What Metaforce does

Metaforce is a privately-held professional services marketing consultancy founded in 2017 and headquartered in New York, operating under a fully distributed model with partner hubs in New York, San Francisco, Seattle, and London, and a network of specialists worldwide. The firm positions itself as the "Special Forces of Marketing," assembling custom teams of approximately 40 senior practitioners—former CMOs at Fortune 500 enterprises, agency all-stars, entrepreneurs, and creative leaders—for each client engagement. Its named clients span financial services (Morgan Stanley, Bank of America, JP Morgan, E*Trade, Rockefeller Capital Management), technology (Certinia, SoftwareOne, Microsoft, BlackBerry), consumer goods (Gatorade, Tropicana, Sony), telecommunications (Verizon), aerospace (Boeing), and public sector/non-profit (National Academies, Spirit of America, Girl Scouts), indicating a diversified Fortune 500 enterprise base.\n\nThe company delivers three service lines: Expertise (strategy, go-to-market planning, and branding), Activation (digital, advertising, content, design, naming, and performance marketing execution), and Sustainability (a three-week Sustainability Blueprint process). Revenue is generated entirely through project-based consulting engagements on retainer or milestone-based terms; pricing is not publicly disclosed. Metaforce does not develop or sell software, SaaS platforms, APIs, or any proprietary technology product—its core deliverable is senior human expertise. The firm has no external institutional investment, parent company, or subsidiaries disclosed in source material, and operates as a founder-led partnership collective.\n\nThe go-to-market is sales-led and relationship-driven, with senior partners leveraging thought-leadership content—including Allen Adamson's regular Forbes columns and published books (most recently "Seeing the How," published May 2023)—to attract C-suite and CMO-level buyers at large enterprises. Distribution is exclusively direct; there is no product, app store, reseller, or marketplace channel. Metaforce competes against traditional consultancies (which it criticizes for defining problems without executing) and advertising agencies (which it positions as slow, bloated, and losing top talent), offering custom-built senior teams delivering measurable market impact in weeks rather than months.

Name

Metaforce

Legal name

Metaforce

Website

https://metaforce.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Metaforce is a privately-held marketing consultancy founded in 2017 that assembles custom teams of ~40 senior practitioners—former CMOs and agency leaders—to deliver strategy, branding, activation, and sustainability services to Fortune 500 enterprises globally.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Strategy and Consulting Services: Metaforce operates as a professional services firm, delivering custom marketing strategy, branding, creative, and activation engagements to enterprise clients. Revenue is generated through project-based consulting fees, likely on a retainer or milestone-based engagement model tailored per client.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Metaforce is a professional services marketing consultancy that assembles bespoke senior teams of former CMOs, entrepreneurs, and agency all-stars for each client project. The firm delivers marketing strategy, go-to-market planning, branding, creative, activation, and sustainability communications services on a project/engagement basis to enterprise clients. The company does not sell software, platforms, or products; its output is senior-led consulting and creative execution.

Product overview

Metaforce is a professional services firm (marketed as 'Special Forces of Marketing') composed of former CMOs, entrepreneurs, and agency executives. The company offers three primary service areas: (1) Expertise—strategy, go-to-market planning, and branding; (2) Activation—digital, advertising, content, design, naming, and performance marketing execution; and (3) Sustainability—a three-week Sustainability Blueprint process for environmental strategy development. Metaforce builds custom teams for each project rather than maintaining permanent staff. The company also publishes thought leadership, including the book 'Seeing the How' by co-founder Allen Adamson. Metaforce is not a software product company; it does not offer APIs, SaaS platforms, or standalone digital products.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy & Consulting Services (Expertise) Senior-led marketing strategy, go-to-market planning, branding, and creative consulting services delivered by bespoke teams of former CMOs, entrepreneurs, and agency all-stars for enterprise clients.
• Activation Services Execution-focused marketing services including digital, advertising, content, design, naming, and performance marketing, delivered by senior teams for enterprise engagements.
• Sustainability Blueprint A three-week sustainability strategy and communications framework that helps brands identify environmental improvement opportunities and develop authentic sustainability narratives.
• Seeing the How (Book by Allen Adamson) A book by Metaforce co-founder Allen Adamson exploring how businesses that reimagine consumer experiences achieve market dominance.

Quantifiable outcome

• Metaforce claims it can drive meaningful market impact in weeks, whereas traditional agencies require months or years for comparable deliverables.

Named customers23 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Prophet: Prophet is a brand and marketing consultancy of similar scale serving Fortune 500 clients on strategy, transformation, and growth. Metaforce partner Brenda Smith was previously a Managing Partner at Prophet, and the two firms compete directly for CMO-level mandates on brand strategy and transformation engagements.
• Lippincott: Lippincott is an elite brand strategy and design consultancy with a similar senior-talent-driven model serving enterprise clients on brand identity, naming, and positioning. It competes with Metaforce on the same CMO-led brand transformation engagements.
• Siegel+Gale: Siegel+Gale is a brand-driven experience and design consultancy serving global enterprises on brand strategy, naming, and customer experience. It competes with Metaforce for senior, strategy-led marketing engagements with enterprise CMOs.

Broad incumbents

• Landor & Fitch: Landor & Fitch is one of the world's largest brand consultancies and a direct competitor on enterprise brand strategy and naming engagements. Metaforce co-founder Allen Adamson is the former Landor Chairman, and the firm draws on the same pool of brand strategists.
• Interbrand: Interbrand is a global brand consultancy offering brand strategy, naming, and identity services to enterprise clients across industries. It is a broader incumbent in the same enterprise brand transformation category as Metaforce.
• Wolff Olins: Wolff Olins is a global brand consultancy (part of Omnicom) competing for enterprise brand strategy and identity mandates. Metaforce partner Martine Channon held prior roles at Wolff Olins, reflecting overlapping talent pools and client competition.
• FutureBrand: FutureBrand is a global brand consultancy (part of McCann Worldgroup) serving enterprise clients on brand strategy, identity, and naming. It competes with Metaforce for the same CMO-led rebranding and positioning engagements.
• R/GA: R/GA is a global digital agency and brand consultancy (part of IPG) serving enterprise clients on brand, experience, and innovation work. Metaforce partner Martine Channon previously held roles at R/GA, indicating overlapping capability profiles and client overlap.
• Superunion: Superunion (formerly Brand Union, part of WPP) is a global brand consultancy serving enterprise clients on brand strategy, identity, and experience. It competes with Metaforce on enterprise brand transformation engagements and shares the holding-company-vs-boutique market dynamic.

Emerging players

• Red Antler: Red Antler is a smaller, founder-led brand and creative agency known for brand strategy, identity, and launch work for high-growth consumer and tech brands. It overlaps with Metaforce's positioning strategy and naming capabilities, particularly for growth-stage enterprise and startup clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Metaforce5
• LinkedInlinkedin.com/company/metaforce-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metaforce