Tirebuyer

What Tirebuyer does

Tirebuyer (legal entity Tirebuyer.com LLC) is a United States direct-to-consumer e-commerce platform for purchasing tires and wheels online, headquartered in Charlotte, NC. The company combines a self-serve online catalog with a logistics layer that ships products directly to a network of 18,000+ local shops and mobile installers nationwide for professional mounting and balancing. The site also supports phone-based orders. The catalog spans tires from six brands (Pirelli, Continental, Ironman, General, Toyo, Falken) across passenger, SUV, truck, performance, winter, and all-terrain categories, plus wheels from multiple aftermarket brands, with educational content supporting top-of-funnel discovery.

The core technology is an e-commerce storefront paired with an installer-network management system branded as Tirebuyer Installer Advantage and operationally powered by Treadsy, which handles order routing, scheduling, and fulfillment between online buyers and installation partners. The platform offers fitment search by vehicle make/model, tire size, or brand; free delivery to installers; 30-day returns; and a guaranteed installation-rate experience. Pricing is unit-based per tire (ranging from approximately $46 budget to over $1,900 premium), with promotional rebates (e.g., up to $80 back on General Tires) and a 10% bulk discount on sets of four wheels. Affinity discounts of 10% are extended to military, first responders, teachers, healthcare providers, government employees, and college graduates, verified through ID.me.

Tirebuyer monetizes through one-time product sales on tires and wheels, supplemented by transaction-fee revenue from third-party financing partners (Affirm, PayTomorrow, Katapult) that extend installment and lease-to-own options to consumers. Revenue mechanics combine commodity product margins with referral/transaction economics on attached financing. The company is privately held, founded circa 2021, and operates at 11-50 employees with no disclosed funding rounds, institutional investors, M&A activity, or executive team beyond founder Michael Welch (President & CEO). Customer base is entirely individual vehicle owners in the United States with no named B2B or enterprise contracts disclosed.

Name

Tirebuyer

Legal name

Tirebuyer.com LLC

Website

https://tirebuyer.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Tirebuyer is a US direct-to-consumer e-commerce platform that sells tires and wheels online and ships them to a network of 18,000+ local and mobile installers for professional mounting, serving individual vehicle owners across passenger, SUV, and truck categories.

Ownership category

akta.pro rank

Product category

Online Tire and Wheel Retail

NAICS

Tire Dealers (441340), Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC)

Keywords

• Online tire retail
• Tire e-commerce
• Wheel sales
• Tire installation network
• Consumer tire financing

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Tire and Wheel Product Sales: One-time transaction sales of tires and wheels directly to consumers through the e-commerce platform. Products are shipped to local installers or directly to customers.
2. Financing Services: Partnership with third-party lenders (Affirm, PayTomorrow, Katapult) to provide installment financing to customers, generating referral/transaction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tirebuyer is an online retailer that sells tires and wheels directly to individual vehicle owners through a self-serve e-commerce platform, with products shipped free of charge to a nationwide network of 18,000+ local and mobile installers (powered by Treadsy) for professional mounting. The catalog spans passenger, SUV, truck, performance, winter, and all-terrain categories across major brands (Pirelli, Continental, Ironman, General, Toyo, Falken), supported by consumer financing (Affirm, PayTomorrow, Katapult) and affinity discount programs for military, first responders, teachers, healthcare workers, government employees, and college graduates.

Product overview

Tirebuyer is an e-commerce platform for purchasing tires and wheels online, featuring a network of 18,000+ installers. The platform offers tires from six major brands (Pirelli, Continental, Ironman, General, Toyo, Falken) across passenger, SUV, truck, performance, winter, and all-terrain categories, plus wheels from multiple brands. The core offering combines the online marketplace with an installation network and multiple financing options (Affirm, PayTomorrow, Katapult). Additional services include an education hub with buying guides and tiered discount programs for military, first responders, teachers, healthcare workers, government employees, and college graduates. The platform differentiates through free delivery to installers, price comparison across vehicle/size/brand, and bundled installation appointments.

Differentiator

Problem solved

Functional benefit

Brands

• Tirebuyer Installer Advantage: A service program offering installation through a network of trusted installers, mobile installers, and local shops nationwide.
• Treadsy

Products and services

• Tires

Quantifiable outcome

• Same-day delivery available in many cases to local installers
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• TreadsycoreTechnology or IntegrationTreadsy powers Tirebuyer's installer network management system. The partnership enables integration between Tirebuyer's e-commerce platform and 18,000+ installers nationwide for seamless order fulfillment and installation scheduling.
• ID.mecoreTechnology or IntegrationID.me provides identity verification services for military discount eligibility, enabling automatic 10% discount application for verified military members, veterans, and their families.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SimpleTire: SimpleTire is an online tire marketplace connecting shoppers with local installers for mounting and balancing. Closely comparable on business model: e-commerce + installer network + multi-brand catalog + optional installation.
• Tire Rack: Tire Rack is the leading online tire and wheel retailer in the US, offering comparison shopping by vehicle, brand, and size with delivery to installer partners. Directly comparable to Tirebuyer on DTC model, installer-network fulfillment, and educational content strategy.
• Priority Tire: Priority Tire is an online-only retailer specializing in discounted, direct-ship tires with optional installer referral. Directly comparable on DTC tire sales, ship-to-installer model, and price competitiveness.
• Discount Tire: Discount Tire is one of the largest independent tire retailers in the US, operating hundreds of company-owned stores plus Discount Tire Direct for online fulfillment. Directly comparable as a multi-brand tire retailer; Tirebuyer competes via e-commerce where Discount Tire has scaled its own direct channel.

Broad incumbents

• Michelin: Michelin is a major tire manufacturer with growing DTC and partner-installer programs (Michelin-partnered shops). Relevant incumbent that competes for the same brand-driven tire purchase decisions and increasingly controls online fulfillment economics.
• Pep Boys: Pep Boys is a national automotive service chain offering tires, installation, and related services. Comparable as a multi-location service incumbent that competes for the same replacement-tire occasion and has online tire ordering.
• Goodyear Tire & Rubber Company: Goodyear is a top global tire OEM that also operates DTC e-commerce and a national retail/service network (Goodyear Auto Service). Comparable as a broad incumbent that sells tires both online and through owned service centers, overlapping with Tirebuyer's sourcing and fulfillment categories.
• Walmart Auto Care Centers: Walmart Auto sells tires online and offers in-store installation across thousands of locations. Comparable as a broad retail incumbent with both e-commerce catalog and physical installation footprint, putting pricing pressure on Tirebuyer's value tier.
• Costco Tires: Costco is a mass-market retailer that bundles tires (Bridgestone, Michelin, BFGoodrich, etc.) with low-cost installation for members. Comparable as a competitor in the value-segment consumer tire purchase occasion and a benchmark for installation bundling.
• Amazon Tires: Amazon sells tires through its marketplace and has launched installation partnerships with regional service chains. Comparable as a broad e-commerce incumbent with pricing pressure and aggregator dynamics that pressure Tirebuyer's DTC model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/tirebuyer
• YouTubeyoutube.com/user/TireBuyer
• Facebookfacebook.com/tirebuyer
• Instagraminstagram.com/tirebuyer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tirebuyer