Hyperfly

What Hyperfly does

Hyperfly is a privately held Brazilian Jiu-Jitsu apparel and equipment company founded in 2010 and headquartered in the San Diego, California area (Encinitas). The company designs, manufactures, and sells premium BJJ gis, no-gi rash guards and combat shorts, belts, training accessories, and lifestyle apparel, with an emphasis on specialized textile technologies including proprietary Star weave (275gsm, marketed as the lightest gi ever created), Hi-Tech weave, Pearl weave, ripstop reinforcements, and HyperCompression panels. The product line is split into adult, junior, and women's (FlyGirl) segments and includes IBJJF and UAEJJF competition-legal models alongside lifestyle pieces.

Hyperfly operates a direct-to-consumer e-commerce model via hyperfly.com plus eight regional storefronts serving Australia, Canada, Europe, Japan, Korea, Southeast Asia, the UK, and Ukraine, with shipping available to 35+ countries and localized currency/language support. Pricing is unit-based across a $20-$350 range, with $10 flat-rate domestic shipping, a wholesale program for academies and gyms, and a 20% military discount. The company augments organic sales with flagship licensing collaborations—NBA/NBALab Katakana collection with New Era caps, tokidoki (designed by co-founder Simone Legno), My Hero Academia with Crunchyroll and TOHO Animation, and Toho's Godzilla—which extend the brand into entertainment and streetwear.

The business is bootstrapped and founder-led with 1-10 employees, no disclosed external funding, no parent company, and no recorded M&A or leadership transitions. Brand community is built through an ambassador program, athlete sponsorships, content marketing (blog, social across Instagram, TikTok, YouTube, Pinterest, X, Facebook), and the YCTH Foundation ("You Can't Teach Heart") charitable initiative. The company's primary customer segments are individual BJJ practitioners (white through black belt), junior/youth grapplers, female athletes via the FlyGirl line, BJJ academies/wholesale buyers, and lifestyle enthusiasts purchasing streetwear.

Name

Hyperfly

Legal name

Hyperfly

Website

https://hyperfly.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Hyperfly is a privately held Brazilian Jiu-Jitsu apparel and equipment company that designs and sells premium gis, no-gi training gear, and lifestyle apparel directly to BJJ practitioners and academies globally through 8+ regional e-commerce storefronts and flagship licensing collaborations with NBA, tokidoki, and anime IP holders.

Ownership category

akta.pro rank

Headquarters

HQ city

Encinitas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of BJJ gis, rash guards, shorts, apparel, and accessories through hyperfly.com and regional international sites. Revenue generated through one-time product purchases with standard pricing across product categories.
2. Wholesale Distribution: Wholesale program for academies, gyms, and retailers to purchase Hyperfly products for resale

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels10 records

Core offering

Hyperfly designs, manufactures, and sells premium Brazilian Jiu-Jitsu (BJJ) apparel and gear — including competition and training gis, no-gi rash guards and combat shorts, women's-specific FlyGirl apparel, belts, training accessories, and lifestyle apparel. The company sells primarily through direct-to-consumer e-commerce via hyperfly.com and eight regional international storefronts, supplemented by a wholesale program to academies and gyms.

Product overview

Hyperfly is a premium Brazilian Jiu-Jitsu (BJJ) equipment and apparel company offering a comprehensive product portfolio centered around combat sports gear. The core offering consists of BJJ gis including the Hyperlyte 3.5 (380gsm ultra-lightweight, IBJJF legal), Starlyte III (275gsm, lightest ever created, not competition legal), Icon VI (minimalist design), Sambo Fusion (Sambo-specific), GeneralFly Gi (military-inspired, IBJJF legal), and ProComp competition gis. The no-gi lineup features technical rash guards (ProComp Edge with seamless neck technology, Core Ranked) and combat shorts (Icon Combat Shorts, ProComp Supreme Shorts 4.0). The FlyGirl sub-brand provides women's-specific gear including fight shorts, sports bras, compression shorts, and leggings. Apparel includes lifestyle tees (YCTH 021, Katakana), hoodies, jerseys, and track jackets. Notable collaborations include Hyperfly + tokidoki (vibrant character designs), Hyperfly + NBA + My Hero Academia (anime-sports fusion), and Hyperfly + NBA Katakana Collection (limited BJJ gis with team logos). Accessories include grip training tools, hand wraps, mouthguards, bags, and belts. The company sells globally through regional sites (Australia, Canada, Europe, Japan, Korea, UK, Southeast Asia, Ukraine) with Shopify-powered ecommerce.

Differentiator

Problem solved

Functional benefit

Brands

• FlyGirl: Women's BJJ and Jiu Jitsu gear collection including sports bras, compression shorts, fight shorts, and leggings designed for female athletes
• DO OR DIE
• YCTH (You Can't Teach Heart)
• ProComp
• Hyperfly + tokidoki
• Hyperfly + NBA + NBALAB
• Hyperfly + My Hero Academia
• Hyperfly + Godzilla

Products and services

• Hyperlyte 3.5

Quantifiable outcome

• Starlyte III - lightest gi ever created at 275gsm
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• tokidokiflagshipStrategic or Co-development PartnerOngoing collaboration with iconic international lifestyle brand tokidoki, designed entirely by Co-Founder and Artist Simone Legno. First-ever grappling collection for fans worldwide featuring vibrant tokidoki characters on rash guards, shorts, MMA gloves, hand wraps, shoulder bags, and punching bags. Multiple product drops released with limited edition items.
• NBALabflagshipStrategic or Co-development PartnerLong-standing partnership with NBALab to create exclusive NBA Kimono Collection featuring authentic Japanese kimono construction with official NBA team katakana logos. Collection includes satin jackets, hoodies, tees, and New Era caps. Second collaboration with My Hero Academia integrated into NBA partnership.
• National Basketball Association (NBA)coreGTM or Marketing PartnerOfficial NBA licensing partnership for Katakana Collection and All-Star weekend drops. Features team logos reimagined in katakana typography blending basketball spirit with Hyperfly's BJJ heritage. Products include kimonos, jackets, hoodies, tees, and New Era caps.
• New Era Cap CompanycoreGTM or Marketing PartnerCollaboration with New Era for exclusive NBA + Hyperfly Katakana Collection caps. Features embroidered katakana-themed team logos with snapback closures. Available during NBA All-Star weekend at NBA Crossover event and online.
• My Hero Academia / Crunchyroll / TOHO AnimationcoreStrategic or Co-development PartnerSecond official collaboration bringing My Hero Academia anime to NBA team-inspired streetwear collection. Partnership includes Crunchyroll, TOHO Animation, NBA, NBALab, and Hyperfly. Features seven NBA teams reimagined through My Hero Academia lens with bold graphics and exclusive character artwork.
• TOHO (Godzilla)minorStrategic or Co-development PartnerCollaboration with studio Toho featuring Godzilla in collection inspired by the legendary monster. Oversized fit tees paying tribute to Godzilla's legendary battles. Drop includes Godzilla Mothra Tee and Godzilla Wrist Lock Tee.
• YCTH FoundationminorOthersCharitable foundation connected to Hyperfly 'You Can't Teach Heart' brand. A percentage of proceeds from 'I Heart Jiu Jitsu' tee donations help provide support for community members in need including those facing legal costs or seeking resources after sexual assault or harassment. Contact: [email protected]

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scramble: Direct peer: Scramble is a UK-based BJJ and grappling apparel brand selling gis, rash guards, shorts, and lifestyle wear through direct-to-consumer e-commerce with global shipping. Overlapping product mix, similar premium-aspirational positioning, similar collaboration-driven strategy.
• Shoyoroll: Direct peer: Shoyoroll is a US-based BJJ gi and apparel brand with strong limited-edition/hype launch mechanics, premium price points, and IBJJF-legal competition lines - directly comparable to Hyperfly's gi range and drop model.
• Kingz: Direct peer: Kingz is a US-based BJJ apparel brand selling gis, rash guards, shorts, and training gear with a similar premium positioning, IBJJF legal focus, and direct-to-consumer plus wholesale distribution.
• Tatami Fightwear: Direct peer: Tatami is a UK-based BJJ and MMA apparel brand with extensive gi ranges, rash guards, and lifestyle apparel. Comparable in SKU breadth, regional storefronts, and wholesale-academy focus.
• Fuji Sports: Direct peer: Fuji Sports is a long-standing US BJJ apparel brand offering gis, rash guards, shorts, and accessories. Comparable in product width, competition-legal credentials, and direct-to-consumer distribution model.
• Atos: Direct peer: Founded by Atos HQ (one of the most decorated BJJ competition teams), Atos produces competition-grade gis and apparel closely tied to elite athlete sponsorships - comparable premium ethos and athlete-ambassador marketing.
• 93Brand: Direct peer: 93Brand is a US BJJ apparel brand with a broad gi range, IBJJF legal SKUs, and lifestyle apparel - a smaller competitor to Hyperfly in the same niche with similar DTC-plus-wholesale distribution.

Broad incumbents

• Venum: Broad incumbent: Venum is a global MMA and combat-sports brand with a much broader apparel and equipment portfolio (including UFC-branded lines). Comparable in BJJ-adjacent product overlap but operates at far larger scale and broader category scope.
• Hayabusa: Broad incumbent: Hayabusa is an established MMA and combat-sports brand selling gis, gloves, training gear, and apparel. Comparable in BJJ-relevant product overlap but with broader martial arts focus and a larger wholesale/retail footprint.
• Sanabul: Broad incumbent: Sanabul is a US-based MMA and BJJ gear brand with gis, rash guards, gloves, and training accessories. Comparable in BJJ product overlap but priced more accessibly and with broader mass-market distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DOORDIE
• YouTubeyoutube.com/channel/UCSLr3MG3-xIb08da3z0MW0w
• Facebookfacebook.com/DOORDIE
• Instagraminstagram.com/hyperfly
• Pinterestpinterest.com/hyperfly
• TikToktiktok.com/@hyperfly
• LinkedInlinkedin.com/company/hyperfly

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyperfly