RDW Group
RDW Group is a 40-year-old, privately held integrated marketing communications agency of nearly 70 employees across Providence and Boston, serving enterprise and mid-market clients in higher education, healthcare, financial services, energy, and B2B through dedicated account teams, with a wholly-owned higher-education web development subsidiary called iFactory.
- Company typePrivate
- Founded1986
- HeadquartersProvidence, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What RDW Group does
RDW Group, Inc. is a privately held, full-service integrated marketing communications agency founded in April 1986 and headquartered at 225 Dyer Street (CIC Providence) in Providence, Rhode Island, with a second office at 50 Milk Street in Boston. The firm employs nearly 70 professionals across both locations and operates a wholly-owned web development subsidiary called iFactory.
The agency's core offering spans strategy, branding, creative, digital marketing, search engine marketing, social media, media planning and buying, public relations, analytics, and web development delivered through dedicated account teams under multi-year, custom-priced engagements. The iFactory division provides specialized website strategy, design, and development with a nationally recognized higher-education focus and capabilities in web accessibility, CMS implementation, and emerging AI-based solutions. Underlying technology is built on Microsoft Office 365 and Google Workspace, with endpoint management via Microsoft InTune (PCs) and Jamf Pro (Macs); the firm is currently in the audit phase of SOC 2 Type 1 compliance.
Verticals served include higher education and healthcare/public health as primary segments, plus financial services, energy, and B2B. Named engagements include Access Health CT, the Montana University System, Cape & Coast Bank, North Shore Community College, the Rhode Island Executive Office of Health and Human Services, Rhode Island PBS, and SwimEx. The company has won multiple Bell Ringer Awards from the PR Club of New England, including 13 awards in 2024 (the most of any entrant), 5 in 2022, 3 in 2023, and 9 in 2020.
RDW Group firmographics
Firmographics- Name
- RDW Group
- Legal name
- RDW Group, Inc.
- Website
- https://rdwgroup.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RDW Group is a 40-year-old, privately held integrated marketing communications agency of nearly 70 employees across Providence and Boston, serving enterprise and mid-market clients in higher education, healthcare, financial services, energy, and B2B through dedicated account teams, with a wholly-owned higher-education web development subsidiary called iFactory.
- Ownership category
- akta.pro rank
Where RDW Group is headquartered
LocationHeadquarters
- HQ city
- Providence
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RDW Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Integrated Marketing Services: Full-service agency providing strategy, branding, digital marketing, media planning, public relations, creative execution, and web development services to enterprise and mid-market clients across multiple vertical sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency services pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
RDW Group product offering
Product offeringCore offering
RDW Group is a fully integrated marketing communications agency that delivers strategy, branding, creative, digital marketing, search engine marketing, social media, media planning and buying, public relations, and analytics services to enterprise and mid-market clients. The firm also operates iFactory, a wholly-owned web development division specializing in higher-education website strategy, design, CMS implementation, and AI-based digital solutions. Engagements are sold as custom, multi-year contracts scoped per client.
Product overview
RDW Group is a fully integrated marketing communications agency offering a comprehensive suite of services including Creative, Digital Marketing, Search Engine Marketing, Social Media, Media Planning, Public Relations, Website Development (via iFactory), and Analytics. The agency also leverages emerging AI-based solutions as part of its service portfolio. iFactory serves as the company's wholly-owned web development division, specializing in higher education website strategy and digital solutions. The portfolio works together as an integrated offering, combining strategic planning, branding, digital marketing, media, creative execution, and web development to deliver comprehensive marketing solutions primarily serving higher education, healthcare, financial services, energy, and public health sectors.
Differentiator
Problem solved
Functional benefit
Brands
- iFactory: Wholly-owned web development division of RDW Group, nationally recognized leader in higher education website strategy, design, and development.
Products and services
- Creative Services Creative services covering design, copywriting, and brand development to move audiences emotionally and drive results, delivered to enterprise and mid-market clients as part of integrated agency engagements.
- Digital Marketing Digital marketing services leveraging integrated strategies across multiple digital channels for enterprise and mid-market clients across higher education, healthcare, financial services, energy, and public health sectors.
- Search Engine Marketing Search engine marketing services including paid search campaigns across Google Ads, Bing, and other platforms, sold as part of integrated agency engagements for enterprise and mid-market clients.
- Social Media Social media marketing services to help brands be seen in the scroll, delivered to enterprise and mid-market clients as part of integrated agency engagements.
- Media Media planning and buying services to set the scene and ensure client visibility, sold to enterprise and mid-market clients across multiple vertical sectors.
- Public Relations Public relations services to help clients own their own story, delivered to enterprise and mid-market clients across higher education, healthcare, financial services, energy, and public health sectors.
- Marketing Analytics Marketing analytics services to measure campaign performance and drive data-informed decisions, sold to enterprise and mid-market clients as part of integrated agency engagements.
- Website Development (iFactory) Expert web development services delivered through iFactory, RDW Group's wholly-owned web development division, offering tailored interactive experiences, IA/UX design, app prototyping, accessibility compliance, and CMS implementation.
- iFactory (Higher Education Web Development Division) Wholly-owned web development division of RDW Group and nationally recognized leader in higher education website strategy, design, and development, partnering with top colleges and universities to craft tailored digital solutions.
Quantifiable outcome
- 16.3M portal impressions, 51,000 engagements, 1,000 clicks to application for Montana University System
- +2 more outcomes
Companies that use RDW Group
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
RDW Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
RDW Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iFactorycoreiFactory is RDW Group's wholly-owned web development division. It is a nationally recognized leader in higher education website strategy, design, and development. iFactory partners with top colleges and universities across the country to craft tailored digital solutions that advance complex institutional goals. The division specializes in web accessibility features and practices, CMS implementation, and AI-based solutions.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
RDW Group competitors and assessment
Company assessmentDirect peers
- MMB: Boston-based integrated marketing agency of similar size delivering brand strategy, creative, digital, media, and analytics to enterprise clients; closely comparable in offering, geography, and target customer profile.
- Inkhouse: Boutique PR and integrated communications agency headquartered in the Boston area with a comparable client mix across technology, healthcare, and consumer; directly comparable in scale and integrated service model.
- AMP Agency: Integrated marketing agency offering creative, digital, media, social, and analytics services to enterprise clients; comparable in service breadth and mid-market/enterprise target customer profile.
- Matter Communications: New England-based integrated marketing and PR agency offering creative, media, digital, and content services to B2B and consumer brands; competes head-to-head with RDW for similar mid-market and enterprise clients in the Northeast.
- SHIFT Communications: Data-driven PR and integrated communications agency with strong B2B and technology client focus; directly comparable in PR-led integrated services and Northeast presence.
- Carnegie Communications: Higher-education-focused marketing and enrollment agency offering creative, digital, web, and media services to colleges and universities; directly competes with RDW/iFactory in the higher-education vertical.
- Allen & Gerritsen: Boston-based integrated marketing and advertising agency of comparable size offering creative, media, digital, and PR services to enterprise and mid-market clients in the Northeast — directly overlaps RDW's geography and service portfolio.
Emerging players
- OHO Interactive: Higher-education website strategy and digital experience firm with overlapping CMS, web development, and accessibility capabilities to iFactory; competes for the same institutional web development RFPs in the higher-ed vertical.
Regional players
- Small Army: Boston-area integrated marketing agency serving mid-market and enterprise clients with brand, creative, digital, and PR capabilities; comparable in regional footprint and integrated service model.
Broad incumbents
- Hill Holliday: Larger Boston-based full-service advertising agency with creative, media, digital, and analytics capabilities; competes with RDW for enterprise and mid-market accounts but operates at significantly greater scale and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RDW Group social profiles
Digital presenceRDW Group compliance and trust
Trust signalCompliance1 record
RDW Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
RDW Group leadership team
Management profileNumber of profiles
Profiles14 records
RDW Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
RDW Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RDW Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RDW Group
What does RDW Group do?
RDW Group is a fully integrated marketing communications agency that delivers strategy, branding, creative, digital marketing, search engine marketing, social media, media planning and buying, public relations, and analytics services to enterprise and mid-market clients. The firm also operates iFactory, a wholly-owned web development division specializing in higher-education website strategy, design, CMS implementation, and AI-based digital solutions. Engagements are sold as custom, multi-year contracts scoped per client.
Is RDW Group a public or private company?
RDW Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RDW Group founded?
RDW Group was founded in 1986. It employs 51 to 100 people.
Where is RDW Group based?
RDW Group is headquartered in Providence, United States, in the North America region.
How does RDW Group make money?
One revenue line is on record: integrated Marketing Services.
Who are RDW Group's main competitors?
Direct peers on record are MMB, Inkhouse, AMP Agency, Matter Communications, SHIFT Communications, Carnegie Communications and Allen & Gerritsen. OHO Interactive is listed as an emerging player. Small Army is listed as a regional player. Hill Holliday is listed as a broad incumbent.
Does RDW Group have an API?
No public API is recorded for RDW Group.