RE/MAX Concepts
RE/MAX Concepts is an independently owned RE/MAX franchise in Des Moines, Iowa, providing residential and commercial real estate brokerage across Iowa and Florida, supported by five service subsidiaries covering property management, education, marketing, and transaction support.
- Company typePrivate
- Founded2000
- HeadquartersHiawatha, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What RE/MAX Concepts does
RE/MAX Concepts is an independently owned and operated RE/MAX franchise headquartered at 6600 University Ave in Des Moines, Iowa, founded in 2000 and operating with 251-500 employees. The company provides residential and commercial real estate brokerage services across Central Iowa, Cedar Rapids/Iowa City, Quad Cities, Cedar Valley, and a secondary market in St Pete Beach, Florida, supported by agents working directly with buyers and sellers through a website-based property search platform integrated with five regional MLS systems (DMAAR, CIBOR, Northeast Iowa Regional Board of REALTORS, Midwest Real Estate Data, and STELLAR) via MLS GRID.
RE/MAX Concepts firmographics
Firmographics- Name
- RE/MAX Concepts
- Legal name
- RE/MAX Concepts
- Website
- https://realestateconcepts.net
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- RE/MAX Concepts is an independently owned RE/MAX franchise in Des Moines, Iowa, providing residential and commercial real estate brokerage across Iowa and Florida, supported by five service subsidiaries covering property management, education, marketing, and transaction support.
- Ownership category
- akta.pro rank
RE/MAX Concepts industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industry
- Special Purpose & Alternative Asset Brokerage (BPAJABAH)
Keywords
Where RE/MAX Concepts is headquartered
LocationHeadquarters
- HQ city
- Hiawatha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RE/MAX Concepts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Commission: Traditional real estate brokerage commission model where agents earn commissions on completed property transactions. Commission rates are typically negotiated between agents and clients and split between listing and buyer's agents.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
RE/MAX Concepts product offering
Product offeringCore offering
RE/MAX Concepts is an independently owned RE/MAX franchise real estate brokerage headquartered in Des Moines, Iowa, providing residential and commercial property buying, selling, and listing services across Central Iowa, Cedar Rapids/Iowa City, Quad Cities, Cedar Valley, and St Pete Beach. The brokerage integrates multiple MLS systems (DMAAR, CIBOR, Northeast Iowa Regional Board of REALTORS, Midwest Real Estate Data) to deliver broad property listing exposure. Ancillary service lines include property management (MAX Property Management), real estate education (Concepts Real Estate School), transaction support (TRESC), and marketing services (Creative Concepts Marketing).
Product overview
RE/MAX Concepts operates as a full-service real estate brokerage platform serving the Des Moines, Iowa area and surrounding regions. The core offering is the RE/MAX Concepts Real Estate Brokerage platform, which provides residential and commercial property listing search, buying, and selling services through a network of agents. Supporting the core brokerage are multiple integrated service modules: MAX Property Management for rental property oversight, The Real Estate Service Center (TRESC) for transaction support, Concepts Real Estate School and Concepts RE School for agent education, Creative Concepts Marketing for property promotion, an Agent Dashboard for agent productivity, and Concepts Cares for community initiatives. The company also offers a free Home Valuation Tool for potential sellers. Property listings are sourced through MLS GRID data feeds from multiple regional MLS providers.
Differentiator
Problem solved
Functional benefit
Products and services
- RE/MAX Concepts Real Estate Brokerage Full-service residential and commercial real estate brokerage serving the Des Moines, Iowa metropolitan area and surrounding regions (Central Iowa, Cedar Rapids/Iowa City, Quad Cities, Cedar Valley, St Pete Beach). Offers property search across multiple MLS systems, agent representation for buyers and sellers, and listing services for single family homes, condos, townhouses, multi-family, land, farm, rentals, and commercial properties.
- MAX Property Management
Companies that use RE/MAX Concepts
Customer profileSegments3 records
Ideal customer profiles3 records
RE/MAX Concepts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
RE/MAX Concepts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RE/MAXcoreRE/MAX Concepts operates as an independently owned and operated RE/MAX franchise. The franchise relationship provides brand recognition, technology platforms, marketing resources, and access to the broader RE/MAX network and referral systems.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
RE/MAX Concepts competitors and assessment
Company assessmentDirect peers
- Coldwell Banker: Global residential real estate franchise network with a similar commission-based model, agent recruiting approach, and brand-affiliated brokerage structure. Coldwell Banker franchisees compete directly with RE/MAX Concepts for the same pool of buyers, sellers, and licensed agents in regional U.S. markets.
- Better Homes and Gardens Real Estate: Mid-tier residential real estate franchise affiliated with the Better Homes and Gardens consumer brand. Competes with RE/MAX Concepts via a similar franchise model, agent recruitment approach, and commission-based revenue structure in U.S. regional markets.
- Keller Williams Realty: Largest residential real estate franchise by agent count in the U.S., operating on a similar agent-recruiting, commission-split model with a heavy agent support and training focus comparable to RE/MAX Concepts' Concepts Real Estate School subsidiary.
- Century 21: Long-standing global residential and commercial real estate franchise network with the same commission-based, agent-recruiting model. Century 21 franchisees directly compete with RE/MAX Concepts in Midwestern markets for franchisee talent and consumer mindshare.
- United Real Estate: Residential real estate franchise network targeting agent productivity through commission-based, training-supported models. Operates as a direct franchise-model peer to RE/MAX Concepts in regional U.S. markets with similar value proposition for both agents and consumers.
- Berkshire Hathaway HomeServices: Premium-branded residential real estate franchise network leveraging the Berkshire Hathaway parent brand. Operates with the same franchise-driven, agent-led commission model as RE/MAX Concepts, competing in similar Midwestern geographies.
Emerging players
- eXp Realty: Cloud-based, agent-centric brokerage using a low-overhead revenue-share model rather than physical office density. Competes with RE/MAX Concepts primarily for agent recruiting, since its low-capex model appeals to agents in Iowa and other mid-sized metros that RE/MAX Concepts also targets.
- HomeSmart: Fast-growing residential brokerage franchise with a low-overhead model and aggressive agent commission splits. Competes with RE/MAX Concepts by recruiting agents away from traditional franchises on the promise of higher take-home pay and minimal office fees.
Broad incumbents
- Redfin: Tech-enabled consumer-facing residential brokerage with reduced-commission pricing and direct consumer lead generation. Operates in overlapping Midwestern markets and pressures traditional commission structures, making it a competitive threat to RE/MAX Concepts' commission revenue model.
- Compass: Technology-forward national residential brokerage with a vertically integrated agent platform and proprietary tech stack. Operates in the same buyer/seller agent representation space as RE/MAX Concepts, but with a fundamentally different technology-led go-to-market model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RE/MAX Concepts social profiles
Digital presenceRE/MAX Concepts financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX Concepts leadership team
Management profileNumber of profiles
Profiles1 record
RE/MAX Concepts subsidiaries and ownership
Company hierarchySubsidiaries5 records
RE/MAX Concepts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX Concepts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX Concepts
What does RE/MAX Concepts do?
RE/MAX Concepts is an independently owned RE/MAX franchise real estate brokerage headquartered in Des Moines, Iowa, providing residential and commercial property buying, selling, and listing services across Central Iowa, Cedar Rapids/Iowa City, Quad Cities, Cedar Valley, and St Pete Beach. The brokerage integrates multiple MLS systems (DMAAR, CIBOR, Northeast Iowa Regional Board of REALTORS, Midwest Real Estate Data) to deliver broad property listing exposure. Ancillary service lines include property management (MAX Property Management), real estate education (Concepts Real Estate School), transaction support (TRESC), and marketing services (Creative Concepts Marketing).
Is RE/MAX Concepts a public or private company?
RE/MAX Concepts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RE/MAX Concepts founded?
RE/MAX Concepts was founded in 2000. It employs 251 to 500 people.
Where is RE/MAX Concepts based?
RE/MAX Concepts is headquartered in Hiawatha, United States, in the North America region.
How does RE/MAX Concepts make money?
One revenue line is on record: real Estate Commission.
Who are RE/MAX Concepts's main competitors?
Direct peers on record are Coldwell Banker, Better Homes and Gardens Real Estate, Keller Williams Realty, Century 21, United Real Estate and Berkshire Hathaway HomeServices. Emerging players are eXp Realty and HomeSmart. Broad incumbents are Redfin and Compass.
Does RE/MAX Concepts have an API?
No public API is recorded for RE/MAX Concepts.
What industry is RE/MAX Concepts in?
RE/MAX Concepts's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJABAH, Special Purpose & Alternative Asset Brokerage. Its NAICS code is 5312 and its SIC code is 6531.