What Repareo does

Repareo, operating as repareo GmbH, is a German digital workshop booking marketplace founded in 2017 and headquartered in Munich. The company connects vehicle owners with automotive workshops across Germany — including dealerships, independent garages, and chains such as Euromaster, TÜV Rheinland, Carglass, FirstStop, and Driver — through an online platform that supports 24/7 appointment booking with transparent, manufacturer-spec-based pricing. Supporting service categories include inspection, HU/AU, oil change, tire change, timing belt, clutch, brake service, climate service, engine replacement, engine damage, and glass repair, with ancillary offerings in free car valuation, car purchase routing, accident and value assessments via TÜV Rheinland, and a remote diagnostics feature targeted at BMW and Mini vehicles.

The platform's core technology combines real-time workshop calendar integration, a manufacturer-driven cost calculation engine (underpinned by TecAlliance vehicle data), and a review corpus of over 251,428 entries averaging 4.45 out of 5 stars. Distribution leverage comes from partner integrations with Google and Google Maps for native booking, ADAC for member cashback and acquisition, MAHLE for workshop acquisition marketing, and leasing/insurance partners for fleet access. The website supports service discovery in German across thousands of service- and vehicle-specific landing pages that drive SEO-led top-of-funnel demand.

The business model is primarily a transaction commission or fee paid by partner workshops on bookings generated through the platform, supplemented by an affiliate referral stream tied to the ADAC cashback arrangement. Customer acquisition is concentrated in SEO, Google/Maps surfaces, and partnership-driven referrals rather than paid performance channels at scale. The company appears to operate on a founder-led basis under managing director and founder Moritz Breiding, with a headcount of 11-50 employees and a single disclosed funding event in 2018 from JALE Beteiligungs GmbH; no institutional venture capital or private equity backing is referenced in the available data.

Name

Repareo

Legal name

repareo GmbH

Website

https://repareo.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Repareo operates a German online marketplace connecting vehicle owners with automotive workshops for 24/7 booking, manufacturer-spec-based transparent pricing, and review-driven selection, distributed through Google Maps, ADAC, and MAHLE partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Transaction Commission from Workshops: Repareo charges workshop partners a commission or fees for bookings generated through the platform. Workshops pay to be listed and receive bookings from the platform's customer base.
2. ADAC Cashback Partnership: ADAC members receive 3% cashback on workshop bills booked through Repareo. This partnership drives customer acquisition from ADAC's membership base while generating revenue through the partnership arrangement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Repareo operates a digital marketplace that connects car owners in Germany with a curated network of automotive workshops for online search, comparison, and booking of vehicle services. In addition to the core workshop-booking platform, Repareo offers standalone services such as car valuation (Autobewertung), car purchase (Autoankauf), expert vehicle assessment (Gutachtenservice with TÜV), and remote diagnostics for BMW and Mini vehicles (Ferndiagnose).

Product overview

Repareo is a digital workshop comparison and booking platform operating in Germany. The core product is an online marketplace connecting car owners with automotive workshops (dealerships, independent garages, and workshop chains), enabling real-time appointment booking and transparent pricing. The platform offers a comprehensive portfolio of vehicle services including inspection (Inspektion), vehicle inspection (HU/AU), oil changes, tire changes, timing belt replacement, clutch replacement, air conditioning service, and brake service. Supporting services include car valuation (Autobewertung), car purchase (Autoankauf), and assessment services through TÜV Rheinland partnership. Key features include a free real-time cost estimation tool based on manufacturer specifications and a remote diagnostics service for BMW and Mini vehicles. The platform differentiates through partner integrations with Google Maps for bookings, connection to workshop calendar systems, and aggregation of over 251,000 customer reviews with an average rating of 4.45 out of 5 stars.

Differentiator

Problem solved

Functional benefit

Products and services

• Werkstattbuchung Plattform (Workshop Booking Platform) Online marketplace that lets German car owners search, compare, and book services from a nationwide network of partner automotive workshops, with online cost estimation and manufacturer-data lookup built in.
• Autobewertung (Car Valuation) Standalone online service that provides vehicle owners with a market-based valuation of their car, typically used when selling or trading in a vehicle.
• Autoankauf (Car Purchase) Service that allows vehicle owners to sell their car to Repareo, leveraging the valuation produced by Autobewertung to streamline a direct purchase transaction.
• Gutachtenservice (Expert Vehicle Assessment) Expert vehicle assessment service delivered in cooperation with partners such as TÜV, providing an independent professional evaluation for vehicle owners.
• Ferndiagnose (Remote Diagnostics for BMW and Mini) Remote diagnostics service for BMW and Mini vehicles that enables drivers to identify vehicle issues online before booking a workshop visit, delivered through a partnership with BMW and Mini.

Quantifiable outcome

• 251,428+ customer reviews with 4.45/5 average rating demonstrating platform reliability
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core, flagship, minor and major.

• GooglecoreTechnology or IntegrationIntegration enabling direct workshop bookings from Google and Google Maps. Customers can find and book workshops directly through Google's search and mapping services, providing massive discovery reach and convenience.
• ADACflagshipGTM or Marketing PartnerADAC members receive 3% cashback on workshop bills booked through Repareo. ADAC is Germany's largest automobile club with millions of members, providing significant customer acquisition opportunity.
• MAHLEcoreGTM or Marketing PartnerStrategic marketing partnership where Repareo benefits from MAHLE's marketing power. MAHLE is a major automotive parts manufacturer. Partnership helps acquire workshop partners and drive customer awareness.
• Leasing CompaniescoreChannel Partner/ Reseller/ DistributorIntegration partnerships with leasing companies provide unique access to millions of vehicles. Lessees use Repareo for workshop services, often covered under lease maintenance agreements.
• Insurance CompaniescoreChannel Partner/ Reseller/ DistributorIntegration partnerships with insurance companies provide access to vehicle owners who need workshop services for insurance-covered repairs and maintenance.
• TÜV RheinlandcoreChannel Partner/ Reseller/ DistributorHU/AU (vehicle inspection) booking available at TÜV Rheinland testing centers. Customers can book appointments directly through Repareo at TÜV Rheinland locations.
• ArvalminorChannel Partner/ Reseller/ DistributorArval is a fleet leasing company, providing another channel to corporate vehicle owners for workshop services.
• Zukunftswerkstatt 4.0minorStrategic or Co-development PartnerPartnership related to future workshop digitalization initiatives.
• TÜV SÜDminorChannel Partner/ Reseller/ DistributorVehicle inspection partner (testing organization) for HU/AU booking services.
• CopartminorChannel Partner/ Reseller/ DistributorCopart is a vehicle remarketing company, related to auto valuation and buying/selling services.
• CarglassmajorChannel Partner/ Reseller/ DistributorGlass repair specialist partner for windshield and glass replacement services. One of the major workshop chain partners.
• EuromastermajorChannel Partner/ Reseller/ DistributorMajor workshop chain partner for tire and maintenance services. One of the flagship workshop network partners.
• FirstStopmajorChannel Partner/ Reseller/ DistributorWorkshop chain partner in the Repareo network. Part of the quality workshop network.
• TecAlliancecoreTechnology or IntegrationTecAlliance provides vehicle data and technical information. Integration provides accurate manufacturer specifications and vehicle data for service recommendations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Auto1 Group: Berlin-based used-car marketplace with auto-purchase services including valuation and instant buy offers — overlapping with Repareo's car valuation and Autoankauf add-on services.

Direct peers

• Caroobi: Berlin-based digital platform that historically connected car owners with workshops for repair and maintenance bookings — the most directly comparable online workshop marketplace model to Repareo in Germany.
• Bosch Car Service: Global workshop network with German locations offering online appointment booking for maintenance and repair services — directly comparable on the workshop-network model and service categories.
• Vergölst: Major German tire and automotive service chain with its own online booking, operating in many of the same service categories (tire change, inspection, brakes) that Repareo aggregates.
• ATU: Germany's largest specialty workshop chain offering digital booking across tire, inspection, and maintenance services — competes on the supply side and increasingly on direct consumer booking channels.
• Driver Reifen und KFZ: German tire and full-service workshop chain with online appointment booking — already integrated as a Repareo partner, illustrating the boundary between partner and competitor in this space.
• FirstStop: European tire and workshop chain with German locations offering online appointment booking — a direct peer already operating as both partner and potential competitor on the supply side.

Broad incumbents

• Mobile.de: Germany's leading online vehicle marketplace, owned by Adevinta — broad incumbent in the automotive digital ecosystem with potential to extend into aftermarket service aggregation.
• AutoScout24: Europe's largest online automotive marketplace, primarily for vehicle listings but with adjacent service offerings — a broad incumbent with the audience scale to expand into maintenance booking.
• Check24: Germany's largest price-comparison platform, increasingly active in adjacent automotive services (insurance, financing) — a broad incumbent that could expand into workshop booking aggregation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/repareo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repareo