JomRun

What JomRun does

JomRun is a mobile-first running and fitness event platform headquartered in Cyberjaya, Malaysia, with additional offices in Penang and Jakarta and a Singapore operating entity. The company operates a two-sided marketplace that aggregates over 1,000 physical and virtual running, triathlon, obstacle-race, yoga, and functional-fitness events across Southeast Asia (with branded-event activity also in Australia), enabling consumers to discover, register for, and purchase tickets to events with what the platform advertises as zero admin fees. Underlying technology includes an event registration portal with QR-code ticket management, SMS/email confirmation, virtual run session tracking with e-certificates, and an Activity Points reward system that converts running activity into redeemable points; distribution spans iOS, Android, and Huawei AppGallery mobile apps and a multi-language website. Social authentication is supported via Google and Facebook OAuth, and event pages integrate with Google Calendar.

JomRun monetizes through three streams: transaction-based fees or commissions on event registrations routed through the platform, merchandise sales (notably a JomRun X Ultron collaboration range including the Batik Collection, Stygian Black Series, performance tops, cycling jerseys, and accessories priced at MYR 20–99.90 with nationwide Malaysia delivery), and end-to-end sports event management services sold to third-party organizers. Customer segments are individuals (individual runners and fitness enthusiasts) on the demand side and event organizers (corporates, government bodies, sports clubs, and brand partners such as Ultron, Puma, BMW, Mr Bean/Classic Media, Snoopy/Peanuts, MPAJ, SeaBuree, Fit Malaysia, and Sunway) on the supply side.

The company's strategic posture emphasizes branded, licensed-IP event franchises (Mr Bean 35th Anniversary Chase the Teddy Run, Snoopy Run 2026, Puma Singapore Half Marathon 2026, Ultron Shah Alam City Half Marathon, BMW Millennium Welt Johor Half Marathon) as the primary go-to-market and brand-building engine, supplemented by a stated corporate vision to broaden into a broader health-and-wellness platform impacting 100 million people over 10 years. Ownership appears to remain founder-led (Chang Yi Hern, Founder and MD) with a single disclosed seed round of approximately USD 12,791 in 2018 from NEXEA Venture Capital, Sunway iLabs, and angel investors; no institutional venture funding, M&A activity, or revenue disclosures have been identified.

Name

JomRun

Legal name

JomRun Sdn Bhd

Website

https://jomrun.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

JomRun is a Malaysia-based mobile-first platform that aggregates 1,000+ running and fitness events across Southeast Asia, enabling individual runners to discover, register for, and track events while providing registration infrastructure and event-management services to organizers.

Ownership category

akta.pro rank

Product category

Event Registration Marketplace

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Endurance & Running/Cycling Training (HSADAAAG), Running & Endurance Wear (CRAAAEAD)

Keywords

• Event registration platform
• Running event marketplace
• Fitness mobile app
• Virtual run tracking
• Sports event management

Headquarters

HQ city

Sepang

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Event Registration Fees: JomRun acts as a registration portal for running events, collecting ticket fees from participants. The platform advertises 0 admin fees for event registration, suggesting revenue may come from transaction fees or commissions from event organizers.
2. Merchandise Sales: Sale of branded running apparel and accessories including JomRun X Ultron collaboration products, cycling jerseys, and running tops. Products are sold through the JomRun platform with nationwide Malaysia delivery.
3. Sports Event Management Services: End-to-end sports event management services handling registration, setup, and seamless experience for event organizer clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

JomRun operates a mobile-first platform enabling users across Southeast Asia to discover, register for, and purchase tickets to 1,000+ physical and virtual running and fitness events with zero admin fees. The platform handles the full ticketing flow (online payment, SMS/email confirmation, QR code storage in user accounts) and adds running session tracking plus an Activity Points rewards system. The company also sells branded and co-branded sports apparel and accessories, and offers end-to-end event management services to organizers and brand partners.

Product overview

JomRun operates as a two-part platform: a core event registration marketplace for running and fitness events across Southeast Asia, plus a merchandise e-commerce store. The core platform (available as mobile app and website) enables users to discover, register for, and purchase tickets to over 1000 physical and virtual running events with zero admin fees, track running sessions, and earn Activity Points for rewards. The merchandise line consists of collaborative sports apparel with Ultron (including the Batik Collection, Stygian Black Series, and various performance tops), cycling jerseys, and branded accessories. The company also provides end-to-end event management services for third-party organizers.

Differentiator

Problem solved

Functional benefit

Products and services

• JomRun Platform (Mobile App & Website) Southeast Asia's leading running platform enabling users to browse over 1,000 physical and virtual running and fitness events, register for races, and purchase tickets with zero admin fees; also tracks running sessions and converts activity into redeemable Activity Points.
• JomRun Event Management Services Professional services offering for event organizers and brand partners covering the full execution of running and fitness events, from digital registration infrastructure to on-the-ground setup and seamless participant experience.
• JomRun X Ultron Batik Collection Limited edition collaborative sports apparel line with Ultron featuring traditional batik patterns and ULTRON Superlite fabric, sold with nationwide Malaysia delivery.
• JomRun X Ultron Stygian Black Series Premium all-black sports shirt collection (Flex, Pro, Ultimate, Icon variants) made with ULTRON Superlite lightweight fabric, priced at MYR 29.9.
• JomRun X Ultron Performance Tops Performance athletic tops featuring motivational slogans (No Pain No Gain, Can't Stop Me, 3Runner, Marathon Top, Make Every Step Count, You Are Your Only Challenge, Start Moving And Run, Shut Up & Train).
• Ultron Pinhole Running Top Lightweight running top with pinhole ventilation technology, available in Neon Orange, Neon Yellow, Sky Blue, and Mint colors.
• Ultron Eyelet Women's Short-Sleeve Top Women's athletic top with eyelet ventilation, available in Light Grey, Sky Blue, Lavender, and Pink colors.
• JomRun Cycling Jersey Collection Cycling jerseys (Classic, King Of Mountain, King Of The Road designs) made with 100% Ultra Check Jacquard fabric, priced at MYR 99.9.
• JomRun X Ultron Classic Shirt Classic everyday sports shirt co-developed with Ultron and sold through the JomRun merchandise storefront.
• JomRun Classic Pullover Hoodie Branded pullover hoodie offered as part of the JomRun casual apparel line.
• 5 X UNICORN TATTOO STICKERS Pack of 5 temporary tattoo sticker sheets with unicorn designs, waterproof and lasting 3-5 days, priced at MYR 20.

Quantifiable outcome

• 0 admin fees for event registration
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• UltroncoreStrategic or Co-development PartnerUltron is a key sponsor and co-branding partner for multiple running events including Ultron Shah Alam City Half Marathon, Ultron Pinhole Running Top merchandise, and JomRun X Ultron Batik Collection products. The partnership includes exclusive event jerseys and branded merchandise.
• BMW (Millennium Welt)minorGTM or Marketing PartnerBMW Millennium Welt Johor Half Marathon is a branded event sponsored by BMW dealer Millennium Welt, with JomRun providing the registration platform and event management.
• PumacoreGTM or Marketing PartnerPuma is the official sponsor for Singapore Half Marathon 2026, providing Puma Event Jerseys and Puma Finisher Jerseys for 21.1KM finishers.
• Mr Bean (Classic Media/ViacomCBS)coreStrategic or Co-development PartnerMr Bean 35th Anniversary Chase the Teddy Run is a branded event franchise powered by JomRun, held across Malaysia, Singapore, and Australia with exclusive merchandise including event jerseys, medals, towels, tote bags, water bottles, and keychains.
• Snoopy/PeanutscoreStrategic or Co-development PartnerSnoopy Run 2026 is a branded event franchise powered by JomRun in Australia, featuring official Snoopy Run merchandise including jerseys, eco bags, fridge magnets, notebooks, and tattoo stickers.
• MPAJ (Majlis Perbandaran Ampang Jaya)minorGTM or Marketing PartnerMPAJ Ampang Jaya Half Marathon is a government-organized event powered by JomRun's registration platform and event management services.
• SeaBureeminorGTM or Marketing PartnerSeaBuree is a brand partner for the Century Run Virtual Run (100km), providing 3x sachets of SeaBuree product as entitlements for participants who complete the virtual run.
• Fit MalaysiaminorGTM or Marketing PartnerFit Malaysia is a fitness initiative partner featured on JomRun's platform for event promotion.
• SunwayminorGTM or Marketing PartnerSunway is a commercial partner featured on JomRun's platform, with potential for event co-marketing.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Eventbrite: Global self-service ticketing and event technology platform serving millions of events across consumer, music, and endurance categories. Comparable to JomRun as a horizontal event registration platform, though broader in scope and primarily an incumbent rather than a running-specialist.
• Nike Run Club: Global running app from a major athletic brand offering GPS tracking, guided runs, and training plans. Adjacent to JomRun's tracking features but supplied by a brand incumbent with broader marketing reach and deeper product investment.

Direct peers

• Race Roster: North American running and endurance event registration platform with strong organizer-side tooling, including websites, fundraising, and results. Most direct functional comparable to JomRun's running event marketplace and organizer services, though operating in a different geography.
• RunSignup: US-leading endurance event registration platform serving thousands of races annually with timing, registration, and fundraising features. Directly comparable in product scope (running-focused ticketing + race-day tech) to JomRun, though operating primarily in the US.
• Let's Do This: Endurance sports marketplace offering discovery and registration for marathons, triathlons, and obstacle races globally. Closely comparable in target audience (endurance event participants), business model (marketplace with discovery-led acquisition), and event categories to JomRun.
• Active.com: Long-standing US-based event registration platform serving running, triathlon, cycling, and other active lifestyle events with a wide organizer base. Direct functional peer to JomRun's event registration business, though incumbent and primarily US-focused.

Regional players

• Ticket2u: Malaysia-based event ticketing and registration platform serving concerts, expos, and lifestyle events. Comparable as a Malaysian-region ticketing competitor, though broader in event category mix than JomRun's running specialization.
• BookMyShow: India's largest ticketing and entertainment platform covering movies, events, sports, and plays. Comparable as a regional emerging-market ticketing incumbent, though broader than JomRun's running focus and operating in a different geography.

Others

• Strava: Global running and cycling activity-tracking app with social and segment features; not an event registration platform but a clear adjacency to JomRun's activity-tracking functionality. Comparable for user overlap (dedicated runners) and engagement model (GPS tracking + rewards).

Market position

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jomrun

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JomRun