Blk cosmetics

What Blk cosmetics does

Blk Cosmetics is a Philippine-based, privately held direct-to-consumer beauty brand founded in 2017, selling vegan and cruelty-free makeup and skincare to mass-market Filipino consumers. The company operates a unified product line organized into distinct collections — Face, Cheeks, Eyes, Lips, Suncare, Skin, Sets, Fragrance (blk Scents), and collaborations (blk x Rei) — anchored by a proprietary "Color Adapt" formulation platform that adjusts product shade to complement individual skin tone across face balms, lip oils, and color sticks. The portfolio spans price points from PHP 199 entry-level items to PHP 5,888 premium bundles, with most SKUs priced between PHP 299-799.

The business operates an omnichannel go-to-market model combining a Shopify-powered DTC e-commerce site (blkcosmetics.com.ph) with 25+ owned retail stores and kiosks in major Philippine malls, plus wholesale distribution through 30+ Watsons stores and 30+ SM Department Store locations across Metro Manila, Luzon (North and South), Visayas, and Mindanao. Marketing is concentrated on TikTok, where viral product trends drive discovery and conversion, supplemented by an email newsletter and Shopify storefront content. Revenue is generated through one-time retail and DTC product sales, with no subscription, licensing, or B2B revenue streams disclosed; the company has no parent, no institutional investors, and no funding rounds on record. Strategic priorities evidenced in the data include category extension into skincare, suncare, and fragrance, plus ecosystem buildout through sub-brands (blk skin, blk scents) and influencer collaborations.

Name

Blk cosmetics

Legal name

Blk Cosmetics

Website

https://blkcosmetics.com.ph

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Blk Cosmetics is a Philippine-based, privately held DTC beauty brand selling vegan, cruelty-free makeup and skincare across face, lips, eyes, suncare, and fragrance, distributed through a Shopify e-commerce site, 25+ owned mall stores, and Watsons and SM Department Stores nationwide.

Ownership category

akta.pro rank

Product category

Color Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Color cosmetics
• Makeup products
• Skincare line
• Beauty brand
• Vegan cosmetics

Headquarters

HQ city

Quezon

HQ country

Philippines

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated through direct-to-consumer sales of cosmetics and skincare products via owned e-commerce platform and retail stores throughout the Philippines. Products sold at various price points from budget-friendly single items to premium curated sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Blk Cosmetics manufactures and sells cruelty-free, vegan, paraben-free color cosmetics and skincare products including foundation, blush, eyeliner, lip tints, sunscreens, serums, and fragrances. The brand sells directly to consumers through its Shopify e-commerce storefront and physical retail stores across the Philippines. Its offerings are organized into collections (Fresh, Daydream, Universal, Color Adapt, Pillow Matte, Glossdrip) spanning face, cheeks, eyes, lips, suncare, and skin categories.

Product overview

Blk Cosmetics is a Philippine-based makeup and skincare brand offering a diversified product portfolio across multiple categories. The brand operates as a unified product line organized into distinct collections: Face (foundations, concealers, bronzers, primers, setting sprays), Cheeks (blushes, color adapt products, multi-use paints), Eyes (mascaras, eyeliners, brow products, eyeshadows), Lips (matte tints, glosses, lipsticks, lip liners, lip treatments), Suncare (sunscreen sticks, sprays, gels with various SPF levels), and Skin (skincare including serums, moisturizers, toners, and cleansers with brightening and soothing properties). The brand also offers curated Sets for gift-giving, a Fragrance line (blk Scents), and collaborative products with Rei. The company positions itself around uncomplicated, pure, and kind beauty with vegan, cruelty-free formulations free from harmful ingredients. Products are distributed through their Shopify-powered e-commerce platform and physical retail locations across the Philippines.

Differentiator

Problem solved

Functional benefit

Brands

• blk skin: Skincare line featuring brightening and soothing products with niacinamide
• blk scents
• blk x rei
• Daydream
• Fresh
• Glossdrip
• Universal

Products and services

• Fresh Setting Spray Sun Mist SPF 40 Ultra-fine hydrating setting spray with SPF 40 PA+++ sun protection formulated with Niacinamide that delivers lasting hydration while setting makeup for up to 12 hours with a glowy finish. Targeted at everyday makeup users.
• Color Adapt Products Color-adapting makeup line including Color Adapting Face Balm, Fresh Color Adapting Lip and Cheek Oil, Color Adapting Moisture Balm MLBB, and Color Stick in Color Adapt. Uses proprietary technology that adjusts shade to individual skin tone for personalized cheek and lip color.
• Liquid Foundations Liquid foundation products (Soft Blur Liquid Foundation, Fresh Radiant Glow Filter Complexion Booster) available in multiple shades (oat, creme, vanilla, butterscotch, sand, toast) for consumers seeking soft blur or radiant glow finishes.
• Airy Matte Cushion Foundation Cushion-format matte foundation offering buildable coverage in multiple shades for convenient on-the-go application.
• Daydream Concealers and Correctors Lightweight Daydream Airy Concealer for full coverage with a breathable finish plus Life-proof Airy Corrector (green variant) for redness neutralization. Targeted at consumers seeking natural-looking concealer solutions.
• Powder Foundations Powder foundations including Daydream Soft Blur Powder Foundation (soft blur effect for smooth, even-toned finish) and All-day Matte Powder Foundation (long-wearing matte coverage for all-day wear).
• Universal Skin Tint Sun Shield SPF30 Universal-fit skin tint with built-in SPF 30 sun protection designed for versatile everyday wear.
• Daydream Airy Matte Tint Lightweight matte lip tint with 17 shades ranging from soft pinks to classic reds, offering a shade for every mood and style. Targeted at lip product consumers seeking variety.
• Pillow Matte Lipstick Soft matte lipstick with pillow-like comfort available in 20+ shades for consumers seeking comfortable matte lip color.
• Power Lock Liquid Lipstick Long-wearing liquid lipstick with lock-tight formula designed for extended wear.
• Hypergloss and Outliner Kit Lip liner (Outliner) and high-shine lip gloss (Hyper Gloss) bundle for consumers seeking a complete defined lip look.
• Glossdrip Lip gloss product line available in 8+ shades for consumers seeking glossy lip color.
• Fresh Lip Quench SPF 25 PA++ Hydrating tinted lip balm with SPF 25 PA++ protection. Waterproof formula combining lip color, lip care, and sun protection in shades negroni, rosé, and cherry fizz.
• Lip and Cheek Water Tint Water-based multi-use tint for lips and cheeks with a lightweight finish, available in 20+ shades.
• Creamy All Over Paint Multi-use cream product for lips and cheeks with buildable color, available in over 20 shades for consumers seeking versatile cream color.
• Brow Lock Mascara Brow mascara that locks brows in place for up to 16 hours, sweat and waterproof, available in clear, natural brown, and taupe.
• Brow Pens and Pencils Brow pens and pencils including Daydream 4 Tip Microblade Pen (mimics microblading effect), Brow Waterproof Microblade Pen, Brow Sculpting Pencil Duo, and Daydream Pencil Brow Blade Precision + Brush for natural brow fill.
• Universal Brow Power Lift Clear brow gel that sets arches in place for up to 16 hours with matte finish, sweat and waterproof.
• Eye Liners Fresh Waterproof Gel Eyeliner and Waterproof Liquid Liner available in black and brown shades for everyday eye definition.
• False Lash Waterproof Mascara Waterproof mascara creating false lash effect, available in black and brown for lash enhancement.
• Eye Stacks Modular eyeshadow stack system including full-size stack, refill pans, and themed sets like Eye Stacks After Hours Set. Targeted at consumers seeking customizable eye palettes.
• Daydream Eyeshadow Palette Eyeshadow palette featuring coordinated color stories for diverse eye looks.
• Soft Blur Powder Blush Soft blur effect powder blush for cheeks providing natural cheek color.
• Daydream Soft Blur Primer with Color Adapt Technology SPF 35 Daydream primer combining soft blur effect with Color Adapt Technology and SPF 35 sun protection.
• Airring 360° Invisible Spray SPF 60 PA+++ Full-body sunscreen spray with SPF 60 PA+++ protection offering sweat-proof coverage in one spray for easy application. Targeted at consumers needing lightweight high-SPF body protection.
• Airveil Sun Gel SPF 50 PA++++ Ultra-light water gel sunscreen with SPF 50 PA++++ protection that vanishes immediately upon application. Targeted at consumers seeking lightweight invisible sun protection.
• Suncare Line (Sunscreen Sticks, Sheer SPF 50, Invisible Sunscreen, Cooling Primer Stick) Suncare lineup including Universal Tinted Sunscreen Stick, Universal Sheer Sunscreen Primer Stick, Sheer Sunscreen SPF 50, Invisible Sunscreen, and Cooling Primer Stick for everyday sun protection.
• Brightening & Soothing Supercharged Serum +Niacinamide High-strength brightening serum with 10% niacinamide, alpha arbutin, 1% zinc, and white bouquet complex that targets dark spots, uneven tone, dullness, and controls blemish-causing sebum. Targeted at consumers seeking targeted skincare treatment.
• Brightening & Soothing SPF50+ PA+++ Day Moisturizer + Niacinamide Daily moisturizer combining SPF 50+ PA+++ sun protection with brightening niacinamide and alpha arbutin in a non-greasy formula for use under makeup.
• Skin Reset Hypochlorous Acid Facial Spray Facial mist spray with hypochlorous acid for skin reset and soothing, also available in mini size.
• Fresh Full Set Complete Fresh collection makeup set featuring multiple products at bundled price. Targeted at consumers seeking a full makeup routine bundle.
• Fresh Everyday Set Daily-use Fresh collection set for everyday makeup routine. Targeted at consumers seeking an everyday curated makeup bundle.
• Fresh Sunkissed Kit Summer-themed Fresh collection set available in pink and blue color variants. Targeted at consumers seeking a seasonal summer makeup bundle.
• blk Scents Fragrance Line blk Scents perfume lineup with scent profiles Lazy Mornings, Al Fresco Summer, Quiet Ember, Slow Dance, and Candied Kisses. Available individually in 20ml format from ₱539, plus Discovery Set (20ml set, save 16%) and Signature Set (50ml set).
• blk x Rei Collaboration Line Collaboration collection with Rei featuring mini Lip Butter (1996, outro, virgo), mini Glossdrip (latte, plush, tote), mini False Lash Waterproof Mascara, plus bundled sets including x Rei Mini Glossdrip Set, x Rei Set Mini Bag, and x Rei Set Box.
• Daydream Starter Travel Brush Set Travel-size brush set from the Daydream collection for on-the-go makeup application.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 1% for the PlanetcoreStrategic or Co-development PartnerBlk Cosmetics is committed to the 1% for the Planet initiative, pledging 1% of sales to environmental causes and community initiatives. This partnership reflects the brand's 'Kind beauty' commitment to doing good for the environment and supporting causes beyond their commercial operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• ColourPop Cosmetics: US-based affordable DTC color cosmetics brand built on viral drops, broad shade ranges, and Shopify-led direct commerce. Closely comparable to BLK on DTC-first GTM, trend-driven product cadence, and entry-level price points.
• Tower 28 Beauty: US clean-beauty brand positioned around sensitive-skin-safe, non-toxic formulations. Comparable to BLK on clean-beauty ingredient positioning and a Sephora/retail-plus-DTC distribution mix, though with a more skincare-leaning mix.
• LYS Beauty: US clean color cosmetics brand built around shade inclusivity for deeper skin tones and Sephora-led retail distribution. Comparable to BLK on clean formulations and inclusive-shade positioning, with similar scale and DTC-plus-retail GTM.

Broad incumbents

• e.l.f. Beauty: US-listed mass-market clean-leaning cosmetics company with global DTC and retail distribution. Closest global comparable to BLK on affordable price architecture, ingredient transparency positioning, and viral social marketing.
• Fenty Beauty: LVMH-owned global beauty brand built on inclusive shade range and modern marketing. Comparable to BLK on universal-shade narrative and category breadth across face, lips, and skin, though at a much larger scale and global footprint.
• Rare Beauty: Selena Gomez-founded DTC-led beauty brand with a Gen-Z social-media-driven GTM and inclusive product positioning. Comparable to BLK on founder-brand-led discovery and TikTok/viral product cycles.
• Maybelline: L'Oréal-owned global mass-market color cosmetics giant. Competes with BLK head-to-head on Philippine mass shelves in Watsons and SM Department Stores across face, eye, and lip categories.

Direct peers

• Sunnies Face: Philippine-based color cosmetics brand with a comparable mass-premium price positioning, multi-channel DTC and mall-retail presence, and influencer-led social marketing. Closest direct competitor in the Philippine market with overlapping shade range and product categories.
• Issy & Co. Homegrown Philippine active beauty and skincare brand selling through DTC and select retail. Overlaps with BLK on the Filipino mass-premium consumer, multi-category ambition, and social-media-led GTM.
• Happy Skin: Filipino beauty brand offering cosmetics and skincare through DTC and department-store channels. Competes with BLK on accessible clean-leaning formulations and Philippine mall-based retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/blkcosmeticsph
• Facebookfacebook.com/blkcosmeticsph
• LinkedInlinkedin.com/company/blkcosmetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blk cosmetics