What Personal Touch Home Care does

Personal Touch Home Care, legally organized as Personal Touch Holding Corp., is a privately held, for-profit home health provider founded in 1974 and headquartered in Lake Success (Bayside), New York. The company employs 10,000+ staff and delivers a broad portfolio of in-home clinical and non-clinical services across five U.S. states: New York, Indiana, Kentucky, Virginia, and West Virginia. Service lines include skilled nursing (RN/LPN), physical/occupational/speech therapy, medical social work, home health aides and personal-care aides, pediatric care (up to age 21), post-surgical and wound care, infusion services, and a dedicated hospice and palliative care sub-brand (Personal Touch Hospice) that includes the Legacy Program and a We Honor Veterans partnership. State-specific Medicaid programs are operated in Kentucky (HCB Waiver, Incontinence Supplies) and New York (CDPAP, run under a separate web property).

The underlying operating model is service-delivery intensive rather than technology-platform driven: there is no disclosed proprietary technology platform, no API, no mobile app, and no AI/ML capability in the input data. GTM is sales-led and referral-driven, with patient acquisition flowing from physician referrals, hospital discharge planners, VA referrals (notably through the Virginia hospice program), and direct family inquiries. Marketing is limited to a content blog covering hospice, Medicare coverage, and senior wellness topics.

Revenue is generated almost entirely through fee-for-service and managed-care reimbursement from government payors (Medicare Part A, Medicaid, VA benefits) and contracted commercial insurance plans. Pricing is determined by government fee schedules and insurance contracts and is not publicly disclosed. The company holds a wholly owned subsidiary (Personal Touch Hospice) and operates under a holding-company structure with no disclosed institutional investors, private equity backing, or public listing.

Name

Personal Touch Home Care

Legal name

Personal Touch Holding Corp.

Website

https://pthomecare.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Personal Touch Home Care is a privately held, multi-state home health and hospice provider founded in 1974, employing 10,000+ staff across New York, Indiana, Kentucky, Virginia, and West Virginia to deliver skilled nursing, therapy, aide, pediatric, infusion, and hospice services reimbursed primarily by Medicare, Medicaid, and the VA.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

Physical Therapy (PT) In-Home (HSABADAA), Post-Operative Personal Care Support (Non-Clinical) (HSABABAK), Home Hospice (Routine Home Care) (HLADAHAA)

Keywords

• Home health services
• Skilled nursing care
• Hospice palliative care
• Physical therapy
• Pediatric home care

Headquarters

HQ city

Bayside

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medicare/Medicaid Reimbursement: Fee-for-service and managed care reimbursement from government healthcare programs including Medicare Part A and Medicaid for eligible home health, hospice, and palliative care services.
2. VA Benefits: Revenue from Veterans Administration hospice and palliative care services for enrolled veterans in Virginia coverage areas.
3. Commercial Insurance: Payment from contracted commercial insurance plans for covered home healthcare services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Personal Touch Home Care is a multi-state home healthcare provider delivering clinical and non-clinical in-home services to patients across New York, Indiana, Kentucky, Virginia, and West Virginia. Its core portfolio spans skilled nursing, physical/occupational/speech therapy, medical social work, home health aides, pediatric care, post-surgical and wound care, infusion therapy, and hospice and palliative care. The company also operates state-specific programs including Kentucky's HCB Waiver and Incontinence Supplies, and New York's CDPAP.

Product overview

Personal Touch Home Care is a multi-state home health care provider offering a comprehensive portfolio of clinical and non-clinical services delivered in patients' homes. The core service portfolio includes skilled nursing, therapy services (physical, occupational, speech), medical social work, pediatric care, and post-surgical/wound care, supported by home health aides and companion services. The company operates dedicated hospice and palliative care programs, including the Personal Touch Hospice sub-brand with specialized offerings like music therapy, massage therapy, and veteran recognition. State-specific programs include Kentucky's HCB Waiver and Incontinence Supplies, and New York's Consumer Directed Personal Assistance Program (CDPAP). Additional services include infusion therapy for intravenous treatments. The company operates across New York, Indiana, Kentucky, Virginia, and West Virginia, with service scope varying by location.

Differentiator

Problem solved

Functional benefit

Brands

• Personal Touch Hospice: Hospice care services focused on providing compassionate, personalized support for patients and families, including the Legacy Program for preserving memories and life stories.

Products and services

• Home Health Aides & Other Aide Services
• Skilled Nursing
• Physical Therapy
• Occupational Therapy
• Speech Therapy
• Medical Social Work
• Pediatric Care
• Post-Surgical & Wound Care
• Hospice & Palliative Care
• Personal Touch Hospice
• Infusion Services
• KY Home and Community Based (HCB) Waiver
• KY Incontinence Supplies
• CDPAP (Consumer Directed Personal Assistance Program)

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amedisys: Amedisys is a leading U.S. home health and hospice operator with multi-state Medicare-certified agencies and a hospice platform, directly comparable to Personal Touch's home health and Personal Touch Hospice offerings. It represents the large-scale public-market analog of Personal Touch's business model.
• Compassus: Compassus is a large national provider of home health, hospice, and palliative care services, with a hospice program and veteran-focused offerings directly comparable to Personal Touch Hospice and the company's We Honor Veterans partnership.
• Aveanna Healthcare: Aveanna is a publicly traded provider of home health, hospice, and private duty/pediatric home care services across multiple states, overlapping with Personal Touch on skilled nursing, pediatric, and adult home care service lines.
• BrightSpring Health Services: BrightSpring is a publicly traded, diversified home and community-based services platform offering home health, hospice, pharmacy, and personal care services across many states, directly comparable in its integrated home-care approach.
• Bayada Home Health Care: Bayada is a large, privately held, multi-state home health provider offering skilled nursing, therapy, adult and pediatric home care, and hospice-adjacent services—the closest privately-held operational peer to Personal Touch in scale and service mix.
• Traditions Health: Traditions Health is a multi-state home health and hospice operator providing skilled nursing, therapy, and hospice services—comparable in service mix and in its hospice-focused sub-brand structure akin to Personal Touch Hospice.
• Enhabit: Enhabit is a publicly traded home health and hospice operator spun off from Encompass Health, providing Medicare-certified skilled home health and hospice services across dozens of states—a directly comparable peer in service lines and reimbursement mix.
• Help at Home: Help at Home is a PE-backed personal care services provider focused on Medicaid-funded in-home aide services across multiple states, directly comparable to Personal Touch's home health aide and Medicaid waiver programs (e.g., KY HCB, NY CDPAP).

Regional players

• VNS Health: VNS Health (formerly Visiting Nurse Service of New York) is a large New York-based nonprofit home health and hospice organization that competes with Personal Touch in the NY market on skilled nursing, therapy, and hospice services.

Broad incumbents

• Encompass Health: Encompass Health is a large public post-acute care provider operating inpatient rehabilitation hospitals and previously Enhabit (home health and hospice). It is a broader incumbent shaping the post-acute referral channels that drive volume to home health agencies like Personal Touch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pthomecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personal Touch Home Care