What FirstStop does

FirstStop Schwerin (legal name: FIRSTSTOP Schwerin, registered Amtsgericht Schwerin HRB 5000) is a single-location, full-service automotive workshop and tire center located at Grabenstraße 8, 19061 Schwerin, Germany, in continuous operation since April 2006. The facility comprises six lifting platforms and a sales/showroom floor with three service workstations, operating under the FIRSTSTOP partner concept governed by parent B+B Reifencenter GmbH. The offering is organized around three integrated service pillars: Werkstattservice (vehicle inspection, oil changes, brake and chassis repair, auto glass replacement with insurance direct-billing, HU/AU via DEKRA, accident repair, ADAS calibration, air conditioning service, axle measurement); Reifenservice (summer/winter/all-season tire sales, mounting and balancing up to 26 inches, UHP/Runflat certification, repair, RDKS service, professional seasonal storage); and Styling & Performance (suspension optimization, wheel upgrades, body modifications with DEKRA §19/§21 acceptance inspections). Core technology is standard automotive-grade: modern diagnostic systems, 3D axle measurement, certified tire-mounting equipment, static/dynamic ADAS calibration rigs, and high-voltage-certified tire-handling capability for EVs and hybrids.

Name

FirstStop

Legal name

FIRSTSTOP Schwerin

Website

https://firststop-schwerin.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

FirstStop Schwerin is a single-location full-service automotive workshop and tire center in Schwerin, Germany, operated as a FIRSTSTOP partner by parent B+B Reifencenter GmbH. It serves private vehicle owners, commercial fleets, and tuning/EV drivers with repair, tire, and inspection services.

Ownership category

akta.pro rank

Product category

Automotive Repair and Tire Services

NAICS

Automotive Repair and Maintenance (8111), Automotive Mechanical and Electrical Repair and Maintenance (81111), Specialized Automotive Repair (811114)

akta.pro primary industry

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

akta.pro secondary industry

Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI)

Keywords

• Automotive repair services
• Tire mounting service
• Vehicle inspection workshop
• Fleet maintenance services
• Car styling tuning

Headquarters

HQ city

Schwerin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Workshop Services (Repairs, Maintenance, Inspection): One-time service fees for vehicle inspection, oil changes, brake repairs, chassis work, glass replacement, accident repair, air conditioning service, and axle measurement. Services are priced per job with cost estimates provided upfront. Supports warranty-preserving maintenance per manufacturer specifications.
2. Tire Sales, Mounting, and Seasonal Storage: Revenue from tire sales (summer, winter, all-season for passenger cars, SUVs, and transporters), professional mounting and balancing up to 26 inches, and seasonal tire storage services.
3. Fleet Management Services: Comprehensive fleet service contracts for commercial vehicle operators, including mounting, seasonal swapping, storage, tire pressure monitoring, inspections, and DGUV vehicle safety inspections.
4. Styling and Performance Upgrades: Custom vehicle modifications including suspension optimization, wheel upgrades, and §19/§21 DEKRA acceptance inspections for tuning modifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FirstStop Schwerin is a full-service automotive workshop and tire center providing inspection, repair, maintenance, tire changes, accident repair, ADAS calibration, vehicle inspection (HU/AU), glass service, air conditioning service, axle measurement, fleet management, and car styling/tuning for passenger cars, SUVs, and light commercial vehicles. The business operates as a franchise partner location under the FIRSTSTOP network owned by B+B Reifencenter GmbH, serving private vehicle owners and commercial fleets in Schwerin, Germany.

Product overview

FirstStop is a full-service automotive workshop and tire specialist in Schwerin, Germany, operated by B+B Reifencenter GmbH as part of the FIRSTSTOP partner concept. The offering consists of three integrated service pillars: (1) Werkstattservice (Workshop Service) covering inspections, repairs, auto glass, HU/AU vehicle inspections, accident repair, ADAS calibration, air conditioning, axle measurement, and fleet management; (2) Reifenservice (Tire Service) including tire changes, mounting/balancing up to 26 inches, tire repair, RDKS service, tire storage, and tire sales with rims for passenger cars, SUVs, and transporters; and (3) Styling & Performance (Tuning & Styling) encompassing suspension optimization, rim upgrades, exhaust systems, and optical modifications with DEKRA-certified compliance. The workshop also serves electric and hybrid vehicles with specially trained staff, and offers fleet management services with UVV inspections. Customers benefit from the combined workshop and tire service in a single location, eliminating additional trips.

Differentiator

Problem solved

Functional benefit

Products and services

• Workshop Service (Werkstattservice) Full-service automotive workshop service including inspection, oil changes, brake and chassis repairs, glass replacement, HU/AU vehicle inspection, accident repair, ADAS calibration, air conditioning service, axle measurement, and fleet management for passenger cars, SUVs, and transporters.
• Tire Service (Reifenservice) Tire service including tire changes, mounting and balancing up to 26 inches, UHP and Runflat tire certification, tire repair, RDKS (tire pressure monitoring system) service, and tire pressure management for passenger cars, SUVs, and transporters.
• Tires & Rims (Reifen & Felgen) Sales and installation of summer, winter, and all-season tires along with aluminum and steel rims for everyday, business, and sports vehicles, with certified mounting for oversized dimensions up to 26 inches.
• Car Styling & Tuning (Styling & Performance) Vehicle customization including suspension optimization, lowering or raising, track widening, rim upgrades, exhaust systems, and optical modifications with DEKRA inspection approval for §19 or §21 compliance.
• Auto Glass Service (Autoglas-Service) Stone chip repair and windshield replacement with direct billing through partial comprehensive insurance, including calibration of driver assistance systems after replacement.
• Vehicle Inspection (HU/AU) Main inspection (HU) through DEKRA partnership and emissions testing (AU) conducted on-site, with optional pre-inspection to identify issues before official testing.
• Axle Measurement (Achsvermessung) 3D axle measurement service to ensure proper wheel alignment, prevent uneven tire wear, improve driving safety, and reduce fuel consumption.
• ADAS Calibration (Kalibrierung von Fahrerassistenzsystemen) Calibration of advanced driver assistance systems including lane keeping assist, adaptive cruise control, and emergency braking assist, performed statically with target boards or dynamically during test drive.
• Air Conditioning Service (Klimaanlagen-Wartung) Air conditioning maintenance including performance check, hose inspection, compressor check, refrigerant refill, and system disinfection to prevent bacteria and fungus buildup.
• Fleet Service (Flottenservice) Comprehensive fleet management for passenger cars and transporters including seasonal tire changes, storage, pressure monitoring, inspections, HU/AU, brake and AC service, and legally required UVV inspections per DGUV Regulation 70.
• Tire Storage (Reifeneinlagerung)

Quantifiable outcome

• Vehicle inspection completed with digital documentation and manufacturer warranty preserved
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• DEKRAcoreImplementation/ SI/ Consulting PartnerDEKRA conducts vehicle inspections (HU) on-site at the FirstStop Schwerin facility. DEKRA experts also perform vehicle damage assessments in the event of an accident. The partnership enables customers to complete their mandatory vehicle inspection without leaving the workshop.
• Major Leasing Companies (unspecified names)coreChannel Partner/ Reseller/ DistributorFirstStop Schwerin is a service partner for all major vehicle leasing companies, providing fleet-wide tire, inspection, and maintenance services. The partnership handles the administrative complexity of multi-vehicle fleet servicing for commercial operators.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vergölst: Continental-owned German tire and auto service chain combining tire sales, mounting, and general repair. Same franchise-style workshop model and fleet/consumer split that defines FirstStop.
• Euromaster: Michelin-affiliated European tire and service network with strong German footprint. Closely overlaps FirstStop on tire mounting, balancing, storage, and fleet-service contracts.
• Premio Reifen + Autoservice: Goodyear-affiliated European tire and auto service franchise offering tire changes, alignment, and general repair — functionally indistinguishable from FirstStop at the workshop level.
• Pit-Stop: Established German auto service chain offering tires, brake, suspension, and inspection services with comparable consumer-direct positioning and franchise structure.
• ATU (Auto-Teile-Unger): Germany's largest multi-brand auto service chain offering tires, repair, maintenance, and inspection at hundreds of locations. Directly comparable to FirstStop on full-service workshop + tire center format and B2C + fleet model.
• Driver Center: German tire and auto service franchise with similar full-service workshop and fleet offerings, often co-located with independent Kfz-Meisterbetriebe.
• Point S Deutschland: Independent tire and auto service franchise with deep German dealer coverage — same franchise partner model as FirstStop's FIRSTSTOP concept, with comparable consumer + fleet mix.
• Reifen.com: German online tire retailer operating its own service partner workshop network for mounting and storage. Competes with FirstStop's tire-change and seasonal-storage offering through a digital-first model.

Broad incumbents

• Bosch Car Service: Bosch-affiliated global independent service network with broad multi-brand mechanical and diagnostic capabilities. Comparable on repair scope; broader brand and parts-supply backbone differentiates it from FirstStop.
• Carglass Deutschland: Belron's German auto glass repair and replacement chain. Directly comparable on the Auto-Glas and ADAS-calibration service line that FirstStop offers as one workshop pillar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/firststop.schwerin

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FirstStop