Sportlogiq
Sportlogiq is a Montreal-based AI sports analytics company whose patented computer vision extracts player tracking and event data from broadcast video feeds, serving professional teams, leagues, broadcasters, and sportsbooks via its iCE platform, Data API, and media products across 26 hockey leagues worldwide.
- Company typePrivate
- Founded2015
- HeadquartersMontreal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Sportlogiq does
Sportlogiq is a Montreal-based AI sports analytics company that develops computer vision and machine learning technology to extract player tracking and event data from standard sports broadcast video feeds, without requiring stadium-installed hardware. Its patented automated camera calibration and tracking pipeline generates 300+ proprietary metrics and 4,000 data points per game, covering 26 hockey leagues globally and powering products across hockey, soccer, football, and youth sports.
The company's flagship product is the iCE (Intelligent Coaching Environment) hockey analytics platform, used by 31 of 32 NHL franchises and adopted league-wide by organizations including SHL, PWHL, USHL, and Canadian junior leagues. Complementary offerings include the Sportlogiq Data API (raw dataset and metrics licensing), Sportlogiq Media Packages (broadcast graphics and editorial content), 8BY8 (youth sports video/streaming, acquired November 2024), and Soccer and Football analytics modules. Sportlogiq serves four primary customer segments — professional sports teams, leagues and federations, media and broadcasting organizations, and sports betting operators — through enterprise subscriptions, usage-based API pricing, and licensing arrangements.
The company monetizes through a mix of recurring SaaS subscriptions (iCE platform, media packages), usage-based API access, and data licensing for sportsbooks. Founded in 2013, Sportlogiq raised a $1.7M USD seed round in July 2018 and a $5.0M CAD Series A in August 2018, with notable investors including Mark Cuban and TandemLaunch. In January 2026, Sportlogiq was acquired by Teamworks (valued at over $1B USD) and integrated into Teamworks' Intelligence platform as a wholly-owned subsidiary.
Sportlogiq firmographics
Firmographics- Name
- Sportlogiq
- Legal name
- Sportlogiq
- Website
- https://sportlogiq.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Sportlogiq is a Montreal-based AI sports analytics company whose patented computer vision extracts player tracking and event data from broadcast video feeds, serving professional teams, leagues, broadcasters, and sportsbooks via its iCE platform, Data API, and media products across 26 hockey leagues worldwide.
- Ownership category
- akta.pro rank
Sportlogiq industry classification
Industry- Product category
- Sports Analytics Software
- NAICS
- Sports Teams and Clubs (711211), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)
- akta.pro secondary industries
- Ice Hockey Leagues (MPAKAAAE), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)
Keywords
Where Sportlogiq is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Sportlogiq business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Analytics Platform Subscription: SaaS platform subscriptions for sports teams to access iCE platform with analytics, video tools, and reporting capabilities
- Data API Access: Raw data licensing through API for partners, media organizations, and third-party tool integration
- Media Packages: Pre-game reports, in-game/post-game reports, graphics, and editorial content sold to broadcasters and media companies
- Betting Data Licensing: Proprietary data sold to sportsbooks and betting operators for predictive modeling and player props
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise team subscriptions |
| Subscription | Annual | Media packages |
| Usage-based | Pay-as-you-go | Data API access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Sportlogiq product offering
Product offeringCore offering
Sportlogiq develops AI-powered sports analytics platforms using patented computer vision and machine learning that track player and object movements from standard broadcast video feeds. Its flagship iCE platform serves hockey teams with 300+ proprietary metrics and 4,000 data points per game, with parallel offerings in soccer, football, youth sports, and a Data API plus media packages for partners.
Product overview
Sportlogiq offers a unified AI-powered sports analytics platform centered around its patented computer vision and machine learning technology. The core product is the iCE (Intelligent Coaching Environment) hockey analytics platform, complemented by specialized analytics solutions for soccer, football, and youth sports. Additional offerings include Sportlogiq Media packages for data-driven storytelling, a Data API for raw data access, and Pro Services for professional support. The company was acquired by Teamworks in January 2026 and its technology has been integrated into Teamworks' Intelligence platform.
Differentiator
Problem solved
Functional benefit
Brands
- iCE: Sportlogiq's hockey analytics platform providing player tracking, game reports, video annotation, and advanced metrics for professional and junior hockey teams.
- 8BY8
Products and services
- iCE (Intelligent Coaching Environment) Hockey Analytics Platform SaaS hockey analytics platform for professional and junior hockey teams offering customizable reports, video annotation, line combination analysis, and 300+ advanced proprietary metrics with 4,000 data points per game across 26 leagues worldwide.
- Sportlogiq Soccer Analytics AI-powered soccer analytics using FIFA-certified computer vision processes to extract high-precision player and event data from tactical or broadcast videos with fast turnaround for soccer clubs, leagues, and federations.
- Sportlogiq Football Analytics AI-powered football analytics using computer vision and machine learning to track All-22 video feeds and produce chip-based-stats-equivalent physical and contextual metrics for professional and college football programs.
- 8BY8 Youth Sports Analytics Platform Youth and amateur sports video and analytics platform offering player highlight videos, tracking data, and visualizations adapted to various camera angles and sports, distributed in partnership with LiveBarn.
- Sportlogiq Media Packages Subscription media offering for broadcasters and digital media organizations providing pre-game, in-game, and post-game reports, broadcast graphics, live data support, editorial content, and betting insights.
- Sportlogiq Data API Usage-based API providing partners with access to Sportlogiq's entire raw dataset, including 300+ proprietary hockey metrics and 4,000 data points per game, for integration into internal tools, broadcast graphics, websites, and telestration systems.
- iCE Elite Premium tier of the iCE hockey analytics platform extending advanced analytics and tools to additional leagues for the 2025-26 season.
- Sportlogiq Pro Services Professional services offering including dedicated hockey analytics specialists for analysis and video support, training programs for advanced analytics and iCE use, and an AI services team providing product updates and expert guidance.
Quantifiable outcome
- Automated tracking of 3,100 distinct events per hockey game
- +3 more outcomes
Companies that use Sportlogiq
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles5 records
Sportlogiq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
Sportlogiq partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- TeamworksflagshipTeamworks, a Durham NC-based sports operations platform valued at over $1 billion USD, acquired Sportlogiq in January 2026. The acquisition combined Sportlogiq's video and data infrastructure, including 80 employees and 10 AI researchers, with Teamworks' predictive intelligence models to create a comprehensive data and analytics platform for talent evaluation, game preparation, and player development. Sportlogiq's team and technology have been integrated into Teamworks' existing Intelligence models.
- LiveBarncoreSportlogiq and LiveBarn expanded their partnership to deliver hockey analytics to the youth sports market. LiveBarn provides streaming video for amateur sports and now incorporates Sportlogiq's analytics capabilities for enhanced youth sports offerings.
- 8BY8coreSportlogiq acquired 8BY8, expanding its capabilities in youth and amateur sports analytics. The acquisition strengthened Sportlogiq's position in the youth sports market.
- Inside EdgecoreInside Edge partnership marked Sportlogiq Media's 8th season, providing data-driven storytelling and analytics for sports media broadcasts.
- Stretch On SenseminorStretch On Sense became a Preferred Partner of Sportlogiq for distribution of analytics solutions.
- Telemetry SportsminorPartnership to bring NFL-level analysis to NCAA football programs using Sportlogiq's tracking technology.
- University of WaterloominorResearch collaborations with VIP lab (David Clausi) and Pascal Poupart on reinforcement learning and computer vision research.
- Simon Fraser UniversityminorTechnical advisor Greg Mori, Director of School of Computing Science, collaborated on research papers funded by Sportlogiq.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Sportlogiq competitors and assessment
Company assessmentDirect peers
- Hudl: Leading sports video analysis and performance platform serving amateur, high school, college, and professional teams across multiple sports. Directly comparable to Sportlogiq in offering AI-assisted video breakdowns, analytics, and team-level subscriptions; competes in overlapping hockey and broader sports analytics segments.
- Second Spectrum: Computer vision and machine learning sports tracking company acquired by Genius Sports. Provides broadcast-grade player tracking and analytics for NBA, MLS, and other leagues; offers the most direct technology comparison to Sportlogiq's CV-based sports tracking platform.
- Kinexon: Provider of real-time sports tracking and analytics using both computer vision and sensor fusion for basketball, football, and ice hockey. Competes with Sportlogiq for elite team and league analytics contracts, particularly in NBA and NHL environments.
Broad incumbents
- Catapult Sports: Public athlete tracking and performance analytics company providing wearable GPS and inertial sensors combined with software analytics to professional teams. A broader incumbent offering hardware-anchored tracking alongside analytics; competes with Sportlogiq for elite team analytics budgets across multiple sports.
- Stats Perform: Major sports data and AI analytics provider (formerly STATS LLC and Opta) serving leagues, media, and betting operators globally. A large incumbent with overlapping data feeds, AI analytics, and broadcasting partnerships that compete with Sportlogiq's data licensing and media packages.
- Hawk-Eye Innovations: Sports tracking and officiating technology owned by Sony, providing optical ball-tracking, line-calling, and player tracking across tennis, soccer, basketball, and other sports. A broad incumbent with hardware-grade tracking that competes with Sportlogiq for league and broadcaster contracts.
- Genius Sports: Sports data, technology, and betting operator with official data partnerships across NFL, NBA, and other leagues; acquired Second Spectrum to expand into AI computer vision. Competes directly with Sportlogiq in the sportsbook data licensing and official data feeds segments.
- Sportradar: Global sports data and content provider with official data partnerships across NBA, MLB, NHL, and many international leagues; listed on NASDAQ. Competes with Sportlogiq in data licensing, betting feeds, and broadcast content distribution across all major sports.
Emerging players
- SkillCorner: AI-powered football (soccer) tracking startup that extracts broadcast-level data without stadium hardware. Direct technology overlap with Sportlogiq's soccer product line and emerging as a meaningful competitor in European football analytics.
- Track160: AI-based sports analytics company using computer vision to deliver tactical and physical data from broadcast footage, focused primarily on soccer. Closely comparable technology approach to Sportlogiq's computer vision pipeline and an emerging competitor in the soccer analytics niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Sportlogiq social profiles
Digital presenceSportlogiq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportlogiq leadership team
Management profileNumber of profiles
Profiles7 records
Sportlogiq subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sportlogiq funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportlogiq M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportlogiq
What does Sportlogiq do?
Sportlogiq develops AI-powered sports analytics platforms using patented computer vision and machine learning that track player and object movements from standard broadcast video feeds. Its flagship iCE platform serves hockey teams with 300+ proprietary metrics and 4,000 data points per game, with parallel offerings in soccer, football, youth sports, and a Data API plus media packages for partners.
Is Sportlogiq a public or private company?
Sportlogiq is a private company. It is classified as corporate owned and is currently acquired.
When was Sportlogiq founded?
Sportlogiq was founded in 2015. It employs 101 to 250 people.
Where is Sportlogiq based?
Sportlogiq is headquartered in Montreal, Canada, in the North America region.
How does Sportlogiq make money?
Four revenue lines are on record. Analytics Platform Subscription is the primary driver. The others are data API Access, media Packages and betting Data Licensing.
Who are Sportlogiq's main competitors?
Direct peers on record are Hudl, Second Spectrum and Kinexon. Broad incumbents are Catapult Sports, Stats Perform, Hawk-Eye Innovations, Genius Sports and Sportradar. Emerging players are SkillCorner and Track160.
Does Sportlogiq have an API?
Yes. The Sportlogiq Data API provides partners with access to Sportlogiq's entire raw dataset including current season and historical data. The API offers all 300+ proprietary hockey metrics and 4,000 data points collected every game. It can be integrated into internal tools, broadcast graphics systems, websites, and telestration systems. The API is flexible, capable, and comprehensive, allowing partners to access data without interrupting existing workflows.
What industry is Sportlogiq in?
Sportlogiq's product category is Sports Analytics Software. Its primary akta.pro industry code is MPABAJAL, Sports Data/Stats & Betting Rights Distribution (Official Data Feeds), with a secondary code of MPAKAAAE, Ice Hockey Leagues. Its NAICS code is 711211 and its SIC code is 7990.