICS

Used Merchandise Retailers (459510), Used Merchandise Retailers (45951)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Apparel, Footwear & Accessories Resale (CRAFAGAA)

akta.pro secondary industries

Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Luxury & Designer Resale (CRAFAGAB)

Keywords

• Resale infrastructure platform
• Brand loyalty software
• Recommerce marketplace integration
• Fashion brand customer retention
• Resale rewards platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Resale Transaction Revenue Share: Relist earns a revenue share on every resale transaction facilitated through its platform. Brands pay a percentage of the resale GMV generated through Relist's marketplace connections.
2. Brand Credit Activation: Revenue generated when brand credit (incentives provided by brands to drive customer repurchase) is redeemed, creating a closed-loop customer acquisition system for brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Relist provides resale infrastructure for fashion brands that automatically adds brand credit on top of the cash customers earn when reselling past purchases on third-party marketplaces such as Poshmark, Depop, and eBay. The platform intercepts customers at the resale moment and rewards them with brand credit to drive repeat purchases, while giving brands post-purchase intelligence on what, when, and for how much their customers resell. Brands integrate via a 2-minute Shopify app install or through a dedicated launch team for non-Shopify platforms, and Relist takes a revenue share on each resale transaction.

Product overview

Relist operates as a dual-sided resale rewards platform consisting of Relist for Brands (the brand-facing product) and the Relist Consumer App (the buyer/seller-facing product). The platform bridges third-party resale marketplaces (Poshmark, Depop, eBay) with brand loyalty by rewarding customers with brand credit when they resell past purchases. Features include a 2-minute Shopify setup, Gmail-based purchase import, cross-listing to marketplaces, and post-purchase resale intelligence for brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Relist for Brands A brand-facing SaaS platform that enables fashion brands to capture resale transactions as a growth channel. It automatically adds brand credit on top of the cash customers earn when reselling past purchases on Poshmark, Depop, and eBay, driving customers back to the brand with buying power. Brands get post-purchase intelligence on what customers resell, when, and for how much.
• Relist Consumer App A consumer-facing application at shop.relist.co/app where shoppers can list their past purchases to third-party marketplaces (Poshmark, Depop, eBay) with a single click and earn cash plus brand credit rewards from participating brands. The app imports historical purchase data from Gmail via OAuth to populate listings.
• Brand Rewards Engine The operational layer that automatically drops brand credit on top of cash earned when a customer completes a resale on any connected marketplace. Encourages repeat-purchase behavior and builds a closed-loop loyalty mechanism for brands.

Quantifiable outcome

• 5x+ lower CAC vs. paid acquisition
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify integration enables 2-minute brand setup for the Relist resale rewards platform. Brands can install Relist directly from the Shopify App Store and connect their store to Relist's marketplace network.
• PoshmarkcoreTechnology or IntegrationPoshmark is one of the primary third-party marketplaces where Relist lists customer items for resale. Customers resell through Relist onto Poshmark to earn cash.
• DepopcoreTechnology or IntegrationDepop is a key marketplace destination for Relist's resale listings, particularly targeting younger, fashion-focused consumers who use the platform to fund purchases.
• eBaycoreTechnology or IntegrationeBay serves as one of the major resale marketplaces where Relist facilitates customer listings, providing broad market reach for sellers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Shopify: Commerce platform whose App Store is Relist's primary self-serve distribution channel. Shopify's own shop pay/loyalty features and Shop app represent both an enabler and a potential competitor for customer data and rewards.
• eBay: Mass-market resale marketplace integrated by Relist for cross-listing. eBay's own authentication, consignment, and brand loyalty initiatives overlap strategically with Relist's value proposition.
• Poshmark: Major third-party resale marketplace that Relist integrates with for listing and distribution. Both facilitate consumer resale, but Poshmark is an upstream platform dependency for Relist rather than a direct competitor.

Broad incumbents

• Trove (formerly branded recommerce, integrated into StockX): Was a leading resale-as-a-service provider for brands before being acquired by StockX. Relevant as the historical category leader whose model Relist parallels — and StockX now represents a deep-pocketed incumbent that could expand into the same space.
• Vestiaire Collective: Global luxury and premium fashion resale marketplace. Adjacent competitor — both Relist and Vestaire route consumer resale activity, but Vestaire operates its own marketplace while Relist plugs into Poshmark/Depop/eBay.
• ThredUp: Large-scale online resale operator with a Resale-as-a-Service (RaaS) offering for brands. Relevant incumbent that competes for the same fashion-brand resale infrastructure budget that Relist targets.
• The RealReal: Authenticated luxury consignment resale platform with brand partnership programs. Comparable as a brand-facing resale channel, though The RealReal operates its own authentication and consignment infrastructure.

Direct peers

• Restory: Branded recommerce technology provider for fashion brands, offering resale storefronts, trade-in, and circular commerce tools. Comparable to Relist as both target fashion brands seeking to operationalize resale as a customer channel.
• Recurate: Resale-as-a-service platform that enables brands to launch and operate branded resale storefronts. Closest direct peer to Relist — both sell resale infrastructure to fashion brands, though Recurate focuses on owned-brand storefronts while Relist routes through existing third-party marketplaces.

Emerging players

• Archive: Resale platform operating in the brand-managed recommerce space with technology that supports brand resale programs. Comparable to Relist in serving brands seeking resale as a growth channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relist