Wink

What Wink does

Wink Stanzwerkzeuge GmbH & Co. KG is a German manufacturer of precision die-cutting tools founded in 1989 and headquartered in Neuenhaus, Germany. The company designs and builds flexible dies, solid dies, magnetic cylinders, steel rule dies, and adjustable anvil systems — including proprietary platforms such as the SmartGap® adjustable anvil system (±80 µm gap precision, available in analog Advance and digital Touch variants), OptiMag magnetic cylinders with extended running times, PinTec cylinders with ejector pins for cutting-edge protection, AirTec solid dies with compressed-air waste evacuation, and a coatings portfolio spanning Black PTFE, Grey SLC, Clear SHP non-stick coatings and MCR MicroChrome. Products are engineered to be compatible with all major narrow-web and wide-web printing and finishing machine brands (Gallus, Mark Andy, Nilpeter, MPS, Omet, Rotocontrol, BOBST). The company employs 251–500 staff across four German facilities (Neuenhaus HQ and flatbed tools plant, Munich flatbed tools, Simmerath Cylinder Competence Centre) plus three international subsidiaries in Italy (Wink South Europe), the USA (Wink US), and Denmark (Wink North Europe).

Name

Wink

Legal name

Wink Stanzwerkzeuge GmbH & Co. KG

Website

https://wink.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Wink Stanzwerkzeuge is a German manufacturer of precision die-cutting tools — flexible dies, solid dies, magnetic cylinders, steel rule dies, and adjustable anvil systems — serving label converters, packaging manufacturers, and envelope producers worldwide through wholly-owned subsidiaries and sales agencies.

Ownership category

akta.pro rank

Product category

Industrial Die-Cutting Tools

NAICS

Special Die and Tool, Die Set, Jig, and Fixture Manufacturing (333514)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Finishing, Converting & Die-Cutting Services (IMALAKAN)

Keywords

• Die-cutting tools
• Flexible dies
• Rotary cylinders
• Magnetic cylinders
• Flatbed tools

Headquarters

HQ city

Neuenhaus

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Die-Cutting Tools Manufacturing: Design, manufacture, and sale of die-cutting tools including flexible dies, solid dies, magnetic cylinders, and flatbed tools. Products are custom-manufactured based on customer specifications and machine requirements.
2. Aftermarket Services: Spare parts, repair services, field service, and rework services for die-cutting equipment.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Wink Stanzwerkzeuge designs, manufactures, and sells precision die-cutting tools and systems for the label, packaging, and converting industries. Its core offerings include flexible dies (SuperCut), solid dies (PowerCut®, AirTec, PinTec, Male/Female), magnetic cylinders (OptiMag), the SmartGap® adjustable anvil system, steel rule dies for flatbed applications, cutting units/frames, and complementary accessories. Products are custom-manufactured to customer specifications and compatible with all major printing machine manufacturers including Gallus, Mark Andy, Nilpeter, MPS, Omet, and BOBST.

Product overview

Wink Stanzwerkzeuge GmbH & Co. KG is a manufacturer of industrial die-cutting tools and systems for the label, packaging, and converting industries. The product portfolio centers on four core product families: (1) Flexible Dies including Supercut flexible dies, sheet-fed offset dies, and envelope dies with coating options (Non-Stick, MCR, Laser Hardening); (2) Rotary Cylinders including OptiMag magnetic cylinders, PowerCut solid dies, AirTec dies with compressed air ejection, PinTec dies with ejector pins, Male/Female solid dies for combined cutting/creasing/embossing, anvil cylinders, ultrasonic welding anvils, and sheeter cylinders; (3) SmartGap Adjustable Anvil Systems available in analog Advance and digital Touch versions with precision gap control; and (4) Cutting Units & Frames with ForceControl pressure monitoring and BladeFix correction tools. Additionally, Wink offers Flatbed Tools including steel rule dies for cardboard, labels, technical products, and complementary accessories. The company provides comprehensive service offerings including training, technical support, die-cutting tips, and downloadable resources. Wink's tools are compatible with major label printing machine manufacturers including Gallus, Mark Andy, Nilpeter, MPS, Omet, and others. The company holds ISO 9001 and ISO 50001 certifications and has received BOBST certification as a Certified Die-Maker.

Differentiator

Problem solved

Functional benefit

Brands

• SuperCut: Flexible die product line for label and narrow-web applications, including sheet-fed offset variants.
• SmartGap®
• PowerCut®
• OptiMag
• PinTec
• AirTec
• ForceControl
• BladeFix
• EnveloCut
• Male/Female Solid Dies

Products and services

• SuperCut Flexible Dies High-quality flexible magnetic dies for die-cutting self-adhesive labels in narrow web label printing, available with Non-Stick, MCR, and laser hardening coating options. Used by narrow and wide web label converters.
• Flexible Dies for Sheet-Fed Offset Flexible dies engineered for sheet-fed offset printing machines, enabling die-cutting of printed sheets for offset printers and commercial print finishers.
• Flexible Dies for Envelopes (EnveloCut) Specialized flexible dies for envelope converting applications, designed for envelope manufacturers requiring precision cutting across multiple envelope formats and materials.
• OptiMag Magnetic Cylinders High-quality magnetic cylinders for holding flexible dies in rotary label presses, featuring extended running times, improved magnetic adhesion, and custom-made revisions for maximum efficiency in label production.
• PowerCut® Solid Dies Through-hardened solid dies for rotary die-cutting, available with optional non-stick coatings for high-speed production and extended tool life, used in label and packaging production.
• AirTec Solid Dies Solid dies with integrated compressed air channels for efficient waste removal via suction in die-cutting operations, suitable for thick and firm materials, with concentricity tolerance ±3μm.
• PinTec Cylinders Die-cutting cylinders with ejector pins and flexible cylinder core for reliable cutting edge protection in demanding applications, with running accuracy ≤3μm. Designed for label converters and packaging manufacturers.
• Male/Female Solid Dies Precisely matched solid die sets enabling die-cutting, creasing, and embossing in a single step, available in various hardness levels with customized coatings for cosmetics, pharmaceutical, and food applications.
• Ultrasonic Welding Anvil Cylinder High-precision rotary tools for continuous ultrasonic welding in narrow web applications, manufactured in stainless steel tool quality for medical and hygiene product manufacturing.
• Anvil Cylinders Counter-pressure cylinders for rotary die-cutting applications, used alongside magnetic cylinders and solid dies in label and packaging production lines.
• Sheeter Cylinders Cylinders for sheet cutting and sheeting operations in label and packaging production, used in sheeter stations on converting lines.
• SmartGap® Advance (Analog Adjustable Anvil System) Analog adjustable anvil system with precision eccentric disc mechanism for rotary die-cutting. Features ±80 microns adjustment range with 1.0 micron minimum increment, controlled via analog dial indicators.
• SmartGap® Touch (Digital Adjustable Anvil System) Digital adjustable anvil system with stepper motor control and touchscreen interface. Features ±80 microns adjustment range with 0.5 micron minimum increment, integrated QR code scanner for job data, and BlackBox control unit.
• Cutting Units / Frames Custom die-cutting units for printing and converting machines. Modular design with web widths up to 1000mm, available in nickel-plated or polished steel, with optional stainless steel construction.
• Flatbed Steel Rule Dies Certified flatbed steel rule dies for sheet-fed applications, including dies for cardboard and corrugated board, self-adhesive labels, and technical products (leather, fleece, rubber, metal), used by packaging manufacturers and folding carton converters.
• Water Jetting, Plotting, Laser-Cutting and Die-Cutting Job Work Services Job work service providing water jetting, plotting, laser-cutting, and die-cutting for small series production runs, offered to flatbed customers requiring contract manufacturing support.
• Service and Die-Cutting Accessories Aftermarket offering of rework, repair, spare parts, and field service for flatbed die-cutting tools, supporting installed-base customers.
• MA Performance Flex Die High-precision die-cutting tool co-developed with Mark Andy Print Products for the flexographic industry, distributed exclusively by Mark Andy in North America and parts of Europe.

Quantifiable outcome

• Gap adjustment precision of ±80 micrometers
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Two partnerships are on record, tiered core.

• Mark Andy Print ProductscoreStrategic or Co-development Partner · 6 January 2025Strategic partnership to launch MA Performance Flex Die - a high-precision die-cutting tool. Mark Andy has been granted exclusive distributorship rights in North America and parts of Europe. Partnership emphasizes delivering quality, innovation, and customer support to the flexographic industry with joint product offering.
• BOBSTcoreStrategic or Co-development PartnerBOBST is the global market leader for die-cutting machines in packaging industry. Wink has completed BOBST certification as 'Certified Die-Maker' after extensive performance testing and audit. The certification enables optimum interaction between BOBST machines and Wink die-cutting tools.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• RotoMetrics: RotoMetrics is a leading US-based manufacturer of flexible dies, solid dies, magnetic cylinders, and die-cutting tooling for the label and packaging converting industry. It is the closest functional competitor to Wink across product categories, target customers, and channel mix (flexo and finishing converters worldwide).
• Kocher + Beck: Kocher + Beck is a German manufacturer of flexible and solid dies, magnetic cylinders, and finishing tools for the label industry. It directly competes with Wink in narrow-web and wide-web die-cutting tooling across European and international converter customers.
• Spilker Werkzeug- und Formenbau: Spilker is a German toolmaker serving the packaging and label converting industry with die-cutting tools and rotary cylinders. It is comparable to Wink as a specialised regional competitor with overlapping product types and a similar European converter customer base.
• Atlas Die: Atlas Die is a US manufacturer of flatbed steel rule dies and die-cutting tooling for folding cartons, corrugated, and label converters. It is comparable to Wink's flatbed tools business, addressing similar customer segments with similar custom manufacturing.

Broad incumbents

• BOBST: BOBST is the global market leader in die-cutting and folding-gluing machines for the packaging industry and is Wink's certified partner. While BOBST manufactures the equipment and Wink makes the consumable tools, BOBST's installed base defines Wink's addressable market and partnership economics.
• Mark Andy: Mark Andy is a leading manufacturer of narrow-web flexographic label presses and supplies, and Wink's 2025 strategic partner for the MA Performance Flex Die. Comparable as an adjacent incumbent in the same converter ecosystem, with cross-sell potential across North American and European installed bases.
• Gallus (Heidelberg): Gallus, part of the Heidelberg Group, manufactures label presses and is one of the major OEMs whose machines Wink tooling supports. It is comparable as a broad incumbent in the label converter value chain and a key platform for Wink's die compatibility claims.
• Nilpeter: Nilpeter is a Danish manufacturer of narrow-web flexo and digital label presses for converters globally. It is comparable to Wink as a benchmark OEM in the label ecosystem, with overlapping customer base and machine compatibility for Wink's die-cutting tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/winktools
• LinkedInlinkedin.com/company/winktools
• Facebookfacebook.com/WinkTools

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wink