RegFox
RegFox, a product brand of Webconnex LLC, is a cloud-based event registration platform serving 50,000+ organizations including camps, conferences, educational institutions, and enterprises via transparent transaction-based pricing, integrated payment processing, and no contractual commitments.
- Company typePrivate
- Founded2008
- HeadquartersSacramento, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RegFox does
RegFox is a cloud-based event registration platform operated by Webconnex LLC, a privately-held software company headquartered in Sacramento, California. Founded in 2008, RegFox serves over 50,000 organizations across summer and sports camps, conferences, corporate events, education and training programs, faith-based gatherings, and event agencies, and has processed approximately $3.42 billion in registration payments over its lifetime. Named customers span Stanford University, FC Barcelona Residency Academy, Adidas, TedX, Southwest, Albertsons, Toyota, The Salvation Army, YoungLife, and Camp America, indicating traction across nonprofit, education, and enterprise segments.
The product is a unified platform combining a drag-and-drop "Real View Page Builder," integrated payment processing through Webconnex Payments (powered by Adyen), an Event CRM, an attendee engagement mobile app (Engage), a Check-In App, Mobile Pay Pass for on-site cashless transactions, badge printing, digital waivers, SMS and email drip campaigns, and conditional logic for dynamic workflows. The architecture is multi-tenant SaaS with a 99.9% uptime commitment and 100% U.S.-based customer support, supplemented by an API key model referenced in the Terms of Service (no public developer portal is documented).
RegFox monetizes exclusively through transaction-based fees with no contracts, setup, or cancellation charges. The Standard plan charges $0.99 plus 1% per paid registrant, capped at $4.99, plus 2.9% + $0.30 in credit card processing. The Premium tier is $1.99 plus 1% (capped at $5.99) with all features unlocked. ACH transfers carry a 1% fee, and an optional pass-through model delivers an effective merchant rate of approximately 3.5% on credit cards. Distribution is product-led and self-serve via the website, with an inside-sales motion for enterprise prospects. The company appears bootstrapped, with no disclosed venture or private equity funding, and competes primarily against Eventbrite, Cvent, and Bizzabo on price transparency and fee caps rather than feature breadth.
RegFox firmographics
Firmographics- Name
- RegFox
- Legal name
- Webconnex LLC
- Website
- https://regfox.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RegFox, a product brand of Webconnex LLC, is a cloud-based event registration platform serving 50,000+ organizations including camps, conferences, educational institutions, and enterprises via transparent transaction-based pricing, integrated payment processing, and no contractual commitments.
- Ownership category
- akta.pro rank
RegFox industry classification
Industry- Product category
- Event Registration Software
- akta.pro primary industry
- Data, Analytics, CRM & Marketing Automation Integrations for Event Registration (THAHAFAK)
- akta.pro secondary industry
- Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF)
Keywords
Where RegFox is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RegFox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Platform Transaction Fees: Per-registrant fees based on registration volume. Standard plan charges 99 cents per paid registrant plus 1% of registration price, capped at $4.99 per registrant. Additional credit card processing fees of 2.9% plus $0.30 per transaction apply.
- Premium Plan Upgrade: Higher-tier plan at $1.99 plus 1% per attendee (capped at $5.99) with all features included.
- Payment Processing Revenue: Integrated payment processing through Webconnex Payments powered by Adyen. Standard credit/debit card fees of 2.9% + $0.30 per transaction. ACH transfers at 1% per transaction.
- Third-Party Processor Additional Fee: When using external payment processors instead of Webconnex Payments, an additional 1% transaction fee is charged monthly.
- Pass-on Fees Feature: Optional feature allowing organizers to pass processing fees to buyers. Effective merchant rate approximately 3.5% on credit card transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Plan - 99 cents + 1% per registrant |
| Transaction based/ take rate | Pay-as-you-go | Premium Plan - $1.99 + 1% per attendee |
| Transaction based/ take rate | Pay-as-you-go | Webconnex Payments Processing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
RegFox product offering
Product offeringCore offering
RegFox is a cloud-based event registration platform that enables organizations to create customizable event registration pages via a drag-and-drop builder, process attendee payments, manage event CRM and attendee data, and run events from small workshops to large-scale conferences. It bundles registration, integrated payment processing (Webconnex Payments powered by Adyen), mobile check-in, attendee engagement (Engage App), Purchase Protection refunds, text messaging, and analytics into a single self-serve platform with transparent pay-as-you-go pricing.
Product overview
RegFox is a cloud-based event registration platform built and operated by Webconnex LLC. The core product is the RegFox registration platform, which provides a unified environment for creating event pages, managing attendees, processing payments, and running events ranging from conferences and corporate events to camps, workshops, and classes. RegFox integrates its own in-house payment processing (Webconnex Payments powered by Adyen), attendee engagement tools (Engage app), on-site check-in solutions (Check-In App), and a cashless payment system (Mobile Pay Pass). The platform also includes an Event CRM, Purchase Protection (via partner Purchase Protection LLC), and various add-on features such as email drip campaigns, text messaging, membership management, badge printing, and session management. The Webconnex product family also includes TicketSpice, GivingFuel, RedPodium, and GroupRev as related offerings under the same parent company.
Differentiator
Problem solved
Functional benefit
Brands
- Engage: Attendee event app for connecting attendees, sponsors, and exhibitors at events
- Mobile Pay Pass
Products and services
- RegFox Event Registration Platform The primary cloud-based event registration platform that enables organizations to create event pages, manage attendees, process payments, and run events of all types including conferences, camps, workshops, and classes. Targets event organizers across SMB, mid-market, and enterprise segments.
- Engage Attendee App A branded mobile application that connects attendees, sponsors, and exhibitors at events. Sold as an add-on to RegFox event registration.
- RegFox Check-In App Mobile application for scanning, looking up, and checking in event registrants on-site at events. Sold as an add-on to RegFox event registration.
- Event CRM
Quantifiable outcome
- $3.42 billion processed in registrations
- +4 more outcomes
Companies that use RegFox
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles4 records
RegFox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature10 records
RegFox partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AdyencoreWebconnex Payments is powered by Adyen, providing integrated payment processing, reporting, and payout tools. Handles credit/debit card transactions, ACH transfers, and direct bank payouts.
- Purchase Protection LLCcoreExclusive provider of purchase protection services for event registrations. Offers registrants full refunds for covered unforeseen circumstances including death, health emergencies, crime, and transportation failures.
Scale indicators5 records
Expansion highlights4 records
RegFox competitors and assessment
Company assessmentDirect peers
- Expo Pass: Event registration solution for trade shows, expos, and conferences, explicitly included in RegFox's comparison pages. Overlaps in attendee management, badge printing, and on-site check-in workflows.
- Cvent: Enterprise event management platform (Blackstone-owned, formerly public) that RegFox compares itself against on pricing. Targets the same event organizer base with deeper enterprise features and a sales-led motion, making it the natural direct peer across the SMB-to-enterprise spectrum.
- Hopin: Multi-modal event platform offering registration, virtual venues, and hybrid event tools. Competes for the same corporate and conference customers RegFox serves, particularly in the virtual events category where RegFox has reported 1M+ attendees.
- Bizzabo: Event experience platform explicitly called out in RegFox competitive comparisons, with pricing starting around $17,000/year. Targets mid-market and enterprise conferences with hybrid/in-person features, overlapping directly with RegFox's corporate events segment.
- Eventbrite: Public event ticketing and registration platform explicitly benchmarked by RegFox. Directly competes on per-registrant pricing, payment processing, and organizer self-service; the closest direct peer in the event registration SaaS category.
- Brushfire: Event registration and ticketing platform explicitly named in RegFox comparison pages. Serves similar customers (churches, camps, conferences) with comparable registration and payment-processing features.
- Aventri (now Stova): Event management platform offering registration, onsite solutions, and analytics for mid-market and enterprise events. Serves the same corporate conference and association customer base as RegFox with sales-led and self-serve offerings.
Emerging players
- Whova: Event management platform with strong attendee app and engagement features, competing for the same conference and community event customers. An emerging player that overlaps with RegFox's Engage attendee app and networking use cases.
- Eventbrite-style SMB tools: Accelevents: End-to-end event management platform with registration, ticketing, virtual venue, and onsite solutions. Competes with RegFox in the SMB-to-mid-market conference and association space, an emerging alternative for cost-conscious organizers.
Broad incumbents
- RingCentral Events (formerly Hopin Events): RingCentral's events product, explicitly listed in RegFox competitor comparisons. A broader UCaaS incumbent extending into event registration, making it a comparable alternative for corporate event organizers already using RingCentral.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
RegFox social profiles
Digital presenceRegFox financial estimates
Financial estimateRevenue estimate
Valuation estimate
RegFox leadership team
Management profileNumber of profiles
RegFox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RegFox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RegFox
What does RegFox do?
RegFox is a cloud-based event registration platform that enables organizations to create customizable event registration pages via a drag-and-drop builder, process attendee payments, manage event CRM and attendee data, and run events from small workshops to large-scale conferences. It bundles registration, integrated payment processing (Webconnex Payments powered by Adyen), mobile check-in, attendee engagement (Engage App), Purchase Protection refunds, text messaging, and analytics into a single self-serve platform with transparent pay-as-you-go pricing.
Is RegFox a public or private company?
RegFox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RegFox founded?
RegFox was founded in 2008. It employs 1 to 10 people.
Where is RegFox based?
RegFox is headquartered in Sacramento, United States, in the North America region.
How does RegFox make money?
Five revenue lines are on record. Platform Transaction Fees are the primary driver. The others are premium Plan Upgrade, payment Processing Revenue, third-Party Processor Additional Fee and pass-on Fees Feature.
Who are RegFox's main competitors?
Direct peers on record are Expo Pass, Cvent, Hopin, Bizzabo, Eventbrite, Brushfire and Aventri (now Stova). Emerging players are Whova and Eventbrite-style SMB tools: Accelevents. RingCentral Events (formerly Hopin Events) is listed as a broad incumbent.
Does RegFox have an API?
No public API is recorded for RegFox.
What industry is RegFox in?
RegFox's product category is Event Registration Software. Its primary akta.pro industry code is THAHAFAK, Data, Analytics, CRM & Marketing Automation Integrations for Event Registration, with a secondary code of THAHAFAF, Lead Capture / Lead Retrieval & Badge Scanning Tools.