What TVision does

TVision is a TV and CTV audience engagement measurement company that operates a proprietary, nationally representative in-home panel using passive computer vision, IoT sensors, and Automatic Content Recognition (ACR) to capture second-by-second, person-level data on viewer attention, co-viewing, and in-room presence across linear TV and connected TV. Founded in 2015 by MIT alumni and a Northeastern University professor, the company is headquartered in New York City with offices in Boston (engineering) and Tokyo (Asia-Pacific). The panel has measured over 24 billion seconds of TV viewing across 285 channels and 99% of Netflix, Amazon, and Hulu content, forming a ground-truth dataset that has been adopted by major measurement partners including VideoAmp and iSpot. The company holds patented eyes-on-screen attention detection technology and achieved ISO/IEC 27001:2022 certification in 2024.

The company monetizes through three revenue streams: (1) enterprise SaaS subscriptions to a modular attention measurement platform including Ad Scoreboard, Audience Activation, CTV Activation, CTV Campaign Measurement, Total View, Calibration Data, and TVision Audiences (distributed via LiveRamp); (2) data licensing of person-level calibration and panel data to measurement companies (VideoAmp, iSpot), DSPs (OpenX), and data platforms (LiveRamp) for embedding into third-party currencies; and (3) commissioned custom research studies for brands and industry organizations. Go-to-market combines direct enterprise sales led by the CEO and CRO targeting Fortune 500 brands, agency holding companies, broadcast/streaming networks, and measurement partners, alongside a self-service component (Ad Scoreboard, Streaming Analytics) and ecosystem distribution through technology integrations. Named enterprise customers include Anheuser-Busch, Dentsu, AMC Networks, The Weather Channel, Petco, Essence, and Oracle Moat.

TVision was acquired by Viant Technology Inc. (NASDAQ: DSP) for $40 million ($22.5M cash + $17.5M Viant Class A common stock), with the deal announced April 2026 and closed May 1, 2026, integrating the attention measurement asset into Viant's AI-powered programmatic platform. Prior to acquisition, the company raised approximately $36.3 million in cumulative equity funding (seed $2.5M in 2015, $6.8M in 2016, $11.5M in 2018, $16M in 2022) plus a $1.5M Flow Capital debt tranche in December 2024 that was repaid early upon exit.

Name

TVision

Legal name

TVision Insights, Inc.

Website

https://tvisioninsights.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

51–100 employees

Short description

TVision operated a proprietary in-home computer vision panel measuring second-by-second, person-level attention and co-viewing on linear TV and CTV, selling SaaS subscriptions, calibration data, and custom research to brands, agencies, networks, and measurement partners before its May 2026 acquisition by Viant Technology.

Ownership category

akta.pro rank

Product category

TV & CTV Attention Measurement

akta.pro primary industry

Social/Second-Screen & Cross-Media Attention Measurement (TV+Digital+Social) (MPABAOAL)

akta.pro secondary industries

National TV & Cross-Platform Audience Measurement Panels (MPABAOAA), Media & Audience Measurement Analytics (BPAHALAO), Competitive Intelligence & Market Share Benchmarking (Networks/Stations) (MPABAOAJ)

Keywords

• Attention measurement
• TV viewership analytics
• CTV measurement
• Audience engagement
• Ad effectiveness

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscriptions: TVision provides subscription-based access to its attention measurement SaaS platform, including products like Ad Scoreboard, CTV Analytics, Total View, CTV Campaign Measurement, and Calibration Data. Advertisers, agencies, and networks subscribe to access real-time and on-demand attention insights.
2. Data Licensing: TVision licenses its person-level calibration data and panel data to measurement companies and data platforms (e.g., VideoAmp expanded agreement, iSpot integration). These partners pay for access to TVision's truth-set data to calibrate their own census-scale datasets, generating recurring licensing revenue.
3. Custom Research Studies: TVision conducts commissioned custom research studies for brands, publishers, and industry organizations. Examples include the VAB premium video vs. YouTube study and partnerships with brands for attention benchmarking. These are project-based engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

TVision provides second-by-second, person-level measurement of who is in the room, whether they are present, and whether they are paying attention to TV content and ads across linear TV and CTV. It operates a proprietary in-home panel using computer vision, IoT sensors, and ACR to produce attention and co-viewing data that brands, agencies, networks, and measurement companies use to plan, activate, optimize, and calibrate TV advertising campaigns.

Product overview

TVision is a TV and CTV viewer engagement measurement company offering a SaaS attention measurement platform with multiple integrated modules. The core product portfolio includes Ad Scoreboard for brand/creative benchmarking, Audience Activation and CTV Activation for media buying optimization, Total View for cross-platform insight, Calibration Data and Data Licensing for measurement partners, and TVision Audiences available via LiveRamp for targeting. The platform is powered by a proprietary nationally representative panel using computer vision and ACR technology that has measured over 24 billion seconds of TV viewing across linear and CTV.

Differentiator

Problem solved

Functional benefit

Products and services

• Ad Scoreboard SaaS platform providing quick, on-demand insights on attention performance for any brand, creative, or network, enabling advertisers and agencies to benchmark ads and incorporate attention data into daily workflows.
• Audience Activation Incorporates attention scoring into linear and CTV ad buys to automate media valuations based on viewer engagement, enabling advertisers to target audiences by their TV viewing behaviors.
• CTV Activation Enables advertisers to run cross-screen campaigns across connected TV, web, and mobile with placements optimized for CTV environments and creative tools for attention-driven performance.
• CTV Campaign Measurement Provides detailed, timely insight into viewer engagement across CTV devices, apps, and shows, enabling advertisers to measure and optimize the performance of campaigns on connected TV platforms.
• Total View Provides greater clarity and competitive insight into who is watching what content across the TV landscape, reporting comprehensive cross-platform viewing data.
• Calibration Data Provides person-level calibration data that acts as a truth set for TV measurement solutions, applied to census-scale datasets to develop a more accurate picture of how people watch TV.
• Data Licensing Flexible data licensing solutions for unlimited use cases, providing data on how, when, and what people watch on TV, and solving knowledge gaps for measurement and analytics providers.
• TVision Audiences Delivers person-level TV engagement data for targeting and analytics, distributed via the LiveRamp Data Store, enabling brands to reach TV audiences with 100% opt-in data.
• TVision Panel A nationally representative panel of households providing second-by-second measurement data through privacy-safe in-home computer-vision technology, powering all TVision products and licensing relationships.

Quantifiable outcome

• High attention ad campaigns deliver the same results for less than half the cost of un-optimized campaigns.
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• OpenGlassminorStrategic or Co-development Partner · 18 June 2026WunderKIND Ads partnered with OpenGlass to release the first measurement benchmarks for programmatic CTV Pause Ads, utilizing TVision attention data across millions of programmatic CTV impressions. The study found Pause Ads delivered nearly 2x higher attention than standard 60-second CTV ads across all 15 verticals analyzed, with Automotive showing 180.3% higher attention time.
• Viant TechnologycoreStrategic or Co-development Partner · 15 April 2026Viant Technology acquired TVision Insights for $40 million ($22.5M cash + $17.5M stock) in April 2026, with closing in May 2026. The acquisition integrates TVision's second-by-second attention measurement, co-viewership data, and in-room presence tracking into Viant's AI-powered programmatic advertising platform. This positions Viant to challenge walled gardens like Google and Meta with independent, verifiable attention signals for TV and CTV advertising.
• Video Advertising Bureau (VAB)minorStrategic or Co-development Partner · 24 February 2026The Video Advertising Bureau (VAB) commissioned TVision to conduct custom research comparing audience behavior on Premium Video Platforms versus YouTube for CTV advertising, with data collected from July 2024 to June 2025. The study found premium platforms outperform YouTube in co-viewing, attention, and session length metrics.
• VideoAmpcoreTechnology or Integration · 11 February 2026VideoAmp and TVision expanded their licensing agreement to include CTV co-viewing data, extending a prior agreement that covered only linear TV data. The partnership combines TVision's second-by-second, person-level viewing and co-viewing measurement with VideoAmp's large household-level viewership dataset to provide comprehensive cross-platform TV measurement. VideoAmp cited 880% YoY growth and coverage of 98% of the TV publisher ecosystem as indicators of strong adoption.
• Xumo (Comcast and Charter JV)coreStrategic or Co-development Partner · 11 June 2025TVision partnered with Xumo to research Xumo Play viewer ad attention. The study found Xumo Play users are 20% more attentive during ads compared to the industry average, with 80% of ad impressions viewed by two or more people (43% above average). Xumo is a joint venture between Comcast and Charter Communications.
• KargominorStrategic or Co-development Partner · 2 June 2025TVision partnered with Kargo to examine the performance of all CTV ad units between Q4 2024 and Q1 2025. Data showed Kargo's CTV ads consistently drove higher eyes-on-screen attention time compared to CTV benchmarks, with 96% of Kargo ads exceeding benchmarks and enhanced units driving 30% more attention time than standard creative.
• GemiusminorStrategic or Co-development Partner · 1 January 2021TVision and Gemius formed a first-of-its-kind partnership to bring cross-platform measurement of TV, PC, and mobile video to the advertising industry, providing single-source cross-platform measurement combining both companies' methodologies.
• VevominorStrategic or Co-development Partner · 1 January 2018Vevo partnered with TVision to track engagement for its streaming video content, providing deeper insight into how Vevo users engage with content across CTV and other platforms.
• Mediahub (Mullen Lowe)minorStrategic or Co-development Partner · 1 January 2017TVision Insights and Mediahub tested the power of TV engagement over ratings in a ground-breaking second-by-second TV programming measurement study in the Boston market, validating that attention data provides superior insight into ad effectiveness compared to traditional ratings.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VideoAmp: VideoAmp provides cross-platform TV measurement currencies and licenses TVision's person-level data to calibrate its household-level datasets. Direct competitor in advanced TV currencies; cited 880% YoY growth and 98% TV publisher ecosystem coverage as adoption signals.
• iSpot.TV: iSpot.TV is a cross-platform TV/CTV measurement and currency provider that uses TVision's panel data for calibration. Both compete in attention-based TV currencies and integrate across measurement partners, with overlapping customer bases among agencies and broadcasters.

Emerging players

• Innovid (formerly TVSquared): Innovid acquired TVSquared to provide cross-platform TV/CTV measurement and analytics. Comparable as a cross-platform TV performance measurement competitor serving agencies and broadcasters.
• Lumen Research: Lumen Research delivers cross-platform attention metrics via attention economics modeling, partnering with TVision for the UK market. Comparable through attention-measurement methodology, narrower in geographic focus but comparable in mission.
• Realeyes: Realeyes is a computer-vision-based attention and emotion measurement company that partners with TVision on joint methodologies. Comparable through attention-measurement focus, but differentiated via front-facing webcam emotion detection versus TVision's in-home panel.
• Samba TV: Samba TV provides cross-screen viewership and attention data using ACR on smart TVs. Comparable in offering TV/CTV viewership analytics at scale, though relying on smart-TV OEM data rather than dedicated in-home measurement panels.

Broad incumbents

• Comscore: Comscore is an established cross-platform audience measurement incumbent with TV, digital, and movie ratings. Comparable as a broader audience-measurement competitor, particularly for TV/cross-platform currency and planning workflows.
• Nielsen: Nielsen is the dominant incumbent in TV audience measurement with currency-level relationships across agencies, broadcasters, and advertisers. TVision differentiates by measuring attention rather than just presence, but competes head-to-head for media measurement budgets.
• Oracle Advertising (Moat): Oracle Moat provides ad viewability, attention, and brand-safety measurement, integrating TVision attention data into its platform. Comparable as a measurement platform competitor/partner for cross-channel attention metrics.

Others

• LiveRamp: LiveRamp is a data connectivity platform that distributes TVision Audiences via its Data Store. Adjacent enabling partner—provides identity infrastructure and distribution rather than direct measurement competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tvisioninsights
• Facebookfacebook.com/tvisioninsights
• LinkedInlinkedin.com/company/tvision-insights

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds10 records

Investors25 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TVision