Venco Venturo Industries

What Venco Venturo Industries does

Venco Venturo Industries LLC is a Cincinnati, Ohio-based manufacturer of truck-mounted service cranes, conversion/dump hoists, and crane service bodies, founded in 1952 and operating with 51–100 employees. The product line spans hydraulic, electric-hydraulic, and electric light-duty cranes (1,500–12,000 lb capacities), underbody hoists for 8'–24' bodies with 5–39 ton dumping capacities, and service body series from Pro 2 (16,000 ft·lbs) through Pro 14 (66,000 ft·lbs) plus the HT45 line. Customers are distributed across Construction, Oil & Gas, Propane, Agriculture, Municipalities & Government, and Mining & Minerals verticals in the US and Canada.

The company's core technology centers on the proprietary Venturo Logic Controls (VLC™) system — standard on proportionally-controlled hydraulic cranes — which provides overload protection, vehicle stability and grade monitoring, real-time load and status display, CAN-based communication, and a 2.4GHz wireless remote pistol-grip controller with over 60 hours of battery life. Supporting proprietary features include a hexagonal boom construction for higher payload, an auto-adjust anti-two block system, and a dual-pole slip ring for continuous rotation. Manufacturing, engineering, and parts operations are based at the Cincinnati headquarters, with turnkey upfitting performed at the company-operated Venturo Truck Equipment Center (VTEC).

Revenue is generated primarily through quote-based hardware sales of cranes, hoists, and service bodies via an authorized dealer and upfitter network supported by Territory Managers, with supplementary parts/accessories revenue and integrated Workforce package sales (combining chassis, Venturo crane, and BOSS air compressor) installed at VTEC. Pricing is configuration-driven with multi-year contract cadence and a 50% nonrefundable deposit on custom units. In November 2025, Douglas Dynamics (NYSE:PLOW) acquired substantially all assets of Venco Venturo — the acquirer's first M&A in nine years — with the deal reported as integrating ahead of plan and expected to be EPS and free-cash-flow accretive in 2026.

Name

Venco Venturo Industries

Legal name

Venco Venturo Industries LLC

Website

https://venturo.com

Company type

Private

Founded year

1952

Operating status

Acquired

Headcount range

51–100 employees

Short description

Venco Venturo Industries, founded in 1952 in Cincinnati, Ohio, manufactures truck-mounted service cranes, conversion/dump hoists, and crane service bodies for construction, oil & gas, propane, agriculture, municipal, and mining fleets across the US and Canada, sold through authorized dealers and Territory Managers. The company was acquired by Douglas Dynamics in November 2025.

Ownership category

akta.pro rank

Product category

Work truck mounted cranes and hoists

NAICS

Other General Purpose Machinery Manufacturing (3339), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Hoists (Electric, Manual & Pneumatic) (IMAHAJAG)

akta.pro secondary industry

Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF)

Keywords

• Truck-mounted cranes
• Dump hoists
• Crane service bodies
• Work truck equipment
• Material handling cranes

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Truck-Mounted Crane Sales: Sale of truck-mounted telescopic service cranes including hydraulic, electric-hydraulic, and electric light-duty cranes. Products are sold through dealer network and direct sales.
2. Conversion/Dump Hoist Sales: Sale of underbody hoists designed for dump truck applications. Venco hoists are highly regarded in the industry since 1981, designed for 8'-24' bodies with dumping capacities ranging from 5 to 39 tons.
3. Crane Service Body Sales: Sale of crane service bodies (Pro 2, Pro 7, Pro 9, Pro 14 Series, HT45 Series) engineered for heavy-duty lifting applications with high-quality materials and reinforced construction.
4. Parts and Accessories: Sale of crane parts, accessories, and replacement parts including outrigger packages, remote controls, wire rope, circuit breaker kits, and mounting hardware.
5. Commercial Vehicle Upfitting: Work-ready truck packages (Workforce25, Workforce45, Workforce55, Workforce66) installed at Venturo Truck Equipment Center (VTEC) combining chassis with crane and other equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Venco Venturo Industries designs and manufactures truck-mounted telescopic service cranes (hydraulic, electric-hydraulic, and electric light-duty), conversion/dump hoists for dump bodies, and engineered crane service bodies, sold under the Venturo and Venco brands. The company complements this hardware with its proprietary Venturo Logic Controls (VLC™) electronic control system and turnkey Workforce work-ready truck packages assembled at its VTEC facility in Cincinnati, Ohio. Products are configured to customer specifications and distributed through an authorized dealer/upfitter network and company Territory Managers across the U.S. and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Venco: Brand for truck-mounted conversion/dump hoists, offered since 1981 and highly regarded in the industry for over 40 years.
• Venturo

Products and services

• Hydraulic Service Cranes Fully-hydraulic truck-mounted telescopic service cranes for heavy-duty material handling on service trucks, standard with Venturo Logic Controls (VLC™). Used by construction, oil & gas, propane, agricultural, and municipal/government fleets for heavy lifting on jobsites.
• Electric-Hydraulic Service Cranes Electric-hydraulic truck-mounted telescopic service cranes with proportional controls and hexagonal boom design, offering quieter operation suited to applications near residential and commercial properties. ET-series models range in capacity and reach (e.g., ET12KX-P at 3,500 lb and 16 ft reach).
• Electric Light-Duty Service Cranes Light-duty electric truck- and van-mounted cranes (e.g., VC1000 Van Crane, ET6K) for lighter loads such as compactors, generators, test pumps, engines, axles, and other individual heavy items on delivery routes and service vehicles.
• Venco Conversion/Dump Hoists Underbody conversion/dump hoists for dump truck applications, designed for 8'-24' bodies with dumping capacities ranging from 5 to 39 tons across the VC516, VC520, VC620, VC628, VC6620, and VC6628 models with single- or double-acting drive units.
• Crane Service Bodies Engineered crane service bodies (Pro 2 / VP16 Series, Pro 7 / VP40 Series, Pro 9 / VP45 HD Series, Pro 14 / VP60 Series, and HT45 Series) with reinforced construction and high-quality materials for heavy-duty lifting applications. Ratings range from 16,000 ft.lbs (Class 2) up to 66,000 ft.lbs (Class 6/7).
• Venturo Logic Controls (VLC™) System Proprietary electronic crane control management system providing overload protection, vehicle stability and grade monitoring, real-time load/status updates, wireless remote pistol-grip control, multiple safety alerts, and CAN communication. Standard on proportionally-controlled Venturo hydraulic service cranes.
• Workforce Service Body Packages Turnkey work-ready truck packages combining chassis with Venturo crane (e.g., HT25KX for Workforce25, HT66KX for Workforce66), BOSS air compressor, and VLC controls. Installed and tested at the Venturo Truck Equipment Center (VTEC) facility.
• Crane and Body Parts and Accessories Replacement parts and accessories for Venco Venturo cranes, hoists, and service bodies, including outrigger packages, remote controls, wire rope, circuit breaker kits, and mounting hardware.

Quantifiable outcome

• Precision overload protection increases payload capacity on service trucks by enabling lighter-weight crane designs
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Douglas DynamicscoreStrategic or Co-development Partner · 3 November 2025Douglas Dynamics completed the acquisition of substantially all the assets of Venco Venturo Industries LLC in November 2025. This was Douglas Dynamics' first acquisition in nine years. The acquisition aims to diversify Douglas Dynamics' product portfolio with truck-mounted cranes and dump hoists. The deal is expected to be modestly accretive to earnings in 2026 and is integrating ahead of plan.
• NTEA (National Truck Equipment Association)minorOthersVenco Venturo is a member of NTEA and has been a founding member since 1964. Holds MVP (Member Verification Program) status for commitment to professionalism, industry knowledge and high performance.
• NAFA Fleet Management AssociationminorOthersVenco Venturo is a member of NAFA Fleet Management Association, which endorsed NTEA's MVP program for ensuring fleet managers know truck equipment manufacturers comply with quality standards.
• NPGA (National Propane Gas Association)minorOthersVenco Venturo is a member of NPGA, supporting propane industry professionals who use their crane and hoist products.
• NCCCO (National Commission for the Certification of Crane Operators)minorOthersVenco Venturo is affiliated with NCCCO, which provides certification resources for crane operators relevant to the company's product line.
• Work Truck Show / NTEAminorOthersVenco Venturo participates in the Work Truck Show in Indianapolis, IN, North America's largest work truck event featuring new commercial vehicles, industry training, and technology displays.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Epsilon (loader cranes): Manufacturer of loader cranes with growing North American presence, directly competing in the truck-mounted crane category with similar capacity ranges and dealer-based distribution.
• Fassi Gru: Italian-based global manufacturer of articulating truck-mounted cranes with established North American distribution. Directly comparable truck-mounted crane product line, though headquartered and primarily served outside the US/Canada.

Direct peers

• Iowa Mold Tooling (IMT): IMT manufactures truck-mounted cranes, mechanic trucks, and crane service bodies sold through a similar dealer/upfitter network. The most direct like-for-like competitor to Venturo cranes and Venco service bodies across utility, construction, and municipal fleets.
• Stellar Industries: Stellar builds truck-mounted hydraulic cranes, service trucks, and hooklift loaders. Directly comparable product line (telescopic service cranes and crane service bodies) serving the same vocational fleet end markets as Venco Venturo.
• Auto Crane: Auto Crane manufactures electric and hydraulic truck-mounted cranes for service vehicles, mechanics trucks, and tire/service fleets. Closely overlapping product category with comparable capacity ratings (1,500–14,000 lb) and channel approach.
• Altec: Altec manufactures truck-mounted equipment including aerial devices, derrick diggers, and crane bodies for utility and telecommunications fleets. Overlapping customer base (utilities, municipalities, telecom) with comparable service body products.
• Manitex: Manitex specializes in articulating and telescoping truck-mounted cranes for the construction, energy, and infrastructure markets. Directly comparable product category with overlapping dealer distribution.

Broad incumbents

• PALFINGER: Global crane and lifting solutions manufacturer with truck-mounted knuckle boom and stiff boom cranes sold through a North American dealer network. Larger scale and broader portfolio, but directly competes in the same truck-mounted crane category.
• Terex Utilities: Terex's utilities segment produces digger derricks, aerial devices, and truck-mounted equipment for electric utility and tree care markets. Overlapping customer base with Venturo's municipal/government segment and adjacent product functionality.
• Hiab (Cargotec): Hiab is a global leader in loader cranes and truck-mounted lifting equipment with a strong European base and growing North American presence. Competes in the same truck-mounted crane category with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/venturocranes

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venco Venturo Industries