Work Truck Solutions
- Company typePrivate
- Founded2012
- HeadquartersChico, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Work Truck Solutions firmographics
Firmographics- Name
- Work Truck Solutions
- Legal name
- Work Truck Solutions, Inc.
- Website
- https://worktrucksolutions.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Work Truck Solutions is headquartered
LocationHeadquarters
- HQ city
- Chico
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Work Truck Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription Services: Subscription-based software services for commercial vehicle dealerships including CRM, inventory management, digital merchandising, and dealer website solutions. Fees based on services and packages selected, billed monthly or annually with automatic renewal.
- Add-on Services: Additional services including BusinessBuilder social media advertising, Communicator email marketing, Data Syndication to external listing providers, Advanced Communication Management, and Group Sites for multi-location dealer groups.
- Growth Capital Financing: CIBC Innovation Banking provided growth financing to support platform development and market expansion, indicating access to external capital for scaling operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible billing options with monthly and annual plans available |
| Subscription | Annual | Annual subscription with potential for cost savings |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Work Truck Solutions product offering
Product offeringCore offering
Work Truck Solutions provides a cloud-based commercial vehicle software platform purpose-built for commercial vehicle dealerships, OEMs, and upfitters. The platform includes the first CRM specifically designed for commercial vehicle sales departments, inventory management, digital merchandising tools, dealer website solutions, and the Comvoy national commercial vehicle marketplace where business buyers can search across 30+ filters including body type, vocation, brand, and chassis. The company also operates the Arcadium Technologies division serving heavy-duty truck, trailer, and equipment dealers with specialized CRM and deal desking solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Comvoy: The national commercial vehicle marketplace designed with buyers and dealers in mind, enabling business buyers to efficiently find commercial trucks, vans and SUVs.
- Advanced Communication Management (ACM)
- Commercial Playbook
- Commercial Vehicle Business Summit (CVBS)
Products and services
- Commercial CRM Platform The first CRM specifically designed for commercial vehicle sales departments, supporting multi-unit deals, multiple stakeholders, longer sales cycles, multi-VIN quote building, tracking multiple decision-makers within business accounts, and commercial-specific pipeline statuses. Built for commercial salespeople working on lots and job sites with mobile-first design.
- Comvoy Marketplace National commercial vehicle marketplace designed with buyers and dealers in mind, enabling business buyers to efficiently find commercial trucks, vans, and SUVs. Features 30+ vehicle search filters including body type, vocation, brand, and chassis, with 315,000+ monthly visitors discovering work trucks and vans with complete vehicle details including body and upfit specifics.
- Arcadium Heavy-Duty CRM Heavy-duty specific CRM, inventory management, and deal desking platform serving Class 6-8 commercial truck, trailer, and equipment dealers. Integrates with all major DMS providers and OEM systems including Freightliner, International, Mack, Volvo, and Peterbilt, providing real-time 360-degree views of vehicle sales, parts, service, and accounts receivable activities for authorized dealership personnel.
- Commercial Dealer Website Solutions Dealer website solutions purpose-built for commercial vehicle sales, providing business buyers with mission-critical details including VIN, upfit specifications, financing options, transport solutions, and accurate pricing. Designed to build confidence with B2B commercial clients and replace retail-focused website tools that do not accommodate commercial sales complexity.
Quantifiable outcome
- Average used commercial vehicle price of $38,685 (up 6.3% YoY) and average new commercial vehicle price of $58,965 tracked through market analysis
- +2 more outcomes
Companies that use Work Truck Solutions
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Work Truck Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability1 record
Feature5 records
Work Truck Solutions partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and secondary.
- Arcadium TechnologiescoreWork Truck Solutions acquired Arcadium Technologies, a premier provider of CRM, vehicle inventory, and sales management tools for heavy-duty truck, trailer, and equipment dealers. Arcadium operates as a dedicated division under President Tim Cline, serving over 1,000 dealerships globally with integrations to Freightliner, International, Mack, Volvo, Peterbilt, and other major OEMs.
- DMS Providers and Heavy-Duty OEMscoreArcadium Technologies division maintains deep integrations with all major DMS providers and OEM systems including Freightliner, International, Mack, Volvo, Peterbilt, enabling real-time 360-degree views of vehicle sales, parts, service, and accounts receivable activities for dealership personnel.
- Ford ProcoreStrategic collaboration with Ford Pro to launch LocateFordWorkTrucks.com, an online tool enabling customers to search for road-ready and upfitted Ford work trucks and vans available in dealer inventory. Search technology embedded within FordPro.com with filters for body type, vehicle class, fuel type, and geographic location.
- Harbinger MotorssecondaryPartnership to add Harbinger electric and hybrid vehicles to the Comvoy marketplace, increasing visibility and streamlining the search for commercial EVs. Harbinger is also a sponsor of the Commercial Electric Vehicle Hub (CEV Hub) on Comvoy.com providing research resources for commercial fleet buyers considering EVs.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Work Truck Solutions competitors and assessment
Company assessmentBroad incumbents
- CDK Global: Major provider of dealer management systems (DMS), CRM, and digital retailing tools to franchised auto dealers in North America. While predominantly focused on passenger vehicle retail, its installed base, OEM relationships, and integration infrastructure make it the most credible incumbent that could extend into commercial vehicle dealerships — directly overlapping WTS's dealer software category.
- Reynolds and Reynolds: Long-established dealer management system and retailing platform serving franchised auto dealers, with deep OEM contracts. Comparable to WTS as a horizontal dealer software vendor with potential to expand into commercial vehicle dealer workflows and compete for the same OEM-embedded integration economics.
- Cox Automotive (Dealertrack): Cox Automotive's Dealertrack and related dealer technology brands offer CRM, DMS, and digital merchandising tools across franchised and independent auto dealers. Its portfolio breadth, data assets (e.g., Kelley Blue Book, Autotrader), and dealer relationships make it a credible competitor if it chooses to develop a commercial vehicle offering.
Direct peers
- Trader Interactive (Commercial Truck Trader): Parent of Commercial Truck Trader, TruckPaper, and other vehicle marketplaces serving commercial truck, trailer, and equipment buyers and sellers. Directly comparable to WTS's Comvoy marketplace as a national discovery platform for commercial vehicles with overlapping buyer-side traffic and dealer listing monetization.
- Frazer Computing: Provider of dealer management software primarily serving independent auto and used vehicle dealers. Comparable to WTS as a vertical dealer software vendor addressing dealer operational workflows, with potential overlap in the independent commercial dealer segment WTS targets.
- Auto/Mate (now Reynolds DMS): DMS provider serving franchised and independent dealerships with inventory, CRM, and accounting tools — comparable to the operational software layer WTS provides, with established integrations and dealer relationships that create overlap in target segments.
Emerging players
- DealerSocket (VinSolutions): DealerSocket's VinSolutions CRM and dealership marketing platform serve franchised auto dealers with CRM, desking, and digital merchandising. Comparable in product category to WTS's CRM and inventory tools, though currently more retail-focused — a logical adjacent entrant into commercial vehicle workflows.
- IronPlanet / Ritchie Bros. Auctioneer: Marketplace and auction platform for commercial trucks, heavy equipment, and fleet vehicles with significant buyer-side traffic. Comparable to WTS's Comvoy marketplace in serving commercial vehicle discovery and transaction workflows, particularly for fleet and used equipment buyers.
- LotLinx: Digital marketing and inventory merchandising platform for automotive dealers. Comparable to WTS's digital merchandising and lead-routing tools (e.g., EZ Order, CV Showroom) for dealer inventory promotion, with overlap in dealer-segment GTM motions.
- AutoAlert: Customer lifecycle management and equity-mining CRM for automotive dealers. Comparable to WTS's commercial CRM in targeting dealership sales effectiveness and customer engagement workflows, with overlap in mid-market franchised dealer segments.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Work Truck Solutions social profiles
Digital presenceWork Truck Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Work Truck Solutions leadership team
Management profileNumber of profiles
Profiles10 records
Work Truck Solutions subsidiaries and ownership
Company hierarchySubsidiaries1 record
Work Truck Solutions funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Work Truck Solutions M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Work Truck Solutions
What does Work Truck Solutions do?
Work Truck Solutions provides a cloud-based commercial vehicle software platform purpose-built for commercial vehicle dealerships, OEMs, and upfitters. The platform includes the first CRM specifically designed for commercial vehicle sales departments, inventory management, digital merchandising tools, dealer website solutions, and the Comvoy national commercial vehicle marketplace where business buyers can search across 30+ filters including body type, vocation, brand, and chassis. The company also operates the Arcadium Technologies division serving heavy-duty truck, trailer, and equipment dealers with specialized CRM and deal desking solutions.
Is Work Truck Solutions a public or private company?
Work Truck Solutions is a private company. It is classified as venture growth investor backed and is currently operating.
When was Work Truck Solutions founded?
Work Truck Solutions was founded in 2012. It employs 101 to 250 people.
Where is Work Truck Solutions based?
Work Truck Solutions is headquartered in Chico, United States, in the North America region.
How does Work Truck Solutions make money?
Three revenue lines are on record. Software Subscription Services are the primary driver. The others are add-on Services and growth Capital Financing.
Who are Work Truck Solutions's main competitors?
Broad incumbents on record are CDK Global, Reynolds and Reynolds and Cox Automotive (Dealertrack). Direct peers are Trader Interactive (Commercial Truck Trader), Frazer Computing and Auto/Mate (now Reynolds DMS). Emerging players are DealerSocket (VinSolutions), IronPlanet / Ritchie Bros. Auctioneer, LotLinx and AutoAlert.
Does Work Truck Solutions have an API?
No public API is recorded for Work Truck Solutions.