Treadsy
Treadsy is a white-label e-commerce platform that enables retailers and employee benefits programs to sell tires online, with API or embed integration to a nationwide network of approximately 18,000 installers for fulfillment and installation.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Treadsy does
Treadsy is a white-label e-commerce platform that enables retailers, employee benefits programs, and channel partners to sell tires online with integrated installation booking, without operating a physical service footprint. The company serves online tire retailers (flagship: TireBuyer), employer-sponsored purchase programs (Purchasing Power), and installers who fulfill the resulting jobs.
The core product is a configurable storefront offered in two integration models: Full Integration, embedded into the partner's existing tech stack via API-level data exchange with real-time inventory, pricing, and custom-branded merchandising; and Flexible Integration, a lighter embed for partners without API resources. The platform connects retailers to a fulfillment network of approximately 18,000 installer locations, including national chains Pep Boys and Monro, regional brands such as American Tire Depot, Big Brand Tire & Service, Tire Choice, Mr. Tire, and Mountain View Tire, and independent shops. Performance analytics are surfaced back to the retail partner.
Treadsy's business model is transaction-based: retail and channel partners pay a per-transaction fee on completed tire sale and installation jobs, while the platform is free to installers, who receive a per-job payout for fulfillment. The company originated as the Tirebuyer Installer Network and was rebranded to Treadsy in 2023 to position itself as an independent platform serving multiple enterprise partners. The company is privately held, reports approximately 6 employees, and has not disclosed external funding.
Treadsy firmographics
Firmographics- Name
- Treadsy
- Legal name
- Treadsy
- Website
- https://treadsy.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Treadsy is a white-label e-commerce platform that enables retailers and employee benefits programs to sell tires online, with API or embed integration to a nationwide network of approximately 18,000 installers for fulfillment and installation.
- Ownership category
- akta.pro rank
Treadsy industry classification
Industry- Product category
- Tire E-commerce Platform
- NAICS
- Tire Dealers (441340)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
Keywords
Treadsy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Per-Job Payout to Installers: Treadsy operates on a per-job payout model for its installer network. Installers receive payment per tire installation job completed, with ACH payments made every 7 or 30 days. This suggests Treadsy takes a transaction fee or margin on each job.
- White-Label Platform Licensing: Treadsy provides white-labeled e-commerce solutions to retail partners, processing transactions and managing customer communications. Revenue is derived from transaction processing fees on tire sales and installation fees routed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Installer Network - Free to Join |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Treadsy product offering
Product offeringCore offering
Treadsy operates a white-label ecommerce platform that enables tire retailers and automotive service providers to sell tires online and fulfill them through professional installation. The platform is offered via two integration models: a Full Integration model that embeds Treadsy's commerce experience directly into a partner's site, and a Flexible Integration model that connects Treadsy's fulfillment, fitment, and installer services to existing retailer storefronts. The company also operates an installer network that handles mounting, balancing, and installation services for end consumers.
Product overview
Treadsy is a white-label ecommerce platform for tire sales and installation, offering two integration models: Full Integration (Treadsy handles entire customer journey including checkout and order fulfillment) and Flexible Integration (Treadsy powers the front-end shopping experience and passes cart back to partner site). The platform is white-labeled to match partner branding and integrates with an installer network for fulfillment. Key partner platforms include TireBuyer and Purchasing Power, while the Treadsy Installer Network provides the fulfillment infrastructure with thousands of locations nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Integration White-Label Ecommerce Platform
Quantifiable outcome
- 50% increase in site speed after migrating to Treadsy technology
- +3 more outcomes
Companies that use Treadsy
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles1 record
Treadsy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Treadsy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TireBuyercoreTireBuyer is a flagship white-label partner that migrated its tire e-commerce platform to Treadsy technology in 2023. The partnership delivers a fully customized e-commerce solution for both tires and wheels. TireBuyer was originally the parent company of the installer network that became Treadsy, and Treadsy continues to power TireBuyer's platform.
- Purchasing PowercorePurchasing Power is an employee purchase program partner that enables workers to buy products through payroll deductions. Treadsy provides a white-label tire solution that became the #3 top revenue-driving category on their platform. Uses flexible integration allowing Purchasing Power to own the final transaction step.
- Pep BoyscoreNational automotive service retailer operating as an installer partner in the Treadsy network. Customers purchasing tires through Treadsy-powered retail sites can select Pep Boys locations for installation services.
- MonrocoreNational auto service chain operating as an installer partner in the Treadsy network. Connects online tire buyers with Monro locations for professional installation.
- American Tire DepotminorRegional tire retailer operating as an installer partner in the Treadsy network, enabling online tire purchases to be fulfilled at their service locations.
- Car-XminorAuto service chain operating as an installer partner in the Treadsy network, providing installation services for customers buying tires through partner retail sites.
- Big Brand Tire & ServiceminorRegional tire and auto service provider operating as an installer partner in the Treadsy network.
- Tire Choice Auto Service CentersminorRegional auto service chain operating as an installer partner in the Treadsy network, providing tire installation services for online customers.
- Mr. TireminorRegional tire retailer operating as an installer partner in the Treadsy network for tire installation services.
- Mountain View Tire & Auto ServiceminorRegional auto service provider operating as an installer partner in the Treadsy network for tire installation services.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Treadsy competitors and assessment
Company assessmentBroad incumbents
- Discount Tire: Largest U.S. brick-and-mortar tire retailer with growing e-commerce and own installer footprint. Represents the incumbent at-scale model Treadsy's white-label offering must coexist with.
- Amazon (Tires category): Massive general e-commerce marketplace that sells tires and routes installation through partner shops. Represents both a potential partner and a competitive threat to Treadsy's white-label positioning.
- AutoZone: Large auto parts retailer with growing e-commerce and in-store services. Comparable in extending a parts retail footprint into service-based offerings, an adjacent expansion vector for Treadsy's platform.
- Goodyear (Goodyear.com): Major tire manufacturer with direct-to-consumer e-commerce and installer relationships. Competes in the same end market and could plausibly develop competing white-label capabilities for partners.
- Walmart (Auto category): Mass retailer selling tires online and routing installation to its own and partner service centers. Comparable consumer-facing tire e-commerce + installation model and a potential white-label partner.
Direct peers
- Tire Rack: Largest direct-to-consumer tire e-commerce platform in the U.S., distributing tires through its own installer network. Directly comparable in the online tire-and-installation value chain that Treadsy powers for partners.
- Pep Boys: National automotive service retailer in the Treadsy installer network. Comparable as a large multi-location installer fulfilling online tire sales with the same network-effect dynamic.
- SimpleTire: Online tire marketplace aggregating inventory and installer network similar to Treadsy's model. Competes for the same online tire buyer and installer fulfillment dynamic.
- Priority Tire: Online-direct tire retailer offering home delivery and installer-network installation. Closely comparable end-to-end tire e-commerce + fulfillment model that Treadsy white-labels for partners.
- Monro: National auto service chain that is both a Treadsy installer partner and a competing tire/service retailer. Comparable as a large national installer footprint serving online tire buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Treadsy social profiles
Digital presenceTreadsy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treadsy leadership team
Management profileNumber of profiles
Profiles1 record
Treadsy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treadsy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treadsy
What does Treadsy do?
Treadsy operates a white-label ecommerce platform that enables tire retailers and automotive service providers to sell tires online and fulfill them through professional installation. The platform is offered via two integration models: a Full Integration model that embeds Treadsy's commerce experience directly into a partner's site, and a Flexible Integration model that connects Treadsy's fulfillment, fitment, and installer services to existing retailer storefronts. The company also operates an installer network that handles mounting, balancing, and installation services for end consumers.
Is Treadsy a public or private company?
Treadsy is a private company. It is classified as unknown and is currently operating.
When was Treadsy founded?
Treadsy was founded in -1. It employs 1 to 10 people.
How does Treadsy make money?
Two revenue lines are on record. Per-Job Payout to Installers are the primary driver. The others are white-Label Platform Licensing.
Who are Treadsy's main competitors?
Broad incumbents on record are Discount Tire, Amazon (Tires category), AutoZone, Goodyear (Goodyear.com) and Walmart (Auto category). Direct peers are Tire Rack, Pep Boys, SimpleTire, Priority Tire and Monro.
Does Treadsy have an API?
No public API is recorded for Treadsy.
What industry is Treadsy in?
Treadsy's product category is Tire E-commerce Platform. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 441340 and its SIC code is 7500.