What Seland Chiropractic does

Seland Chiropractic Living Well Center is a privately held, faith-based chiropractic practice founded in 1995 and headquartered at 7350 Village Square Ln in Fishers, Indiana. The company delivers direct-to-consumer chiropractic and whole-person wellness care through a single physical clinic serving the Fishers and Indianapolis metro area, led by founder Dr. Trond Seland alongside associate chiropractors Dr. Patrick Rivelli, Dr. Philip Hallett, and Webster-certified Dr. Jasmine Chau. Its service mix spans core spinal adjustments using techniques such as Diversified, Activator Method, Cox Distraction, and Drop Table, complemented by corrective exercises, spinal decompression, Summus Medical Laser therapy, red light therapy, BEMER microcirculation therapy, HydroMassage, custom orthotics, diagnostic X-ray/MRI review, and a weight loss program, with specialty tracks for pediatric, pregnancy, auto injury, sports injury, and neuropathy patients.

The technology stack is primarily clinical equipment rather than software: instrument-assisted adjustment tools, medical-grade laser and light therapy devices, spinal decompression tables, and microcirculation and hydrotherapy platforms, supported by a basic digital infrastructure consisting of website-based appointment booking and an online payment portal. There is no proprietary software platform, no mobile app, no API surface, and no disclosed AI/ML capabilities. Treatment protocols rely on manual practitioner expertise augmented by these therapeutic modalities, with clinical decisions made by the on-site doctors.

The business model is fee-for-service professional services billed through a diversified payer mix that includes major commercial insurers (Blue Cross Blue Shield, Cigna, Humana, UnitedHealthcare), Medicare, certain Medicaid plans, workers' compensation, and self-pay for uninsured patients. Patient acquisition runs primarily through local word-of-mouth, patient testimonials, community-earned media (WISHTV feature, local magazine coverage), search-optimized blog content, and referral relationships with local MDs, orthopedic physicians, and physical therapists. Revenue concentration on any single payer, employer, or patient is low given the consumer/individual segment mix.

Name

Seland Chiropractic

Legal name

Seland Chiropractic Center

Website

https://selandchiropractic.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Seland Chiropractic Living Well Center is a private, faith-based chiropractic practice in Fishers, Indiana, founded in 1995 by Dr. Trond Seland. It provides spinal adjustments, laser and decompression therapies, and specialty care in pediatric, pregnancy, sports, and neuropathy segments to individual patients in the Indianapolis metro.

Ownership category

akta.pro rank

Product category

Chiropractic Healthcare Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH), Pediatric & Family Chiropractic (HSADALAC)

Keywords

• Chiropractic care services
• Spinal decompression therapy
• Pediatric chiropractic care
• Pregnnancy chiropractic care
• Medical laser therapy

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Chiropractic Healthcare Services: Fee-for-service chiropractic care delivered directly to patients at the clinic. Services include initial examinations, spinal adjustments, therapeutic modalities, and ongoing treatment plans. The practice accepts insurance and workers' compensation, and offers self-pay options for uninsured or underinsured patients.
2. Insurance and Workers' Compensation Billing: The practice bills insurance companies directly for covered chiropractic services. Accepted insurers include major medical plans, workers' compensation, Medicare, specific Medicaid plans, Blue Cross Blue Shield, Cigna, Humana, and UnitedHealthcare. Also available to active-duty military, eligible veterans, and federal employees.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Seland Chiropractic Living Well Center provides in-person chiropractic adjustments and complementary therapeutic services including spinal decompression, medical laser therapy, red light therapy, BEMER therapy, HydroMassage, custom orthotics, pediatric and pregnancy chiropractic care, X-ray/MRI review, and a weight loss program. The practice is a faith-based, whole-person wellness center that has served the Fishers, IN community for nearly 30 years.

Product overview

Seland Chiropractic Living Well Center is a faith-based chiropractic clinic offering a comprehensive suite of healthcare services centered on whole-person wellness. The core offering is Chiropractic Care, which includes manual spinal adjustments, the Activator Method (instrument-assisted adjustments), and Corrective Exercises. The practice provides specialized services including Pediatric Chiropractic, Pregnancy Chiropractic, Sports Injury Treatment, Auto Injury Chiropractic Care, and Cranial Adjustments. Treatment services include Spinal Decompression, Neuropathy Treatment, Red Light Therapy (Summus Medical Laser), Custom Orthotics, BEMER Therapy, HydroMassage Therapy, and a Weight Loss Program. The clinic also offers diagnostic services through X-Rays/MRI Review and treats various conditions including back pain, neck pain, sciatica, headaches/migraines, carpal tunnel, shoulder pain, knee pain, and degenerative/herniated discs.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care
• Corrective Exercises
• Spinal Decompression
• Custom Orthotics
• Neuropathy Treatment
• Pediatric Chiropractic
• Pregnancy Chiropractic
• Red Light Therapy
• Summus Medical Laser
• X-Rays/MRI Review
• Weight Loss Program
• BEMER Therapy
• HydroMassage Therapy
• The Activator Method
• Cranial Adjustments
• Auto Injury Chiropractic Care
• Sports Injury Treatment
• Back Pain Relief
• Neck Pain Relief
• Sciatica Treatment
• Headache and Migraine Relief
• Shoulder Pain Relief
• Knee Pain Relief
• Carpal Tunnel Treatment
• Degenerative or Herniated Disc Treatment

Quantifiable outcome

• Many patients report immediate sleep improvement after just a single adjustment, with sleep quality tending to improve even more with subsequent treatments
• +1 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered minor.

• Local Medical Doctors (MDs)minorStrategic or Co-development PartnerThe practice maintains collaborative relationships with local medical doctors for patient referrals and coordinated care. This partnership supports the integrative healthcare approach advocated by the practice for whole-person wellness.
• Orthopedic PhysiciansminorStrategic or Co-development PartnerReferral partnerships with orthopedic physicians for patients requiring specialized musculoskeletal care beyond chiropractic treatment. Supports coordinated treatment planning for complex cases.
• Physical TherapistsminorStrategic or Co-development PartnerCollaborative relationships with physical therapists for comprehensive rehabilitation services. The practice offers physical therapy recommendations as part of treatment plans for various conditions.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• The Joint Chiropractic: National chiropractic franchise and clinic network offering spinal adjustments and wellness care on a retail/membership model. Comparable to Seland as a direct competitor in core chiropractic services, though operating at vastly larger scale across multiple U.S. markets.
• Chiro One Wellness Centers: Midwest-based chiropractic clinic chain with a wellness-focused, multi-doctor service model. Directly comparable to Seland in core offerings (adjustments, decompression, lifestyle wellness) and patient segments, with broader regional footprint.
• HealthSource Chiropractic: Chiropractic franchise offering adjustments, corrective exercises, and wellness plans. Comparable to Seland in service mix and direct-to-consumer model, with the added dimension of franchise-based scale.
• 100% Chiropractic: Multi-location chiropractic brand delivering adjustments, massage, stretch therapy, and nutritional supplements. Overlaps directly with Seland on spinal care plus adjacent wellness services, with a similar whole-person wellness positioning.
• Airrosti: Outpatient pain and soft-tissue treatment provider focused on rapid recovery for musculoskeletal injuries. Comparable to Seland's neuropathy, spinal decompression, and pain-relief services, with an emphasis on outcome-driven care delivery.
• Arrowhead Clinic: Multi-location chiropractic practice specializing in auto accident and whiplash injuries. Directly comparable to Seland's auto-injury and whiplash service line, with stronger brand positioning in personal injury/personal injury attorney referral channels.
• LifeClinic Chiropractic & Wellness: Chiropractic and rehabilitation network offering adjustments, physical therapy, and wellness programs. Comparable to Seland in combining chiropractic with rehabilitation and wellness services, often co-located with fitness centers.

Broad incumbents

• ATI Physical Therapy: Large national outpatient physical therapy provider offering musculoskeletal rehab, sports therapy, and pain management. Adjacent/overlapping competitor to Seland on spinal, sports injury, and pain services, though PT-led rather than chiropractic-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/selandchiro

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seland Chiropractic