What Next does

Next is a 100% digital bank brand wholly owned and operated by Banco Bradesco S.A. (CNPJ 60.746.948.0001-12), one of Brazil's largest banking institutions, headquartered at Cidade de Deus, Vila Yara, Osasco, São Paulo. The brand offers a fully digital banking experience — account opening, card management, payments, investments, and insurance — exclusively through its iOS/Android mobile application, with no physical branches and no field sales force. Target customers are individual Brazilian residents across all demographics, including youth via the nextJoy sub-brand with parental-controlled debit cards, seeking a fee-free, app-based alternative to traditional banks. The product is distributed nationwide, leveraging Bradesco's and Banco24Horas's ATM network for physical cash access, and is available in Apple Pay, Google Pay, and Samsung Pay.

The underlying technology is a mobile-first platform running on Banco Bradesco's regulated banking infrastructure, integrating Pix instant payments, NFC/contactless card transactions, virtual card issuance, WhatsApp-based payments, and a dedicated DPO/LGPD-compliant data governance layer with a customer-facing data management portal. Core products include the Conta Digital with the "Mimos" loyalty package (Pix, insurance, child debit cards, mobile recharge, no maintenance fees); the Visa Internacional debit/credit card with permanently free annual fee and partner discounts; the Visa Platinum card with a R$49/month fee (first 5 months free, progressive discounts above R$2,500 monthly spend, Livelo rewards); investment products (CDB, investment funds from R$1, savings, plus the integrated Ágora brokerage offering 1,700+ products including stocks, fixed income, private pension, COE, and Treasury Direct with zero brokerage on B3 trades); and insurance underwritten by Bradesco's insurance group.

The business model is freemium at the account level (no maintenance fees, free Pix, free Visa Internacional card) with monetization concentrated in five streams: (i) revolving credit interest and Parcelamento Fácil installment charges, (ii) insurance premiums from products embedded in the Mimos package, (iii) investment distribution margins on fixed-income and Ágora brokerage products, (iv) international transaction fees and FX margins on Visa cards, and (v) the R$49/month Platinum card subscription. Customer acquisition is entirely product-led via the mobile app (self-serve "QUERO ABRIR MINHA CONTA" flow), with no enterprise sales motion, supported by organic social, SEO, and in-app messaging. The brand has received multiple industry recognitions (Euromoney 2019 Best Digital Bank Latin America, Global Finance 2019 Best Digital Bank Brazil, CLAB 2018 1st place, RA1000 Reclame Aqui) but standalone revenue is not publicly disclosed and is consolidated within Banco Bradesco's financials.

Name

Next

Legal name

Banco Bradesco S.A.

Website

https://next.me

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Next is Banco Bradesco's 100% digital bank brand, offering a fee-free mobile-first account, Visa debit/credit cards, investments via the integrated Ágora brokerage, insurance, and the nextJoy youth sub-brand to individual Brazilian consumers nationwide.

Ownership category

akta.pro rank

Product category

Digital Banking

NAICS

Depository Credit Intermediation (5221), Credit Card Issuing (52221)

SIC

National Commercial Banks (6021), Personal Credit Institutions (6141)

akta.pro primary industry

Digital Retail Banking (Online & Mobile) (FSABAAAF)

akta.pro secondary industries

Credit Cards & Revolving Credit (FSABAAAC), Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC), Virtual / Digital-First Credit Cards (FSAKABAK)

Keywords

• Digital banking
• Mobile banking
• Consumer finance
• Payment cards
• Investment services

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Credit Card Interest & Revolving Credit: Revenue is generated from interest charges on credit card balances when customers pay less than the full amount (crédito rotativo), as well as from installment (parcelamento) charges on fatura statements. The Parcelamento Fácil feature automatically structures revolving credit into up to 12 monthly installments with interest and IOF.
2. Investment Product Distribution & Brokerage Fees: Next distributes investment products including CDBs, investment funds, fixed income, and variable income (via the Ágora platform). Revenue is earned through distributor fees, spreads on fixed-income products, and zero-commission stock trading (funded by product margins). The Ágora platform offers 1,700+ investment options and charges are disclosed per CVM Resolution 35.
3. Insurance Products (Seguros): Next offers insurance products integrated into its digital account package ("Mimos" loyalty package includes insurance). Revenue is generated from premiums on these insurance offerings, underwritten by the broader Bradesco insurance group.
4. International Transaction Fees: Fees charged on international credit card purchases, including foreign exchange margins, are a revenue stream tied to the Visa Internacional and Visa Platinum cards used abroad.
5. Platinum Card Monthly Fee: The Visa Platinum credit card charges R$49.00 per month after the first 5 free months. Revenue is also earned through progressive discount structures that encourage higher spending thresholds (R$2,500+ monthly spend), driving both interchange and fee revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Next operates a 100% digital retail banking franchise in Brazil, offering a fee-free checking account, Visa credit and debit cards, regulated savings, and investment products through its mobile application and web platform. It is a consumer-facing brand of Banco Bradesco S.A., targeting individuals who prefer digital-first banking relationships.

Product overview

Next is a digital banking platform offered by Banco Bradesco, featuring a unified product portfolio centered around its Conta Digital as the core offering. The platform provides complementary services including Visa debit and credit cards (Visa Internacional with free annual fee and Visa Platinum with progressive discounts), the nextJoy children's account with parental-controlled debit cards, and a comprehensive Investments platform. The Investments module spans basic savings and CDBs through the integrated Ágora Investimentos platform, which provides access to stocks, fixed income, funds, private pension, COE, and Treasury Direct. Digital payment methods including Apple Pay, Google Pay, Samsung Pay, WhatsApp Payments, and virtual cards are embedded as features within the card products.

Differentiator

Problem solved

Functional benefit

Brands

• nextJoy: Digital banking services designed for youth and young adults, with specific features and terms for this demographic.

Products and services

• Conta Digital 100% digital checking account opened entirely through the mobile app, with Pix transfers and no monthly maintenance fee on the basic tier.
• Cartão Visa Internacional Visa International credit/debit card for domestic and international purchases, with no annual fee on the standard tier.
• Cartão Visa Platinum Premium Visa Platinum card with enhanced rewards, travel benefits, and a recurring monthly fee; targets higher-spending Next customers.
• Cartão Virtual Virtual card generated within the Next app for safer online purchases, with controls and limits managed digitally.
• Poupança Brazilian regulated savings account (Caderneta de Poupança) accessible from the Next app, with daily liquidity and TR-based or fixed-rate yield per Brazilian law.
• Investimentos Next / Ágora Investment products (mutual funds, fixed income / CDB, treasury bonds) distributed inside the Next app via integration with Ágora Investimentos, Bradesco's brokerage.
• nextJoy Lifestyle and rewards program offering cashback, discounts, and partner offers tied to Next card spend.
• Empréstimo Pessoal (Personal Loan) Personal loan originated inside the Next app, with digital credit analysis and disbursement to the customer's account.

Quantifiable outcome

• Savings account yields accrue every 30 days, with FGC protection up to R$250,000 per CPF/customer
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

One partnership is on record.

• Banco Bradesco S.A.coreOthersnext is a fully owned digital bank brand and subsidiary of Banco Bradesco S.A. All financial operations — credit, account deposits, card issuance, and investment services — are conducted under the Bradesco banking license. The brand, app, and CNPJ (60.746.948.0001-12) are all registered to Banco Bradesco S.A.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Will Bank: Brazilian digital consumer bank offering fee-free account, credit card, and personal loans through a mobile app. Competes with Next for similar mass-market Brazilian digital banking customers.
• PicPay: Brazilian digital wallet and account platform offering Pix payments, cards, loans, and investments inside its app. Direct competitor to Next on payments-led consumer banking in Brazil.
• Banco Original: Brazilian digital-first bank offering no-fee accounts, cards, credit, and agribusiness/retail services via mobile. Comparable to Next as a Brazilian digital retail bank competing on a fee-free digital account model.
• Nubank: Brazil's largest neobank offering a fee-free digital account, credit card, personal loans, insurance, and investments via mobile app. Direct competitor to Next for primary mass-market digital banking relationships in Brazil, with materially larger customer base and broader product suite.
• C6 Bank: Brazilian digital bank (JPMorgan-backed) with fee-free account, credit and debit cards, investments, and a yield program. Closely comparable to Next on product mix and target consumer in the Brazilian market.
• Inter (Banco Inter): Brazilian digital bank offering checking account, no-fee credit cards, investments, insurance, and shopping benefits through an app. Competes head-to-head with Next for the same horizontal consumer banking use case in Brazil.

Emerging players

• Mercado Pago: Digital wallet and consumer credit arm of Mercado Libre, offering account, card, payments, and credit inside the Mercado Livre ecosystem in Brazil. Comparable to Next as a payments-led digital financial services platform targeting Brazilian consumers.

Broad incumbents

• Itaú (iti / Personnalité): Brazil's largest private bank, which has launched iti as a digital account alongside its Personnalité high-income offering. A broad incumbent whose digital initiatives directly compete with Next for the same Brazilian consumer.
• Santander Way (Santander Brasil): Santander Brasil's digital accounts and consumer banking products, including Santander Way, compete with Next in the Brazilian fee-free digital account segment as part of a broader incumbent portfolio.
• Banco Bradesco (parent): Next's parent company and one of Brazil's largest banks, offering branch and digital banking, cards, investments, and insurance. Comparable because Next's product portfolio overlaps with Bradesco's main retail and digital channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/falanext

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next