Sunrise International
- Company typePrivate
- Founded1986
- HeadquartersStony Plain, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
Sunrise International firmographics
Firmographics- Name
- Sunrise International
- Legal name
- Sunrise International Inc.
- Website
- https://sunriseint.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Sunrise International industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Management of Companies and Enterprises (55111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Ski & Mountain Full-Service Hotels (THAGAAAJ)
- akta.pro secondary industry
- Mountain & Alpine Lodges (THAGAIAE)
Keywords
Where Sunrise International is headquartered
LocationHeadquarters
- HQ city
- Stony Plain
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sunrise International business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Hotel Accommodations: Room rentals across 8 INNhotels branded properties in BC and Alberta. Revenue generated from nightly and extended stays for travelers, families, couples, crew workers, and outdoor enthusiasts.
- On-site Dining: Select hotels feature on-site restaurants offering breakfast, lunch, and dinner services. Dining options provide additional revenue streams and convenience for hotel guests.
- IT Services (CreativeMITE): CreativeMITE provides technology services including web development, AI, data, and marketing solutions to external clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hotel accommodations - quote-based pricing |
| Transaction based/ take rate | Pay-as-you-go | Dining services - transaction-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sunrise International product offering
Product offeringCore offering
Sunrise International is a family-owned Canadian hospitality company that operates a portfolio of 8 to 10 independent hotel properties across British Columbia and Alberta under the INNhotels brand. The company provides accommodations, on-site dining at select properties, and meeting/event spaces for leisure travelers, families, couples, crew workers, and outdoor enthusiasts. It also offers information technology services through its CreativeMITE subsidiary, including web development, AI, data, and marketing solutions.
Product overview
Sunrise International is a Canadian hospitality and tourism company operating a portfolio of eight to ten independent hotel properties across British Columbia and Alberta under the INNhotels brand. The company offers core hospitality services including accommodations, dining at select properties, and information technology services through its CreativeMITE subsidiary. The product ecosystem includes individual hotel properties (Copper Point Resort, Terracana Ranch & Resort, Jasper Inn & Suites, Canmore Rocky Mountain Inn, Invermere Inn & Suites, Stony Plain Inn & Suites, Best Western Stony Plain, and Grande Cache Inn & Suites), community-focused initiatives (Levasseur Community Trust, ShopINN Local), and sustainability programs (GoINN Green).
Differentiator
Problem solved
Functional benefit
Brands
- INNhotels: A family of independent hotels providing accommodations across BC and Alberta, committed to sustainable management practices.
- CreativeMITE
- GoINN Green
- ShopINN Local
- Levasseur Community Trust
Products and services
- INNhotels Accommodations Family of independent hotels representing 8 to 10 properties across British Columbia and Alberta, offering accommodations, dining, and hospitality services with sustainable management practices. Targeted at leisure travelers, families, couples, crew workers, and outdoor enthusiasts.
- Copper Point Resort A resort property in Invermere, BC in the Columbia Valley between the Rocky and Purcell mountain ranges, offering condo-style suites, two pools and hot tubs, a spa, sports court, and on-site restaurant surrounded by Copper Point Golf. Targeted at families, golfers, couples, and outdoor enthusiasts.
- Terracana Ranch & Resort A 500-acre Rocky Mountain wilderness resort in BC near Mount Robson, offering wilderness getaways, meetings, team-building activities, bachelor/bachelorette parties, romantic or spa weekends, workshops, and cultural/spiritual events.
- Jasper Inn & Suites The original Sunrise property built in 1971, located in Jasper National Park surrounded by the Canadian Rockies near Maligne Lake, offering accommodations for travelers exploring the park.
- Canmore Rocky Mountain Inn A hotel in Canmore, Alberta approximately one hour from Calgary, ideal for seniors, couples, and outdoor enthusiasts seeking a quiet mountain retreat in the Rockies.
- Invermere Inn & Suites A family-friendly hotel located in the heart of Invermere, BC, walking distance to Columbia Valley attractions, ideal for families exploring the Columbia Valley.
- Stony Plain Inn & Suites A hotel property in Stony Plain, AB designed for crew workers and long-term stays, featuring the Power Plant Grill on-site restaurant serving breakfast, lunch, and dinner.
- Best Western Stony Plain A Best Western branded hotel in Stony Plain, AB featuring a pool and water slide, popular for staycations, family travel, romantic evenings, crew workers, and sports teams. Operates under the Best Western franchise providing access to Best Western's global booking network and loyalty program.
- Grande Cache Inn & Suites A hotel in Grande Cache, Alberta nestled in the majestic Rockies, offering comfortable accommodations with wilderness landscapes for travelers seeking a remote mountain experience.
- CreativeMITE IT Services Information technology services including dynamic websites, AI, data, and marketing solutions provided to external clients. Enables business scaling and development through custom web development and technology solutions.
Quantifiable outcome
- 50+ years of successful hospitality operations
- +1 more outcomes
Companies that use Sunrise International
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Sunrise International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sunrise International partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CreativeMITE Ltd.coreCreativeMITE provides information technology services including dynamic websites, AI, Data and Marketing solutions. Located at 3001 43 Ave #101A, Stony Plain, AB, T7Z 0H4. CreativeMITE enables the company to improve efficiency within the digital world and its development.
- Sustainable Tourism 2030minorPartnership with Sustainable Tourism 2030 to develop a sustainability strategy. Goal is to measure and improve practices at each location, reduce carbon footprint, and go greener with development.
- LJL GalleriesminorArt gallery partner located at 3001 43 Ave #101, Stony Plain, AB, T7Z 0H4. Associated with the Rocky Mountain Art Tour initiative.
- Excella KennelsminorPartner located in the Stony Plain area, connected through the ShopINN Local initiative supporting local families, communities and small businesses.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Sunrise International competitors and assessment
Company assessmentDirect peers
- Coast Hotels: Canadian-owned hotel chain with strong BC and Alberta presence, offering upper-midscale accommodations. Direct competitor for the same leisure and business traveler base in Western Canada.
- Sandman Hotels, Inns & Suites: British Columbia-based hospitality group operating hotels, inns, and suites across Western Canada. Comparable independent-hotel positioning with crew-worker and leisure mix in similar regional markets.
- Pursuit (Banff Jasper Collection): Operates a portfolio of hotels, attractions, and food & beverage in Banff, Jasper, and other Canadian Rockies destinations. Most direct comp to INNhotels given shared mountain hospitality focus, though Pursuit is larger and private-equity backed (by KSL Capital).
- Pomeroy Hotels & Resorts: Western Canadian hotel group operating full-service and resort properties across BC, Alberta, and Saskatchewan. Comparable family-influenced ownership model and Rocky Mountain regional focus mirror Sunrise's positioning.
Broad incumbents
- Marriott International: Global hotel giant with growing presence in Canadian Rockies through Marriott, Delta, and Westin brands. Represents the scale, loyalty program, and tech stack competitive threat to independent operators like INNhotels.
- Choice Hotels International: Multi-brand hotel franchisor (Comfort, Quality Inn, etc.) operating mid-scale properties across Canada. Competes for the same value-conscious leisure and crew-worker segments in Western Canada.
- Northland Properties: Diversified Western Canadian hospitality and real estate company operating hotels (Sandman, Sutton Place), restaurants (Moxie's), and sports/entertainment. Larger, multi-vertical competitor with overlapping hotel footprint.
- Fairmont Hotels & Resorts: Luxury Canadian hotel brand (owned by Accor) operating iconic mountain properties including Fairmont Banff Springs and Fairmont Jasper Park Lodge. Competes directly for the premium leisure traveler in the same destinations.
- Best Western Hotels & Resorts: Global hotel franchise system. Sunrise still operates Best Western Stony Plain under this brand, and many INNhotels properties were formerly Best Western-flagged—making Best Western both a partner and a competitor for franchise conversion discussions.
Emerging players
- Basecamp Resorts: Calgary-based boutique resort operator with properties in Canmore, Banff, and Revelstoke. Targets the same mountain leisure and outdoor enthusiast segment as INNhotels but with a smaller, design-forward portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Sunrise International social profiles
Digital presenceSunrise International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunrise International leadership team
Management profileNumber of profiles
Profiles10 records
Sunrise International subsidiaries and ownership
Company hierarchySubsidiaries10 records
Sunrise International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunrise International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunrise International
What does Sunrise International do?
Sunrise International is a family-owned Canadian hospitality company that operates a portfolio of 8 to 10 independent hotel properties across British Columbia and Alberta under the INNhotels brand. The company provides accommodations, on-site dining at select properties, and meeting/event spaces for leisure travelers, families, couples, crew workers, and outdoor enthusiasts. It also offers information technology services through its CreativeMITE subsidiary, including web development, AI, data, and marketing solutions.
Is Sunrise International a public or private company?
Sunrise International is a private company. It is classified as family owned and is currently operating.
When was Sunrise International founded?
Sunrise International was founded in 1986. It employs 101 to 250 people.
Where is Sunrise International based?
Sunrise International is headquartered in Stony Plain, Canada, in the North America region.
How does Sunrise International make money?
Three revenue lines are on record. Hotel Accommodations are the primary driver. The others are on-site Dining and IT Services (CreativeMITE).
Who are Sunrise International's main competitors?
Direct peers on record are Coast Hotels, Sandman Hotels, Inns & Suites, Pursuit (Banff Jasper Collection) and Pomeroy Hotels & Resorts. Broad incumbents are Marriott International, Choice Hotels International, Northland Properties, Fairmont Hotels & Resorts and Best Western Hotels & Resorts. Basecamp Resorts is listed as an emerging player.
Does Sunrise International have an API?
No public API is recorded for Sunrise International.
What industry is Sunrise International in?
Sunrise International's product category is Hospitality Services. Its primary akta.pro industry code is THAGAAAJ, Ski & Mountain Full-Service Hotels, with a secondary code of THAGAIAE, Mountain & Alpine Lodges. Its NAICS code is 55111 and its SIC code is 7011.