What Viomba does

Viomba builds an AI-era attention intelligence platform that quantifies how real human audiences fixate on digital ads in live media contexts. The company serves media agencies, creative agencies, brand marketers, social media agencies, programmatic buyers, publishers and SSPs, market researchers, performance marketers, audio-focused agencies, TV and broadcast buyers, and developer/AI practitioners who need objective, placement-level performance signals that complement traditional viewability metrics. Its positioning is built around replacing modelled proxy attention signals with scores grounded in actual eye-tracking data collected in real media environments.

At the technical core, Viomba operates neural networks trained on billions of Tobii infrared eye-tracking gaze fixations accumulated continuously over more than a decade from thousands of live media domains. These models are exposed through a Model Context Protocol (MCP) server offering a suite of tools — including viomba_creative_prediction, viomba_heatmap_prediction, viomba_focus_prediction, viomba_analyze_video, viomba_ad_slicer, viomba_generate_site_map, and the beta-stage HiAttN Creative Studio for AI-generated ad creative. The platform supports display, social, and video formats across desktop, mobile, and tablet, and returns attention scores (0–100), Seen% prediction, average view time, fixation heatmaps, audience focus intensity scores, audio-visual synchronization indices (video), and placement-level benchmark comparisons. Viomba also maintains a prompt library of 678+ pre-built MCP prompts organized by user role, and operates against an IAB/MRC highest-methodology-standards compliant framework.

Viomba monetizes through a usage-based model denominated in Attention Credits (AC), with self-serve credit packs and an enterprise tier layered on top. New users receive 200 free AC after email verification; Pro packs range from 500 to 50,000 AC at effective per-AC rates between $0.084 and $0.0495; Enterprise contracts are sales-led with custom AC volumes, governance, invoicing, and platform-scale usage terms. Distribution is API-first via the remote MCP endpoint, enabling any MCP-compatible AI client — including Claude Desktop, Cursor, Windsurf, ChatGPT, Manus, and VS Code — to call attention intelligence through natural language prompts. A native Meta (Facebook/Instagram) OAuth2 integration extends the platform to social ad analytics. The Helsinki-based company (Viomba Oy, Business ID FI26138008) operates with a 1–10 person team, was founded in 2014, and has not disclosed external venture funding beyond a 2015 seed from Nestholma.

Name

Viomba

Legal name

Viomba Oy

Website

https://viomba.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Viomba operates an AI attention intelligence platform using neural networks trained on a decade of Tobii infrared eye-tracking data. It scores creative and placement effectiveness for media, creative, and brand teams through an MCP-accessible server.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Other Services Related to Advertising (541890), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• Attention intelligence
• Ad creative analytics
• Eye tracking insights
• MCP server tools
• Advertising measurement

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. Attention Credits (AC) Usage-Based Model: Universal billing currency consumed per tool call. Every tool call across all capability layers draws from the customer's AC balance. Free accounts receive 200 AC; paid packs range from 500-50,000 AC. Per-tool AC costs vary (e.g., viomba_ad_slicer: 8 AC, viomba_creative_prediction: 40 AC, viomba_analyze_video: 75 AC).
2. Pro Credit Packs: Self-serve paid credit packs with per-AC pricing from $0.084 (500 AC) down to $0.0495 (50,000 AC). First-purchase bonus credits included. Card or invoice payment depending on pack size.
3. Enterprise Plans: Custom AC volumes with sales-led agreement. Custom invoicing, governance, usage limits, and rollout terms by agreement. Includes platform-scale usage and invoice-led procurement.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Viomba sells an attention intelligence platform (Viomba MCP) that scores how real human audiences actually look at advertising creatives in live media contexts. The platform exposes AI-agent-callable tools for display, social, and video creative attention scoring, gaze fixation heatmaps, video frame-level diagnostics, and high-attention DSP/SSP site map generation, all powered by neural networks trained on a decade of Tobii infrared eye-tracking data. Customers consume these capabilities via Attention Credits (AC) on a freemium, self-serve, or enterprise basis.

Product overview

Viomba offers Viomba MCP — a unified AI-era attention intelligence platform built on neural networks trained on billions of Tobii infrared eye-tracking gaze fixations collected over a decade from live media environments. The platform comprises a central MCP server accessible to AI agents, multiple attention scoring tools (viomba_creative_prediction, viomba_focus_prediction), heatmap generation tools (viomba_heatmap_prediction), video analysis tools (viomba_analyze_video), creative slicing tools (viomba_ad_slicer), domain/site map generation tools (viomba_generate_site_map), HiAttN Creative Studio for AI-generated ad creatives, benchmark comparison tools, and campaign reporting tools across three tiers (small, mid, large). The platform is accessible via natural language prompts in MCP-compatible AI clients including Claude Desktop, Cursor, Windsurf, ChatGPT, and others, with pricing structured around Attention Credit packs (Free 200 AC, Pro 500-50,000 AC, Enterprise custom).

Differentiator

Problem solved

Functional benefit

Brands

• Viomba MCP: AI-era attention intelligence layer accessible to any AI agent through the Model Context Protocol, allowing agents to call real-time human attention intelligence as a tool.

Products and services

• Viomba MCP (Model Context Protocol) Server Central AI-era attention intelligence platform that exposes Viomba's neural-network-powered tools (creative prediction, heatmap generation, video analysis, focus prediction, ad slicing, site map generation, and AI creative generation) to any MCP-compatible AI agent through natural-language prompts. Targets media agencies, creative agencies, brand marketers, programmatic buyers, publishers, broadcasters, audio agencies, performance marketers, market researchers, and developers integrating attention intelligence into AI agent workflows.

Quantifiable outcome

• 72/100 attention score example for LUMIX display creative with 64.2% Seen@200ms (+12.2% vs category avg)
• +1 more outcomes

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature6 records

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Realeyes: Realeyes is a direct competitor offering attention measurement using webcam-based facial coding and emotion AI. Both companies score ad creative effectiveness via human attention/emotion signals, targeting the same media agencies and brand marketers.
• Amplified Intelligence: Amplified Intelligence provides attention measurement using Tobii eye-tracking hardware, with the same data-source foundation as Viomba. Both offer placement-level attention metrics for media planning and creative benchmarking across digital and CTV.
• Adelaide: Adelaide sells AU (Attention Unit) metrics for media-quality measurement, integrated into major DSPs and adopted by holding-company agencies. Both Viomba and Adelaide compete for the attention-currency role in programmatic media buying.
• Lumen Research: Lumen Research provides attention-based research and planning tools for advertisers, with eye-tracking-derived attention metrics. Direct overlap in serving brand marketers and agencies with attention-based campaign planning services.
• TVision: TVision measures attention to TV and CTV ads using computer-vision-based eye-tracking panels. Overlap with Viomba's video attention analysis and benchmark tools, particularly for video and broadcast ad formats.
• EyeSquare: EyeSquare is a market research firm specializing in eye-tracking-based ad and media effectiveness studies. Both companies use gaze-fixation data to deliver attention diagnostics to advertisers and agencies.

Broad incumbents

• DoubleVerify: DoubleVerify is a major ad verification and measurement platform covering viewability, fraud, and brand safety. Its broader media-quality scope overlaps with Viomba's attention scoring in campaign reporting and pre-bid filtering workflows.
• Integral Ad Science (IAS): IAS provides ad verification, viewability, and optimization across digital media. Like Viomba, it serves media agencies and programmatic buyers with placement-level quality metrics, but at much broader scale.
• Nielsen: Nielsen is the dominant cross-media measurement and analytics provider with attention-related initiatives (e.g., Nielsen Media Impact, attention metrics partnerships). Relevant as a potential distribution and partnership channel for Viomba's attention data.

Emerging players

• Playground xyz: Playground xyz offers attention measurement using eye-tracking panels for digital ad effectiveness. Overlaps with Viomba in attention scoring for display and video, though with a narrower product footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/viomba
• LinkedInlinkedin.com/company/viomba-oy
• Xx.com/viombaco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viomba