Experience Fayetteville
Experience Fayetteville is a quasi-governmental destination marketing organization that promotes Fayetteville, Arkansas as a tourism destination through sports events, cultural programming, and LGBTQ+ tourism initiatives, serving visitors, local businesses, and event organizers.
- Company typePrivate
- Founded2009
- HeadquartersFayetteville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Experience Fayetteville does
Experience Fayetteville is a destination marketing organization (DMO) headquartered in Fayetteville, Arkansas that promotes the city as a tourism destination across travel, sports, culture, food, and outdoor experiences. Founded in 2009, the quasi-governmental entity operates under the oversight of the local Advertising and Promotion Commission and is funded through local taxes, events, and community investments rather than venture capital or public markets. The organization employs 1-10 people and generates economic impact primarily through attracting major events — including the Banana Ball (24,000 attendees), USA Cycling Cyclocross National Championships, and an annual Pride Week celebration (40,000+ attendees) — with $23 million in visitor spending attributed to its tourism promotion efforts in 2025.
The organization's go-to-market is event-driven and community-led. It pursues national sporting events through purpose-built facilities such as Centennial Park and active membership in sports tourism industry associations, while sustaining a five-year partnership with NWA Equality to anchor LGBTQ+ tourism promotion. On the marketing execution side, Experience Fayetteville has entered a three-year retainer with Fayetteville-based PR and marketing agency AM Group ($7,155/month for up to 45 hours) and issued RFQs for additional creative, digital marketing, and PR agency partners, reflecting a deliberate broadening of its marketing execution surface. Leadership consists of CEO Ryan Hauck and VP of Marketing Brannon Pack. There is no disclosed proprietary technology, software product, or AI capability; the value proposition rests on destination branding, event hosting, and community partnerships rather than technology differentiation.
Experience Fayetteville firmographics
Firmographics- Name
- Experience Fayetteville
- Legal name
- Experience Fayetteville
- Website
- https://experiencefayetteville.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Experience Fayetteville is a quasi-governmental destination marketing organization that promotes Fayetteville, Arkansas as a tourism destination through sports events, cultural programming, and LGBTQ+ tourism initiatives, serving visitors, local businesses, and event organizers.
- Ownership category
- akta.pro rank
Experience Fayetteville industry classification
Industry- Product category
- Destination Marketing / Tourism Promotion
- NAICS
- Other Amusement and Recreation Industries (7139), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Event Marketing & Audience Development Services (MPAGAJAD)
- akta.pro secondary industries
- Event Strategy & Experience Design (BPAFAGAA), Event Marketing Strategy & Campaign Management (THAHAGAA)
Keywords
Where Experience Fayetteville is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Experience Fayetteville business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Others
Revenue model
- Local Taxes: Revenue driven by local tax collections related to tourism and visitor spending in Fayetteville.
- Events: Revenue from hosting major events including sports tourism, Pride celebrations, and cultural events that attract visitors.
- Community Investments: Revenue generated through community investment programs and partnerships that support local tourism infrastructure.
- Marketing Services Retainer: Experience Fayetteville pays AM Group a monthly retainer of $7,155 for up to 45 hours of marketing and PR services.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Experience Fayetteville product offering
Product offeringCore offering
Experience Fayetteville is a quasi-governmental Destination Marketing Organization that promotes Fayetteville, Arkansas as a visitor destination. It markets the city through community events (including an annual Pride Week festival drawing 40,000+ attendees), sports tourism hosting, and inclusion campaigns, operating under a city Advertising and Promotion Commission and funded by local taxes, event revenue, and community investments.
Product overview
Experience Fayetteville is a destination marketing organization (DMO) that promotes Fayetteville, Arkansas as a tourism destination. The organization focuses on promoting travel, sports, culture, food, and outdoor experiences. The available source data does not describe a software product portfolio or digital service offerings — this is a municipal/regional tourism promotion entity rather than a technology product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Destination Marketing Services Ongoing destination marketing and promotion of Fayetteville, Arkansas as a visitor destination for leisure and event travelers, delivered through campaigns, partnerships, and inclusion initiatives.
- Pride Week Festival
Quantifiable outcome
- $23 million in visitor spending generated in 2025
- +2 more outcomes
Companies that use Experience Fayetteville
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Experience Fayetteville technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Experience Fayetteville partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NWA EqualitycoreFive-year partnership to promote Pride events and LGBTQ+ tourism in Fayetteville, Arkansas. The annual Pride Week celebration draws over 40,000 attendees annually, providing an economic boost to local businesses through hotel stays, restaurants, and attractions. The long-term agreement ensures continued growth and reinforces Fayetteville's status as a welcoming LGBTQ+ destination.
- AM GroupcoreThree-year partnership starting January 1st with Fayetteville-based PR and marketing agency AM Group. The agency will help elevate Fayetteville's profile as a destination for travel, sports, culture, food and outdoor experiences. Experience Fayetteville pays a monthly retainer of $7,155 for up to 45 hours of services. AM Group has established an advisory board to support its growth phase.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Experience Fayetteville competitors and assessment
Company assessmentDirect peers
- Visit Denver: Visit Denver is a U.S. destination marketing organization (DMO) that promotes tourism, conventions, and events for the Denver metro via tax-funded marketing, event bidding, and brand campaigns—an analogous operating model to Experience Fayetteville.
- Visit Orlando: Visit Orlando is one of the largest U.S. DMOs, funding destination marketing through tourist development taxes and running sports, convention, and leisure event campaigns, directly comparable in mission and revenue mechanics.
- Visit Austin: Visit Austin promotes Austin as a travel destination through events, sports tourism (e.g., F1, SXSW), and cultural campaigns; a similar mid-sized DMO operating a live-events-led marketing motion.
- Travel Portland: Travel Portland is a regional DMO that promotes the Portland metro through leisure and event marketing funded by lodging taxes, directly analogous in mission, model, and mid-market scale.
- Visit Tampa Bay: Visit Tampa Bay is a Florida DMO that markets the Tampa Bay region through sports events, cultural festivals, and tourism PR—sharing Experience Fayetteville's emphasis on event-driven destination marketing.
- Visit Philadelphia: Visit Philadelphia promotes Greater Philadelphia as a tourism destination with an event-and-culture-led marketing strategy under public authority oversight, comparable in operating structure to Fayetteville's Advertising and Promotion Commission model.
Broad incumbents
- Discover Los Angeles: Discover Los Angeles is a large, established L.A. DMO running destination advertising and major event acquisition; broader in geographic scale but operates the same tax-funded tourism promotion model.
- NYC & Company: NYC & Company is New York City's official destination marketing organization, running large-scale advertising, PR, and event-attraction campaigns under city oversight—a scaled equivalent of Experience Fayetteville's remit.
- Brand USA: Brand USA is the national destination marketing organization for the United States, running inbound tourism promotion at scale; an upstream, broader-scope peer that influences the macro U.S. travel funnel Experience Fayetteville operates within.
Others
- Sports Events & Tourism Association: The Sports Events & Tourism Association is the U.S. trade body representing DMOs and sports commissions on event hosting; not a direct competitor but an ecosystem participant shaping the same sports-tourism bidding process Experience Fayetteville pursues.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Experience Fayetteville social profiles
Digital presenceExperience Fayetteville financial estimates
Financial estimateRevenue estimate
Valuation estimate
Experience Fayetteville leadership team
Management profileNumber of profiles
Profiles2 records
Experience Fayetteville funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Experience Fayetteville M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Experience Fayetteville
What does Experience Fayetteville do?
Experience Fayetteville is a quasi-governmental Destination Marketing Organization that promotes Fayetteville, Arkansas as a visitor destination. It markets the city through community events (including an annual Pride Week festival drawing 40,000+ attendees), sports tourism hosting, and inclusion campaigns, operating under a city Advertising and Promotion Commission and funded by local taxes, event revenue, and community investments.
Is Experience Fayetteville a public or private company?
Experience Fayetteville is a private company. It is classified as state government owned and is currently operating.
When was Experience Fayetteville founded?
Experience Fayetteville was founded in 2009. It employs 1 to 10 people.
Where is Experience Fayetteville based?
Experience Fayetteville is headquartered in Fayetteville, United States, in the North America region.
How does Experience Fayetteville make money?
Four revenue lines are on record. Local Taxes are the primary driver. The others are events, community Investments and marketing Services Retainer.
Who are Experience Fayetteville's main competitors?
Direct peers on record are Visit Denver, Visit Orlando, Visit Austin, Travel Portland, Visit Tampa Bay and Visit Philadelphia. Broad incumbents are Discover Los Angeles, NYC & Company and Brand USA. Sports Events & Tourism Association is listed as an others.
Does Experience Fayetteville have an API?
No public API is recorded for Experience Fayetteville.
What industry is Experience Fayetteville in?
Experience Fayetteville's product category is Destination Marketing / Tourism Promotion. Its primary akta.pro industry code is MPAGAJAD, Event Marketing & Audience Development Services, with a secondary code of BPAFAGAA, Event Strategy & Experience Design. Its NAICS code is 7139 and its SIC code is 7310.