AMG Snacks
AMG Snacks is a bootstrapped, Massachusetts-based maker of plant-based, date-sweetened energy bites sold direct-to-consumer via Shopify, wholesale through Faire.com, and in 200+ US retail doors targeting health-conscious consumers seeking clean-label, on-the-go snacks.
- Company typePrivate
- Founded2019
- HeadquartersPembroke, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What AMG Snacks does
AMG Snacks, LLC is a privately held, bootstrapped food company headquartered in Pembroke, Massachusetts, that manufactures and sells plant-based energy bites under its own brand. Founded in 2019 by Amanda Gilman — a former investment banker who developed the recipes in her home kitchen — the company produces seven flavored SKUs (Chocolate Coconut, Lemon Coconut, Peanut Butter Chocolate, Almond Chai, Espresso, Strawberry Vanilla, and Cinnamon Roll) using date paste as the primary sweetener, alongside nuts, gluten-free oats, and other natural ingredients. The product line is uniformly positioned as vegan, non-GMO, gluten-free, and free from artificial preservatives, fillers, or binders, with a 12-month ambient shelf life that supports broad retail distribution.
The company monetizes through a multi-channel model. Direct-to-consumer sales run through a Shopify-powered website, where customers can buy single-flavor bags, a 12-pack On-the-Go single-serving format, a 6-flavor Variety Pack, or digital gift cards starting at $10; a monthly subscription option offers a 15% discount on eligible SKUs. A wholesale layer operates through the Faire.com marketplace, where new independent retail accounts receive $100 in free product to drive trial. Physical retail distribution has expanded to over 200 doors in the United States, spanning Whole Foods, Gelsons, specialty natural-foods stores, food co-ops, farmers markets, and regional grocery chains across at least 11 states (Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, North Carolina, Illinois, Arizona, California, Utah, and Nevada).
Marketing and customer-acquisition activity is concentrated on owned digital channels — the e-commerce storefront, an email newsletter, and an organic presence on Facebook and Instagram — with a horizontal go-to-market aimed at health-conscious consumers seeking convenient, date-sweetened, allergen-friendly snacks. Operations remain lean at 1-10 employees with no disclosed institutional funding or parent-company relationships.
AMG Snacks firmographics
Firmographics- Name
- AMG Snacks
- Legal name
- AMG Snacks, LLC
- Website
- https://amgsnacks.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AMG Snacks is a bootstrapped, Massachusetts-based maker of plant-based, date-sweetened energy bites sold direct-to-consumer via Shopify, wholesale through Faire.com, and in 200+ US retail doors targeting health-conscious consumers seeking clean-label, on-the-go snacks.
- Ownership category
- akta.pro rank
AMG Snacks industry classification
Industry- Product category
- Healthy Snacks / Energy Bites
- NAICS
- Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
- akta.pro secondary industries
- Nuts, Seeds & Trail Mix Snacks (CRADABAF), Fruit Snacks & Dried Fruit (CRADABAJ)
Keywords
Where AMG Snacks is headquartered
LocationHeadquarters
- HQ city
- Pembroke
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AMG Snacks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: AMG Snacks generates revenue through direct-to-consumer sales of their energy bite products via their e-commerce website. Customers can purchase individual bags, on-the-go packs, or variety packs with one-time purchases.
- Subscription Model: The company offers a subscription model with 15% discount for monthly deliveries, providing recurring revenue from loyal customers who sign up for auto-renewing subscriptions.
- Wholesale Distribution: AMG Snacks distributes through wholesale channels, with independent retailers ordering via Faire.com and new accounts receiving $100 worth of free products.
- Gift Cards: Digital gift cards sold in denominations starting at $10, providing additional revenue stream and customer acquisition tool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Single-flavor energy bite bags |
| Unit Pricing | Monthly | On-the-go single-serving packs |
| Unit Pricing | Pay-as-you-go | Variety flavor pack (6 flavors) |
| One time/ perpetual license | Pay-as-you-go | Digital gift cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
AMG Snacks product offering
Product offeringCore offering
AMG Snacks manufactures and sells plant-based, vegan, non-GMO, gluten-free energy bites made from date paste, nuts, gluten-free oats, and natural flavors. The company offers seven flavor varieties sold in single-flavor bags, On-the-Go single-serving packs (4 bites per pouch, 12 pouches), and a Variety Flavor Pack of six bags, distributed direct-to-consumer, via wholesale on Faire.com, and through 200+ retail locations across the United States.
Product overview
AMG Snacks is a plant-based snack company offering energy bites made from dates, nuts, gluten-free oats, and natural ingredients. The product portfolio consists of seven distinct energy bite flavors (Chocolate Coconut, Lemon Coconut, Peanut Butter Chocolate, Almond Chai, Espresso, Strawberry Vanilla, and Cinnamon Roll), along with On-the-Go convenience packs and a Variety Flavor Pack containing all six flavors. The company also offers digital gift cards. All products are vegan, non-GMO, gluten-free, and free from artificial preservatives, fillers, or binders. Founded in 2019 by Amanda Gilman, the snacks are designed as nutritious on-the-go options that sustain blood sugar levels while providing healthy fats, fiber, and protein.
Differentiator
Problem solved
Functional benefit
Products and services
- Chocolate Coconut Energy Bites Plant-based energy bites made with date paste, almonds, chocolate chips, gluten-free oats, coconut, and cacao, providing healthy fats, fiber, and protein for sustained energy. Targeted at health-conscious consumers seeking a portable, clean-label snack.
- Lemon Coconut Energy Bites Plant-based energy bites made with date paste, cashews, coconut, gluten-free oats, and natural lemon flavor, offering a citrusy, on-the-go snack for health-conscious consumers.
- Peanut Butter Chocolate Energy Bites Energy bites featuring date paste, peanuts, chocolate chips, gluten-free oats, peanut butter, flaxseed meal, and vanilla, delivering a high-protein (4g per serving), clean-label snack for active, on-the-go consumers.
- Almond Chai Energy Bites Energy bites made with date paste, almonds, gluten-free oats, almond butter, and chai spices, offering a warming spice profile reminiscent of gingerbread for clean-label snackers.
- Espresso Energy Bites Energy bites with date paste, peanuts, chocolate chips, gluten-free oats, peanut butter, flaxseed meal, ground espresso, and vanilla, designed to deliver an energy boost as a portable, clean-label snack.
- Strawberry Vanilla Energy Bites Energy bites made with date paste, cashews, gluten-free oats, freeze-dried strawberries, and vanilla, providing a fruity, sweet, plant-based snack option.
- Cinnamon Roll Energy Bites Energy bites made with date paste, cashews, vegan white chocolate chips, gluten-free oats, vanilla, and cinnamon, featuring white chocolate chips and a cinnamon flavor profile.
- On-the-Go Packs Single-serving convenience packs containing 4 energy bites per pouch, with 12 pouches per order, available in multiple flavors for portable snacking.
- Variety Flavor Pack Packaged assortment containing 6 bags of energy bites spanning multiple flavors (Peanut Butter Chocolate Chip, Lemon Coconut, Strawberry Vanilla, Cinnamon Roll, Chocolate Coconut, and Espresso).
- AMG Snacks Gift Card Digital gift cards available in denominations of $10, $18, $36, $50, and $100, delivered via email and redeemable on the AMG Snacks website.
Companies that use AMG Snacks
Customer profileSegments1 record
Ideal customer profiles2 records
AMG Snacks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AMG Snacks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Faire.comcoreAMG Snacks partners with Faire.com as their primary wholesale distribution platform for independent retailers. New accounts through Faire receive $100 worth of AMG Snacks products for free to encourage initial orders and trial.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
AMG Snacks competitors and assessment
Company assessmentDirect peers
- Larabar: Direct peer in minimally processed, fruit-and-nut-based energy snacks. Larabar's date-and-nut bar format is highly comparable to AMG's energy bites, and both target the same health-conscious, natural-ingredient consumer segment.
- RXBar: Direct competitor in the better-for-you protein/energy bar category with a clean-ingredient positioning. Acquired by Kellogg's, RXBar competes head-to-head for the same health-conscious on-the-go-snacking consumer with overlapping distribution in Whole Foods and similar premium channels.
- GoMacro: Direct peer in plant-based, vegan, gluten-free, non-GMO snack bars. GoMacro overlaps heavily with AMG's dietary positioning, ingredient philosophy, and distribution through natural food retailers and Whole Foods.
- Made Good: Direct peer in allergen-friendly, vegan, gluten-free, and non-GMO snack bars and bites. Made Good targets a closely overlapping consumer segment and competes for similar shelf space in natural food stores and mainstream grocery natural sets.
- That's it. Direct peer in fruit-based, clean-ingredient snack bars with no added sugar. That's it. competes for the same minimal-ingredient, fruit-and-nut-snack consumer and is similarly positioned in natural food retailers.
- Bobo's: Direct peer in oat-based, whole-food snack bars with a focus on natural ingredients. Bobo's competes for similar on-the-go snacking occasions and is distributed in many of the same natural food and premium retail channels.
- Perfect Bar: Direct competitor in the refrigerated/whole-food protein snack bar category. Perfect Bar competes for the same protein-seeking, health-conscious consumer and uses similar whole-food, date-based ingredient formulations.
- No Cow (formerly D's Naturals): Direct peer in plant-based, high-protein snack bars targeted at fitness- and health-conscious consumers. No Cow competes for similar on-the-go, post-workout, and clean-ingredient snacking occasions as AMG.
Broad incumbents
- KIND Snacks: Broader incumbent in better-for-you snacks with a much wider portfolio of bars, bites, and clusters. KIND overlaps with AMG on natural-ingredient positioning but operates at vastly larger scale via Mars's distribution infrastructure across mainstream grocery and convenience channels.
- Simple Mills: Broader better-for-you snack and baking brand with overlapping clean-ingredient, gluten-free positioning. Simple Mills offers snacks (crackers, cookies, bars) and competes for the same health-conscious shopper in premium natural and mainstream grocery channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
AMG Snacks social profiles
Digital presenceAMG Snacks financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMG Snacks leadership team
Management profileNumber of profiles
Profiles1 record
AMG Snacks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMG Snacks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMG Snacks
What does AMG Snacks do?
AMG Snacks manufactures and sells plant-based, vegan, non-GMO, gluten-free energy bites made from date paste, nuts, gluten-free oats, and natural flavors. The company offers seven flavor varieties sold in single-flavor bags, On-the-Go single-serving packs (4 bites per pouch, 12 pouches), and a Variety Flavor Pack of six bags, distributed direct-to-consumer, via wholesale on Faire.com, and through 200+ retail locations across the United States.
Is AMG Snacks a public or private company?
AMG Snacks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMG Snacks founded?
AMG Snacks was founded in 2019. It employs 1 to 10 people.
Where is AMG Snacks based?
AMG Snacks is headquartered in Pembroke, United States, in the North America region.
How does AMG Snacks make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Model, wholesale Distribution and gift Cards.
Who are AMG Snacks's main competitors?
Direct peers on record are Larabar, RXBar, GoMacro, Made Good, That's it., Bobo's, Perfect Bar and No Cow (formerly D's Naturals). Broad incumbents are KIND Snacks and Simple Mills.
Does AMG Snacks have an API?
No public API is recorded for AMG Snacks.
What industry is AMG Snacks in?
AMG Snacks's product category is Healthy Snacks / Energy Bites. Its primary akta.pro industry code is CRADABAG, Snack Bars (Granola, Protein, Cereal Bars), with a secondary code of CRADABAF, Nuts, Seeds & Trail Mix Snacks. Its NAICS code is 31191 and its SIC code is 2000.