Vegancuts
Vegancuts operates a direct-to-consumer subscription box service delivering monthly curated vegan snacks and cruelty-free beauty products to US and Canadian consumers. Founded in 2011, the bootstrapped private company has shipped over 300,000 boxes and sells specialty boxes, gift cards, and marketplace products.
- Company typePrivate
- Founded2011
- HeadquartersSunrise, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vegancuts does
Vegancuts operates a direct-to-consumer subscription box service specializing in vegan and cruelty-free products, founded in 2011. The company delivers three core subscription tiers through vegancuts.com: the Snack Box (10+ snacks, from $27.99/month), the Beauty Box (4+ cruelty-free beauty products, from $32.99/month), and a Snack + Beauty Combo Box (14+ items, from $54.99/month), with 6- and 12-month commitments offering modest price breaks. The company has shipped over 300,000 boxes historically and serves individual consumers in the US and Canada via a Shopify-powered storefront, with geographic restrictions excluding Alaska, Hawaii, PO Boxes, and military addresses. Fulfillment operates from a West Jordan, Utah distribution center under a Wilmington, Delaware corporate mailing address.
The company's core technology is a manual curation and vetting process that assesses products for 100% vegan and cruelty-free compliance before inclusion in monthly boxes. Beyond the core discovery subscriptions, Vegancuts sells a rotating catalog of specialty one-time boxes (Protein 600 Box at $119, Mega Munch Snack Box at $53.99, themed seasonal and gift boxes at $32.99-$53.99), digital gift subscription cards, an emerging digital marketplace of individual partner-brand products, and a Corporate Team Boxes B2B gifting offering. A donation program ties monthly purchases to five named animal sanctuary partners, with Piedmont Farm Animal Refuge featured for Q3 2026.
Vegancuts generates revenue through recurring monthly subscriptions, one-time specialty box purchases, digital gift cards, and a partner-brand discount program that may yield affiliate referral income. Marketing is multi-channel: organic social (Instagram, TikTok, Facebook), a content blog, email newsletters, and a Buzzbassador affiliate/ambassador program. The company is privately held, bootstrapped with no disclosed funding rounds, and operates with a reported headcount of 1-10 employees under co-owner Jeff Fagen (also co-owner of vegan restaurant Plant Junkie). Awards include PETA Business Friends membership and the VegNews #1 Vegan Beauty Subscription Box designation in 2022.
Vegancuts firmographics
Firmographics- Name
- Vegancuts
- Legal name
- Vegancuts
- Website
- https://vegancuts.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vegancuts operates a direct-to-consumer subscription box service delivering monthly curated vegan snacks and cruelty-free beauty products to US and Canadian consumers. Founded in 2011, the bootstrapped private company has shipped over 300,000 boxes and sells specialty boxes, gift cards, and marketplace products.
- Ownership category
- akta.pro rank
Vegancuts industry classification
Industry- Product category
- Vegan Subscription Boxes
- NAICS
- All Other Specialty Food Retailers (445298), Food (Health) Supplement Retailers (456191), Confectionery and Nut Retailers (445292)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where Vegancuts is headquartered
LocationHeadquarters
- HQ city
- Sunrise
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vegancuts business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Monthly Subscription Boxes: Recurring monthly subscription revenue from Snack Box ($27.99/mo), Beauty Box ($32.99/mo), and Combo Box ($46/mo) subscriptions with savings for longer-term commitments.
- Specialty/One-time Boxes: One-time purchase specialty boxes available a la carte including Protein 600 Box ($119), seasonal boxes ($32.99-$53.99), and gift boxes ($49.99).
- Digital Gift Cards: Digital gift cards sold for subscription boxes in various denominations for gifting purposes.
- Partner Brand Discounts: Partner brand discount codes offered to subscribers, potentially generating affiliate referral revenue from partner brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Snack Box Monthly |
| Subscription | Multi-year contract | Snack Box 6-Month |
| Subscription | Multi-year contract | Snack Box 12-Month |
| Subscription | Monthly | Beauty Box Monthly |
| Subscription | Multi-year contract | Beauty Box 6-Month |
| Subscription | Multi-year contract | Beauty Box 12-Month |
| Subscription | Monthly | Combo Box Monthly |
| Subscription | Multi-year contract | Combo Box 6-Month |
| Subscription | Multi-year contract | Combo Box 12-Month |
| One time/ perpetual license | Pay-as-you-go | Protein 600 Box (One-time) |
| Unit Pricing | Pay-as-you-go | Specialty Snack Boxes (One-time) |
| Unit Pricing | Pay-as-you-go | Specialty Beauty Boxes (One-time) |
| Unit Pricing | Pay-as-you-go | Gift Boxes (One-time) |
| Subscription | Pay-as-you-go | Snack Gift Card |
| Subscription | Pay-as-you-go | Beauty Gift Card |
| Subscription | Pay-as-you-go | Combo Gift Card |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
Vegancuts product offering
Product offeringCore offering
Vegancuts is a direct-to-consumer subscription box service that curates and ships monthly boxes of 100% vegan snacks and cruelty-free beauty products to individual consumers. The company sells recurring Snack Box, Beauty Box, and Combo Box subscriptions alongside one-time specialty boxes, gift subscription cards, and a small selection of individual marketplace products, fulfilling orders from a Utah warehouse via its Shopify-powered website.
Product overview
Vegancuts operates as a monthly discovery box subscription service offering three core products: the Snack Box (10+ vegan snacks starting at $27.99/month), the Beauty Box (4+ cruelty-free beauty products starting at $32.99/month), and the Snack + Beauty Combo Box ($54.99/month). The company positions itself as the original all-vegan snack and beauty subscription box, established in 2011 with over 300,000 boxes shipped. Beyond core subscriptions, Vegancuts offers specialty one-time boxes including the Protein 600 Box ($119), Mega Munch Snack Box ($53.99), and seasonal/themed specialty boxes. The service also maintains a digital marketplace featuring individual products from partner brands like Bare Life and Imlak'esh Organics, alongside gift subscription options. Each subscription box includes free U.S. shipping, and the company donates a portion of purchases to animal sanctuaries through its Sanctuary Donation Program.
Differentiator
Problem solved
Functional benefit
Products and services
- Snack Box Monthly subscription box delivering 10+ curated vegan snacks and sweet treats to individuals following a vegan or plant-based lifestyle, with monthly, 6-month, and 12-month plans starting at $27.99 per month.
- Beauty Box Monthly subscription box offering 4+ deluxe and full-size cruelty-free vegan skin care, body care, and makeup products to cruelty-free beauty consumers, with plans starting at $32.99 per month ($27/mo on the 12-month plan); awarded #1 Vegan Beauty Subscription Box in 2022 by VegNews.
- Snack + Beauty Combo Box
Quantifiable outcome
- Over 300,000 boxes shipped since founding in 2011
- +3 more outcomes
Companies that use Vegancuts
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Vegancuts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vegancuts partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Piedmont Farm Animal RefugecoreFeatured sanctuary receiving donations from Vegancuts subscription box purchases. Located in North Carolina, provides lifelong sanctuary to animals rescued from neglect, abuse, and abandonment. Q3 2026 featured sanctuary.
- W.O.L.F. SanctuaryminorAnimal sanctuary partner in Vegancuts donation program, featuring Akela and Jacob residents.
- Chenoa ManorminorAnimal sanctuary partner featuring Calliope in Vegancuts donation program.
- Aimee's Farm Animal SanctuaryminorAnimal sanctuary partner featuring Fabio in Vegancuts donation program.
- American Tortoise RescueminorAnimal sanctuary partner featuring Tank in Vegancuts donation program.
- NokaminorSnack & Beverage partner offering 15% off first order with code VEGANCUTS15OFF.
- AIM NutritionminorSnack & Beverage partner offering 20% off using Vegancuts link.
- AMG SnacksminorSnack & Beverage partner offering 25% off with code VEGAN25.
- Imlak'esh OrganicsminorSnack & Beverage partner offering 30% off with code VEGANCUTS30.
- Crazy RumorsminorBeauty & Makeup partner offering 20% off with code VCUTS26.
- Nuria BeautyminorBeauty & Makeup partner offering 20% off with code VEGANCUTS20.
- Dr.PAWPAW LTDminorBeauty & Makeup partner offering 25% off with code SHIMMER25, expires 10/31/26.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Vegancuts competitors and assessment
Company assessmentBroad incumbents
- FabFitFun: FabFitFun is a seasonal lifestyle subscription box delivering full-size beauty, wellness, fitness, and home products. It is a broad incumbent overlapping with Vegancuts on beauty and lifestyle but with a quarterly cadence and broader audience.
- Allure Beauty Box: Allure Beauty Box is a mainstream monthly beauty subscription box from Allure magazine featuring prestige and mass-market beauty products. It is a broad incumbent that overlaps with Vegancuts' Beauty Box but serves a much wider, non-vegan-exclusive audience.
- Birchbox: Birchbox is a pioneer beauty subscription box delivering curated samples monthly. It is a broad incumbent and category pioneer comparable to Vegancuts in subscription business model but operates in mass-market beauty rather than vegan specialty.
- Ipsy: Ipsy is one of the largest beauty subscription services in North America, delivering monthly Glam Bags with personalized beauty product samples. It is a broad incumbent competing for the same beauty subscription wallet share but without the vegan/cruelty-free specialization.
Direct peers
- Petit Vour: Petit Vour is a vegan and cruelty-free beauty subscription box delivering monthly curated clean beauty products. It directly mirrors Vegancuts' Beauty Box product on a similar subscription model targeting the same cruelty-free consumer persona.
- Vegan Beauty Box: Vegan Beauty Box is a monthly subscription featuring 100% vegan and cruelty-free beauty products. It is a direct peer in the curated vegan beauty subscription segment serving the same cruelty-free persona as Vegancuts.
- Love Goodly: Love Goodly operates a vegan and cruelty-free beauty subscription box featuring natural and non-toxic beauty products. It is a direct competitor to Vegancuts' Beauty Box with overlapping target customers and product curation approach.
- The Goodness Box: The Goodness Box is a plant-based snack and lifestyle subscription box curated monthly with vegan-friendly brands. It directly competes with Vegancuts' Snack Box in the same curated-vegan-snack subscription category.
Emerging players
- Thrive Market: Thrive Market is an online membership-based retailer of natural and organic groceries including vegan snacks and clean beauty. It is an emerging player in plant-based product distribution that competes with Vegancuts for the same vegan consumer wallet but via a marketplace rather than curation model.
Others
- Hello Subscription: Hello Subscription is a subscription box review and discovery platform that ranks and reviews snack, beauty, and lifestyle boxes including Vegancuts. It functions as an adjacent ecosystem participant — a discovery and comparison channel that influences consumer subscription choice in the same category.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vegancuts social profiles
Digital presenceVegancuts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vegancuts leadership team
Management profileNumber of profiles
Profiles1 record
Vegancuts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vegancuts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vegancuts
What does Vegancuts do?
Vegancuts is a direct-to-consumer subscription box service that curates and ships monthly boxes of 100% vegan snacks and cruelty-free beauty products to individual consumers. The company sells recurring Snack Box, Beauty Box, and Combo Box subscriptions alongside one-time specialty boxes, gift subscription cards, and a small selection of individual marketplace products, fulfilling orders from a Utah warehouse via its Shopify-powered website.
Is Vegancuts a public or private company?
Vegancuts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vegancuts founded?
Vegancuts was founded in 2011. It employs 1 to 10 people.
Where is Vegancuts based?
Vegancuts is headquartered in Sunrise, United States, in the North America region.
How does Vegancuts make money?
Four revenue lines are on record. Monthly Subscription Boxes are the primary driver. The others are specialty/One-time Boxes, digital Gift Cards and partner Brand Discounts.
Who are Vegancuts's main competitors?
Broad incumbents on record are FabFitFun, Allure Beauty Box, Birchbox and Ipsy. Direct peers are Petit Vour, Vegan Beauty Box, Love Goodly and The Goodness Box. Thrive Market is listed as an emerging player. Hello Subscription is listed as an others.
Does Vegancuts have an API?
No public API is recorded for Vegancuts.
What industry is Vegancuts in?
Vegancuts's product category is Vegan Subscription Boxes. Its primary akta.pro industry code is CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified). Its NAICS code is 445298 and its SIC code is 5399.