Swiss Timing

What Swiss Timing does

Swiss Timing is a Swiss sports timekeeping and results-management company that operates as a wholly-owned subsidiary of The Swatch Group Ltd. Founded in 1972 and headquartered in Corgémont, Switzerland, with additional offices in Leipzig (Germany) and Liberec (Czech Republic), the company delivers precision timing, scoring, broadcast, and data distribution services for elite international sporting events including the Olympics (next: 2026 Milan-Cortina Winter Games), World Championships, and multi-sport competitions such as the World Combat Games. Its primary customers are the International Olympic Committee and international sports federations, supplemented by national federations, venues, broadcasters, and media via its global distributor network.

The company's core technology is the Quantum Timer — a flagship timing platform capable of measuring to one-millionth of a second with approximately 23-nanosecond deviation over 24 hours, with results delivered in under one-tenth of a second. The technology stack extends across photofinish cameras (up to 40,000 images per second), 14-camera 8K figure-skating analysis with real-time 3D modeling, sensor-based ski-jumping tracking, virtual photo-finish for bobsleigh, distributed timekeeping for remote events, and a portfolio of hardware (starting blocks OSB11/OSB14, OCP5 touchpads, OBL2-Pro backstroke ledges, ASC3 false-start detection) and software (Sport In The Box, PowerTime II, Live Timing & Scoring). The Myria high-speed camera family and broadcast solutions including Simulcam, Virtual Studio, TV Graphics, and Analysis Tools round out the offering.

Swiss Timing's revenue is generated through three streams: (i) professional timekeeping services for major events, won through direct enterprise contracts with Olympic committees and sports federations; (ii) hardware sales of proprietary timing devices and scoreboards (Calypso, Vega300, Saturn2, Gemini) via a network of official distributors worldwide; and (iii) software licensing, updates, and event-management systems sold with hardware bundles. Pricing is quote-based and not publicly disclosed. The go-to-market is event-driven, anchored by long-cycle Olympic and federation contracts and amplified by short-cycle distributed timekeeping and venue-equipment sales.

Name

Swiss Timing

Legal name

Swiss Timing LTD

Website

https://swisstiming.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Swiss Timing is a Swatch Group subsidiary that provides microsecond-precision timing, scoring, and broadcast solutions for the Olympics, international sports federations, and major global competitions. It serves the IOC, federations, venues, and broadcasters across 20-plus sports.

Ownership category

akta.pro rank

Product category

Sports Timekeeping Services

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Sports timekeeping systems
• Precision timing equipment
• Photofinish cameras
• Broadcast graphics solutions
• Results distribution services

Headquarters

HQ city

Corgemont

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Timekeeping Services: Providing official timekeeping services for sporting events including the Olympics, World Championships, and international competitions. Services include distributed timing, scoring, results distribution, and event management systems.
2. Timing Hardware Sales: Sale of proprietary timing devices, starting blocks, touchpads, scoreboards, photocells, wind gauges, and other sports timing equipment to sports federations, venues, and event organizers.
3. Software Licenses and Updates: Quantum software, event management software, scoring systems, and related software solutions with instruction manuals and software updates for proprietary timing equipment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Swiss Timing develops and supplies precision sports timing hardware (Quantum Timer, OCP5 touchpads, OSB11/OSB14 starting blocks, ASC3 false-start detection, Myria photofinish cameras, sport-specific scoreboards), software platforms (Sport In The Box, PowerTime II, Live Timing & Scoring), broadcast graphics solutions (Simulcam, Virtual Studio), and end-to-end timekeeping, scoring, and results distribution services for Olympic Games, World Championships, and major international sporting competitions. The company delivers full Distributed Timekeeping services combining on-site personnel, proprietary hardware, and real-time results pipelines for federation and Olympic customers.

Product overview

Swiss Timing is a leading sports timekeeping company and Swatch Group subsidiary offering a comprehensive portfolio of timing, scoring, and broadcast solutions. The core product is the Quantum Timer, capable of microsecond precision timing. The product ecosystem includes hardware products (starting blocks like OSB11/OSB12/OSB14, touchpads like OCP5, backstroke ledges like OBL2-Pro, false start detection like ASC3, lap counters, scoreboards including Calypso, Vega300, Saturn2, and Gemini) and software solutions (Sport In The Box for multisport timing, PowerTime II for training, Live Timing & Scoring web services). The company also provides broadcast solutions including Simulcam, Virtual Graphics, and Virtual Studio. Services span distributed timekeeping, event management, commentator information systems, and database management across sports including swimming, athletics, figure skating, bobsleigh, ski jumping, cycling, basketball, and many more.

Differentiator

Problem solved

Functional benefit

Products and services

• Quantum Timer Flagship precision timing system capable of measuring time to one-millionth of a second with approximately 23 nanoseconds deviation over 24 hours and delivering results in under one-tenth of a second; designed for Olympic and international sporting events.
• OCP5 Touchpad Swimming touchpad sensor used for automatic finish time detection in competitive swimming pools.
• OSB11 Swimming Starting Block Competition swimming starting block with integrated timing sensors for detecting relay take-offs and starts.
• StartTime V Electronic Starting Device Electronic starting device used to deliver synchronized start signals and timestamps across multiple lanes or stations.
• OBL2-Pro Backstroke Ledge Adjustable backstroke starting ledge for competitive swimming pools, FINA-compliant.
• ASC3 False Start Detection System False start detection system for athletics sprint events using integrated force sensors on starting blocks.
• BestTime Sport Specific Scoreboard Sport-specific electronic scoreboard designed to display timing and scoring information for individual sports.
• Lap Counter Electronic lap counting display system used in endurance events such as long-course swimming and speed skating.
• Myria High-Speed Photofinish Camera High-speed photo-finish camera system (Scan'o'Vision Myria family) capable of capturing up to 40,000 images per second for precise finish line timing and motion analysis.
• Sport In The Box Modular timing and scoring software suite for individual sports, used to configure and operate timing hardware at sporting events.
• PowerTime II Timing and scoring software platform for managing results at multi-sport and large-scale competitions.
• Calypso Scoreboard Modular electronic scoreboard system used at sporting venues to display live results and timing data.
• Vega300 Scoreboard Large-format outdoor or indoor video scoreboard designed for stadiums and arenas.
• Saturn2 Scoreboard Multi-sport electronic scoreboard designed for medium-to-large venues.
• Gemini Scoreboard Compact multi-sport scoreboard suitable for smaller venues and training facilities.
• Simulcam Broadcast graphics solution that overlays live timing data and visual effects onto sports footage for television viewers.
• Virtual Studio Broadcast virtual studio graphics platform that creates 3D virtual environments and augmented graphics for live sports television coverage.
• Live Timing & Scoring Web-based service that distributes live timing data, results, and scoring information for sporting events to spectators, media, and federations online.
• Distributed Timekeeping Service End-to-end timekeeping service combining on-site personnel, proprietary hardware, and remote operations to deliver official results for major sporting events including the Olympics and World Championships.

Quantifiable outcome

• 40,000 images per second photofinish capture
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered flagship and major.

• International Olympic CommitteeflagshipStrategic or Co-development Partner · 4 February 2026Swiss Timing provides official timekeeping technology for the 2026 Winter Olympics in Milan-Cortina d'Ampezzo, including Quantum Timer precision systems, photofinish cameras, 8K figure skating analysis, and sensor tracking for ski jumping.
• OmegaflagshipStrategic or Co-development PartnerSwiss Timing is the Olympic timekeeping subsidiary of Swatch Group and serves as sister company to Omega. Both companies share responsibilities for Olympic timekeeping, with Swiss Timing providing the underlying technology while Omega provides branding and marketing for the precision timing systems.
• World Combat GamesmajorStrategic or Co-development PartnerSwiss Timing serves as official timekeeper for the World Combat Games, providing distributed timekeeping services for the multi-sport combat sports event.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Mylaps: Dutch-headquartered sports timing specialist offering transponder-based timing systems for motorsports, cycling, running, and skating. Direct competitor in sports timekeeping hardware and event timing services, though focused more on transponder and lower-tier event timing than Olympic-grade precision.
• Seiko (Seiko Watch Corporation / Seiko Timing): Japanese watchmaker with a long history of Olympic and World Championship timing (e.g., IAAF). Direct competitor for the most prestigious international federation timing contracts and a historical rival to Swatch Group/Omega in Olympic timekeeping tenders.
• Race Result: German sports timing company offering transponder timing systems, software, and photofinish cameras for running, cycling, triathlon, and motorsports. Direct competitor in event timing hardware and software, primarily at sub-Olympic tier.
• ChronoTrack: US-based sports timing provider offering chip-based timing systems for mass-participation running and triathlon events. Competes in the same sports timing/result distribution category but focuses on mass-participation endurance events rather than Olympic elite sports.
• Alge-Timing: Austrian sports timing company producing photo-finish cameras, timing devices, and scoreboards for athletics, skiing, and swimming. Direct competitor in precision sports timing hardware for international and national federation events.

Broad incumbents

• TAG Heuer (LVMH): Swiss luxury watchmaker historically involved in sports timing (e.g., Formula 1, athletics) under LVMH. Operates in sports timing as part of a broader luxury brand portfolio rather than as a focused timing subsidiary, making it a broad incumbent rather than a direct specialist peer.
• Genius Sports: Sports data and technology company providing real-time data, officiating technology (e.g., Second Spectrum, BetVision), and broadcast content. Operates broadly across sports data, betting, and officiating, overlapping with Swiss Timing's data distribution and broadcast solutions.

Others

• Omega (Swatch Group): Sister company under Swatch Group sharing Olympic timekeeping responsibilities (branding and marketing) while Swiss Timing provides the underlying technology. Adjacent ecosystem participant rather than a true external competitor, but its parallel role affects channel and revenue structure.

Emerging players

• Sportlogiq: AI-based sports analytics company providing computer-vision tracking and performance analysis for hockey, soccer, and other sports. Adjacent peer that competes for the analytics/AI layer of sports technology that Swiss Timing is expanding into with its 8K analysis systems.
• Hawk-Eye Innovations (Sony): Ball-tracking and officiating technology company owned by Sony that has expanded beyond tennis into football, cricket, and broadcast enhancement. Increasingly overlapping with Swiss Timing in officiating/ball-tracking and broadcast graphics for major sports events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xswisstiming.com/typo3/www.twitter.com
• Facebookswisstiming.com/typo3/www.facebook.com
• Pinterestswisstiming.com/typo3/www.pinterest.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Timing