Scale-up Group
ScaleUp Group is a London-based advisory and co-investment firm that helps B2B SaaS founders raise Series A funding, providing investor-readiness preparation, warm introductions to VC and growth capital partners, offer management, and post-funding strategic support to UK and European SaaS companies.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Scale-up Group does
ScaleUp Group LTD is a London-based private advisory and co-investment firm that helps B2B SaaS founders raise Series A funding. Founded in 2015 and operating from 45 Gresham Street in the City of London, the firm serves a horizontal persona — B2B SaaS entrepreneurs targeting a Series A within 12 months — and delivers an end-to-end service that spans investor-readiness preparation (business plans, data rooms, financial models, pitch decks), warm introductions to venture and growth capital partners, competitive offer management, deal-structure coaching, and post-funding strategic and board-level support. The team comprises 35 seasoned entrepreneurs and former founders with direct experience raising, scaling, and exiting B2B SaaS businesses, which functions as the firm's primary credential.
The firm operates a distinctive hybrid commercial model: it charges professional services fees for fundraising advisory and simultaneously co-invests alongside institutional investors in each client raise. According to the company, this co-investment has historically exceeded the advisory fees collected, making the service effectively cash neutral to clients by completion. ScaleUp Group works with a curated network of UK and European growth and venture capital partners — including Foresight, NVM Private Equity, Mobeus, Octopus Investments, Calculus Capital, Frog Capital, Finch Capital and Atempo — and publicly claims over £60 million of Series A capital raised for clients, over £4 million co-invested by its partners, and a 100% success rate in securing Series A offers. Public client references include Cloudtrade, Evotix, ActiveOps, ActiveNav and Fiscal Technologies.
Beyond transactional mandates, the firm monetises an extended engagement through an exclusive CEO Forum peer community, a thought-leadership podcast ('SaaS Scaleups: Pearls of Wisdom from Entrepreneurs' on Spotify and Apple Podcasts), content marketing, and events targeting B2B SaaS founders. Distribution is sales-led via the firm's website (with 'Get In Touch' and 'Send us your Pitch' CTAs), qualification-gated direct engagement, and likely partner referrals. The company does not operate proprietary technology products, AI/ML systems, or mobile applications; its underlying deliverable is human advisory services combined with equity co-investment.
Scale-up Group firmographics
Firmographics- Name
- Scale-up Group
- Legal name
- ScaleUp Group LTD
- Website
- https://scaleupgroup.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ScaleUp Group is a London-based advisory and co-investment firm that helps B2B SaaS founders raise Series A funding, providing investor-readiness preparation, warm introductions to VC and growth capital partners, offer management, and post-funding strategic support to UK and European SaaS companies.
- Ownership category
- akta.pro rank
Where Scale-up Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Scale-up Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Fundraising Advisory Services: ScaleUp Group provides Series A fundraising advisory services to B2B SaaS companies. Their revenue is derived from professional service fees for fundraising strategy, investor positioning, deal management, and post-funding support. They also co-invest alongside clients, which creates a show of confidence and has been stated to exceed their fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Scale-up Group product offering
Product offeringCore offering
Scale-up Group provides Series A fundraising advisory services to B2B SaaS scaleups. The firm guides founders through investor-readiness preparation, makes warm introductions to venture capital firms and growth funds, manages competitive deal processes, and co-invests alongside institutional investors in each raise. They also offer post-funding strategic support and access to an exclusive CEO Forum peer network.
Product overview
ScaleUp Group is a services company offering a unified Series A fundraising advisory platform for B2B SaaS businesses. The core offering combines Fundraising Strategy preparation, Funding Partners introductions, Co-Investment participation, Post-Funding Support, Offer Management coaching, and an exclusive CEO Forum peer network. These services work together to guide founders through the entire funding journey from investor-readiness preparation through post-raise growth execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Fundraising Strategy Advisory service that helps B2B SaaS founders prepare for investor readiness, including refinement of business plans, data rooms, financial models, pitch decks, and messaging.
- Funding Partners Warm introductions to venture capital firms and growth funds with proven track records in SaaS investing, matched to the client's business profile.
- Co-Investment ScaleUp Group co-invests alongside institutional investors in each raise, providing credibility and demonstrating confidence in the client's vision. The co-investment has historically exceeded service fees, making the offering cash neutral to clients.
- Post-Funding Support Continued access to partners for strategic advice, operational support, coaching, and board-level input to help execute growth plans after funding is secured.
- CEO Forum An exclusive peer group of fellow tech entrepreneurs providing a forum for sharing and discussing key business issues, leadership insights, and peer guidance.
- Offer Management Creates a competitive environment to ensure clients receive best terms and optimum funding amounts, including coaching through deal structure and due diligence.
Quantifiable outcome
- Over £60 million in Series A growth capital raised for clients
- +2 more outcomes
Companies that use Scale-up Group
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Scale-up Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Scale-up Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Scale-up Group competitors and assessment
Company assessmentDirect peers
- GP Bullhound: Tech-focused advisory and investment firm covering fundraising, M&A, and growth capital for SaaS and digital businesses across Europe. Directly comparable to ScaleUp Group in serving B2B SaaS founders on capital raises, though typically operating at later stages and larger ticket sizes.
- Drake Star Partners: Global tech-focused M&A and capital advisory firm serving software, SaaS, and digital companies on fundraising and exits. Overlaps directly with ScaleUp Group in B2B SaaS capital advisory, though more skewed to later-stage and cross-border transactions.
- Hampleton Partners: Technology M&A and capital advisory firm advising SaaS, fintech, and digital businesses on funding rounds and exits. Comparable to ScaleUp Group in target customer (B2B SaaS founders) and core service (fundraising advisory), with a slightly broader sector remit.
- Clipperton: Independent tech investment bank advising European SaaS and digital companies on equity capital raises and M&A. Closely comparable to ScaleUp Group's Series A advisory focus on B2B SaaS in Europe.
- Results International: International tech advisory firm providing M&A and financing services to growth-stage software and SaaS businesses. Overlaps with ScaleUp Group in B2B SaaS capital advisory, though typically serving larger, later-stage companies.
Broad incumbents
- Atomico: European venture capital firm investing in Series A and later stages with deep operator support for founders. Comparable to ScaleUp Group as a Series A-focused capital provider for European tech, though Atomico is a primary investor rather than an advisor+co-investor.
- Antler: Global early-stage VC and founder accelerator with a heavy focus on founder development and Series A readiness. Comparable to ScaleUp Group in supporting SaaS founders through fundraising, but operating at pre-seed/seed rather than Series A.
Emerging players
- The Family: European founder community and support platform offering education, network access, and fundraising support to early-stage tech entrepreneurs. Comparable in serving SaaS founders across the fundraising journey, though community-led rather than deal-led.
Others
- Cooley: Global law firm with a market-leading startup and venture capital practice. Comparable to ScaleUp Group in being part of the Series A ecosystem for tech founders, though providing legal rather than financial advisory services.
Regional players
- Mobeus Equity Partners: UK-focused growth and late-stage investor in B2B SaaS and tech-enabled businesses. Already a documented co-investment partner of ScaleUp Group; comparable as a Series A capital provider, though on the supply side rather than advisory side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Scale-up Group social profiles
Digital presenceScale-up Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scale-up Group leadership team
Management profileNumber of profiles
Scale-up Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scale-up Group M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scale-up Group
What does Scale-up Group do?
Scale-up Group provides Series A fundraising advisory services to B2B SaaS scaleups. The firm guides founders through investor-readiness preparation, makes warm introductions to venture capital firms and growth funds, manages competitive deal processes, and co-invests alongside institutional investors in each raise. They also offer post-funding strategic support and access to an exclusive CEO Forum peer network.
Is Scale-up Group a public or private company?
Scale-up Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scale-up Group founded?
Scale-up Group was founded in 2015. It employs 1 to 10 people.
Where is Scale-up Group based?
Scale-up Group is headquartered in London, United Kingdom, in the Europe region.
How does Scale-up Group make money?
One revenue line is on record: fundraising Advisory Services.
Who are Scale-up Group's main competitors?
Direct peers on record are GP Bullhound, Drake Star Partners, Hampleton Partners, Clipperton and Results International. Broad incumbents are Atomico and Antler. The Family is listed as an emerging player. Cooley is listed as an others. Mobeus Equity Partners is listed as a regional player.
Does Scale-up Group have an API?
No public API is recorded for Scale-up Group.