Expo, Inc.
Expo, Inc. (Expo Pass) is a privately held Addison, Illinois event-technology company that provides an integrated SaaS platform combining registration, on-site check-in and badge printing, lead retrieval, attendance tracking, mobile apps, and virtual event delivery for enterprise and mid-market event organizers.
- Company typePrivate
- Founded2015
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Expo, Inc. does
Expo, Inc., operating as Expo Pass, is a privately held event-technology company headquartered in Addison, Illinois (Chicago metro) that sells an all-in-one SaaS platform for live, virtual, and hybrid events. The company was founded in 2015 and is structured with Expo, Inc. as the 100% parent and Expo Pass, LLC as the operating entity following an internal reorganization effective March 1, 2023. The platform vertically integrates six core modules — Event Registration, Check-In & Badge Printing, Lead Retrieval, Attendance Tracking, Mobile Event App, and Virtual Experience — onto a unified attendee database, plus an optional Linkroom 3D immersive venue add-on. Technical differentiators include native integration with Zebra thermal printers and iPad-based self-service kiosks for on-site badge production, Stripe for payment processing and organizer remittance, and multi-CDN streaming through Zoom, Vimeo, and IBM Stream for virtual sessions.
The company monetizes through a combination of annual subscriptions (entry-level pricing starting at $2,495), per-attendee usage-based fees for larger events, and multi-year enterprise contracts priced on a quote basis. Its go-to-market blends enterprise field sales for large corporate accounts, inside sales for mid-market inbound, and product-led self-serve onboarding for SMBs. Reported customer scale is 500+ organizations spanning enterprise logos such as Google, Amazon, IBM, Dell, Siemens, Zendesk, Thomson Reuters, Cardinal Health, Philips, and GameStop, with "millions" of attendee connections facilitated through the platform. The company maintains a small team (~20+ employees per public roster), operates an e-commerce shop for physical badge consumables, and has accumulated 2025 category-leader recognition across G2, Capterra, GetApp, Software Advice, and SourceForge. No external venture or private equity funding, public listing, or disclosed AI/ML capabilities are indicated in the source material.
Expo, Inc. firmographics
Firmographics- Name
- Expo, Inc.
- Legal name
- Expo, Inc.
- Website
- https://expopass.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Expo, Inc. (Expo Pass) is a privately held Addison, Illinois event-technology company that provides an integrated SaaS platform combining registration, on-site check-in and badge printing, lead retrieval, attendance tracking, mobile apps, and virtual event delivery for enterprise and mid-market event organizers.
- Ownership category
- akta.pro rank
Expo, Inc. industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Conference & Trade Show Registration Platforms (THAHAFAB)
- akta.pro secondary industry
- Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)
Keywords
Where Expo, Inc. is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Expo, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription Licensing: Annual or multi-year subscription model providing access to the full event management platform including registration, check-in, badge printing, and analytics capabilities
- Per-Attendee Fees: Usage-based pricing where organizations pay per registered or checked-in attendee, with tiered pricing for different event sizes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry-level platform access for small to mid-sized events |
| Subscription | Multi-year contract | Enterprise tier with advanced features and dedicated support |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels11 records
Expo, Inc. product offering
Product offeringCore offering
Expo Pass is an all-in-one event technology SaaS platform that vertically integrates six core modules — event registration, on-site check-in and badge printing, lead retrieval, attendance tracking, and a mobile event app — with virtual and hybrid event delivery capabilities. The platform serves professional event organizers, corporate event teams, and associations running conferences, trade shows, and corporate events for both in-person and remote attendees. Pricing starts at $2,495 for self-serve customers, with enterprise contracts quoted based on event volume and feature requirements.
Product overview
Expo Pass is an all-in-one event technology platform that offers a vertically integrated system of six core products: Event Registration Software, Check-In & Badge Printing, Lead Retrieval, Attendance Tracking, Mobile Event App, and Virtual Experience. These modules share a unified database so attendee data flows seamlessly from registration through check-in, badge printing, session tracking, and lead capture. An optional add-on, Linkroom, provides 3D immersive venue technology for virtual events. The platform is designed for live, virtual, and hybrid events and is priced starting at $2,495 for custom event packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Registration Software Flexible online event registration software offering drag-and-drop custom form building, promo codes, early-bird discounts, integrated payment processing, and real-time dashboards for monitoring registration trends. Designed for event organizers running conferences, trade shows, and corporate events.
- Check-In & Badge Printing On-demand badge printing solution using iPad kiosks and Zebra thermal printers for seamless attendee check-in. Features a custom badge designer, QR code scanning, direct thermal printing, and real-time attendance tracking. Built for on-site event production without pre-printed badge logistics.
- Lead Retrieval Mobile-first lead capture software enabling exhibitors to scan attendee badges, add notes and ratings, use custom qualifier fields, and export leads to CSV in real time. Works offline with automatic data synchronization once reconnected. Targeted at exhibitors and sponsors seeking measurable ROI from trade show participation.
- Attendance Tracking Session attendance tracking software with QR code scanning for check-in/check-out, CE/CEU credit compliance tracking, timestamped logs, and real-time analytics dashboards with CSV export capabilities. Designed for compliance-driven sessions and post-event reporting.
- Mobile Event App Attendee-facing mobile event application available as native iOS and Android apps plus a browser-based Web App. Includes personalized agendas, attendee messaging, group chats, push notifications, session feedback, and sponsor/exhibitor visibility features.
- Virtual Experience Virtual and hybrid event software platform providing live session streaming via Zoom, Vimeo, and IBM Stream, on-demand playback, attendee messaging, sponsor banners, and unified registration across in-person and virtual attendees. Enables remote participation in conferences and trade shows.
- Linkroom 3D immersive virtual venue technology add-on for virtual events. Creates branded 3D environments with spatial video, interactive content embedding, and browser-based access without downloads or VR headsets, in partnership with Linkroom.
Quantifiable outcome
- Millions of attendee connections facilitated through the platform
Companies that use Expo, Inc.
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles3 records
Expo, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Expo, Inc. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ZoomcoreZoom integration enables virtual event capabilities including virtual event hosting, webinar integration, and hybrid event support for in-person and remote attendees.
- VimeocoreVimeo integration provides video content management and streaming capabilities for virtual event sessions and on-demand content.
- StripecoreStripe integration provides payment processing for event registration, ticketing, and exhibitor booth payments.
- Zebra TechnologiescoreZebra thermal printer integration enables professional on-site badge printing at event venues.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Expo, Inc. competitors and assessment
Company assessmentDirect peers
- Cvent: Cvent is a leading event management platform offering registration, venue sourcing, and attendee engagement for meetings, conferences, and trade shows. It directly competes with Expo Pass across enterprise event technology and serves overlapping customer profiles (corporate event teams, associations).
- Eventbrite: Eventbrite is a public ticketing and event registration platform serving a broad range of event organizers from SMBs to enterprises. It overlaps with Expo Pass's registration, ticketing, and check-in capabilities, though Eventbrite skews toward smaller, ticketed consumer events.
- Bizzabo: Bizzabo provides an end-to-end event experience platform for in-person, virtual, and hybrid events, with registration, mobile app, and analytics. It is one of Expo Pass's closest direct competitors for mid-market and enterprise event organizers.
- Rainfocus: Rainfocus is an enterprise event marketing platform with deep integrations into CRM and marketing ecosystems, focused on large trade shows and conferences. It directly competes for the same enterprise event technology budgets that Expo Pass targets.
- Whova: Whova offers event registration, mobile event apps, and attendee engagement tools used widely by associations and conference organizers. It competes with Expo Pass across registration, mobile app, and engagement for similar mid-market event profiles.
- Hopin (RingCentral Events): Hopin (now part of RingCentral Events) is a virtual and hybrid events platform with registration, streaming, and networking capabilities. It directly overlaps with Expo Pass's virtual experience and registration product lines.
- Stova: Stova (formerly Aventri) provides event management software for in-person, virtual, and hybrid events including registration, check-in, and mobile apps. It serves a similar mid-to-enterprise event organizer customer base as Expo Pass.
- Swapcard: Swapcard provides event registration, AI-powered matchmaking, and a mobile event app for trade shows and conferences. It overlaps with Expo Pass in registration, mobile app, and exhibitor lead capture capabilities.
- vFairs: vFairs is a virtual and hybrid events platform offering registration, exhibitor booths, and lead capture for trade shows and conferences. It overlaps with Expo Pass's virtual experience and lead retrieval offerings for similar trade show customer segments.
Broad incumbents
- Zoho Backstage: Zoho Backstage is the events module within the broader Zoho business software suite, offering event registration, ticketing, and attendee management. It represents a broader incumbent competing for SMB and mid-market event organizer customers who value an integrated suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Expo, Inc. social profiles
Digital presenceExpo, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expo, Inc. leadership team
Management profileNumber of profiles
Profiles9 records
Expo, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expo, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expo, Inc.
What does Expo, Inc. do?
Expo Pass is an all-in-one event technology SaaS platform that vertically integrates six core modules — event registration, on-site check-in and badge printing, lead retrieval, attendance tracking, and a mobile event app — with virtual and hybrid event delivery capabilities. The platform serves professional event organizers, corporate event teams, and associations running conferences, trade shows, and corporate events for both in-person and remote attendees. Pricing starts at $2,495 for self-serve customers, with enterprise contracts quoted based on event volume and feature requirements.
Is Expo, Inc. a public or private company?
Expo, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Expo, Inc. founded?
Expo, Inc. was founded in 2015. It employs 11 to 50 people.
Where is Expo, Inc. based?
Expo, Inc. is headquartered in Chicago, United States, in the North America region.
How does Expo, Inc. make money?
Two revenue lines are on record. Subscription Licensing is the primary driver. The others are per-Attendee Fees.
Who are Expo, Inc.'s main competitors?
Direct peers on record are Cvent, Eventbrite, Bizzabo, Rainfocus, Whova, Hopin (RingCentral Events), Stova, Swapcard and vFairs. Zoho Backstage is listed as a broad incumbent.
Does Expo, Inc. have an API?
No public API is recorded for Expo, Inc..
What industry is Expo, Inc. in?
Expo, Inc.'s product category is Event Management Software. Its primary akta.pro industry code is THAHAFAB, Conference & Trade Show Registration Platforms, with a secondary code of THAHAOAE, Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos). Its NAICS code is 56192 and its SIC code is 7900.