TerraLeads
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
TerraLeads firmographics
Firmographics- Name
- TerraLeads
- Legal name
- TerraLeads
- Website
- https://terraleads.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
TerraLeads industry classification
Industry- Product category
- Affiliate Marketing Network
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
Keywords
Where TerraLeads is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
TerraLeads business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Others
Revenue model
- CPA Affiliate Network Commissions: TerraLeads operates as a CPA (Cost Per Action) affiliate network, earning revenue by connecting affiliates with advertisers. The company takes a commission or revenue share from successful conversions (COD/SS and Straight Sales) generated through their platform.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
TerraLeads product offering
Product offeringCore offering
TerraLeads operates a CPA (Cost Per Action) affiliate network specializing in the nutra (health, beauty, diet, and adult) vertical. The platform connects affiliates/publishers with nutra product advertisers across 65 geos, providing access to over 6,000 worldwide offers including 100+ unique exclusive offers not represented by other networks. It supports COD (Cash on Delivery) and Straight Sale models with an in-house marketing platform offering real-time analytics, API integration, and audience targeting, complemented by the TerraStore loyalty programme where affiliates earn t-coins redeemable for merchandise and vehicles.
Product overview
TerraLeads operates as a single unified CPA Affiliate Network platform specializing in the nutra (health and nutrition) vertical. The platform is structured around its core TerraLeads CPA Affiliate Network offering, complemented by the TerraStore loyalty programme. The core network connects affiliates with advertisers through exclusive offers, personal private offers, and free promotional tools across 65 geos, supported by dedicated affiliate managers. The TerraStore serves as an in-house rewards platform where partners earn t-coins based on traffic performance and exchange them for merchandise, Apple products, vehicles, and custom gifts.
Differentiator
Problem solved
Functional benefit
Brands
- TerraStore: Loyalty programme where partners earn bonus t-coins by driving traffic to offers, which can be exchanged for gifts including merchandise, Apple products, vehicles, and custom gifts.
Products and services
- TerraLeads CPA Affiliate Network
- TerraStore Loyalty Programme
Quantifiable outcome
- 65 geos for affiliate marketing operations
- +2 more outcomes
Companies that use TerraLeads
Customer profileSegments2 records
Ideal customer profiles2 records
TerraLeads technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TerraLeads partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AW GlobalcoreInternational event connecting affiliate professionals through insights, partnerships, and business development. TerraLeads participates in Dubai, 2027.
- AW AsiacoreLeading affiliate marketing event in Asia, bringing together advertisers, publishers, and industry professionals. TerraLeads participates in Bangkok, 2026.
- Sigma WorldcoreInternational gathering that unites industry leaders and innovators for high-level networking. TerraLeads participates as an exhibitor/sponsor at this premier event in Rome.
- PartnerkinminorOne of the largest independent media outlets about traffic arbitrage, affiliate marketing and digital business in general. Partnership provides media coverage and content marketing support.
- STM (Stacked Money)minorOne of the biggest affiliate networking communities in the world. Partnership provides community access and networking opportunities.
- CPARipminorA platform that provides articles, reviews and up-to-date information in the field of affiliate marketing. Partnership provides content and industry coverage.
- OfferVaultminorOnline resource for affiliates where they can find offers, connect to affiliate networks and check their reputation. Partnership provides additional distribution for offer discovery.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
TerraLeads competitors and assessment
Company assessmentDirect peers
- Dr.Cash: Dr.Cash is an affiliate network focused on nutra, health and beauty offers with COD models across emerging markets. Highly comparable vertical mix and affiliate-publisher network model to TerraLeads.
- AdCombo: AdCombo is a CPA affiliate network specializing in nutra/health/beauty COD offers across multiple geos. Direct peer with the same vertical focus, COD/SS offer structure, and affiliate-publisher business model as TerraLeads.
- Leadbit: Leadbit is a CPA affiliate network with a strong nutra vertical offering COD and straight-sale campaigns to global affiliates. Closely comparable to TerraLeads in offer type, payout model, and geographic distribution.
- ClickDealer: ClickDealer is a multi-vertical CPA affiliate network serving global advertisers and affiliates with COD, SS, and lead-gen offers. Comparable in core CPA model and global reach, though it spans verticals beyond TerraLeads' nutra focus.
- MyLead: MyLead is a global affiliate network offering CPS, CPA, and CPL campaigns across multiple verticals including nutra. Comparable platform, affiliate-base structure, and revenue-share model to TerraLeads.
- Mobidea: Mobidea is a CPA affiliate network specializing in mobile content and app-install offers with global reach. Comparable in CPA network economics and affiliate-marketing services, though more mobile-centric than TerraLeads' nutra focus.
- CPAlead: CPAlead is a CPA-based content-locker affiliate network monetizing desktop and mobile traffic worldwide. Comparable in CPA network model and self-serve platform mechanics to TerraLeads.
- ZorbasMedia: ZorbasMedia is a CPA affiliate network focused on nutra and beauty/health offers with global COD campaigns. Closely comparable in vertical specialization, COD offer structure, and affiliate-publisher network model.
Broad incumbents
- Awin: Awin is a large global affiliate marketing network spanning retail, travel, finance, and other verticals. Comparable as a two-sided affiliate platform with global reach, but operates as a broad incumbent rather than a nutra-specialist like TerraLeads.
- CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest global affiliate marketing networks serving enterprise advertisers and publishers. Comparable in affiliate network business model and platform mechanics, but vastly broader in vertical scope than TerraLeads' nutra focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
TerraLeads social profiles
Digital presenceTerraLeads financial estimates
Financial estimateRevenue estimate
Valuation estimate
TerraLeads leadership team
Management profileNumber of profiles
TerraLeads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TerraLeads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TerraLeads
What does TerraLeads do?
TerraLeads operates a CPA (Cost Per Action) affiliate network specializing in the nutra (health, beauty, diet, and adult) vertical. The platform connects affiliates/publishers with nutra product advertisers across 65 geos, providing access to over 6,000 worldwide offers including 100+ unique exclusive offers not represented by other networks. It supports COD (Cash on Delivery) and Straight Sale models with an in-house marketing platform offering real-time analytics, API integration, and audience targeting, complemented by the TerraStore loyalty programme where affiliates earn t-coins redeemable for merchandise and vehicles.
Is TerraLeads a public or private company?
TerraLeads is a private company. It is classified as unknown and is currently operating.
When was TerraLeads founded?
TerraLeads was founded in 2016. It employs 101 to 250 people.
Where is TerraLeads based?
TerraLeads is headquartered in London, United Kingdom, in the Europe region.
How does TerraLeads make money?
One revenue line is on record: CPA Affiliate Network Commissions.
Who are TerraLeads's main competitors?
Direct peers on record are Dr.Cash, AdCombo, Leadbit, ClickDealer, MyLead, Mobidea, CPAlead and ZorbasMedia. Broad incumbents are Awin and CJ Affiliate (Commission Junction).
Does TerraLeads have an API?
Yes. TerraLeads offers API integration as part of its in-house marketing platform, enabling partners to connect programmatically with the network for audience setting and data synchronization.
What industry is TerraLeads in?
TerraLeads's product category is Affiliate Marketing Network. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks. Its NAICS code is 5418.