Gold Medal Pools

What Gold Medal Pools does

Gold Medal Pools is a Frisco, Texas-based custom swimming pool builder founded in 1997 by Steve Sandler and now led by his son Josh Sandler as CEO. The company designs, builds, renovates, and services residential and commercial pools across a tiered product portfolio — Family Series ($75K–$125K), Luxury Series ($90K–$250K), and Estate Series ($250K+) — using gunite construction with proprietary 3D design/blueprint modeling, Paramount PCC 2000 in-floor cleaning systems, and premium finishes (EcoFinish, Quartz, Pebble, Plaster). It also operates a commercial construction sub-brand (Gold Medal Construction) delivering large-scale aquatic amenities for venues such as Dr Pepper Ballpark, the Omni Hotel at The Star, Grandscape, and the Crystal Lagoon at Windsong Ranch.

The business operates a hybrid go-to-market: direct-to-consumer for residential customers in the DFW metroplex via showroom, contact forms, and free design consultations; enterprise/field sales for commercial projects across Texas, Oklahoma, and Louisiana; and inside sales supported by a recurring service & maintenance arm (weekly contracts, equipment repair across Hayward, Pentair, Jandy, Sta-Rite, Zodiac, and Polaris brands). Revenue mechanics mix one-time project revenue (construction, renovation) with subscription recurring revenue (maintenance) and ancillary streams (equipment installation, financing facilitation via a Texas lender network, warranty services backed by a NetSuite claims system and PoolBrain client portal).

Since 2023, the company has pursued an aggressive PE-funded roll-up strategy under Tenex Capital Management's investment, completing 21+ acquisitions and entering the Atlanta market in February 2024 with its largest deal to date (Andy's Pool Service), positioning it as one of the largest scaled pool builders in the Southern U.S.

Name

Gold Medal Pools

Legal name

Gold Medal Pools

Website

https://www.goldmedalpools.com/

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Gold Medal Pools is a Frisco, Texas-based custom gunite pool builder and service company founded in 1997, serving DFW residential homeowners across Family, Luxury, and Estate tiers and commercial clients via its Gold Medal Construction sub-brand, with 200+ employees and a PE-funded roll-up strategy.

Ownership category

akta.pro rank

Product category

Custom Pool Construction & Pool Services

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industries

Pool Draining, Refill & Water Exchange Services (HSAIALAK), Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Custom pool construction
• Pool renovation services
• Pool maintenance
• Commercial pool building
• Outdoor living design

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Residential Pool Construction: One-time project revenue from design and construction of custom residential swimming pools across three tiers: Family Series ($75K–$125K), Luxury Series ($90K–$140K and $125K–$250K), and Estate Series ($250K+). Sales assisted by financing partnerships.
2. Pool Renovation Services: One-time project revenue from pool renovations: resurfacing, tile replacement, coping/decking upgrades, structural changes (sun shelves, beach entries, fire/water features), and equipment upgrades. Budget tiers offered: $5K–$15K, $15K–$25K, $25K+.
3. Residential & Commercial Pool Service and Maintenance: Recurring revenue from weekly pool maintenance contracts, equipment repair and replacement, filter cleans, leak detection, and pool opening/closing services for residential and commercial customers.
4. Commercial Pool & Water Feature Construction (Gold Medal Construction): Large-scale commercial project revenue from hotels, resorts, apartments, condos, sports venues, waterparks, and mixed-use developments (e.g., The Lazy River at Dr Pepper Ballpark, Crystal Lagoon at Windsong Ranch, The Edge Pool at The Omni Hotel at The Star, TWELVE residential high-rise, Grandscape).
5. Equipment Installation, Replacement & Promotional Services: Revenue from equipment installation (heaters, pumps, filters, salt systems, chlorinators, controls) plus promotional service packages (e.g., $149+tax fall heater inspection vs. $179+tax regular; $250 discount on new/replacement heater installations).
6. Pool Financing Facilitation: Revenue-supporting stream where Gold Medal Pools connects customers with Texas lenders (first/second/third liens, home equity loans, refinances) to enable pool purchases; includes in-house financing consultants.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Gold Medal Pools designs, builds, and services custom residential and commercial swimming pools across the DFW Metroplex and beyond. The company delivers turnkey pool projects across three tiers (Family Series, Luxury Series, Estate Series) ranging from $75,000 to $250,000+, supported by renovations, ongoing maintenance, design consultation, and pool financing facilitation.

Product overview

Gold Medal Pools is a Texas-based custom pool builder and service company operating a portfolio of integrated offerings rather than a single unified software product. The portfolio centers on Custom Pool Construction delivered across three distinct tiers — the Family Series ($75,000–$125,000), Luxury Series ($90,000–$250,000), and Estate Series ($250,000+) — each combining design, surveying, 3D modeling, and on-site construction. These are supported by Pool Design Consultation as a pre-build step, Pool Financing for lender access, and ongoing Pool Service & Maintenance (weekly cleaning, equipment service, and repair across all major brands). Pool Renovations form a separate upgrade/repair track using finishes such as plaster, quartz, exposed aggregate, pebble, EcoFinish, tile, vinyl, and glass beading. Commercial work is delivered through the Gold Medal Construction sub-brand and includes pools, spas, fountains, and hardscapes for hotels, municipalities, and mixed-use developments. Customer education is delivered through the Pool Owner Operations Manual, a multi-module video training series hosted on the company's website.

Differentiator

Problem solved

Functional benefit

Brands

• Gold Medal Construction: Spun off in 2019 as the commercial pool and construction arm of Gold Medal Pools, executing large-scale commercial projects such as the Lazy River at Dr. Pepper Ballpark and Crystal Lagoon at Windsong Ranch.
• Family Series
• Luxury Series
• Estate Series

Products and services

• Custom Pool Construction - Family Series Budget-friendly custom residential pool package priced from $75,000 to $125,000 with flexible financing, for homes with excellent access, normal soils, and minimal grade in the yard.
• Custom Pool Construction - Luxury Series Mid-tier custom residential pool package priced from $90,000 to $140,000 (and an upper tier $125,000 to $250,000) with optional upscale features such as an integrated spa and heater.
• Custom Pool Construction - Estate Series Premium-tier custom residential pool package priced at $250,000+ for upscale Metroplex homes, including waterfalls, slides, diving rocks, wading pools, infinity edges, tanning ledges, zero-edge entries, and color-changing lighting.
• Pool Renovations Renovation and remodeling service for existing pools covering resurfacing, tile replacement, coping/decking, structural improvements (benches, ledges, stairs, waterfalls, rockscapes), depth changes, and equipment upgrades, with finishes including plaster, quartz, exposed aggregate, pebble, EcoFinish, tile, vinyl, and glass beading.
• Pool Service & Maintenance Full residential and commercial pool service including weekly maintenance (water balancing, chlorine/pH/alkalinity testing, vacuuming, brushing, filter cleaning, equipment inspection), leak detection and repair, equipment installation and replacement, filter cleans, and Pool School training; technicians service Hayward, Pentair, Jandy, Sta-Rite, Zodiac, and Polaris equipment.
• Commercial Pool Construction (Gold Medal Construction) Commercial pool, spa, fountain, hardscape, and water feature construction for hotels, resorts, apartments, condos, community centers, health clubs, schools, and municipalities, delivered via the Gold Medal Construction sub-brand; includes marquee projects such as the Lazy River at Dr Pepper Ballpark, The Omni Hotel at The Star, Grandscape, and Crystal Lagoon at Windsong Ranch.
• Pool Design Consultation Complimentary design consultation covering virtual or in-home meetings, budget discussion, lifestyle/taste assessment, and the production of a detailed architectural blueprint and 3D model for client approval prior to construction.
• Pool Financing Financing facilitation providing access to multiple Texas lenders with options including first/second/third liens, home equity loans, and total refinances; includes in-house financing consultants guiding customers through the application process for both new builds and renovations.
• Exclusive Products (Paramount PCC 2000 In-Floor Cleaning System) Recommended exclusive in-floor automatic pool cleaning and circulation system built by Paramount and installed by Gold Medal Pools to provide self-cleaning pool operation paired with healthy circulation.

Quantifiable outcome

• Over $70M in annual revenue (as of 2018 profile)
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Andy's Pool ServiceflagshipStrategic or Co-development PartnerAtlanta-based pool service company acquired by Gold Medal Pools in February 2024 — Gold Medal's largest acquisition to date, first deal outside Texas, and entry into the Atlanta market. Supports further roll-up acquisitions in the Southern U.S.
• Paramount Pool & Spa SystemscoreTechnology or IntegrationGold Medal Pools exclusively recommends and installs the Paramount PCC 2000 in-floor automatic pool cleaning and circulation system on its custom builds. Paramount products and imagery are featured throughout Gold Medal's 'Exclusive Products' pages and portfolio.
• Hayward Pool ProductscoreTechnology or IntegrationHayward is one of the primary equipment brands serviced and installed by Gold Medal Pools. Featured on the Exclusive Products page and tracked under 'Hayward Residential and Commercial Pool Products'.
• Dallas Cowboys (The Star)flagshipGTM or Marketing PartnerDesignated 'Official Pool Builder of THE STAR — Home of the Dallas Cowboys'. Brand co-promotion includes logo placement on Gold Medal's homepage. Underlying pool/spa work also covers The Omni Hotel at The Star and the TWELVE Cowboys Way residential high-rise.
• Frisco RoughRidersflagshipGTM or Marketing PartnerDesignated official pool builder of the Frisco RoughRiders (MiLB). Built the famous Lazy River at Dr Pepper Ballpark, branded as 'the biggest pool in pro sports' (covered by Fanbuzz and DBJ). Logo featured on Gold Medal's homepage.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Riverbend Sandler Pools: Texas-based custom pool builder with overlapping North Texas footprint and shared Sandler family heritage; competes head-to-head with Gold Medal Pools in the DFW Metroplex on custom residential and commercial pool construction, renovations, and service.
• Claffey Pools: Southlake, Texas-based custom pool builder and service company that directly competes with Gold Medal Pools across the DFW Metroplex on new pool construction, renovation, and ongoing service with a similar mid- to high-end positioning.
• Shasta Pools: Phoenix-based custom pool builder and service company serving the Arizona market with gunite pool construction, renovation, and recurring service — comparable to Gold Medal Pools in product, business model, and recurring service emphasis, though geographically focused on Arizona.
• California Pools & Landscape: Large Western U.S. custom pool builder and renovation specialist; comparable to Gold Medal Pools on custom residential and commercial pool construction and renovation services with a similar tiered product approach, though concentrated in the Western United States.

Broad incumbents

• Premier Pools & Spas: One of the largest custom pool builders in the United States with multiple regional offices across Sun Belt markets; comparable to Gold Medal Pools in its custom residential construction offering and franchise-style operating model, though operating at significantly greater national scale.
• Anthony & Sylvan Pools: Long-established national gunite pool builder with multi-regional service; comparable to Gold Medal Pools in core custom residential pool construction, renovation, and service offerings but operating at significantly broader national scale with a longer operating history.
• Blue Haven Pools: National custom gunite pool builder and service operator with franchise and corporate locations across multiple U.S. markets; comparable to Gold Medal Pools on product offering (custom residential pools, renovation, service) but operating through a distributed franchise model rather than a single integrated regional brand.

Others

• Leslie's: National pool supply, service, and equipment retailer; not a direct pool builder competitor but an adjacent participant in the pool ecosystem whose service and equipment business overlaps with Gold Medal's recurring maintenance and equipment replacement revenue streams.

Regional players

• Lonestar Pool & Spa: Texas-based custom pool builder serving North Texas with new construction, renovation, and service; smaller regional competitor to Gold Medal Pools with overlapping DFW-adjacent service area and similar gunite pool construction offering.
• Cody Pools: Texas-based custom pool builder and service company serving Austin, San Antonio, Houston, and other Texas metros; directly comparable to Gold Medal Pools in business model and product offering, though concentrated in non-DFW Texas geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/goldmedalpools
• YouTubeyoutube.com/channel/UCWf_JQyCPJmKfs9mXXpiBvg
• Facebookfacebook.com/GoldMedalPools
• LinkedInlinkedin.com/company/gold-medal-pools
• Instagraminstagram.com/goldmedalpools

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold Medal Pools